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E141: Achieving Massive Podcast Growth Now Instead Of Later With Justin Schenck

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Justin Schenck has been named a Top 8 Podcaster to watch in 2018 by INC.com and chosen as an ‘Icon of Influence’ in the new media space. He not only speaks to organizations on how to overcome adversity and utilize podcasting to grow your business but he helps others launch and grow their own podcasts with www.beginpodcastingnow.com. His vision? To teach the world how to live happy no matter where they are today. He teaches people that “It’s about the journey not the destination.”

 

Quotes To Remember:

“It’s about the journey not the destination.”

“At any given time in this world, there’s 75,000 people that may be hearing your message from you.”

“If you are able to give a 100% of yourself to everybody, no matter who they are, you will always win.”

“The important part is keeping the people that you need to keep.”

“What’s not growing is dead.”

“All we can worry about is right now.”

What You’ll Learn:

  • Essentials for Laying Down a Strong Podcast Foundation
  • How To Stay Yourself When Interviewing a Guest
  • How to Get More People to Help Out Promoting Our Episodes
  • Getting Listeners to Stick Around and Continue Listening to Podcast Episodes

 

Key Links From The Show:

Justin’s Site
Preston Smiles Interview about Abundance

School of Greatness Podcast

 

Recommended Books:

Who Moved My Cheese? by Spencer Johnson

The Secret by Rhonda Byrne

The Last Lecture by Jeffrey Zaslow and Randy Pausch

 

Support Breakthrough Success On Patreon

Please consider supporting Breakthrough Success on Patreon. I publish five episodes per week which I carefully prepare for, and I choose to not run ads in my podcast to enhance the listener experience.

I offer my patrons various perks, and even a donation as small as $1/mo would make a big difference for growing and maintaining Breakthrough Success.

You can support Breakthrough Success by going here.

How To Build A Book Launch Team

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The difference between a book and a bestselling book solely lies in the marketing. You can write a great book, but if you don’t promote that book, you won’t reach readers. Authors have a variety of ways to promote their books.

You can share your book on social media, tell everyone on your email list, and even run a free promotion for your book if you are a new author with a small audience.

But in my experience and based on what I’ve seen, the most powerful way to get book sales is to build a book launch team. A book launch team consists of your early readers and people who will eagerly promote your book when it comes out.

 

Getting People On Your Book Launch Team

The more qualified people you can get on your book launch team, the better. If you have a book idea, start building relationships now. I knew many of the people on the book launch team for Content Marketing Secrets before I told them about the book launch team.

If you want to start the relationship by telling someone about your book, give them some incentives for becoming a part of your book launch team. Briefly explain what you have accomplished and share some credentials. Talk about what you aim to do with your book. Finally, and this is a big one, offer exclusive gifts (private content, early copy of the book, consult etc.) to that person if he/she joins your book launch team.

It’s easier to get the yes from people you already know. If you intend on reaching out to people you don’t know, plan to send many emails to increase the likelihood of getting at least 20 team members for your book launch.

 

Communication

Once you get people on your book launch team, you need to communicate with them. The first way you communicate with your book launch team is through a custom email list. In the first email, provide an update on your book that includes a link to a Book Launch Facebook Group.

The two most popular places on our computers are Facebook and our inboxes. Your messages to your book launch team members needs to find its way on both of those platforms.

When you communicate to members in your Facebook Group and your email list, focus on fulfilling some of your promises from earlier, updating people about your book, and making requests.

The small requests are important because they reinforce your members’ commitment towards your book. If you only ask for help during the book’s publication date, you’re leaving a lot on the table.

Here are some of the requests you should ask your team members to perform leading up to your book launch and during the book launch:

  • Share the link on social media
  • Share pics of your book on social media when they receive their copy
  • Tell their email lists about the book
  • Leave a review
  • Tell their friends
  • Create a video, blog post, or podcast episode based on the book. As a side note for podcast episodes, take a bunch of interviews leading up to your book’s publication date. Make this well-known in the group that you’ll available for podcast interviews.

Getting your book launch team members to perform small request like sharing on social media will make them more likely to perform bigger requests like leaving reviews for your book on the day you publish it.

The last thing I want to mention is that you celebrate your book’s success together. Don’t view the book as your victory. View it as the shared victory between you and everyone on your book launch team. When you publish your book and reach readers, thank everyone for their help.

Thanking your book launch team members will make them feel acknowledged. Some of them will get inspired to take even more action during the promotion and even after the promotion.

When I was on Daymond John’s book launch team, one of the requests was for book launch team members to put a new avatar on social media in which they were holding a copy of his book. I have kept that profile picture on my Twitter account months after the promotion ended.

I continue talking about his book in my videos, podcast episodes, and blog. I continue recommending his book on others shows.

That’s what happens when you treat your members right and share the victory with them. I got to meet Daymond at an event and talked with him on the phone for about two minutes (another story for another time. It was awesome!).

Go above and beyond for the people on your book launch team, and they will go above and beyond for you.

 

In Conclusion

A book launch team is essential for the success of any book. Almost all bestselling books are built around book launch teams. Even if this is the first book you’re publishing, build a small book launch team for it. You can scale up your book launch team for future books.

You can also get people from your first book launch team to help you with your second book launch. I was also a part of Daymond John’s Power Of Broke book launch. I enjoyed my experience promoting that book, and when I heard about his book Rise And Grind, I knew I couldn’t miss it.

What are your thoughts on creating a book launch team? Do you plan on building one for your next book? Do you have a question for me? Sound off in the comments section below.

E140: How To Live A Better Life Every Day With Bryan Falchuk

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Bryan Falchuk is a Certified Personal Trainer and Behavior Change Specialist whose goal is to help people change their lives for the better. As a public speaker, Inc Magazine contributor, life coach and best selling-author, today’s guest spent the first half of his life obese, and much of the second half trying not to be obese again until he discovered the approach to change all that ? Do a Day. Using Do A Day, Bryan was able to break from this pattern to live a life of consistent, unending life of health and wellness. He works to share what he’s learned with others seeking a happier, more complete existence through newbodi.es.

 

Quotes To Remember:

“If you don’t allow for the idea that you deserve better, then there’s no point to try and be better.”
“The first step that is so important is self love.”

“Everyday, you make a proactive choice.”

 

What You’ll Learn:

  • Getting Out of Bad Habits
  • Thoughts and Tips on Self Love
  • Types of Choices You Should Make

 

Key Links From The Show:

Bryan’s Site

 

Recommended Books:
Do a Day by Bryan Falchuk

Open Heart, Clear Mind by Thubten Chodron

Working with Anger by Thubten Chodron

Spiritual Graffiti by MC Yogi

 

Support Breakthrough Success On Patreon

Please consider supporting Breakthrough Success on Patreon. I publish five episodes per week which I carefully prepare for, and I choose to not run ads in my podcast to enhance the listener experience.

I offer my patrons various perks, and even a donation as small as $1/mo would make a big difference for growing and maintaining Breakthrough Success.

You can support Breakthrough Success by going here.

E139: 850 Years Of Wisdom From Successful Business Leaders With Alinka Rutkowska

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Alinka Rutkowska left the corporate world in 2010 to pursue the next chapter of her journey. That chapter has led into several successful books that have gone on to sell over 80,000 copies. She has won several awards for her writing. Her latest book Supreme Leadership contains 850 years of wisdom from successful business leaders.

 

Quotes To Remember:

“It’s either you persist or you not but for sure you can develop it.”

“It’s really important to listen.”

“You need to identify your prospect’s needs before you start teaching them.”

“Attracting customers is one of the biggest expenses any business have.”

“Even if you have to try a hundred times, do it.”

 

What You’ll Learn:

  • Tips on Developing Persistence
  • Building and Maintaining Healthy Relationships
  • Being Customer-centric

 

Key Links From The Show:

Alinka’s Site

Content Marketing Success Summit

Six Sigma

 

Recommended Books:

Supreme Leadership by Alinka Rutkowska

How I Sold 80000 Books by Alinka Rutkowska
Think and Grow Rich by Napoleon Hill

Secrets of Closing the Sale by Zig Ziglar

The Strangest Secret by Earl Nightingale

 

Support Breakthrough Success On Patreon

Please consider supporting Breakthrough Success on Patreon. I publish five episodes per week which I carefully prepare for, and I choose to not run ads in my podcast to enhance the listener experience.

I offer my patrons various perks, and even a donation as small as $1/mo would make a big difference for growing and maintaining Breakthrough Success.

You can support Breakthrough Success by going here.

Just Listen To Me And Hire A Business Coach

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I don’t force people to do things. I recommend tactics people can use to grow their businesses. However, if I could force you to do one thing for your success, I’d force you to hire a business coach.

Hiring a business coach represents an investment towards yourself and your brand. Some people don’t see the merit behind hiring a business coach when all of the information they’ll share with you is accessible on the web.

The first business coach I hired helped me grow my podcast (Note: only hire business coaches who specialize and have seen massive success in the area you wish to master). He shares a lot of great insights in each of our calls. One piece of advice he had for me was to incorporate music into the intro for each episode.

I already know it’s important to have music in my intro. While my podcast coach shared plenty of insights I never knew before, there were other insights he shared that I already knew (to be honest, I only knew about 10% of the insights he shared before I hired him. Most of the stuff he says is new to me).

Back to the main point. I knew X was important, but I did not do X. When you’re making a monthly payment to a coach and jumping on multiple calls, your productivity spikes. I quickly found music for my intro and also the closing for each episode.

In fact, I’m making a major revamp to Breakthrough Success episodes very soon. They’ll come out much smoother and be jam packed with the value you’re used to. Also, the music choice was a very special one for me to make. I’ll have to talk about the music choice in the future.

 

Pick The Right Business Coach

I’m not telling you to hire the first business coach you come across. Only hire a business coach who has achieved the same results you wish to achieve. If you want to make a 6-figure income, hire a business coach who makes 6-figures doing what you do.

The more you invest in your business coach, the more committed you’ll be to taking action. Combine that with the business coach guiding you towards optimal actions that will move you forward, and you have a winning formula. This is the dynamic that comes forth between a business coach and the client.

You’ll need to do a lot of looking before you come across the right business coach. I recommend you keep your eyes open even if you’re convinced a business coach won’t work for you. I found my first business coach because of Breakthrough Success. I interviewed him on the show before I hired him.

If you pick the right business coach, the extra work you put in will yield a significant ROI that at the very least pays off all of the coaching payments. Never hire a business coach unless you can see how that business coach can make you all of your money back and more and/or make your life significantly better.

I know that for some people, making more money means a significantly better life, but I mention that for everyone because there are some coaches who specializes in non-revenue generating activities that are still important (i.e. work-life balance, relationship coach, etc.)

 

Ask Questions

When you contact a potential business coach, ask them several questions. What are their expectations for you and how much better off can you be in a few months? Most business coaches will say they can’t guarantee results and that it’s different for each person, but you can get a past client’s success story.

A success story from one of my podcast coach’s clients sealed the deal. I saw the potential for myself to be the next success story, and I didn’t want to turn down the opportunity to reach significantly more people with Breakthrough Success.

I recommend coming in with 3-5 questions. That way, it’s enough questions to learn how the business coach will help you, but it’s not too much to overwhelm that coach and get no response (business coaches usually have their inboxes filled to the brim).

 

Don’t Stop At One

Hiring a business coach is a great step towards success. If you want to achieve monumental success, you’ll need to hire multiple business coaches. That’s multiple incentives for you to take action and people telling you the right actions you need to take right now.

The entrepreneurial lifestyle can get overwhelming at times, and business coaches will keep you on the right track. Most people I’ve come across in person and by reading books recommend having anywhere from 2-3 business coaches. I’d only recommend hiring an additional business coach when you’ve made your ROI from the first business coach you hired.

You may also have to fire a business coach even if that individual has helped you move forward. We’re good at firing people when they don’t do their jobs. Just look at the payments heading that person’s way, and ask yourself if you can justify that person continuing to receive your money.

However, it’s much harder to fire someone doing a good job. Sometimes you’ll have to fire a great business coach when that person has helped you achieve what you wanted to achieve. By firing one business coach, you’ll make room for another business coach.

With that said, if a business coach continues to significantly help you, then you should continue working with that person. However, understand that as your interests change, you may have to fire a business coach who helped you in the past to hire a business coach that better aligns with your new interests.

 

In Conclusion

No one will know everything about a single niche. Some people may get close in their respective niches, but no one gets to know everything. To expand your knowledge, you can read books, watch training courses, listen to podcast episodes, and even hire a coach.

But if you actually want to implement what you learn, and implement the right actions instead of random actions, you’ll need a business coach. Books, training courses, and podcast episodes can inspire you and expand your knowledge. Effective business coaches get through the information overload and guide you towards the right actions that will move you farther at the fastest pace.

What are your thoughts about hiring a business coach? Do you have any recommendations? Do you have a question for me? Sound off in the comments section below.

E138: How To Unleash Your Entrepreneurial Creativity With Taylor Bradford

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Taylor Bradford is the host of the Boss Girl Creative Podcast. Its focus is on teaching the whys, hows and whats of blogging, business and being a creative entrepreneur. Listeners can learn anything from getting out of a creative rut, growing a community around your brand, launching a product or service, and social media insights as well.

 

Quotes To Remember:

“Do YOU and do YOU well.”

“Your bandwidth for functioning in your business is only so much. At some point, something has to give.”

“Never be scared to reach out to somebody in the industry that you are in and ask questions.”

“Do not be scared to ask people questions.”

“Being able to hash out your idea and get feedback immediately from people is so incredibly powerful.”

 

What You’ll Learn:

  • Tips on Tapping Into Your Creative Self
  • Ways to Harness Your Creativity
  • How to Maintain Creativity Without Worrying About Others
  • Finding Time to Pursue Creative Projects
  • Advice for the Solopreneur Who Wants to Make that Jump
  • Maintaining Focus on a Training Course

 

Key Links From The Show:

Boss Girl Creative Podcast

Unlocking Your SEO Potential

B-School

Fearless Launching Show

 

Support Breakthrough Success On Patreon

Please consider supporting Breakthrough Success on Patreon. I publish five episodes per week which I carefully prepare for, and I choose to not run ads in my podcast to enhance the listener experience.

I offer my patrons various perks, and even a donation as small as $1/mo would make a big difference for growing and maintaining Breakthrough Success.

You can support Breakthrough Success by going here.