Marc's Blog

Content Writing and Marketing Services

Marc Guberti

An Underrated Way To Market Yourself

by Leave a Comment

When everyone thinks of marketing, they think of social media, blogging, and advertisements. Advertisements aren’t as effective as they used to be, so don’t use those. That narrows down the playing field to social media and blogging, right?

Wrong. There are plenty of other ways to market your business or product. When thinking out of the box, an entrepreneur will end up creating merchandise for their business or product. However, no matter how much people think outside of the box, most people won’t notice the one thing that is essential to marketing.

Business cards are an essential way to market yourself. You strike a conversation with someone, they respond. The conversation continues until it ends. Then, you give the person your business card. They look at all of the things you put on that business card.

Everyone has a business card at a business expo. However, few people actually see business cards as a way of marketing. Most people see business cards as an, “Oh, let’s keep in touch. These are some things about me,” while thinking that not everyone may visit your website, follow you on your social networks, and so on.

When you hand someone your business card, I want you to remember that the person you hand your business card to could become your next top client. If you meet a person, you’re more likely to buy their products. If you met Jeff Bezos at a store and talked with him for 30 minutes, and he gave you his business card, that would make you want to buy from Amazon even more.

There are some people and products that I have never heard of before a business expo. However, the people who give out business cards are also going to be the people who tell you about other products and offer a lot of products. I didn’t know who Mike Michalowicz was before I went to my first business expo. I ended up leaving that business expo with The Pumpkin Plan. He also had a business card.

We only have 2 seconds to grab a person’s attention. Teenagers are really good at getting other people’s attention at a business expo because there are so few of them. My brother and I are always the only teenagers at any of the expos. I run out of business cards, and on the day I went to one of the business expos, I got multiple sales for my books.

However, no matter how much attention anyone gets, all of that attention goes in vain if the person forgets about you. In a business expo, everyone has business cards, everyone is talking, everyone is trying to start another conversation, and everyone exchanges business cards. There’s a lot of activity. If you’re really good, you might get 15 seconds of attention before the other person talks about their business or talks with another person.

When I was new to business expos, I would say that I’m an author, teenager entrepreneur, and blogger. In addition to that, I would mention some of my social networks which also takes up a lot of time. With a good business card, I was able to fix that problem. In my next blog post, I will show you how to make a good business card.

Not Everyone Gets It

by Leave a Comment

When you approach people with a new idea, some will be amazed. Others won’t get it. The Wright brothers are credited for creating the first functional airplane, but when people heard of their idea, they weren’t ready to believe.

The French called the Wright brothers bluffers while the European press was turned into a anti-Wright brothers stance. To add on, Ernest Archdeacon, founder of Aero Club de France, was publicly scornful of the Wright brother’s efforts to actually take flight in the airplane.

The Wright brothers could have given up right there. The New York Herald basically said that the Wright brothers either took flight or completely lied. With the European press, the French, and Ernest Archdeacon objecting the idea with plenty of other critics as well, why didn’t the Wright brothers give up? The answer is an easy one to give. They got it.

The European press, the French, Ernest Archdeacon, and all of the other critics didn’t get it. They only actually got it when the Wright brothers took flight in their first airplane in France. Archdeacon publicly admitted later that he had done the Wright brothers injustice.

Now, airplanes are common. I’ve boarded an airplane multiple times, and I’m sure you have boarded an airplane yourself or at least know someone who already has. Now that the airplane has been around for a long time, we all get it. We all know that flight is actually possible because we have the proof. We look up in the sky, and sometimes we see an airplane.

The European press, the French, Ernest Archdeacon, and all of the other critics didn’t have the proof they needed and thus didn’t get it. More people want proof and fewer people are faithful that something will ‘just work.’ If you went back to the beginning of the 20th century and told someone about all of the airplanes that fly in the air today, people would look at you as if you lost your mind.

The whole point isn’t about airplanes, or the European press, or all of those other critics. The point is that right now, if you come up with a new idea, you will have some of those critics. The airplane started out as an idea that people criticized. People probably criticized Facebook and Twitter before they became the powerful social networks they are today (some people still criticize those social networks).

When you think of a new idea, few people will actually get it right away. Most people won’t get it no matter how good the idea is. When people don’t get your idea, that is not the time to give up. That is the time to prove everyone wrong.

 

Connections Are More Important Than Ever

by 1 Comment

There is no better way to market than to build connections with your clients. TV advertising used to be the way to go, but now building connections with your clients couldn’t be more important than it is now.

When you build a connection with one of your clients, you win their trust. Connections don’t happen in the blink of an eye. They take time. Think of how long it took for you to trust your best friend. That’s how long it takes to build a long lasting connection.

There is a golden rule that surrounds building connections that contrasts against the traditional way of doing business: focus on who you already have instead of trying to find more people. TV advertising was a way to get more clients. TV advertising doesn’t work anymore. Knocking on door after door takes a boatload of time. Why not just focus on who you already have?

People rarely talk about things that they like. How many times did you tell someone about your favorite book? How many times did you tell someone about your favorite shampoo. Chances are the answer is few to none. The reason you don’t tell many people about those products (and we all do this. You’re not alone) is because it’s either boring (shampoo), people won’t want to hear about it (a person who doesn’t read doesn’t want to hear about your favorite book), we forget, or we just don’t feel like saying anything about the product.

If you focus on the people who you already have, one of those people is bound to spread your idea not just to an individual, but to their friends and family. Imagine if you were a coach that charged $200 for a remarkable coaching session. After a couple of $200 coaching sessions, you surprise the client and only charge $50 for the next coaching session.

When the client gets that $150 discount, that client is probably going to tell some friends about it. When the clients tells some friends about it, they won’t be interested in the coaching aspect at first. However, when the clients tell those friends about the $150 discount he/she got, they start paying attention. When those friends start paying attention, that’s when they listen to what the client got out of the coaching session. The result is you getting more clients.

Building connections with the people you already have is more important than ever. Would you rather have 10 clients that only bought one of your products or 1 clients who buys everything you have to offer as well as all of your future products? Connections are essential towards the success of any business.

Want A Giant Pumpkin?

by Leave a Comment

When farmers plants giant pumpkins, they dream of having the biggest pumpkin around. I’m not talking about the average pumpkin that you can find in you grocery store. I’m talking about the pumpkins that weigh well over a thousand pounds.

There is a magic seed that always results in a giant pumpkin, but only if you nurture it right. Giant pumpkin farmers know how to nurture those seeds well. For those farmers, and of the seeds is guaranteed to turn into a giant pumpkin.

You might be wondering how much one of those seeds is worth. Seeds from one of the best pumpkins (those pumpkins that grow over 1,000 pounds) are worth more than gold, literally. Each seed is over $1,000.

If you want a giant pumpkin, you have to make the investment in your business. You don’t have to put over $1,000 on the table for a small seed that eventually becomes a giant pumpkin. The best way to invest in your business is to invest with time. If you want a giant pumpkin, you have to find time in your day to work on your business.

That’s how you invest in your business, and that’s how the seed grows. When your seed grows enough, that’s when you put some money on the table for business expenses. As you continue nurturing your seed, your seed will grow into a giant 1,000 pound pumpkin.

When a giant pumpkin grows, it doesn’t stop growing for a long time. A 1,000 pound pumpkin can easily become a 1,500 pounder within a week. If you want a giant pumpkin, you start off by investing in the seed. There is no way around it. You need the seed in order to have the giant pumpkin. After you invest some time, you invest more time so you can nurture the seed. You continue this cycle and watch the seed grow.

When you finished growing one giant pumpkin, it’s time for you to grow another one.

Pros And Cons Are Just A Con

by Leave a Comment

Controversy is inevitable. When controversy comes up, we must choose a side. This is when we weigh the pros and cons. However, when we weigh the pros and cons, that takes up a lot of time.

Imagine writing a list of pros and cons for 30 minutes. Writing that list of pros and cons took up time you could have used doing something else. You could have been scheduling social media updates or taking a break from your business.

Writing down and even thinking about the pros and cons takes up time. Time is a valuable resource, and when you write down or think of the pros and cons, you’re wasting more time.

The pros and cons will be necessary for some controversial topics. Pros and cons are necessary when deciding between being a Republican or Democrat. However, if you’re weighing the pros and cons for something related to your niche or business that you can do yourself, weighing the pros and cons is just a con.

The blog post before this was about blogging frequency. You can either blog daily or weekly. You can weigh the pros and cons all you want. However, you won’t know much about blogging frequency unless you give something a try.

Writing a list of your goals is a great idea. Writing a list of pros and cons is not a great idea. That takes up time. The time you lose from writing your pros and cons could have been spent actually testing out the idea. Instead of writing a list of the pros and cons of blogging daily and weekly, you can actually write blog posts and see what you ideal frequency is. Do you write really long blog posts that take days to complete or can you publish a blog post every day?

You already asked the question. Writing a list of pros and cons isn’t the answer. You’re still stuck with the question. You didn’t question the question either. The only way to answer the question is to actually take action. You can ask yourself if you’re good enough to upload videos to YouTube. The only way you will know if you are good enough is by recording videos of yourself.

Don’t list the pros and cons. Make a quick decision and implement it. If it doesn’t work, or you feel like you can do more, make the change. Don’t overwhelm yourself with giant lists. Instead, just focus on starting and doing.

The Debate About Blogging Frequency (And How To Solve It)

by Leave a Comment

The Positive Effects of Blogging Frequency3

Some people say you have to blog every day. Other people say you shouldn’t blog every day. No one questions the fact that consistency is essential, but many people question frequency.

If you were to ask me, I would recommend that you blog every day. I blog twice a day, and most of the blogs I am subscribed to get updated daily. Some blogs get updated more than once a day.

However, I understand the argument that other people are making. The people who don’t believe in daily blogging say that weekly blogging can result in a better blog post. There’s more time to proofread, add more information, and systematizing those blogs are a lot easier.

If you tried looking for the answer on Google, you would see some bloggers who say you must blog every day while other bloggers will say you shouldn’t be blogging every day. The only way you can decide is with experience.