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Marc Guberti

Getting Different Perspectives Will Lead To Better Answers

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I was happy to learn that my blog posts, Why Following Others On Twitter Is Critical Towards Success, was featured on the Entrepreneur Showdown Podcast. Listening to Joe and Dan talking about my blog post made me think about where I had started. Listening to the discussion also allowed me to see a new perspective.

Joe liked my method. However, Dan thought that this method led to spam. He made a reasonable argument that having 20,000 followers while following 20,000 people wasn’t good. He went on to say that some people follow you just to get a follow back. Basically, everyone was working together towards getting a higher number of followers but forgetting about each other.

This would lead to just a big number at the end. Although some of the followers would be good, some of the followers wouldn’t be able to pay attention since they would be following tens of thousands of people as well. Dan argued that the influence wouldn’t be there. It would just be that big number.

I pondered about Dan’s response for a while. I realized that a Klout Score would be able to tell how influential someone is on social media. I looked up the people who had their big followings while following a lot of people. Jeff Bullas follows over 150,000 people and has over 200,000 followers. Jeff has a Klout Score over 80 which means he is very influential on social media. I have a Klout Score over 60, and I have a similar follower to following ratio.

The Klout Score is a way to determine influence, and going by the Klout Score, this strategy works. When I implemented the strategy of following others, my Klout Score went up by 10 in a month!

Don’t have your question go silent and unanswered. By asking your question, you will provide a new perspective as Dan did during the Entrepreneur Showdown Podcast.

Here is a link to the actual podcast. Thank you Dan and Joe for talking about my blog post to your listeners.

 

How To Get People To Write About You

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There are some very popular blogs out there. If you could have someone on one of those blogs write a blog post about you, that would give you more traffic and visibility. Getting these popular blogs to write blog posts about you is not as challenging as it seems. These are the ways to get people to write about you:

  1. Have a remarkable story. This part is essential towards getting people to write about you. People need to know why you are special.
  2. Get out there. Comment on other people’s blogs, follow more people on your social networks, and thank the people who write about you.
  3. Use Help A Reporter Out. Help A Reporter Out (HARO) is where a lot of media outlets go in order to find certain people. The Huffington Post, Associated Press, NBC, ABC, Forbes, and Mashable are some of the media outlets that use HARO.
  4. Ask for an exchange. Some people will write about you if you write about them. I don’t do exchanges very often, but I am open to them.
  5. Use social media to get out there. Most of the people who have written about me saw my social networks first. Social media is a tool for building awareness for you, your blog, and products.

Get out there in a remarkable way, and people will write about you.

 

How To Embed Tweets On Your Blog

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Embed Tweets On Blog

Embedding tweets on your blog has many benefits. You can use embed tweets to emphasize a point you are trying to make, showcase one of your best tweets, and get a follower, retweet, or favorite right from your blog. Here is an example of tweets being embedded in a blog post.

There are many benefits that come as a result of embedding tweets on your blog. Before you get those benefits, you need to know how to embed tweets on your blog. Here’s how to do that.

  1. Get the tweet’s link. When a tweet gets sent out, the amount of time since it got sent out goes at the top right corner of the tweet. If a tweet was sent out 8 hours ago, you will see “8h” at the top right corner  of the tweet. If the tweet was sent out on May 29th, you will see “May 29” at the top right corner of the tweet.
  2. Copy the link. You can use a URL shortener that stores the tweet for future use, but in order to complete the process, you need the entire tweet’s URL.
  3. Paste the link in your blog post. The tweet will automatically be embedded to your blog. You can click the preview option just to make sure everything will appear the way it should.

Now that you know how to embed tweets, test it out on your blog. You may come across a tweet that would do a very good job at supporting your blog post.

 

4 Clever Ways To Use Google+ Hangouts

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Google+ Hangouts are powerful ways to reach out to people for free. With Google+ Hangouts, you can do something as simple as talking with your friends or interview the experts of your niche. When you finish a broadcasted Google+ Hangout, the video goes on your YouTube channel, and it automatically gets posted to your Google+ timeline.

Cleverly using Google+ Hangouts will reward you in many ways. Here are 6 ways to cleverly use Google+ Hangouts:

  1. Offer a giveaway for the people who watch your hangout live. Promote this giveaway so people know about the giveaway and your Google+ Hangout. If you are hosting a Q&A, say that one person who asks a question will win a prize.
  2. Remember that a Google+ Hangout becomes a YouTube video. That means you can make any changes to the hangout that you would be able to make to one of your YouTube videos. You can add annotations, music, or links in your hangout in order to enhance its value.
  3. Guests have to call in, but it isn’t live until you start the broadcast. You can talk with your guest off air before you talk to them on air. If you are going to broadcast your first Google+ Hangout, you may be anxious at first. Talking with the guest will relieve you of that anxiety. Your guest may also be anxious if he or she hasn’t done many Google+ Hangouts, interviews, or public speaking. You can also make sure that you and the guest are on the same page by telling them what you will cover in the Google+ Hangout.
  4. Tell people who you are. This is what a lot of people forget. At the beginning of the Google+ Hangout, you can briefly talk about some of your accomplishments and what you are doing. Then you can introduce and talk about all of your guest’s accomplishments. You have everyone’s attention at the beginning of the hangout, and by telling your viewers who you are, they are more likely to remember who you are.

5 Pinterest Mistakes To Avoid

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Pinterest is a social network on the rise. Pinterest beats Facebook in numerous statistics. The impact Pinterest can have on a business is unquestionable. However, when it comes to the newbie using Pinterest, there are a lot of things that can appear confusing. Some people who have been on Pinterest for a long time also make these mistakes. Here are the 5 mistakes that I have seen people make again and again:

  1. Only creating boards and pinning about the business. People don’t just want to see pictures of your products and workplace. They want more. If you have more boards with different categories, you will be able to satisfy the needs of a more diverse group of people. The baseball lovers and social media experts can both be happy with your boards if you have some boards about baseball and other boards about social media.
  2. Not pinning pictures of your products or your business. Like all social networks, Pinterest is a place to promote your business. People worry about making the first mistake so much that they don’t create any boards for their business or products. You should have at least 5 boards for your business and have at least 10 boards out of the business. The more diverse your boards are, the better. If you get a big following on Pinterest, your business needs to benefit from that following.
  3. Pinning only once a week. On Pinterest and every other social network, consistency is key. The only way to get noticed by people who aren’t following you and to be remembered by the people who are following you is by pinning. I recommend pinning at least 10 times a day. When you get used to that rate, bring it up to 20 pins every day. It’s better to pin 10 times every day than to send out 50 pins on one day of the week and then not sending out any pins for the other 6 days.
  4. Creating too many boards too quickly. When you create another board, that board needs to get updated. If you create too many boards, updating all of them is going to be a challenge. I make sure I get one of my boards up to at least 100 pins before I create another board. Then, I add at least 10 pins to the new board. This ensures that the new board has some pins on it, and when someone looks at your board with 100 pins, they will have a lot of pins to look at.
  5. Not following others on Pinterest. When you first create your account on Pinterest, people have no idea who you are. Your account is just another one of the millions of accounts on Pinterest. In order to get noticed, you need to follow other people. As some of those people follow you back, you will begin to get noticed on Pinterest. By following others, you will go from an unknown user to one of those power users with a lot of influence. Here are 11 additional ways to grow your following on Pinterest.

Pinterest is a social network that you should not overlook. It is a game changer that has the potential to transform your business. By subscribing to my blog, you will get free access to the How To Master Pinterest Video Tutorial. In addition, you can take a look at these 100 Pinterest tips.

 

You Get More Exposure Each Time You Follow Someone

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Following back has been proven to work, but a lot of people don’t realize how much exposure you get from following other people back. It took me a long time to realize that for every person you follow, you get more exposure.

When you follow someone, you appear in their list of followers. When someone views that list of followers, they have a chance of finding you. If you follow 1,000 people, you are in 1,000 lists. If you follow 10,000 people, you are in 10,000 lists. All it takes to join a list is by clicking on the follow button. There will be people who appear above you since the list goes from the newest followers to the oldest followers. However, there will be a point when you are the newest follower and your name appears on the top.

If you consistently follow more people every day, you will always be on the top of someone’s list. People who seek a targeted following look at the followers someone else has and follows those people. If you are on the top of the list, the people who see you as a targeted follower are going to follow you.

Following others will lead to follow backs, but it also leads to you account getting promoted. This is just another reason why following others on Twitter is essential.