Marc Guberti

How To Become Successful

February 20, 2014 by Marc Guberti Leave a Comment

We all want to be successful. We all want to be at the front of the stampede. In How To Be Successful On Twitter, I talked about being successful on Twitter. In this blog post, I am going to give you the blueprint that will allow you to become successful–in general. Here’s everything you need to know.

The Power Of One. The more we stretch ourselves, the less we are able to accomplish. Instead of being in multiple niches, focus on one of those niches. Running 1 successful business is much easier and better off than running 10 mediocre businesses.
Build powerful connections. Social networks are great ways to build connections with your customers. You want to know who your customers are because that will make the customer feel special. The customer did you a favor in buying your product. Of course, your product does them a favor as well, but buying your product shows that the customer has faith in you. Thank the customers for buying your products and engage with them on social networks. Building powerful connections with others can lead to future customers down the road.
Have the determination and dedication. You won’t be able to go far without having both. The determination will keep you on the right path while being dedicated will allow you to love what you do. If you do not have determination and dedication, the best way to get them is to change your mindset. As Joel Osteen says, instead of having the victim mindset, have the victor mindset.

I’d love to go on, but those are the main three. I may add on to this list in the future (and maybe turn that into a book after I publish Lead The Stampede). This is a basic list, but success is a big thing to achieve. At the start of a journey, it is better to learn the basics than it is to be overwhelmed by too much information. If you would like to add to this shortened list, please share your suggestions below.

5 Ways To Get More Followers On Vine

February 19, 2014 by Marc Guberti 4 Comments

vine followers

Are you utilizing the newest social network on the web to get more social media followers? Some people have not mastered the ability to record a video in 6 seconds. Others have gained millions of followers on multiple social networks because they have mastered the art of creating a 6-second video on Vine. Whether you know how to create a good 6-second video or not, the amount of followers you gain on Vine will have an impact on how popular you are on Vine.

If you have a big following, people will gravitate towards you and see what you are all about. The more popular you become on Vine, the more people will pay attention to your six-second videos. Before you thrive on Vine, you need to build the credibility and get the big following first. In order to grow your following on Vine, follow these 5 tips:

#1: Scroll down your home page and use Vine’s search to find and like vines. Liking vines is the best way to get more followers without following back. The more vines you like, the more people are going to follow back. However, not everyone will follow you because you like their vines. Be sure to like the vines of viners who are very likely to follow back. Also, don’t like every Vine in existence.

Only like the vines that are relevant to the vines that you either post now or plan on posting in the future. That way, you’ll be growing a targeted audience of people who will appreciate your content instead of a big number of people not interested in what you post.

If you gave me the option of having 10,000 targeted followers or 100,000 non-targeted followers, I’ll choose the 10,000 targeted followers on any day and on any social network.

#2: Find a popular viner in your niche and follow that person’s followers. When you do this, be sure to only follow the followers who are very likely to follow you back. As you get more follow backs, you will get more engagement for your 6-second videos. As you gain an audience and continue posting Vines that people love, your followers will share your Vines more often, thus allowing you to reach a larger audience.

Similarly to before, you must keep your niche in mind. If you follow one of those #FollowBack accounts, you will get a lot of Vine followers. However, these people will care more about the size of their audiences than your Vines.

Building a targeted audience will help you succeed and get more Vine followers because now that you have people who are genuinely interested in your Vines, you’ll get more engagement for each of your Vines. That results in more visibility in Vine’s search engine.

#3: Post vines frequently.

The most popular people on Vine are posting at least one vine every day. By posting frequently, you are more likely to get engagement for your vines. As the engagement for your vines increase, more people will hear about you and decide to follow you. The best part is that if you consistently post vines every day, the people in your audience will know when to check in for a new 6-second video.

The people who take massive action are those who get rewarded. If you are posting inconsistently, you risk being forgotten about.

#4: Post quality vines.

There is a fine difference between a good 6-second video and a bad 6-second video. The vines that tend to get shared the most are funny vines. However, humor is not the only area of society that dominates Vine. You don’t need to have or show your sense of humor to dominate Vine. You can also create a quality Vine by displaying information or creating a list using index cards.

For some of my Vines where I provide social media advice, I’ll write each method on an index card and focus the camera on those index cards.

For other Vines, I talk in front of the camera and say a motivational thought. With just six seconds of my time, I am able to motivate thousands of people.

#5: Use your other social networks to spread the word.

By using the social networks you have already built a strong presence on to spread the word about your vines, you will attract more people from your existing audience to your 6-second vines. Your vines then get put in front of a larger audience that already appreciates what you do. Their added engagement will allow your vines to rank better on Vine’s search engine thus exposing your vine to more people.

Each time you post a new Vine, the social network will give you the option to share your Vine on Twitter. Enabling that option gives you the link which you can promptly share on Facebook, Pinterest, and others.

If you do enough Vines in a given week, you can combine all of the Vines together into one YouTube video. Within that YouTube video, show your Vine username at the bottom of the video so your viewers know where to get more of your Vines.

In Conclusion

Even though Vine’s 6-second videos make it very different from other social networks, the rules of getting more followers are similar. Getting the audience and interacting with that audience will lead to more followers and engagement on Vine.

What are your thoughts on Vine? Where are you at in your journey? What is your best tip for growing an audience on Vine? Please share your thoughts and advice below.

The One Fear That Brings Forth Success

February 19, 2014 by Marc Guberti 2 Comments

When we think about fear, we think about that monster in between the hero and the castle (let’s throw in a princess trapped inside the castle). We always look at fear as a bad thing. We’ve heard many inspirational quotes such as, “You need to decide that your desire to succeed is greater than your fear in order to become successful.”

In many cases, fear is that monster blocking you from the castle. Fear stops people from making progress. We see fear as the tiny voice that says, “You can’t.”

Fear has driven some people towards success. The one fear that brings forth success is the fear of hitting rock bottom. This is the moment when someone does not care about being #1 right away. Instead, that person cares about not falling all the way behind.

There are a lot of sources of motivation, but fear can be one of them. This blog post was not written to tell you to get yourself into rock bottom so you can be motivated. This blog post was written to make you think about what common weaknesses you can turn into strengths. During my interview with Mike Michalowicz, I was amazed to learn that fear drove him towards his success. It was the fear of living in a retirement home for the rest of his life that motivated him to be successful. It was that fear that resulted in three multimillion dollar businesses, two bestselling books, and one book coming out soon.

What do you think are your weaknesses? How can you turn them into your strengths and fuel for your motivation?

20 Ways To Get More Views On YouTube

February 18, 2014 by Marc Guberti Leave a Comment

youtube logo

YouTube gets over 1 billion unique visitors every month. However, there are many videos on YouTube that don’t have over 100 views. In fact, some YouTube videos have not been viewed at all. In order to gain a powerful presence on YouTube, your videos need to get viewed more often. Here are 20 different ways to get more people viewing your YouTube videos.

Publish videos at a consistent basis. I publish a video every Saturday at 9 am EST.
Tell people about your videos using your other social networks. When I tweeted about my YouTube videos, the number of views I got on my YouTube videos tripled.
Have links to older YouTube videos in your new videos. You may decide to add some links in the middle of the video. However, you should always have links to your older YouTube videos at the end of your older ones just like Brussup.
Tell people to subscribe to your channel at the end of your videos. Once someone subscribes to your channel, that person is more likely to watch any videos you upload in the future.
Have a link of one of your older videos in your new video’s description. Make sure both of the videos are similar to each other before you do this.
Host a giveaway on YouTube. This will get you more subscribers, views, and comments.
Comment on other people’s videos. Doing this gives you backlinks on YouTube. Make the decision to comment on 5 videos every day about your niche.
Promote your YouTube videos on your blog. I have a page on my blog with some of my videos.
Create a prelaunch plan for your video in which you tell people about your video on your social networks before it launches.
Contact popular blogs and give them exclusive access to your video before it launches.
Write blog posts dedicated to your YouTube channel.
Organize your videos on your channel so your visitors can easily access your videos based on their desired topics and subtopics.
Create a YouTube video with a list. People love lists.
See what kinds of videos are getting a lot of views in your niche and create videos about similar topics.
Ask the experts what allowed them to become successful on YouTube. You never know what you will learn.
Use HARO to get free PR. HARO can help out towards getting more views on YouTube and getting more subscribers.
Have a video in your channel that automatically plays when someone visits your channel. Each time someone visits your channel, you automatically get a view.
Have a good thumbnail for your YouTube video. A bad thumbnail makes people less likely to watch a video while a good thumbnail makes people more likely to watch a video.
Create quality videos that are worth sharing. The quality of your video will decide how long your viewers watch your video and if they decide to watch your other videos as well.
Look at the experts in your niche and find patterns. Copy the patterns that work in order to get more views on YouTube.

Remember that everyone starts out with 0 views. By implementing these tactics, you will see a gradual increase in traffic. Implementing these tactics won’t result in you having 100,000 views in 24 hours, but these tactics will help your YouTube videos get more views.

10 Ways To Have More Conversations With Your Twitter Followers

February 18, 2014 by Marc Guberti 4 Comments

Having conversations with your followers will allow you to build strong connections. These connections can lead to more business opportunities, more subscribers, and even more sales. Having more conversations on Twitter has completely transformed my blog. In fact, more than half of my book sales are because of Twitter. Whether I am having a conversation with one of my followers, or someone found my blog through Twitter and bought one of my books that way, Twitter has been a driving force towards my blog’s traffic and sales. The primary reason Twitter is a main source of traffic and sales is because I interact with my followers.

When people think of starting a conversation, they think of hunting people down, mentioning all of them, and hoping that some of them respond. Although that is a way to get more conversations on Twitter, I rarely utilize this tactic. Instead, people mention me, I see people mentioning me in my feed, and then I reply to the people who mentioned me. Here are 10 ways that you will be able to have more conversations with your Twitter followers.

Know how to find out who mentioned you, retweeted your tweets, or favorited your tweets. This is very easy to figure out. All you have to do is go on Twitter, click Connect at the top left corner, and you will be able to see all of the times your followers have interacted with your tweets.
Schedule tweets consistently and frequently. I noticed a big jump in the number of conversations I was having on Twitter when I decided to tweet every 30 minutes instead of every hour. By scheduling tweets consistently and frequently, more people will see your tweets on their timeline. This will result in more opportunities to get a retweet, favorite, or someone thanking you for tweeting what you tweeted. In addition, trust is built by being seen frequently, so the more times your followers see you, their trust for you will grow.
Ask questions. Whether you ask a question at the end of a tweet or ask a question at the end of a blog post you tweeted, it is important to ask questions that are easy to answer. By asking a question, you are encouraging your followers to interact with you on Twitter.
Host a giveaway. Giveaways never fail towards increasing engagement. Your tweets will get retweeted and favorited more frequently. In addition, more people will mention you. If you want to understand how much potential a giveaway has, then look no further than Esurance’s giveaway.
Retweet and favorite your followers’ tweets. When you retweet your followers’ tweets, they will love you for it. That follower may respond by thanking you for the retweet or favorite.
Continue the conversation. In order to get the best results from a conversation, you need to continue that conversation. A conversation that starts with a thank you and ends with a you’re welcome is not as effective as a conversation that consists of 5 or more tweets. In order to continue the conversation, bring up different topics and ask questions so the person on the other end is eager to respond.
Frequently check to see if other people mentioned you. My recommendation is to check for any new mentions, retweets, or favorites at least 4 times every day. By doing so, you will be able to respond to your followers quickly which will increase the likelihood of long conversations.
Tweet inspirational quotes. Tweeting inspirational quotes is an easy way to get more mentions, retweets, and favorites. I tweet 4 inspirational quotes every day while some accounts only tweet inspirational quotes. You should tweet more about your blog and services than inspirational quotes, but if you can get a few inspirational quotes in every day, that would result in more engagement with your followers.
Check your DMs. There are going to be a lot of spam messages in your DM inbox. However, some of those message may be people asking you questions about a product or thanking you for sending out a certain tweet. When I started to pay attention to my DMs, I was amazed at what I discovered.
Tweet with pictures. Tweeting with pictures gets more engagement than tweeting without pictures. If you tweet a good picture, your followers are very likely to engage in a conversation with you. Some of your followers may also decide to retweet and favorite that tweet as well.

We rely on conversations in order to get access to more opportunities, get in touch with our customers, and learn more tips about our niches. Having conversations with your followers will result in Twitter having a big impact on your business. By implementing these tactics, you will be able to have more conversations with your followers.

How do you like the list? Do you have any additional suggestions? Share your thoughts below.

5 Reasons To Start Using LinkedIn

February 17, 2014 by Marc Guberti 2 Comments

LinkedIn is a social network ideal for the business and the entrepreneur. LinkedIn is one of the best ways to get free PR and interact with people at the same time. Right when I joined LinkedIn, I simply needed to have 100 connections. Now, I have far more than 100 connections. The connections I have made on LinkedIn have opened me up to more business opportunities that otherwise I would not have been able to take advantage of. Here are 5 reasons for you to start using LinkedIn.

Conversations immediately start through email. This allows you to build a strong connection with your LinkedIn connection. Instead of being limited to a character count, you can send an email of over 140 characters. This allows you to be more detailed in your email. If you are offering advice, you can go in detail about the tips you are providing someone. Emailing a person will make that person more likely to buy your product or visit your blog.
People are looking for experts like you on LinkedIn. I’m not talking about sending in a job application on LinkedIn to a company who could use your expertise. I’m talking about someone with a blog who wants you as a guest blogger. Many of the guest posts I have written are because I connected with someone on LinkedIn, and that person wanted me to write a guest post for their blog. Writing those guest posts gave me free PR and a quality backlink as well.
You can see who viewed your profile. By being able to see who viewed your profile, you know who to connect with as well as what kind of people are viewing your profile. The people who view your profile will usually be in your niche. When someone views my profile, that person is usually into social media and/or blogging.
LinkedIn’s search allows you to find people by region. LinkedIn gives you the power to search for people based on their niche, but you can advance that search by searching for people in your region. Some of the people I connect with are from all over the world while other people I connect with are in New York.
People can endorse you for different skills. This allows you to show off the fact that you are an expert. The more people endorse you for different skills, the more people will realize that you are an expert in those areas. You also get to see who endorsed you so you can thank them.

LinkedIn will allow you to build stronger connections with the people in your niche. By building stronger connections with the right people, you will be given more opportunities to grow your business and get more sales in the process.