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The Specious Pursuit For Perfection

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perfection

The problem with new entrepreneurs and business owners is that they have never made a single mistake in their newly acquired profession. The person who just started using Twitter a few minutes ago has not made a mistake yet. The person who just gave their business a name has not made a mistake yet.

New entrepreneurs want to be perfect, or at least, perfect for as long as they can remain that way. Blog posts get triple checked, 10 people read the blog post before it gets published, and if one person says no, the blog post never makes it to your blog.

The pursuit for perfection is specious. Perfection looks really good. When we think of perfection, we think of having millions of people eager to buy your next product or eager to tell others about you. These people love everything that you do, and they tell you all about it. Perfection is having a flawless product that everyone enjoys.

Although the pursuit for perfection appears to be good, it is actually very bad. That’s what makes the entire pursuit by definition specious. It appears good when it really isn’t. The reason this pursuit is not the ideal one to have is because there is no such thing as the perfect business or perfect product.

The reason nothing can be perfect is because everyone has a different style of thinking. I cannot imagine using any other phone than the iPhone. I do not see any phone better than the iPhone and would not even want to imagine myself without an iPhone. Some people are going to completely agree with me. Others are going to look at the texts they got on their Androids and wonder what’s wrong with me.

We all have different opinions about different things. There is no such thing as the perfect product because a product for everyone is a product for no one.

Whether you are a startup, a blogger, or you have been in business for over 10 years, do not seek perfection. Perfection is unattainable. Instead of going for perfection, find your target audience and try to be as close to perfect as possible to them. You won’t be able to reach perfection, but you will be able to get close if you focus on the right people.

 

A Clear Picture Of “The Experts”

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Experts

At least that’s how some people refer to them. Those quotation marks have led some people to question whether the experts really know a lot about their niches. I used to think of the experts as “The Experts,” but then I became an expert. I build my following on Twitter by following others. If someone reads my blog post and decides not to follow others on Twitter but still succeeds, does that make me wrong? Does that make me “An Expert” with those quotation marks instead of an expert?

Here’s how I define an expert: Someone who tells you the tactics that they used in order to become successful.

Does that mean everything the experts say are the best way? I doubt that. You may decide that selling a product for free for a limited time is not the right path to take. You may become successful through another method. Besides, there’s more than one way to peel a banana.

The experts share the tactics they used in order to become successful. Following the expert’s example is one way to become successful. Creating your own path is another way to become successful. Another option is to have a combination of your own tactics combined with other experts’ tactics. If you get to the same result using a different method, that doesn’t make the experts wrong. That just makes your path a good one to take as well.

Some tactics are better than others. It is up to you to decide whether your tactics are better than the experts’ tactics.

 

How To Figure Out How Influential You Are On The Web

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If you were looking for some information about a number crunching service that helps out with that, you have come to the wrong blog post. If you are looking for an easy way to figure out how influential you are on the web, you have come to the right blog post. In order to find out how influential you are on the web, ask yourself this question:

“Will they miss me?”

If you stopped doing what you are doing now. If you never sent out a single tweet, never wrote another blog post, deactivated your Facebook account, deleted your YouTube channel, decided that pinning was no longer worth it.

Would they miss you?

 

The 5 Step Plan To Systematize Your Business (Put It On Autopilot)

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How to systematize your business so you can do more of this.

We have all dreamed of the autopilot business: that business that makes us a lot of money while we’re sleeping. Getting that kind of autopilot business is possible, but it is not easy. This 5 step plan will take some time to implement, but once this plan is implemented, you will be able to go on 4 week vacations, do nothing for your business, and it will still thrive.

The first step of the plan is to identify what needs to be systematized. Maybe you want your blog to be systematized. Maybe you want your YouTube channel to be systematized. Whatever the case may be, you need to identify what needs to be systematized.

The second step is to identify what happens when you systematize that part of your business. A business won’t survive if it is on autopilot forever. You need to identify how long you can have your business systematized. Would your business be safe if you took a break for a week, a month, or a few months? You need to know when you have to go back to working on your business.

The third step is to identify what you are going to do with all of this extra time. Are you going to create a new YouTube channel, read books, go on a vacation, or go on another business adventure? When you identify what you are going to do with your extra time, you will give yourself the motivation needed to do the work.

The fourth step is to give yourself a plan that will allow you to systematize your business. If you want to have 100 days of blog posts scheduled, and you publish 1 blog post every day, write 2 blog posts every day instead of 1 blog post. You will be able to schedule extra blog posts. On some days, you can write 3 blog posts so that one gets published and the other two get scheduled. In about 3 months, you will have scheduled 100 blog posts. You won’t have to write another blog post for 3 months, and your blog will still be successful!

The fifth step is implementing the fourth step. This is the longest and most challenging part, but once you implement the third step, you get to kick back, relax, and watch the earnings come in.

After following this 5 step plan, you will have a systematized business. What are you going to do once your business runs on autopilot (for a while)?

 

5 Ways To Get More Views On YouTube

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There are over a billion unique visitors on YouTube every month, and more people than ever are trying to get a small piece of that traffic. However, people who just start their new channels realize that getting a small piece of YouTube’s traffic is not as easy as expected. In order to get more views on YouTube, follow these 5 steps.

  1. Create quality videos. Spend the time to make sure that your video is the cream of the crop. The quality videos, whether they be comical or educational, are the ones with the most traffic.
  2. Promote your YouTube videos on your social networks once every two days. This will result in more people knowing about your videos. One tweet does not do the job. Many tweets spread over a long period of time get the job done.
  3. Have a channel trailer. The channel trailer automatically plays right when someone looks at your channel. That way, you will automatically get another view.
  4. Have catchy titles. Titles that few people would think of and creative puns work very well on YouTube. The title of the video will allow a person to decide whether or not they want to view your video.
  5. Create videos that people watch a lot of. Lego reviews are very popular on YouTube. My most popular video is currently a Lego review done in under 30 seconds. I am going to create a channel about Legos to get more views on YouTube as well as maintaining the channel I currently use.

What are your tips and tactics to get more views on YouTube? Please share them below.

 

5 Things You Blog’s Statistics Are Trying To Tell You

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One of the things that I do every day is look at my statistics. I look at my Twitter statistics, Pinterest statistics, and the statistics for this blog…every day. I also do calculations for these statistics. My statistics have told me a lot about my marketing strategies and following tactics. Here are the three things your statistics are trying to tell you.

  1. What days were really good. There is usually a spike in traffic. You can see what was working very well on that day and mimic it for your other days.
  2. The really bad days. We want to avoid having bad days for as long as we can. In order to avoid them, you have to look at your really bad days, identify what went wrong, and avoid doing those things for future days.
  3. Your best referrers. Where are you getting a majority of your traffic from? My statistics tell me every day that Twitter is a big source of my traffic. They also tell me that Pinterest and Search Engines go back and forth for second place.
  4. Your blog’s growth pattern. When I first started to blog, my blog experienced small growth. On some months when my blog grew, the next month my blog would go on the decline. Lately, my blog has been going in a good path lately. Here are my number of monthly views from November 2012 to December 2012 in order: 38, 81, 72, 75, 46, 172, 191, 220, 595, 586, 1268, 2070, 3862, 5128. These statistics are telling me that what I have been doing lately is working very well. They are also telling me that what I was doing in the beginning was not effective (the drops in monthly traffic). Right now, I’m on pace to getting 9,000 views for January 2014, but that could go up to 10,000.
  5. Views VS Visitors statistics. In order to understand these statistics, you need to understand the difference between views and visitors. A visitor comes to your blog from a referrer (Twitter, Google, etc), and if that person clicks on the links of 2 of your blog posts, that’s 2 views. You want to have a lot more views than you have visitors because that indicates your visitors are sticking around. Once they go on your blog, they are reading your other blog posts, clicking on your links to older blog posts, and this results in a really good bounce rate.

Your blog’s statistics are telling you a lot of things. I recommend listening to your blog’s statistics for 5-10 minutes every day and see what you can learn.