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SEO

How To Optimize Your Old Content For More Success

March 23, 2018 by Marc Guberti Leave a Comment

As we strive to create new content for our audiences, it’s easy to forget about our existing content. Our existing content is filled with incredible ideas, and the more content you create, the bigger your library of content is.

You must continually update this library not just by adding more content, but by updating your existing content. Updating your existing content is an easy way to boost the value you provide while giving you an edge on search engines.

Not only that, but now the old piece of content becomes new again. People have another reason to check it out.

When you update your old content, you shouldn’t just add more value. You should also optimize it. That updated piece of content should drive traffic to your newer pieces of content that aren’t doing as well.

Optimizing your content for success isn’t just about optimizing that one post. It’s about optimizing that piece of content for its own success and the success of some of your other content.

Let’s take a deep dive into optimizing old content for more success.

 

Bulk It Up

When most people think about optimizing their old content for success, they think about bulking it up. This is important on multiple levels.

From a reader’s standpoint, adding more content to an existing piece of content almost always means more value. If I add an extra 500 words to this blog post, it will enhance the value of the blog post.

When you bulk up, always stay on topic. My favorite way of doing this is to skim through the blog post and ask myself, “What did I miss? How could I have made this better?”

Those questions allow ideas to flow through my mind and the words come out naturally. As you bulk up your content, consider everything else from this blog post.

 

Include Multiple Forms Of Media

You need more pictures within your content. I wasn’t so good at putting pictures in my blog posts so I delegated that step.

I will soon incorporate more than just pictures. In fact, you’ll soon see more embedded videos within my blog posts.

Some of those videos will be mine while other video will be from other people. The reason for video is very strategic.

The first reason is that video is very engaging. It’s the most engaging form of content we can possibly create.

The second reason is that the time you spend on my blog will dramatically increase. My blog in a sense becomes, in part, a hyper-targeted YouTube. If you watch a three minute video on my blog, that increases the time you spend on my site.

If you click on one of the suggested videos that shows up, then you spend even more time on my site.

This isn’t just important from an SEO standpoint, but it’s even more critical from a trust standpoint. If an engaged reader consumes my content for two hours, I know I’ve earned that person’s trust.

You don’t spend two hours on the same blog unless you greatly appreciate the blog, and more importantly for the relationship, the blogger (in this case being me).

 

Use Inbound and Outbound Links

Incorporating multiple forms of media and bulking up your content will give your existing content the set-up to thrive. Utilizing inbound and outbound links allow you to spread the wealth.

Inbound links are links to your own blog posts. If I include a link in this blog post to one of the other blog posts on this site, that’s an inbound link.

If I link to any outside site like Jeff Bullas’ Site or Forbes, that’s an outbound link.

Both are important.

The inbound links, assuming they are relevant based on the content’s topic, will keep people on your blog longer. This builds SEO, but again, I value this tactic more for the trust building.

Outbound links give your audience relevant articles beyond your content and sends search engines a signal. This content creator promotes these awesome sites we already like. We should boost this person’s search engine rank as well.

Use them throughout your content to give your visitors more options and more reasons to stay on your blog longer.

 

Optimize The Post For SEO

This is the most interesting tactic on the list because the way you optimize depends on a few factors. Some of your content is better optimized than others, and the level of existing optimization determines your workload.

I currently use the Yoast plugin for optimizing my blog posts. I will focus on a keyword, write a meta description with that keyword in mind, and even adapt the title around that keyword.

Some of my blog posts were published before I knew or used any of these tactics. These blog posts would require an SEO overhaul because I’d have to perform all of these steps. For other blog posts that are already optimized, I can optimize for a second or even a third keyword as well.

My one recommendation is to avoid changing the title, even if it’s not fully optimized. People know that piece of content for its title. In a similar fashion, avoid changing any part of your blog post’s permalink which is basically anything that appears after the slash line after .com  

For instance…

yoursite.com/permalink

Don’t change that link in anyway because it will have a very negative effect on your SEO.

 

In Conclusion

Updating your existing content is more than checking for flaws and correcting them. It’s about enhancing the experience that piece of content provides for your audience.

This new experience you provide can significantly boost engagement, the amount of time people spend on your site, and your search engine ranking.

Once you update an existing piece of content, share it with your audience. Tweet about it, pin it, Instagram it, and do anything else that you desire. You may even want to consider leveraging your email list if there’s space for your updated content in your emailing calendar.

I recommend you update at least one of your blog posts each week. It isn’t too much of an ask, and you won’t see significant results right away, but it’s enough to accumulate results over time.

What are your thoughts about updating your existing content? Do you have any tips for us? Do you have a question for me? Sound off in the comments section below.

Filed Under: SEO

10 SEO Mistakes That Will Hurt Your Blog’s Search Ranking

January 5, 2015 by Marc Guberti 4 Comments

10 SEO Mistakes That Will Hurt Your Blog’s Search Ranking

Millions of blog posts are being written every day for various blogs across the web. One of the obvious facts that new bloggers learn quickly is that not all blogs and blog posts get equal attention. On a particular blog, some blog posts get more attention than others. There are some blog posts on this blog that always get more traffic than others. There are also some blogs that get more traffic than other ones. Out of all of the blogs I have, this one is by far the most successful.

The amount of traffic your blog gets is dependent on social media and SEO. Social media covers the sharing aspect and growing an audience on the networks you use. However, SEO is a much deeper concept that a select few understand. To everyone else, it looks like the extensive math problem that takes up the entire chalkboard.

Understanding SEO is important because it is a big avenue for traffic. Some people get thousands of daily visitors from SEO which means it is valuable. Although SEO is not exactly the do or die stage of a blog, it is important, and here are 11 mistakes you need to avoid so your blog can have better SEO.

 

#1: Not submitting your blog’s sitemap to Google.

One of the reasons why blog posts do not get SEO traffic is because they are not even indexed by Google. A sitemap presents all of the contents of your blog in a way that makes it easier for Google to read them. Submitting your blog’s sitemap to Google will allow them to properly index your blog posts. Indexing your blog posts on Google makes it possible for anyone to find any one of your blog posts with a particular search phrase.

There are many options for creating your own sitemap, but out of all of the options, the Google XML Sitemaps WP plugin is the easiest to use. This plugin makes it easy to create an XML sitemap to submit to Google so all of your blog posts can be properly indexed. Once you get your sitemap, head over to Google Webmaster Tools and submit your sitemap.

 

#2: Not knowing the difference between http and https

Actually, there is no difference, and that’s the problem. Search engines see http://www.example.com and https://www.example.com as two different websites with identical content. This is duplicate content that search engines associate with plagiarism. As a result, your SEO ranking will go down for both the http and https versions of your website.

In order for you to identify whether your blog has this problem or not, simply enter http:// before your blog’s URL. Then, do the same thing but with https:// in the front. When you do this, check your URL for spelling because you do not want a misspelled URL to give you the wrong webpage.

Your SEO is doing just fine if one of the two options worked. If both options work, then your blog’s SEO is getting hurt. For a WordPress blog, you can change your blog’s URL by going into settings–>general. Then, you can change your blog’s URL to your preference so people can either use http or https to access your blog. Visitors should not be able to use both http and https to access your blog.

 

#3: Not having meta tags for your blog posts

Search engines have a big responsibility in organizing billions of blog posts based on popularity, keywords, and value. Although search engines have this big responsibility, they struggle to understand a majority of blog posts. The reason why some valuable blog posts are not getting any search engine traffic is because they do not have meta tags.

I got introduced to meta tags more than a year and a half after I created this blog. I had to go through every blog post I ever wrote and add meta tags to them all. It was painstaking work that took several months of my time, but it was all worth it. My search engine traffic jumped up significantly after making the change. Any of my blog posts that were already doing good traffic from the search engines got a big jump in traffic.

I use the Add Meta Tags WP Plugin to add meta tags to all of my blog posts. I include keywords in these meta tags so search engines can pick up on them and promote my content. Meta tags, especially the meta tags with the right keywords, make it easier for the search engines to understand what your content is.

 

#4: Not understanding how Google sees your blog

Google sees your blog completely differently from you. It does not see the colors and pictures that may be on your blog posts. In order to make it easier for Google to see the way your blog looks, use the data highlighter in Google’s webmaster tools. Once you verify your blog, the data highlighter will allow you to let Google know how your blog looks (pictures, text, author name, etc). Using the data highlighter only takes 10-15 minutes, and it can have a big impact on your search engine traffic.

 

#5: Not improving your blog’s bounce rate

Your blog’s bounce rate allows search engines to identify how interesting your blog is. If your bounce rate is 100%, that means people are visiting your blog and then leaving without reading another article. A high bounce rate is bad for SEO and results in fewer conversions.

In order to see where your bounce rate is at, verify your blog with Alexa and then see their stats. Your blog’s bounce rate should be under 70%. A bounce rate under 70% means that at least 30% of your visitors are reading multiple articles on your blog. The lower you can get that bounce rate, the better your SEO and conversions will be.

You can lower your bounce rate through a variety of ways. Here are some of them:

  1. Include links to your older blog posts in your new ones
  2. Use Hello Bar to promote one of your articles, or better yet, a landing page
  3. Show related articles at the bottom of every blog post
  4. Show popular articles on your sidebar
  5. Redirect people to another page on your blog after they subscribe. This page should contain links to the best content on your blog.
  6. Show summaries of blog posts so people have to click (lowering bounce rate) to read the entire blog post

Most people do not see a sudden drop in their bounce rates. It takes a few weeks before seeing a significant drop in your bounce rate, and when I say significant drop, that usually means a 5-10% drop. Getting your bounce rate under 60% means you are moving in the right direction.

 

#6: Stuffing keywords

For a long time, keywords were the focal point of SEO. If your blog post had a lot of keywords, it would be on Page 1. If I decided to write the word “SEO” 100 times in all of my blog posts about SEO, those articles would have been #1 on Google. However, many people abused this rule, and Google sent their panda after those people. Many blogs suffered under the wrath of the panda, even the blogs that were getting millions of daily visitors.

If you try to stuff your blog post with keywords, then the search engines will make it more difficult for people to find your content. The worst part about keyword stuffing is that there are many offenders, but few people know that they are breaking the rule. My rule of thumb is to never use the same keyword twice in the same sentence. Synonyms are also very useful. If your keyword is “giraffe,” you can refer to the giraffe as an animal in one of your sentences instead of referring to it as a giraffe in every sentence of your blog post. Using synonyms to replace keywords will boost your blog’s SEO.

 

#7: Having too much anchor text

Anchor text is any clickable text in your blog post that leads to any webpage. In this sentence, “10 Easy Ways To Enhance Your Blog’s SEO” is anchor text. It is a clickable link that leads to another webpage. Anchor text is great for SEO and bounce rate, but having too much anchor text in one blog post can also be harmful.

The search engines won’t like it if you have dozens of anchor text links in the same blog post. However, there are worse consequences of having too much anchor text. The success of a blog all depends on how many visitors it gets and what those visitors do when they get on your blog.

If you have dozens of anchor text links in your blog post, it will be more difficult to read. I make my blog posts as easy to read as possible by writing short paragraphs and only having some anchor text. Imagine how different the reading experience of this blog post would be if every other sentence was anchor text. For the average person, it would be too much to bear, especially when there are other blogs on the web without that much anchor text.

 

#8: Letting spam comments infect your blog

Most of the comments you will get for your blog will be from spammers who are promoting their links without even bothering to read your content. New bloggers who want to boost their social proof often make the mistake of approving these comments. These bloggers reason that, based on the numbers, it is better to have 1,000 spammy comments than 10 real comments.

Having 1,000 comments indicates a popular blog, but the search engines know better. Not only are the links from most spammy comments bad (i.e. Get 5000 Twitter Followers For Just $3), but when engaged readers think of commenting on your blog, they get to see all of the spammy ones first. Would you want to comment on a forum group where all of the members were saying things like, “This is the magic pill that will make you lose 100 pounds in 10 days,” or, “Get a six-pack in six weeks”? You will lose the type of interaction that matters–the one between you and someone in your targeted audience.

 

#9: Not taking social media seriously

Social media is anything but a fad. It has completely transformed businesses and allowed blogs to suddenly become popular. The main reason this blog is popular is because of my Twitter presence. My SEO traffic has really been kicking in lately, but that is because I also get traffic from Twitter. Every day, I am getting hundreds of daily visitors from both Twitter and the search engines.

In addition to boosting your SEO traffic, social media allows you to interact with your targeted audience. I have made many wonderful connections on Twitter. Some of these people share my blog posts and buy my products. Social media is one of the most valuable traffic generating assets known to mankind.

 

#10: Not taking backlinks seriously

Backlinks are one of the most intriguing parts of SEO. When people think of backlinks, they think of the old and worn out practice of buying backlinks in bulk. Google caught on, and now the mighty search engine measures backlinks by quality instead of quantity.

When Google caught up to backlinks and declared quality over quantity, many people assumed that backlinks were simply dead. For a very long time, I assumed backlinks were dead just like many people who read contradicting advice on the web.

If you still believe backlinks are dead, take a look at the Alexa ranks for the most popular blogs on the web. Then, scroll down to see how many backlinks they have. Most of the popular blogs that are getting thousands of daily visitors also have thousands of backlinks. If you want to get more backlinks for your blog, implement these tips.

 

In Conclusion

SEO is a powerful way to get more traffic from your blog. Many of the mistakes people make are based on misconceptions and contradictory advice. I have tested various methods to boost SEO, and these are the good ones. However, SEO chances rapidly, and the methods to boost SEO are always subject to change.

You want to implement the methods that work now before Google changes the rules again with another panda attack. Implementing the methods now will allow you to get more visitors and allow more people to remember you. That way, if Google levels the SEO rules again, you’ll still get a lot of traffic from the people who remember you.

Filed Under: Blogging, SEO Tagged With: blog traffic, blogging, blogging tips, traffic

5 Secrets About Blogging That Others Don’t Want You To Know

August 12, 2014 by Marc Guberti 12 Comments

Top Secret

Blogging has become a complex art. What started as an online diary has turned into a way for people to build powerful presences on the web. Now over 150,000 blogs get created every day, and there are millions of blogs on the web. Some of these blogs have Alexa ranks under 100,000 while other blogs have no Alexa ranks at all. What’s the difference between the blogs getting thousands of daily visitors and the blogs that struggle to get one thousand visitors every year? The answer is these five secrets about blogging that others don’t want you to know.

  1. The subscriber list is everything. Even if your blog is getting hundreds of daily visitors, you need to grow your subscriber list. Your subscribers are the ones who get emailed each time you come out with a new blog post, share your blog posts, and buy your products. Optimize your blog for subscriptions by offering free prizes and having a pop up show up on your blog.
  2. SEO is overrated. I relied on SEO for over a year and saw small increases. These increases allowed me to go from 170 monthly views to 200 monthly views. When I focused more of my time on social media, I got the exponential traffic that continues to grow to this day.
  3. You need to have your own product. Affiliate marketing is a great way to make extra income, but if you do not have your own product, you are not establishing yourself as an expert in your niche. In order to make revenue from your blog, you must have your own product in place. On a successful blog, the blogger’s products bring in far more revenue than advertisements. Some of these successful bloggers don’t have advertisements at all.
  4. All social networks are important. You want to offer as many sharing options for your blog posts as possible. The only reason I now include pictures in my blog posts is so other people could share my blog posts with Pinterest. Make it as easy as possible for others to share your blog posts on as many powerful social networks as possible.
  5. Big social media audiences look really good. We have a natural tendency to believe that the person with the bigger audience is more credible than the person with the smaller audience. The power bloggers also happen to have big audiences on social networks, and those big audiences allow their content to spread while boosting their credibility.

The beans have been spilled, and the methods to grow your blog are right here. What are your thoughts on the list? Do you know any additional secrets about blogging? Please share your thoughts and advice below.

 

Filed Under: Blogging, SEO, Social Media, Subscribers, Targeted Audience, Traffic Tagged With: how to be a successful blogger, how to get more blog traffic

5 Reasons Why SEO Is Completely Overrated

August 9, 2014 by Marc Guberti 12 Comments

SEO has been praised by many people as a way to get hundreds of daily visitors. In fact, some blogs get thousands of daily visitors from SEO, but there are certain details about SEO that many of the experts leave out. I now get hundreds of daily visitors from SEO alone, but that only happened when I did not focus most of my attention on SEO. I know; very ironic.

I have come to a conclusion. While it is good to do some SEO, it is completely overrated. Some people think of SEO as an easy to access gold mine, but it is anything but that. The only way you land in that gold mine is by driving a clown car and falling into it. Maybe I’m just adding another flavor to Mark Zuckerberg’s comment about Twitter, but that is really what happens with SEO. Ultimately, it’s overrated, and here’s why.

  1. SEO takes a boat load of time to build up. It took me almost two years before I got hundreds of daily visitors from the search engines. Some people take even longer.
  2. My SEO traffic only went up when my social media traffic went up. I’m not going to question that it also takes a long time to build up social media traffic. It took me 993 days to reach my first 100,000 Twitter followers. However, by building your social media presence, you will be hitting two birds with one stone. In addition, once you build your social media audience the first time, it becomes easier over time. Although it took me 993 days to get 100,000 Twitter followers, I can now reach the same milestone in less than 200 days. When I reach 200,000 Twitter followers, I expect to get the same feat accomplished in under 150 days.
  3. Learning SEO takes up too much time. Most people browse through dozens of SEO articles to learn how to boost their SEO. All you need to do is read this article about SEO, and you will have all of the basic knowledge about SEO that you need.
  4. By focusing on SEO, you are competing with millions of other articles. There are millions of articles on the web that are about the same topic as your blog post. By only focusing on SEO, you are competing with the millions of other articles on the search engines. Building a powerful social media presence allows you to escape relying on being on top of this competition. In addition, a powerful social media presence will allow you to eventually end up on the first page of search engines.
  5. Many people strive for SEO more than social media traffic. Many people are implementing tactics to enhance their blogs’ SEO without giving social media a glance. Many of these people have fewer than 1,000 followers on their social networks, but when it comes to bounce rate, catchy headlines, and tags, these people know what they are doing. The result is no blog traffic because SEO needs a big push, social media traffic, in order to bring in more traffic for your blog.

Those are the five reasons why SEO is completely overrated. What are your thoughts on the list? Do you have any additional tips and advice? Please share your thoughts and advice below.

 

UPDATE: Looking back at this article, I realize SEO traffic is important, but still overrated. Boosting your social media audience and getting more social shares boosts SEO, so I believe focusing on social media is the better strategy. I’ve read more blog posts from QuickSprout so I know SEO is important, but regardless of what stream you use to boost traffic, valuable content is critical towards any blog’s success.

Filed Under: Blogging, SEO Tagged With: how to get more blog traffic

I Heard That The Same Blogger Gets Boring After A While

July 30, 2014 by Marc Guberti 2 Comments

I must be really boring then!

Here’s how I heard about this: I happened to be looking on the web for articles about blogging. I am always on the lookout for new nuggets of information about my niche. One of the articles I stumbled across mentioned that reading content written by the same blogger gets boring after a while. The article went on to explain why a blogger needs to get guest bloggers to write for them.

I disagree with that. And it’s not just because I am the only one who writes content for this blog.

A blog does not get boring just because the blog posts are being written by the same person every time. This blog has over 1,000 blog posts written by the same person (that would be me) and readers stick around anyway.

There is certain content that does get boring after a while. This is repetitive content in which a blogger writes about the same thing every week. It gets annoying to see something similar to what you read a week ago. Imagine reading a blog post called “10 Ways To Get More Twitter Followers” today and then later in the week reading a blog post called “11 Ways To Get More Twitter Followers” written by the same person with the same methods except one method got added. That is the typical boredom that readers to not appreciate.

If a blogger’s content is valuable and worth sharing, then people will stick around regardless of who is writing the blog posts. Everything on the Quick Sprout blog was written by Neil Patel, and that blog also happens to be one of the most popular blogs on the web.

In the beginning, people don’t care about the author. They only care about the author if they believe the author’s content was valuable and worth sharing. It is at this point when the reader cares about who the author is. Instead of wanting another author, the typical reader will look for more content written by the same person. If all of the blog posts on your blog are written by you, then your readers won’t have to search all over the web for you. They are already at your home on the web–your blog.

If your blog is all you, readers will only be able to read your content. That means when a reader likes one of your blog posts and reads others as well, that reader starts to like you. The reader likes what you offer to the masses with no price tag attached. The more free content your readers go through on your blog, the better the chances are that the reader buys one of your products.

If the content never gets boring, then the blogger never gets boring. Chances are this is not the only blog you will visit today. Chances are you will read other blog posts on the web with different perspectives on different (or possibly similar) topics. If you build a powerful presence on your own blog by being the person who writes the content every time, then you will grow a strong reputation for providing valuable content. Having the kind of reputation is what encourages people to spread your content and buy your products.

Anyway, you must be really bored right now since this blog post was written by the same person…AGAIN.

 

Filed Under: Blogging, SEO, Social Media, Targeted Audience Tagged With: blogging tips, how to write better blog posts

Three Super Easy Methods To Increase Your Blog’s SEO

July 28, 2014 by Marc Guberti Leave a Comment

SEO Blueprint

There are many methods to increase a blog’s SEO. Some of those methods are highlighted here, but most of the SEO increasing methods out there take several months of work before they pay off. However, there are certain methods to boost your SEO that do not take much time. In addition, these methods are super easy to implement. Here are the methods.

  1. Include categories for your blog posts. Categories make it easier for people to navigate through your blog. This will result in more people clicking on links and sticking on your blog. As a result, categories lower your blog’s bounce rate, and as people stay on your blog for a longer period of time, they will be more likely to buy your products or subscribe.
  2. Add tags to your blog posts. A tag is a word or phrase that someone searches into Google (or another search engine) and finds your blog. Tags work like exclamation points which means the more tags you have, the less useful they are. My recommendation is to have 2-5 tags for each of your blog posts.
  3. Include keywords in your blog posts. Keywords strengthen your tags and allow people on search engines to easily find your blog based on search terms. When you include keywords in your blog, you must avoid stuffing keywords in your blog posts. A good rule of thumb is to use a keyword at least five times, but if that keyword appears in every sentence or every other sentence, that keyword needs to be reduced. Just come up with synonyms for your keywords and you’ll be fine.

Those are the three super easy ways to boost your blog’s SEO. What are your thoughts on the list? Do you have any additional super easy methods you would like to share? Please share your thoughts and advice below.

 

Filed Under: Blogging, SEO, Targeted Audience, Traffic Tagged With: how to get better seo, how to get more blog traffic, how to improve blog seo

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I am a business freelance writer who writes for individuals, small businesses, and corporations. My content will help drive engagement and sales to your business. I have produced content for several companies, including…

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