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Marc Guberti

How The Hidden Ball Trick Worked

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The Tampa Bay Rays got the Dodgers with the hidden ball trick more than a week ago. Evan Longoria put the tag on Juan Uribe who took a small lead from third base.

So how did it work? How was the baseball able to be thrown from first base to third base without anyone on the Dodgers seeing it?

The first reason it worked was because when a batter gets out, the catcher throws to the third baseman who throws to another position player and so on. It’s a pattern that people can follow. After seeing the same thing happening so many times, that pattern was expected to always happen. We are creatures of habit.

When the first baseman got the baseball, he threw it to the shortstop which was different. Loney, the first baseman, usually throws the ball to the pitcher. Then, the shortstop throws to Longoria, the third baseman.

Another reason the trick was executed perfectly was because it wasn’t obvious. The Rays players threw the baseball casually.

Throwing the baseball casually prevented the Rays from rushing the play. If Loney threw the baseball as hard as he could at the shortstop, Uribe would have seen it. Also, if Loney decided to throw the baseball right to Longoria, Uribe would have definitely noticed that something was going on. The Rays were patient throughout the entire play.

Finally, the umpire is the person who calls a person safe or out. Before Longoria applies the tag to Uribe, he makes sure the third base umpire sees the baseball in his glove. Then, he tags out Uribe who is called out by the umpire.

The Dodgers ended up winning that game 5-0, but the Rays pulled off quite the trick. Uribe and the Dodgers were able to laugh about it at the end of the game.

The First Adopters

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Decide how well your product does. The first adopters of your product are the ones who decide how well your product does. Most people won’t tell others about your product unless it’s bad.

After the first adopters comes a majority of the other people who end up buying your product. The early majority is followed by the last majority, and then the laggards.

If the first adopters like your product, they will share it. If you please the first adopters, you will be able to please the early majority, late majority, and the laggards. Some of your first adopters are also going to be your top clients. Look for those top clients. They are the ones who are going to tell the most people about your product.

Super-Book For Your 2014 New Year’s Resolutions

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There are too many people who are not implementing their ideas. 2013 will give way to 2014, and then everyone writes down their New Year’s Resolutions. The only problem is that over 80% of people give up on their New Year’s Resolutions by the end of January.

I’m here to change that. I have accomplished, or am on the verge of accomplishing, all of my New Year’s Resolutions that I wrote down back in 2013. I am one of the 20% who doesn’t give up on New Year’s Resolutions.

I want more people to become a part of that 20% which is why I am coming out with a giant size book that will help you keep your New Year’s Resolutions and improve your business in 2014. The book will be called 365 Ways To Improve Your Business For 2014.

365 Ways To Improve Your Business For 2014 is the answer to keeping your New Year’s Resolutions alive. The book will hold you accountable for every month, but that’s not all.

This book will guide you to successfully using social media, increasing your blog traffic by a landslide, self publishing your own books (electronic and paperback), creating a successful YouTube channel, and more.

Throughout the entire book, you will also be able to win prizes. You read that right. Some of the prizes will be my other books and Amazon Gift Cards, but at the end of 2014, I’ll throw in something else (I’m currently deciding between a $100 Amazon Gift Cards, my 5 favorite books, and a free Skype with me. Any other suggestions would be great).

Throughout the entire year, you’ll be able to interact with my on Twitter with a special hashtag in the book. If you have any questions, or you want to exercise the use of your bragging rights, use that hashtag. I will answer all of your questions.

I could easily charge $9.97 for this book, or I could even charge $4.97 for this book. However, 365 Ways To Improve Your Business For 2014 is only going to cost $3.65 (I have to make it $3.99 for the iBookStore though. I don’t have a choice). That’s only a penny a day!

The reason I’m charging only $3.65 for this book is because it shouldn’t cost a lot of money for someone to be held accountable to accomplish their goals. This book will be published at the end of November. Success awaits you.

10 Motivational Quotes To Brighten Up Your Day

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I decided to come up with some motivational quotes to brighten your day. After you read these motivational quotes, I want you to turn your ideas into a reality.

“Success is the bumpy road that’s less traveled. However, at the end of the bumpy road is all of the treasure.”

“Success and a good attitude conquers all fears.”

“Thinking of an idea and implementing the idea are two different things. When you implement your idea, you become a member of the elite.”

“Before you decide to turn on the TV, play a game on your phone, or surf on the internet, ask yourself what you did for your business today.”

“Your destiny doesn’t create you. You create your own destiny.”

“We all have enough time to be successful.”

“There is no time to look back, but there is time to move forward.”

“Not quitting is the entire battle. Once you know you’re not quitting, you’ve already won.”

“Ignore the competition. Soon enough, they won’t be able to ignore you.”

“We already have the tools we need to become successful.”

Four Marketing Truths

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  1. Being consistent is not enough. You have to be more than consistent. If you come out with a video every week, that’s great. If you come out with a video every week and one tweet every hour, that’s great too. If you can come out with one video every week, one tweet every hour, and 20 Instagram photos every day (those photos would be related to your niche), that’s superb. I used to only publish 1 blog post every day in the morning. Now I publish 2 blog posts every day, and my traffic has jumped up dramatically.
  2. People want to see what they are actually getting. Back when TV advertising was all well, people were able to see what they were actually getting. People want little tidbits of information whether it is in the form of blog posts, videos, or preferably, both. When people see a lot of good reviews, they are more likely to buy a product.
  3. It’s not about you, but it’s not about all of your clients either. Identify your top clients and shape your business around those clients. They are the ones who are going to come back often and tell more people about you. If you want to learn the whole process of doing that, I highly recommend getting a copy of The Pumpkin Plan by Mike Michalowicz.
  4. The ways to properly market a product are constantly changing. Be aware of those changes and react to them. The future way to successfully market a product is with mobile. In fact, more people are using mobile as the days go by.

TV Advertising Is Dead

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The old methods don’t work anymore, but some people refuse to admit it. There are still a lot of commercials on TV. Those commercials don’t work as well as they used to. Everyone just wants to watch their favorite show now, but that’s not all.

The invention of cell phones–the cell phones with all of the apps like the iPhone–have hurt the marketing value of TV commercials dramatically. Instead of watching the commercials, I can always play the game Risk on my iPhone.

I’m not alone. There are more people with cell phones (4.8 billion) than there are people with toothbrushes (4.2 billion). I am not making that up.

That’s one of the possible reasons why people don’t watch TV commercials anymore. There might be other people who just don’t like the advertiser. I eat healthy, and my mom is a certified nutritionist, so I either mute or turn off the TV during all of the commercials promoting fast food restaurants.

People are also being taken away from the TV because of YouTube. Instead of waiting for all of the commercials to go by, you can watch the re-runs. There are some commercials on YouTube, but you get to skip most of them in 5 seconds. Then, you get to watch what you wanted to watch.

With TV advertising, there’s tons of commercials. Three minutes of commercials feels like a half an hour. You might as well watch paint dry. There’s no skip in 5 seconds option. The only option is to watch the entire commercial which turns people and their TVs off (although the Super Bowl is an exception).

When the TV advertisement reaches some people who are interested, most won’t buy the product. That’s because those people already have a similar seller that they trust. If you create blogs on WordPress, you won’t like the transition from WordPress to Blogger and vice versa.

Finally, that big audience you advertised to turns into the lone remainder. The few people who forgot to charge their cell phones, didn’t have the TV remote nearby, and decided to listen to your commercial since it was the only option.

TV advertising is not what it used to be. Change isn’t an option, it’s a necessity.