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Your Content Needs Your Personality More Than Ever

January 20, 2018 by Marc Guberti Leave a Comment

content creation with personality

So much content gets created every year, and we will never have enough time to read the content that gets published. This content shock phenomena establishes a stronger significance as the days continue.

Even if you start creating content now, you can still earn attention and visibility. The rules of the game constantly change, but one rule will continue to hold out through the tests of time.

The content creators who show their personalities win.

You can read a blog post like this one on other blogs. You can watch a YouTube video or listen to a podcast episode in which someone else covers the same points. You can even look for images that capture this concept.

People don’t come back to blogs, podcasts, and channels primarily because of the content. They come back because of the brand and the person behind the content.

Some people admire what I have accomplished at my age. This story attracts more people to my content, and the value of my content determines how long these visitors stick around.

When visitors do read your content, chances are they won’t remember it in a few days unless they are taking action based on your insights. However, they will remember you.

People don’t remember content. They remember people.

You get people to remember who you are by inserting your personality into your content.

 

Tell More Stories

The more stories I tell, the more I get to insert my personality. Most of my stories center around business struggles and successes. I relive these moments so people know how I respond to these types of situations.

We’ve communicated through stories for many millennia, and we won’t stop communicating in stories anytime soon.

Don’t elaborate too much when telling the story, but telling stories that are related to your content will provide a better experience for your visitors.

 

Treat The People In Your Audience Like Friends

friendship

Treating the people in your audience like friends seems like a basic principle. It seems like you only need that one sentence to get the gist of what you need to do. It’s a bit more detailed than that.

We often use vague terms like audience, subscribers, and followers to describe our communities. I don’t refer to my friends as followers and subscribers, and neither do you.

In many blog posts on this exact blog, you’ll see me make reference to words like audience, subscribers, and followers.

I use those words for general purposes since we all know what to expect from an article called “3 Ways To Get More Twitter Followers.”

When talking about my audience, I no longer use those words.

I used to see my email list as 10,000+ subscribers. Now I see it as 10,000+ content creators with big ambitions. This is a very different narrative that makes the people in your audience more relatable.

10,000+ subscribers represents a numbers game. If I get X number of subscribers every day, I can reach my goal of Y total subscribers within my deadline.

10,000+ content creators with big ambitions is more personal. Getting more personal with who your audience is allows you to show more of your personality when crafting your content. You’re no longer writing to a conglomerate of subscribers and followers. I create content for content creators with big ambitions. Who do you create content for?

 

Write Down What Makes Your Personality

For many people, living and acting like themselves feels 2nd nature. Some people can quickly integrate their personalities into their content. If you have a more difficult time doing this, write down some of the traits of your personality.

Better yet, write traits that you want to develop.

By writing down characteristics of your personality, you can then craft your content with the same gusto. I have a very energetic personality which is why I don’t bore people with fluff and excessive storytelling (I know storytelling is important, but I don’t go over the top).

I prefer to go right into the nitty gritty.

Other people prefer to elaborate on stories and do things differently. That’s not a problem at all. The only problem is to not show your personality in your content, or worse, fake who you are.

Writing down what makes your personality will allow you to keep those traits at the forefront of your mind as you create new content.

 

In Conclusion

Yes, this blog post is shorter than most of the other blog posts I’ve written. That’s part of my personality. If I can’t see a way to continue writing without providing excessive fluff, I stop writing. I’d rather get people off my site in less than a minute than keep them on my site for 5 minutes as they read a fluff-filled blog post that I am not proud of.

Be more open and honest about your personality and certain parts of your journey. People want someone who they can more easily relate to. Make yourself relatable to your customer avatar. I talk about my content brand struggles often because I know the content creators I attract to my content can relate to those struggles.

What are your thoughts on incorporating your personality into your content? Do you have any tips for us? Do you have a question for me? Sound off in the comments section below.

Filed Under: Blogging Tagged With: content creation

How To Incorporate More Links In Your Blog Posts

January 19, 2018 by Marc Guberti Leave a Comment

backlinking

Ever wonder how top bloggers seem to utilize multiple links throughout their content? People like Neil Patel always seem to have dozens of links in each of their blog posts. How do they do it?

No, they don’t have more time than you do. We all have the same 24 hours in a given day, but the way we use those hours determines what we get.

With the right process in place, you can incorporate dozens of links within your blog posts. This post will show you how.

 

#1: Write Longer Blog Posts

Writing longer blog posts will present you with more opportunities for you to add more links throughout your content. It’s important to space them apart by a few sentences to not appear spammy, but the extra effort is well worth it.

Links like the one above will help to reduce my blog’s bounce rate. That means visitors spend more time on my blog and search engines respond by ranking my content higher. If you click on the bounce rate link, you’ll get led to a KISSmetrics article. Utilizing outbound links to authority sites also sends search engines a signal that your content is valuable.

This is why you’ll see people like Neil Patel use dozens of links in their content—a mix of links to their own content and to other authority sites’ content.

 

#2: Give Yourself More Time To Write Each Blog Post

more time

We’ll get into advanced tactics later, but we need a strong foundation first. If you only give yourself 10 minutes to write a blog post, there’s not enough time to write an in-depth blog post and researching for links you can use in your content.

If you give yourself an hour to write the blog post, that gives you more time to discover links that would strengthen your blog post’s value. The more time you spend optimizing your blog posts with a bunch of links and providing value, the more your visitors will appreciate your brand and become subscribers.

Look at your schedule and find the 15 extra minutes you can use to strengthen your blog posts. Those extra 15 minutes can be the difference between a blog post that gets no traction and a blog post that keeps the attention of your visitors for a long period of time.

 

#3: Create A References Document

Most successful bloggers are voracious readers. If you don’t actively read blog posts in your niche, it’s one of the blogging habits you need to develop now. If you are actively reading other people’s blogs, you are off to a great start.

This one tactic will make it incredible easy for you to incorporate more links into your blog posts. It’s so easy that it feels like an unfair advantage. Here it is:

Every time you consume a piece of content you enjoyed, copy and paste that link into a document. As you add more links to this document, it will eventually become your reference document. I like to use the headlines as the anchor text so I don’t have to read the link to guess at what the content is about.

I group all of the links based on topic and source. Grouping links by topic makes it easier for me to find content related to the blog post I’m writing about. Including the content source prevents me from promoting the same blog too often in one blog post.

backlinks reference doc

 

 

 

 

 

 

 

 

 

 

 

By varying the sources that you share, you can reach out to more influencers saying that you featured them in your latest blog post. The outreach will result in more people sharing your content, and those initial shares will create a ripple effect.

A reference document containing many pieces of content will help you with this objective. I add at least 20 new pieces of content to the reference document every day so I never run out of sources.

If I see one source on my list running out of links that I haven’t mentioned, I’ll read content from that source to refill that part of my reference document with more links.

 

#4: Update Your Older Blog Posts

Your top blog posts are your older ones. Each time you look at your stats, you’ll realize this truth. A few of your old blog posts get the lion’s share of the traffic.

These are the blog posts that you need to update with more links. You can use these older blog posts to link to your newer content. This will give your newer content more spotlight.

You can also utilize outbound links within your older blog posts to tell search engines that you’re linking to authority content. Don’t think that hitting the publish button is final. You can make changes to your new blog post on the day you publish. You can make some changes several months and even years after the fact.

You need to focus on your most successful blog post. Don’t go through all of your blog posts and make changes. You can use that time to do other things.

But your most popular blog posts need more attention than the rest so they remain popular and continue to grow.

 

In Conclusion

When I wrote this blog post, my references document was very new. I had less than 20 links in the document, and used a total of six links within this blog post. I recommend an absolute minimum of five links for each blog post, but as your references document grows, you can start to use dozens of links within each of your blog posts.

Part of the goal is to write a lengthy blog post so it’s easier for you to insert those links while leaving enough space in between links. If you write a 2,000 word blog post (about twice the length of those one), that gives you significantly more opportunities to incorporate links within your content.

What are your thoughts on incorporating more links into our blog posts? Do you have any tips for us? Do you have a question for me? Sound off in the comments section below.

Filed Under: Blogging Tagged With: backlinking, content creation

5 Elements Of A Killer Blog Post

January 18, 2018 by Marc Guberti Leave a Comment

wordpress blog

The web is filled with countless blog posts. While many exist, only a select few stand out from the crowd. These are the killer blog posts, the ones we simply cannot ignore. We have to read them from start to finish and then read some more.

Creating these types of blog posts will increase the amount of time people spend on your blog, and that helps with getting more leads and sales. As you write your next blog post, make sure you incorporate these 5 elements that result in killer blog posts.

 

#1: You Did Your Research

People love research. They love when you can provide a statistic demonstrating your concept in action. Buffer goes into incredible detail about their researching process, but it all comes down to reading as much as you can.

The next time you read a blog post you enjoyed, save the link and categorize it in a document. The more of these types of links you categorize, the easier it is for you to find relevant articles that support your next blog post idea.

Keeping a document with all of those links will boost your productivity and make it easier for you to write a killer blog post. You should keep a document containing your blog posts and other people’s blog posts. That way, you have a solid mix of inbound and outbound links.

Inbound links keep people on your site longer and results in a lower bounce rate. Outbound links result in a better SEO ranking since Google sees you’re promoting high profile websites.

Get into the habit of saving every article you read on the web. You can link them in a blog post later.

 

#2: You Provide Anecdotes And/Or Examples

storytelling

People love stories. Our entire culture is built around them. Anecdotes and stories make your concepts seem more real. Talking about your journey or showing someone else’s journey gives your audience someone to relate to.

Personal stories are especially powerful as they allow your audience to know more about you. The more personal stories you tell, the more likable you become. Don’t confuse this type of person story with the fellows who can only talk about themselves and their glory days.

The personal stories and anecdotes are rarely the focus of the blog post (unless you state that from the beginning, i.e. titling the blog post “My Blogging Journey” or something similar). They are usually meant to support concepts instead of becoming the center pieces.

 

#3: You Go Deep Into What You Talk About

This blog post can be half the length. Some people can squeeze all of their knowledge into a concise format. However, as you lengthen your blog posts, you can expand on more concepts and provide more value with each blog post you write.

If I only wrote one paragraph for each tactic I discussed, this blog post wouldn’t provide nearly as much value as it’s currently providing.

In addition, writing blog posts like these isn’t just about identifying tactics and concepts. The other essential is to prove the concepts. When I mention that you should do more research for your blog posts, I demonstrated the power of research by including a variety of links in that portion of the blog post.

Many of the top bloggers go deep into each blog post. In fact, these bloggers spend several hours to finish a single blog post.

Kevin Lee from Buffer even broke down where he efforts go towards writing a blog post. Notice how about 33% of his time goes towards writing the blog post.

blog post breakdown

If you only write content for your blog post but do nothing else, you’re missing out on all of the extra things that make a blog post so great.

 

#4: Craft An Epic Headline

Blog headlines are critical for your success as a blogger. Many readers use the headline alone to determine whether they should read your content or not. If you wrote a complete masterpiece, but you used a bad headline, few people will read that post.

HubSpot recommends some tactics for coming up with attention-grabbing headlines, but it comes down to practice. The most important tactic is to write multiple headlines for a single blog post. I write 5-10 headlines before I choose the headline that works best for me.

The headline doesn’t determine the value of your content, but it is the primary indicator of perceived value. Once you get people’s attention with a headline, all you have to do is ensure your blog post lives up to the hype.

 

#5: Make Your Content Skimmable

We are afraid of the 5-line paragraph, and we appreciate the 1-liners. The shorter you make your paragraphs, the easier it is for people to skim through your content.

You can also change the font (bold, italicize, or underline) to make certain tactics, words, and sentences stand out. Most people who read a blog post have their hand on the scroller.

Chances are you scrolled right down to this part in a hurry. If you didn’t do it this time, you’ll do it very soon (probably next time).

One way to prevent your audience from skimming through your content from start to finish is to include pictures throughout your content. The pictures give your visitors a break from a series of small walls of text.

To get into the flow of writing skimmable content, start by reading all of the blog posts you write, word for word. If you find it difficult to read a certain part of your blog post, that means you either need a picture or a shorter paragraph.

 

In Conclusion

Killer blog posts provide an intense amount of value to your audience and give your visitors multiple reference points. These reference points keep people on your blog for a longer period of time while bringing attention to other people’s content on the web.

You’ll get better as you keep practicing. I recommend writing a blog post every day to turn content creation into a consistent habit.

What are your thoughts on writing a killer blog post? Do you have any tips for us? Do you have a question for me? Sound off in the comments section below.

Filed Under: Blogging Tagged With: blog tips, content creation

Medium Is The Traffic Goldmine For Your Content Brand

January 11, 2018 by Marc Guberti 2 Comments

medium traffic

Medium is an untapped traffic goldmine for your content brand. While some people simply copy and paste their blog posts into Medium, others have gone as far as shifting their entire blogs onto Medium.

I don’t recommend that kind of shift because your blog is your only true home on the web (after your article, Medium recommends other articles that keep people on their site, even if those articles aren’t yours), but when combined with your blog, you can see some really good results from Medium.

That’s why Gary Vaynerchuk frequently publishes content from his blog onto the Medium platform. It works. However, it’s not just for the big players like Gary.

One blogger went from 0 Medium visitors to over 30,000 monthly Medium visitors in just five months. And it’s amazing how simple the formula was:

Just publish 2-3 really good blog posts every week.

This blogger didn’t provide a detailed marketing strategy. Just publish epic content and Medium helps to spread the word.

Medium also has a cool rule that you can find all of your Twitter followers, Facebook friends, etc., and if they have a Medium account when you connect your social networks, they become your Medium followers. That’s why I gained 14,000 Medium followers on the day I created my account. That’s how many of my Twitter followers used Medium at the time, and that number only grows as more of my Twitter followers sign up for Medium.

 

Republishing Your Blog Posts On Medium

The most amazing thing about Medium is how easy it is for bloggers to publish content on Medium. No one’s asking you to perform a herculean task. You literally copy and paste your preexisting content into the Medium dashboard.

Then you watch the traffic roll in.

It helps if you promote your Medium articles on your social networks, but based on the case studies I’ve read, Medium does a great job at bringing the traffic to you as long as you consistently and frequently provide valuable content on the site.

If you have a WordPress blog and don’t like manually copying and pasting, this plugin puts your content on Medium for you.

However, I would go back and gradually put all of your past content on Medium. That post you wrote two years ago that is still valuable? Most people have probably forgotten about it or never seen it. Medium gives people a second chance at seeing that level of value.

 

Building your list with Medium

The one thing that keeps people away from putting all of their content on a place like Medium is that Medium can change their rules at any time.

Brands saw the full power of rule changes when Facebook made it increasingly hard to play an organic growth game without putting a penny down. Now Facebook wants a lot more than your penny, but only if you want to grow your audience.

Medium isn’t like that right now, and I don’t see Medium taking that path for a long time. In fact, they’re against advertisements which is good for all of us. At this point, two thoughts are in my head:

  • Just in case…
  • I don’t own the traffic

Without a strategy in place to grow your email list, you’re like me when I started to see massive traffic coming to this blog. Out of my first 150,000 visitors, only 300 of them subscribed. No need to take out the calculator. Just know that it’s a very horrible rate because I literally had nothing set up (welcome mat, pop-up, landing page, etc.) except for that sidebar opt-in that WordPress provides you.

So I had a very basic (pretty much nonexistent) strategy for growing my email list. And I left a lot of money on the table.

Don’t do the same thing with Medium. Even if your Medium articles get hot, it won’t matter if you’re not growing your email list.

At the end of your Medium article, include a call-to-action where you ask people to subscribe to your email list in exchange for a free offer. It can be an eBook, a webinar, or anything you’d like. Just make sure you offer something that leads people back to a landing page.

 

Why You Still Need A Blog Outside Of Medium

blogging

Some Medium lovers have decided to use Medium as their main blog instead of using something like WordPress to create the blog. I definitely see the advantage of Medium. It’s 100% free, and you don’t pay for hosting or other expenses associated with a blog like this one.

However, this blog is much more optimized at helping my content brand grow than my Medium blog. On this blog, I have a welcome mat, several landing pages, a sidebar opt-in, and much more. There are plenty of contact points where I ask people in my audience if they want to join my email list.

On Medium, I only get to use that CTA at the end of the post. While my Medium followers may still view my content, it’s more difficult to grow your email list with Medium than a traditional blog. Granted, it seems easier to get traffic with Medium, but if you can’t convert that traffic, than it doesn’t matter.

Medium shouldn’t act as a substitute to having your own blog, but rather, Medium should complement what you already have.

 

In Conclusion

In a world dominated by how-to articles for Facebook and Twitter, some social networks like Medium fall completely under the radar. These are the gold mines for blog traffic that can have a significant impact on your brand.

And out of all of the social networks, Medium involves the least amount of work. You are literally copying and pasting your existing blog posts. Even if that’s too much work for you, there’s a WordPress plugin that does it for you.

Medium presents the easiest, time efficient approach to spreading your message and content to an entirely new audience.

Do you republish your blog posts on Medium? Do you have any tips on growing your Medium presence and your email list in the process? Do you have a question for me? Sound off in the comments section below.

Filed Under: Blogging Tagged With: medium

The Chatterbox Revolution: The Next Content Marketing Trend Is All About Relationships

January 10, 2018 by Marc Guberti Leave a Comment

chatterbox revolution

When Mark Schaefer wrote about content shock back in 2014, we saw a new trend. As more content populated the web and our 24 hour days never grew in proportion to this level of content creation, we found ourselves overwhelmed by content.

Content shock was and still is the reason why it’s harder for today’s newbie to grow a digital empire than it was for newbies from 10 years ago to do the same. Back then, there was much less content and fewer big players. Now the web is filled to the brim with content.

Content shock is only growing, and even our most loyal fans juggle our blogs with other people’s blogs. Marketing has always been a battle of attention, but the future winners of content marketing will go beyond the level of expectation to attract that attention.

 

The Chatterbox Revolution Is The Key To Expansion

When you post new content, you might attract people to it. They’ll read it for a little bit and then go somewhere else. If your’e lucky, these people will follow you on social networks and subscribe to your email list.

At this stage, your reader will receive your content in a variety of forms. This may sound great since you get them on multiple platforms, especially the email list.

While this will definitely get you returning visitors, realize that growing your social media audience and getting them on your email list is no big secret. EVERYONE is trying to achieve those objectives because they’re easy and effective.

Just get people to follow you on social media and send them to your email list. If you have 1,000 people on your email list, send one email and 1,000 people get it.

The winners of the future are the people who interact on a 1-to-1 level with as many of those 1,000 people as possible. They’re interacting with as many of their Twitter followers as possible and outreaching as often as possible.

Sending 100 emails in one day to people in your audience and another 100 for outreach will be considered productive instead of time sucking. Even if you delegate both of these tasks to save time, you’ll still need to do some of the responding and outreaching.

This is what I like to call the Chatterbox Revolution. In the past, brushing interaction to the side in favor of producing more content or doing almost anything was the norm. Interaction happened, but it wasn’t the priority. Whether it was content creation, product creation, or marketing, something else always seemed to be more important.

Now interacting with your audience and building new relationships on a 1-to-1 level are the two top priorities of your business.

Yes, growing a social media audience and an engaged email list are still important. However, you’re not doing anything special by building up those audiences. Special happens when you interact with individual people beyond any of your automation strategies currently in place.

It’s taking the time to reply to hundreds of comments each day. It’s commenting on other people’s blogs more often and getting into other conversations. It’s having longer conversations with your audience.

Your audience will increasingly love you for the attention you give them, and in return for your attention, they will give you their attention. The Chatterbox Revolution views attention as a two-way street where you must pay attention to your audience so they pay attention to you.

 

What Happens To Content Creation?

Each time you create a new piece of content, you give your audience another reason to give you their attention. If you don’t publish a blog post in a month, your audience doesn’t have to check back in for a month. Give them that long to check in, and they won’t remember who you are.

It’s important for us to be frequent and consistent with content creation. I’m publishing a new blog post and a new podcast episode every day because that gives my audience plenty of reasons to pay attention to what I’m doing. If anyone in my audience thinks of me upon waking up, they know I either published something new or am about to.

With that said, I don’t see people spending as much time writing content. I only write one blog post per day. In the past, I wrote three blog posts on 1-2 day and held off for the rest of the week. That resulted in my inconsistency, and since I wrote 2,000+ word blog posts, it took a long time for me to go from idea to finished content.

Some content creators will increasingly update their old material and publish it as new material. This is a time-effective strategy that will provide their audience with new content and give these content creators more time to embrace the Chatterbox Revolution.

For some, it will be more about playing with what they already have than creating new stuff.

Some content creators will embrace daily blog posts, but they won’t be as long as usual. I almost never aim for 2,000+ word blog posts anymore because each minute I spend writing a blog post is another minute that I can’t interact with someone in my audience.

At the same time, people pay attention because of the content I provide, so I handle my content creation with care. For me, this is a more concise blog post than what I’ve written in the past. I almost never spend more than 30 minutes on a blog post anymore.

I want to get the message down without too much scrolling. That way, you’ll have more bandwidth to stick around and read a few more blog posts. Now all I have to do on capitalize on this extra attention is to interact with you on a 1-to-1 level.

 

In Conclusion

The Chatterbox Revolution is now in full swing, but there were content creators ahead of their time. Two that quickly come to mind are Neil Patel and Gary Vaynerchuk. Neil responds to every comment on his blog, and while others may do the same, Neil can get hundreds of comments for a given blog post. Gary Vee interacts with his audience by taking their questions and communicating with social media and email.

One thing you’ll also notice is that these content creators produce a lot of content (at least one new piece of content every day). Some of it can be recycled, but they’re providing their audience with a new piece of content every day.

What are your thoughts on the Chatterbox Revolution? Are you ready to embrace it, or not yet? Do you have a question for me? Sound off in the comments section below.

Filed Under: Blogging, Connections Tagged With: relationships

How To Optimize Your Best Blog Posts For More Traffic

January 9, 2018 by Marc Guberti 2 Comments

blog post optimization

Ever look back at your old content? You should, and not just for the memories. It turns out your past content is often your most successful content. Updating these blog posts will give them more SEO juice, and promoting them on social media will get the ball rolling even more.

The question remains. How do we update these older blog posts so they attract more visitors? That’s what we will explore right now.

 

Do More Research

In the beginning of blogging, valuable content separated you from the rest of the crowd. Now valuable content has become a normal place. You can find many people offering similar advice to the advice that I offer.

There are two reasons you’ll stick with one blogger over the other even if they teach the same lessons. The first reason is research. Bloggers who back up their blogs with stats and links to other sites attract more traffic. That’s what doing research means in the blogging sense. Present your findings to your audience.

In addition to boosting your blog’s value, this type of research helps your SEO. It’s proven that linking to outside sources will have a positive effect on your SEO.

We are barely into this blog post, and I have already provided two links you can click on for additional information. In 2017, I thought about doing this but almost never did it. This year, I’m adding multiple links to all of my blog posts and going back to make changes in my older blog posts that are still raking in traffic.

 

Make Your Story More Public

At this time in history, most of my current visitors remember me as a teen entrepreneur. I’m 20 now, but I made my story of being a teen blogger well-known. Your About Me Page will be the most visited page on your blog. Give an epic story about yourself.

We all love stories, and framing your story the right way will help you attract an audience of loyal visitors who frequently engage with your content. However, in this state of info overwhelm, our stories need to extend beyond the About Me page.

We all need to start including more personal anecdotes within our content that covers a different stage. In one story, I may talk about how I struggled to achieve an objective. I occasionally mention how it took me three attempts spread across a few years (I almost wrote many years, but we know that’s not true in comparison to how long other people have lived. It does feel like many years for me).

In a goal setting blog post, I can discuss how I surpassed 100,000 Twitter followers much faster than I anticipated. While this may sound like a great thing to do for your new content, you can inject these stories into your older content to give them a more personal touch.

You can also turn the entire blog post into a story with insights as Chris Von Wilpert did over at Sumo. In his blog post, he discussed lessons learned from growing Sumo Blog from 100K monthly visitors to 200K monthly visitors.

We are in the era of personal touch and excessive research. We are beyond valuable content because it’s no longer a premium but rather an expectation. You don’t stand out by fulfilling expectations. You only stand out by exceeding them and going the extra miles.

 

“What Did I Miss?”

missing puzzle piece

This is the question I always ask myself when I look back at an old blog post. Since I wrote weekly blog posts during that time (and now daily blog posts), it’s easy to focus on cranking out the content and not spend as much time polishing it.

While there are ways to make content creation less stressful, we’ve all been there when we have to write or schedule tomorrow’s blog post the night before. Some of us have not been there for a while, but others constantly relive that stress for all of their content.

Even in this sped up state, I don’t miss out on value. All of the blog posts are valuable, but sometimes I missed out on going that extra mile. I didn’t do additional research to provide my audience with more options. I didn’t always inject personal stories into my content. Sometimes I even missed out on adding an extra tip or two that could have enhanced the blog post.

But instead of doing nothing about it, I update the old content. After the update, my content is more valuable and has the fresh factor that Google loves.

I enjoy asking myself this question because it opens the doors to so many possibilities. You can turn a 500 word blog post into a 2,000 word blog post just by repeatedly asking yourself this question and thinking about what the answers can be.

 

Are They Optimized At All?

I didn’t always use the SEO Yoast Plugin for my blog. That means not all of my blog posts are optimized as well as they can be.

Just because your new blog posts are optimized doesn’t mean your old blog posts received the same care, and those are the blog posts that should be generating the most traffic.

When you find yourself implementing new tactics like adding share buttons throughout your content or using the SEO Yoast Plugin, you need to do those things for your top content.

There are plenty of ways to optimize your blog for search engines beyond the SEO Yoast plugin. As you integrate more tactics to your optimization strategy, go back to your older blog posts to make sure they are optimized.

 

In Conclusion

Not all of your old blog posts are created equal. There are some blog posts that I have updated multiple times. There are other blog posts on this blog that I wouldn’t even touch (most of the blog posts I wrote when I just began. I keep them up to show people the transformation).

When you optimize your older blog posts, don’t put yourself on a mission to optimize all of them (unless you don’t have many blog posts). As of writing, I have published over 1,500 blog posts on this blog. That number will only grow.

I don’t update 1,500 blog posts every year. I only update a few dozen based on which ones are the top performers. Those blog posts get the updates for SEO and list growth purposes.

What are your thoughts on updating older blog posts? Have you updated a blog post recently? Do you have a question for me? Sound off in the comments section below.

Filed Under: Blogging Tagged With: seo

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I am a business freelance writer who writes for individuals, small businesses, and corporations. My content will help drive engagement and sales to your business. I have produced content for several companies, including…

  • Upwork
  • MoneyLion
  • Freight Waves
  • Westchester Business Journal
  • Property Onion

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