Traffic

10 Tremendous Tactics To Attract People To Your YouTube Videos

July 7, 2014 by Marc Guberti Leave a Comment

YouTube on iPad and Mac

Getting to that step from where your YouTube video is uploaded to when it gets thousands of views (or goes viral) is how attractive your video is. If you can get your YouTube videos to attract people, the people who got attracted to your YouTube videos will share those videos with their friends. Then, your YouTube video will continue to spread across all of the social networks. In order to attract people to your YouTube videos, follow these 10 tactics.

Get the traffic first. In order to attract people to your YouTube videos, you first need to get the traffic. Embed your YouTube videos in certain blog posts, tweet about your videos, share them on Facebook, and do anything else to spread your videos. The more you spread your videos, the more people will be able to see those videos.
Boost your credibility. Credibility is one of the most important parts towards anyone’s success. Having a lot of credibility means more people see you as a better expert in your niche, and the people who see you as a better expert will easily get attracted to your YouTube videos.
Have a good introduction. YouTube recently made a big change where they now allow you to have a three second or less introduction of yourself that you can put on your videos. Having a good introduction automatically enhances the rest of the video in the viewer’s perspective. Better take advantage of that new update!
Have some annotations in your video (but don’t go crazy). The best annotation to have in your video is the one that automatically subscribes someone to your channel right when it gets clicked. Having an annotation will make your video look more sophisticated, and therefore, more attractive.
Have a strong message in your YouTube video. You can have the joke of the year or a powerful motivational speech, but you need to have a strong message in your YouTube video. Unless you are a celebrity, it won’t be enough to show people that you eat a hamburger every morning.
Have words occasionally pop up. If you are talking about Twitter, have the word “Twitter” pop up. It keeps readers engaged and makes your videos more attractive.
Have pictures. Pictures also do a good job at grabbing attention, but they only work for so long. The longest amount of time you should have the same picture on your YouTube video is 30 seconds…because for the most part, people want to see you.
Combine several retakes into one video. Not only does this make it a little easier for you to cover all of your main points, but it also keeps your viewers engaged. Imagine what would happen if you were listening to someone, that person suddenly stopped speaking, appeared slightly to the left or right from where they were, and continued talking. Viewers would notice the change and continue to watch the video because they are engaged by your video.
Have professional lighting. People do judge books by their covers exactly like how people judge a YouTube video based on how that YouTube video looks in the first couple of seconds. If you have professional lighting, people will continue to watch your video. Without professional lighting, you run the risk of losing viewers. If there is a giant shadow, people will notice. If there is a small shadow, people will not notice as much, but in order to keep your viewer retention rate high, you need to have professional lighting.
Make sure you only upload quality videos. Quality videos get more attention and have higher retention rates than low quality videos. You get better with experience, and as you get that experience (and even now), you need to think of ways to make your YouTube videos even better than they already are.

Attractive videos tend to grab everyone’s attention, get thousands of views, and possibly go viral in the process. By implementing these 10 tremendous tactics, you will be able to upload the videos that your target audience would enjoy watching. What are your thoughts on the list? Do you have any additional tips? Please share your thoughts and advice below.

10 Ways To Get More People To Share Your Facebook Posts

July 6, 2014 by Marc Guberti 4 Comments

Facebook is the largest social network and the second most popular website on the web. If you can optimize your Facebook posts so more people share them, you can potentially reach hundreds of thousands of people. The great news is that in terms of getting people to share your Facebook posts, you have the advantage. Facebook is a social network that encourages oversharing. Clicking like or share is all someone needs to do to get 20% of their friends on Facebook to see your post. Since more people will be encouraged to share your post, this will create a strong ripple effect. In order to get the ripple started and get people to share your Facebook posts, follow these 10 tips.

Grow your Facebook Page. The more people you have on your Facebook Page, the more people will be able to like your posts and share them on Facebook.
Post on your Facebook Page every day. People like consistency. If you post on your Facebook Page every day, people will know to look on your Facebook Page for new posts that they can like and share with their friends.
Include pictures in your Facebook posts. Facebook posts with pictures get more engagement than the Facebook posts without pictures. Find a way to incorporate a picture into all of your Facebook posts.
Tweet your Facebook posts. If you have a targeted following on Twitter, those people would be very happy to share your Facebook posts. You can engage with an audience you have already build to grow your audience on Facebook.
Promote your Facebook posts on your blog. A blog is a great place to promote any of your social media posts. Embed your Facebook posts on your blog so people can like, comment, and share your Facebook posts on your blog.
Get more Facebook likes. If you have a Facebook post with a powerful message, then sure, people will share it. However, people tend to share what is popular. Having thousands of likes for your Facebook Page will tell people that your Facebook Page is popular. The more popular a Facebook Page is, the more comfortable someone on Facebook will feel to like and share your posts.
Promote your Facebook post using Facebook Advertising. It may be better to promote your Facebook Page instead of a post, but regardless, more people will be able to see your post which means more people will share that post.
Post something that people would want to share. Whether your post is comical or motivational, you need to post something with a central message that your target audience would like and want to share.
Offer a giveaway. Anyone who shares any of your Facebook posts for an entire week can be eligible to win a free prize. This giveaway will encourage more people to share your Facebook posts, and the word will spread. Soon enough, you will have hundreds of people sharing your Facebook posts just to be eligible for the free prize.
Get more friends. Whether you have a Facebook Page, a personal account, or both, getting more friends on Facebook is a pivotal way to get more people to share your content. In most cases (for the people who don’t have famous businesses or aren’t famous…yet), the success of a Facebook Page starts with a group of friends. Those friends like and share your posts, and that shows interaction is going on. Then, more people see your Facebook Page and decide to share your posts. Soon enough, your posts are averaging hundreds of likes and shares every day. It all starts with a group of friends.

Getting more people to share your Facebook posts will allow your content to spread. Think of what would happen if people shared your blog posts hundreds of times on Facebook. That would equate to thousands of visitors that you would have never had. Although there are people leaving Facebook, it is still currently the largest social network out there. Getting hundreds and eventually thousands of people to share your Facebook posts would allow you to build a powerful presence on the web.

What are your thoughts on the list? Do you have any additional tips to get more visibility and shares for a Facebook post? Please share your thoughts and advice below.

7 Reasons Why You Need To Be On Squidoo

July 5, 2014 by Marc Guberti 2 Comments

Squidoo is one of the most popular sites on the web, and it continues to grow as the days go by. A website that once got over 1 million daily visitors went down to 200,000 daily visitors once Google changed its search engine policy. However, Squidoo has proven to be a very resilient website. After consistently bringing in 200,000 U.S. daily visitors, Squidoo’s U.S. traffic increased by over 30% in one month. Squidoo’s traffic has seen anywhere from a 10-19% increase every week which means Squidoo is growing. Squidoo can end up getting to 1 million daily visitors again by the end of the year. It got there before, and there’s no saying Squidoo can’t get there again, but by joining Squidoo now, you get to become a part of the movement. While joining a movement is nice (who wouldn’t want to do that), these are seven reasons why you need to be on Squidoo.

Being on Squidoo boosts your SEO. Creating Squidoo webpages (they call their webpages lenses) and adding a link to your blog on those webpages will boost your SEO and make it easier for people to find your blog. In addition, some Squidoo webpages get hundreds of daily visitors which are hundreds of daily visitors that you would have never had…and those visitors can also visit your blog.
You can make revenue with Squidoo. Not only do you get more visitors on your blog, but you also make revenue based on Squidoo’s tiered system. There are many people who make over $100 every month on Squidoo while others are making thousands of dollars every month while growing their blog traffic.
You can write about (almost) anything. No matter what your niche is, you can write about it on Squidoo. I decided to create some Squidoo webpages about getting a targeted Twitter following, a targeted Pinterest following, getting more eBook sales, and reducing bounce rate.
Squidoo has a great community. Remember how frustrated you were when you were struggling to find a way to contact Google, Amazon, PayPal or any of the other big sites? That does not happen on Squidoo. All of the members interact with each other, and the people in charge (yes, the people in charge) actually respond in under 24 hours. If you have a question, it is okay to ask, and you will get an answer.
You can use their Amazon and eBay links to make a commission. If you are not an Amazon Associate or eBay Affiliate, you can use Squidoo’s Amazon and eBay links to promote products and make a commission. You get a little more than 4% of each Amazon sale while the eBay Affiliate links range between 2-4% (that depends on the product that gets sold on eBay).
Squidoo was founded by Seth Godin. Seth Godin happens to be the #1 marketer in the world, so if you were wondering if Squidoo can really make a comeback (and get 1 million daily visitors again), just know that Seth Godin is the man with the steering wheel. He also does some interaction in the Squidoo community.
You get to donate your earnings to charities. Unlike other websites similar to Squidoo, you can donate your earnings to charity. Whether you feel like donating all of your earnings to charities or 7% (basically, you can choose any number), donating to charities will further strengthen the thinking process that you are making a difference. Imagine being able to make money for yourself and then have Squidoo donate some of that money to the ASPCA (that’s what I do).

Squidoo is going to be back to getting over 1 million U.S. daily visitors (and over 2 million globally) by the end of the year, and you can be a part of that movement while helping out in a charity’s movement. If you want to be on Squidoo and be a part of the movement, join now.

5 Types Of Tweets You Would Want To Pin To The Top Of Your Feed

July 2, 2014 by Marc Guberti Leave a Comment

Twitter’s new design came with a very powerful change: the ability to pin a tweet to the top of your profile. That means if you send out an important tweet, and you want everyone to see it, that can happen without people scrolling down to find the tweet. This tweet always appears on the top and instantly grabs attention as a pinned tweet. Pinned tweets get more engagement than the average tweet because while the average tweet has a certain life to it (a few hours), the pinned tweet never loses that life because it is always on the top of your Twitter feed.

However, there is no reason for pinning a tweet just for the sake of pinning a tweet. Some tweets deserve the spot while others don’t deserve it at all. You don’t want a conversation you had with someone to be your pinned tweet, but there are certain types of tweets that you want. Here are five of them.

Your most popular tweet. If one of your tweets gets five times as many retweets as your typical tweet, then it is a very popular tweet. The popularity of that tweet will fade within a few hours as more tweets get posted on your profile and fewer people see the retweeted forms of your tweet. Pinning this kind of tweet will prevent the popularity of that tweet from fading.
A tweet with your giveaway. It’s great to offer an Amazon Card giveaway. It’s bad if only one person retweets the tweet and you have to give the Amazon Card to that one person. Since you are giving something away, you want more engagement on Twitter. In order to boost the amount of engagement you get from a giveaway, pin the tweet about the giveaway so everyone who goes to your profile learns about the giveaway.
A tweet with your product. If you want to boost sales for one of your products, send out a tweet about that product and then pin it to the top of your feed. Everyone who sees your feed will then see your product. When you pin a product tweet, make sure the product is a low-priced product that people would buy. The less expensive your product is, the more likely one of your followers is to buy it.
A tweet of your most popular blog post. Your most popular blog post is bound to get more attention if you pin it to the top of your feed. You may end up turning that blog post so popular that it generates 10% of your blog’s traffic because of the search engines.
A tweet of a news story. When there is a news story that is getting attention, pinning a tweet to the top of your profile will allow you to keep your followers updated without them having to scroll down to find the update. Doing this will encourage your followers to come back and visit your profile in the event that your pinned tweet changes based on how the news story develops.

Pinning tweets is a new advantage that we need to take advantage of so we can choose the tweets that get seen by the most people. What are your thoughts on pinning tweets? Do you have any additional tips on pinning tweets to get the best results? Please share your thoughts and advice below.

7 Things That Social Media Can Do For You

July 1, 2014 by Marc Guberti Leave a Comment

We all enjoy using our social networks. Some people use those social networks to talk with their friends, others use their social networks to keep in touch with famous peoples’ updates, and others use social networks to promote their blogs. Regardless of how you use social media, it is a powerful tool that can be used to build awareness for you and your brand. Here are 7 of the things that social media can do for you:

Boost your credibility. There are a lot of benefits to boosting your credibility. Growing your presence on your social networks is a great way to grow your credibility. The average person would rather go to the consultation session with the person who has 10,000 followers than the consultation session with the person who has 1,000 followers.
Gives you more opportunities. As you interact with more people, you will interact with more people who have opportunities. Some of the people you interact with may be organizing business summits that you can take a part in as a public speaker. As you grow your audience, you will eventually encounter people who will offer you opportunities.
More sales. Having a big audience on social media means more potential customers. Having your blog optimized is not enough to get more sales. People need to be visiting your blog in order for the optimized look to have any effect, and growing your presence on your social networks is a great way to build that audience who will want to buy your products.
Word of mouth marketing increases. The only way for word of mouth marketing to work is by people knowing about you. If you have a big audience on your social networks, more word of mouth takes place. Then, your audience grows because some of the people who heard about you will decide to follow you too.
You get to interact with customers anytime. In brick and mortar stores, the customer buys a product, leaves, and the people in the store can’t interact with that customer until he/she comes back. Social media is different. You can interact with your customers at anytime to ask how they like your product, if they would like to leave a review, and if you can help them utilize your product along the way. Social media allows you to have efficient customer service, and having a big audience of customers who are asking questions will further establish that you are great at customer service (potential customers will love this).
Boost your blog’s traffic. If you are looking for a way to get more traffic, then look no further than building your social media audience. Although it is necessary for long-term success, SEO is overrated. It is your social networks that will generate a bulk of your audience, and as your social media traffic grows, your search engine traffic will also grow.
Bragging rights. Don’t take bragging rights the wrong way. Most people think of the bad version of bragging rights that goes along these lines, “I have 100,000 followers on Pinterest. I’m super cool, and you’re not.” That is a bad way to brag about a big accomplishment. The ideal way to use bragging rights is just to mention them. Just saying that you have 100,000 Pinterest followers will get some gasps from the audience. Bragging rights can be powerful, if used responsibly.

Social media is the most powerful tool on the web to build an audience and your presence on the web. As you grow your presence, you will gain all seven things on this list. What are your thoughts about the list? Does social media do something for you that was not mentioned on this list? Please share your thoughts below.

5 Ways To Use Your Social Networks To Promote Your YouTube Videos

June 29, 2014 by Marc Guberti Leave a Comment

YouTube is a free and easy way to upload videos on the web that anyone can see. Getting a lot of people to view those videos is the hard part. Even though YouTube gets billions of unique visitors every month, some videos on YouTube have no views while others have less than 10 views. For a long time, I noticed a common trend with my YouTube videos: I was not getting a lot of views. I was able to get 20-35 views every day, but I knew that was not enough. When I looked at these statistics, I became committed from that point on to getting over 3,000 views on YouTube every month. It’s a starting point which will allow me to expand on YouTube.

In order to get these extra views, I went to the same source that made this blog popular: my social networks. Using my social networks to promote my YouTube videos had a big impact on the views, likes, and subscribers my channel received. Having 100,000 readers did help, but the main concept of using social networks is to reach out to the audience that you already have. These are the five ways that you can promote your YouTube videos on your social networks.

Tweet about your YouTube videos at least four times every day. There’s nothing bad with tweeting a lot of content every day. On a typical day, I send out 90 tweets. No one seems to be bothered by it, and ever since I sent out that many tweets every day, I have been getting more engagement for those tweets and followers. As you upload more YouTube videos, you should also consider tweeting about five of your YouTube videos every day. The more the better, but it needs to be consistent.
Pin your YouTube videos on Pinterest. On Pinterest, you have the option of pinning your YouTube videos on specific boards based on specific aspects of your niche. This allows you to specialize your YouTube videos and allow the ideal people in your targeted audience to see those videos. If you include an annotation in your video that allows people to subscribe to your channel by clicking the annotation, you will be able to get more YouTube subscribers right from Pinterest.
Use a Facebook Page to promote your YouTube videos. Facebook is a social network that encourages oversharing. If you have a good YouTube video, people will be very likely to share that video. All it takes is the click of a button, and someone has shared your video with 20% of their friends. Then, as more people continue to share your video, it will go viral on Facebook and ultimately lead to thousands of views in a matter of hours.
Use GooglePlus To Promote Your YouTube Videos. GooglePlus and YouTube are both Google products that have a big impact on where you appear on Google’s search engine. Using GooglePlus to promote your YouTube videos will give your videos an edge on Google’s search engine.
Let’s not forget about YouTube as a social network! Many people forget that YouTube is a social network as well. People can comment on your videos, and you can respond to those comments just like any social network. At the end of all of your YouTube videos, you can promote six of your related YouTube videos. This will allow you to grab your viewer’s attention for a longer period of time.

Those are the five ways you can use social networks to promote your YouTube videos. Just by promoting my YouTube videos on my social networks to a small extent, I was able to get 50% more views for my videos. While I will easily be able to get 1,000 views this month, I envision myself following the same tactics and eventually getting 3,000 monthly views before the end of the year. In addition to promoting your YouTube videos with your social networks, it is also important to connect all of those social networks together in one of the greatest strategies of marketing known as Circular Viralocity. What are your thoughts on the list? Do you use other methods to promote your YouTube videos on your social networks? Please share your thoughts and advice below.