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How To Increase Your Hustle

January 8, 2018 by Marc Guberti Leave a Comment

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Welcome back! I am so happy to see that you have come back for more.

increase your hustle

The moment most entrepreneurs think of hustle, they almost immediately think of Gary Vaynerchuk. He’s working 18 hours each day on expanding his brand, and he’s not the only super successful entrepreneur who recommends a strong work ethic. He, Grant Cardone, and Daymond John all commented on how much time you should be working, and the article is amazing.

Grant Cardone suggests working 95 instead of 9-5, and I absolutely love that phrase.

But most of us aren’t working that long, and productivity usually dips if you’re working too long. For these three entrepreneurs and others, that rule doesn’t apply because they literally love every part of their business. They enjoy business like athletes enjoy playing their favorite sports.

How do we increase the hours we spend doing the work that we love? How do we develop that drive? That’s what I’ll share right now:

 

Daily Actions Will Get The Ball Rolling

goal achievement

It has never been this easy for me to write new content. That’s because I recently decided to write one blog post per day. Not at least one blog post per day. Exactly one blog post per day.

When I first began this goal, it was somewhat hard for me to write a blog post every day. Now it’s become effortless. For you to hustle, the work needs to feel effortless. That’s part of the secret.

Sure, writing the blog post takes 30 minutes, and it takes a little more time to schedule it, but with this task accomplished, I can move onto other tasks knowing that I just finished writing my blog post for the day.

I’m working on ways to integrate this type of effortlessness into other areas of my brand such as video creation so I can then create several videos in a given day.

The more you perform an action every day, the easier it gets. I don’t have to think twice about whether It’s easy for me to run 10 miles every day because I’ve ran almost every day for several years (with the exception of necessary breaks that allow the body to recharge).

When I found myself in inconsistency, it took me longer to write each blog post and schedule them to get published. Sometimes I would completely forget because inconsistency keeps your goals out of mind and out of sight.

I still batch my podcast episodes for just two days each week because I schedule the interviews to occur on those two days. I don’t have to worry about producing the content because the guest is keeping me accountable.

Even on days when I don’t want to interview someone for my podcast (i.e. a really long day), I do the interview anyway because telling a guest, “I’m really tired so I can’t do the interview today,” isn’t who I am, and it’s very disrespectful of the time they committed towards your podcast (they could have been on another podcast during that time).

If you find yourself struggling to get it done, do it daily without exceptions. Performing a task every day makes it an effortless habit, and all you have to do at that point is keep the chain going.

 

Exercise, Family, and Friends

I get it. If you work for 18 hours every day, you need to sleep for six of those hours. Where’s the time for exercise, family, and friends?

You can exercise right before work every day (it gets easier the more often you do it), and also use some of your breaks to exercise. For instance, if I feel mentally fatigued from the work I’m doing, I take a 1-2 hour break to exercise (almost always a run). Exercising puts me back in my game.

I get in the exercise when it’s harder to hustle so I can come back to my work feeling more refreshed.

I’m in a different situation with family since I’m 20 (that felt weird for me to write, especially since I finished writing this blog post before I turned 20). I don’t have a spouse or kids. With that said, I’ve paid attention to how successful entrepreneurs with a family find time for the ones they love.

Gary Vaynerchuk takes the weekends off which he uses to spend most of his time with his family and relaxing on beaches. This weekend break gives him the ultimate recharge for the ultimate work ethic.

You could hang out with some friends during that break. As a college student, I am constantly with my friends unless I’m writing a blog post or something like that on campus. I know I won’t have that luxury when I graduate, but what works for some people is penciling in a time on the calendar when it’s okay to hang out with friends.

Don’t make yourself available every single day. Choose a day or two of the week. It helps if you have freelancers and/or employees who can help out with the work while you’re taking your breaks.

 

Without Sleeping On Your Computer’s Keyboard…

sleeping during work

Some of us have the image of a workaholic who uses his/her computer keyboard as a pillow. While I’m sure that won’t be us, we also need to think about our sleep. While some people are fine with only six hours of sleep, Neil Patel gets 9 hours of sleep every day, and he wrote a fascinating article about why sleeping more will boost your productivity.

You need to create a clear schedule for yourself so you know when it’s time to close shop. Set a bedtime and set a close time for your business where you won’t respond to any additional emails, create additional content, or do anything else for your business.

When you hustle, you hustle harder than anyone else. But the hardest hustles are also the hardest resters. Even though Gary Vaynerchuk works 18 hours on some days, remember that he takes two days off every week. That’s a luxury very few have.

 

In Conclusion

Embracing a small hustle is easy. The more you challenge yourself, the more demanding the hustle becomes. Your hustle is the biggest indicator of your success. Even if you don’t have the skills or talent, you can hustle your way to acquiring all of the skills and talents you could ever need to achieve your biggest goals.

Have you embraced the hustle? Do you have any advice for continuing to build upon the hustle? Do you have a question for me? Sound off in the comments section below.

Filed Under: productivity Tagged With: hustle

5 Content Brand Mistakes To Avoid

January 7, 2018 by Marc Guberti Leave a Comment

content brand mistakes

Content brands cloud up the web with valuable content as they aim to build relationships with a piece of their industry’s audience. A small number of content brands attract the lion’s share of traffic, but most get held back by these five critical content brand mistakes.

 

#1: Not Building Relationships

In any business, relationships are critical. Other influencers can provide you with the key to a locked door and/or promote your content. When my book Content Marketing Secrets came out, I got early praise and several immediate reviews because of the relationships I built in advance.

My favorite way to build a relationship for my content brand is to interview someone on my podcast. Not only does the relationship get built, but I also produce new content for my audience and get to learn new insights about my niche.

I believe you should launch your own podcast if you haven’t done so already because they represent an extraordinary opportunity for building strong relationships, providing content for your audience, and acting as a source of knowledge and income.

 

#2: Not Utilizing Webinars

creating a webinar

While building relationships is important, it’s just as important to utilize webinars when selling products. Webinars account for the majority of sales for any launch, and that’s why I only become an affiliate for a launch when I know the product creator will host some webinars.

After changing beliefs, encouraging your audience, and sharing some insights for about an hour, you can then go on to promote your product. I recommend watching other webinars to see how this is done, and if you want the ultimate hack, just buy Russel Brunson’s book Expert Secrets. It has an entire chapter focusing on a slide-by-slide breakdown of a successful webinar.

 

#3: Forgetting About Optimizing The Experience

As you continue to grow your content brand and explore new opportunities, don’t forget about the core experience that you provide for your audience. As I got more inconsistent with blogging, I noticed that the core experience I provided wasn’t what it once was.

Fewer people stuck around and my traffic numbers went down. That’s what happens when you don’t focus on optimizing the experience. Now I’m creating as much content as I can each day. I’m writing daily blog posts and will have daily episodes for my podcast and YouTube channel shortly.

The winners are the people who put out the highest quantity of valuable content in front of as many people as possible. Think about how you are or aren’t creating that experience for your audience.

 

#4: Extending Yourself Too Thin

The blessing and cure with content brands is that we have so many choices for growth. Podcasting, blogging, videos, and social media (that alone has many pathways) are some of the many choices we have for creating our content and spreading our messages.

It’s tempting to explore as many of these opportunities as possible and become mediocre at all of them. Some people seem like they’re utilizing all of these platforms because they mastered one of the platforms and gradually expanded to other platforms.

If you spread yourself too thin, your work will suffer, and you’ll feel burnt out. While gradually expanding is one way to avoid feeling too thin, the next mistake (arguably the biggest business mistake of all time) can put a small cap on any brand’s growth.

 

#5: Not Delegating Some Of The Workload

outsourcing

Delegation’s importance cannot be overstated. Your workload is big enough already, and as you continue to expand your content brand, your workload will expand as well. While you can easily perform the tasks yourself, delegating them opens up more time you can use to pursue other projects.

For instance, I don’t grow my Twitter audience, edit podcast episodes, or schedule the episodes. Other people perform those tasks for me which allows me to work on my business instead of in my business.

When you work on your business, you get to take a satellite view to see what’s really happening. You get to see all of the paths you can take and contemplate the best choice instead of blindly going through each day and hoping you’re getting closer to your ultimate objective.

 

In Conclusion

All content brands have the potential to thrive and reach large audiences. Our inputs affect our outputs, but the ideal input isn’t based on how many hours you put towards your brand. It’s well documented that Gary Vaynerchuk works 18 hours in a given day.

Most people don’t hustle nearly as much as he does, but 18 hours isn’t the input. The input is what he puts into those 18 hours.

Your success as a content creator isn’t a minutes game. It’s a game of how much effort your exerting into every minute of your day.

What are your thoughts on these big mistakes that hold content brands back? Do you know of any other big mistakes? Do you have a question for me? Sound off in the comments section below.

Filed Under: content Tagged With: content brand mistakes

How To Delegate More Tasks To Freelancers

January 6, 2018 by Marc Guberti Leave a Comment

delegate-tasks

One of the secret ingredients to success is to effectively delegate tasks within your brand. The moment you realize you can’t do everything alone (and do something about it) is when you’ll move forward at a faster pace that ever before.

However, delegation isn’t easy. It’s a skill you can master, but hiring people for the sake of hiring people won’t work. You also have to repeatedly revisit your budget, revenue, and expenses because a few bad mistakes can force you to fire really good freelancers.

That’s the last thing you want to do on the delegation journey.

To avoid that pitfall and continue to expand via delegation, utilize these insights.

 

Ask Yourself If These Are The Right Tasks

Identifying tasks you’d like to delegate is the easy part. Write a list of what you have to do but don’t want to do. That’s your list of tasks to delegate.

However, when you’re just starting out, you need to strategically choose what you delegate so you don’t go into debt and find yourself making hard decisions.

When you start out, delegate the tasks that take up the majority of your time. That way, you have more time to think strategically and plan out the direction of your business.

That’s an important point many people overlook.

While you’ll have to be in your business on a certain period of time, you must focus more of your time on your business. That means taking an aerial view and looking at the entire layout of your land (all current and potential endeavors).

You’ll learn a lot about the actions you need to take to move your brand forward. Knowing where to exert your time and then exerting your time in that area will allow you to achieve better results.

Ask Yourself If These Are The Right Freelancers

If you outsource the right task but delegate it to the wrong person, you’ll lose more time than what you would actually gain. Every hire must get micromanaged for the first week to ensure you and your new hire are on the same page, but you’ll never get on the same page as a low value freelancer. You might get on the same page of a different book with lower standards, but you’ll find yourself spending too much time making sure the freelancer is doing the assigned work and constantly correcting mistakes.

You need to make sure you hire the right freelancer or else your delegation efforts will be meaningless.

The more freelancers you hire, the better you’ll get at hiring the right freelancers. However, I’ll provide some pointers beforehand:

  1. Ask each applicant to describe his/her personality. Look for the kind curious learners.

  2. Ask each applicant to explain why they want to work for you. Look for the people who took the 5-10 minutes to do some research and meaningfully explain why your brand’s mission attracts them.

  3. Look at the skill set. Make sure you hire a freelancer with the right skills for the part. This seems simple but it’s also a common mistake people make. Finding freelancers with additional skills based on the other tasks you want to delegate is a plus. If you like that freelancer, you can easily give him/her more money.

4, BONUS: When you hire great people, ask those great people for suggestions when you want to hire more people. Great freelancers tend to know other great freelancers who would be a great fit for your brand.

 

Pay Attention To Your Budget

Paying attention to your budget is big. If you hire many freelancers, your expenses will significantly climb upward. You must now make additional revenue to pay for your growing team.

To avoid problems, you must set limitations based on your current revenue streams and expenses. If you make $5,000/mo, don’t spend $5,000/mo on freelancers. Start closer to $500/mo and set a ceiling towards $3,000/mo.

Of course, everyone’s financial situation is different, but you must set a costs ceiling that expands and shrinks in relation to the changes in your revenue.

Once you set your budget, commit yourself to maintaining that budget. Until you expand your budget by expanding your revenue, you may have to say no to quality freelancers.

Understand this going in and use this fact as motivation to generate more revenue.

 

Time Or Revenue?

When you hire a freelancer, you either do so to save time or generate more revenue than you would have without that freelancer.

I recommend you start by saving more time so you can have more time to think. Having more time to think will speed you on the path to success.

Once you have enough time to think, you’ll better understand how you can hire freelancers that directly result in additional revenue.

 

Utilize Your Extra Time Wisely

This is the most important thing to know when hiring freelancers. Your freelancers are depending on you for their income. That makes firing people so hard (it’s also a good reason to hire the right people to decrease the amount of those decisions you have to make).

If you have no plan to generate additional revenue and then can’t pay your freelancers, you are letting down that freelancer and his/her entire family. Some freelancers need that money to pay for their rent. Others are saving up for expensive college tuition.

Delegation doesn’t mean more time for you to kick back. On the contrary, delegation means you must kick things up a few gears because you’ve got people depending on your for their livelihoods and goals.

If you won’t put in the work to generate more revenue, don’t bother hiring freelancers. That’s sabotage.

 

In Conclusion

Delegating tasks to trustworthy freelancers will allow your rapidly expand your business.

However, you can positively impact the lives of your freelancers by giving them work and the financial security they need to feel happier.

You’ll also positively impact the lives of your audience as you can create a more legendary experience through your content.

What are your thoughts on delegating your tasks? Have any tips for hiring the right freelancers and expanding your brand? Sound off in the comments section below.

Filed Under: productivity

E66: Building One Of The World’s TOP Product Management Conferences From Scratch With Mike Belsito

January 5, 2018 by Marc Guberti Leave a Comment

Mike Belsito is the Co-Founder of Product Collective which is a community for product people. In addition to co-founding and developing this community, he also co-founded and organized INDUSTRY: The Product Conference, where product managers with world-class products gather together to share their insights and learn so they can build, launch, and scale their creations.

 

Quotes To Remember:

“How can you position yourself differently?”

“If you have a good attendee experience, then the other things tend to follow.”

“How are people going to find out about you?”

“You do the things that don’t scale, and figure out what works so you can scale them up later on.”

“Don’t be discouraged if your first event isn’t profitable.”

 

What You’ll Learn:

  • Why it’s important to follow people in your field, and learn from them
  • Learn to market your event to find the right attendees
  • How to find your ideal audience, and how to reach out to them
  • Why “cold calling” individual potential customers is still valuable
  • How to keep review and improve on your events, by noting things that you’d like to change

 

Key Links From The Show:

productcollective.com

Mike’s Email

industryconference.com

Mike’s Twitter

 

Recommended Books:

Rework by Jason Fried

Content Inc by Joe Pulizzi

The Monk and The Riddle by Randy Komisar

Filed Under: Breakthrough Success

Can’t Get Eyeballs On Your Content? Here’s The Fix

January 5, 2018 by Marc Guberti Leave a Comment

how to get more people to visit your blog

Wondering how you can get more people to visit your blog, watch your video, or subscribe to your podcast? If so, you’re not alone. Even the most successful content creators want to get more eyeballs on their content.

Marketing nowadays is a race for everyone’s attention. Many brands capture people’s attention for several hours in a given day. Chances are you want to create a similar effect with your content in which some people will spend hours each day consuming your content.

If you’re struggling to get eyeballs on your content, then use this game plan to drive meaningful attention to your content.

Focus On One Traffic Source First

The biggest reason people struggle to generate more blog traffic is because they diversify their traffic sources. While this is a great long-term strategy, the short-term results in you spreading yourself too thin.

It’s difficult to master traffic generation when you’re trying to master 10 different methods for generating traffic. You’ll have a much easier time trying to master one traffic source and then expanding from there.

To speed up the process, you can hire a coach or an expert who is great at driving traffic via a specific traffic source. This will significantly help with your learning curve for one traffic source.

You can then master another traffic source as one traffic source is either completely delegated or a coach guides you step by step on mastering the other traffic source.

Direct Everyone To Your Email List

email marketing

No matter how much traffic you get, that traffic won’t do you any good if you can’t direct people to your email list. You may get short-term attention, but that attention won’t materialize into long-term revenue if you don’t get people on your email list.

There are plenty of methods to grow your email list, but you must pick a few that work best for you. My personal favorites are the following:

  • Promoting my landing page on social media many times each day
  • Getting partners to grow my email list (this usually means providing your partners with affiliate links)
  • Optimizing my blog with welcome mats, pop-ups, and other tools that boost my blog’s overall conversion rate

All of your efforts need to direct people to your email list. No exceptions.

Get Into Partnerships

As mentioned before, getting partners to grow an email list is one of my favorite methods. This is free and you build a lot of great relationships.

When I hosted the Content Marketing Success Summit, I had dozens of partners help me promote the summit. This resulted in thousands of new subscribers that I wouldn’t have gotten on my own. As an added bonuses, these were highly targeted subscribers since they went through the some of the summit’s 50+ interviews all about my niche.

To get involved with partnerships, you need a good reputation and have a funnel with high conversion rates. The higher the conversion rates and overall commissions received, the more likely you’ll get someone as your partner. As you get more success stories, you’ll recruit more partners and some partners will even come to you.

For the affiliate program, I recommend using SamCart. They offer a variety of integrations to email lists, Optimize Press, and more. In addition, SamCart will help you create sleek order pages with 1-click order bumps that can significantly add to your bottom line.

You’ll get a 14 day free trial to SamCart if you join with this link.

 

Activate Your Network

expanding network

Most of the advice you’ll hear about networks is how important it is to build your network. Get to know some influencers because they’ll help later on, and then the advice stops.

Building your network is easy. Just reach out to a bunch of influencers asking questions, praising them, or presenting them with an opportunity (i.e. appear as a guest on my podcast).

Activating your network is the harder part. In activating your network, you get people to promote your content, leave testimonials for your products, and advise you when you ask for advice. The best way to activate your network is to stay in constant touch.

If you haven’t contacted people in your network for more than three months, you need to contact those people this month. Whether it’s a “Hello” or “I found your latest content interesting,” you need to keep yourself in these people’s frames of mind. That way, they remember you when an opportunity comes up, or if you ask them to do something for you, they are more likely to do it.

 

Get Great At Creating Content

You spend all of this time attracting the eyeballs to your content, but you need to get people to stick around as well. Part of that is creating content that spreads, but also extending the experience visitors have on your blog.

In my blog posts, I intentionally link to some of my past content to enhance the experience people have on my blog. The more often you write content, the better you’ll get at crafting impactful content.

I recommend writing one blog post every day. This will force you to keep the chain going and provide your visitors with an intense amount of value.

In Conclusion

Every content creator wants to drive as much meaningful attention to their content as possible. Even the most successful content creators, or perhaps, especially the most successful content creators want more eyeballs on your content. You should (and probably do) too.

However, with time at a premium and a ton of content getting created each day, the growing gap between time and available content makes this goal more challenging to accomplish.

But with every challenge lies an opportunity. Getting eyeballs on your content is a game of patience, smart work, and persistence, but once you get thousands and eventually millions of people to flock to your content, you’ll know that the effort was worth it.

What are your thoughts on these tactics? How do you get more eyeballs on your content? Do you have any questions for me? Sound off in the comments section below.

Filed Under: Blogging Tagged With: blog traffic, content creation

E65: Building A Strong Personal Brand With Lee Caraher

January 4, 2018 by Marc Guberti Leave a Comment

Lee Caraher is the founder and CEO of Double Forte, a 15 year old public relations and digital media agency. The Millennial Whisperer has become a highly sought after KeyNote speaker on hiring and retaining a high-performing multi-generational team. She is also the author of two books, Millennials & Management and The Boomerang Principle.

Quotes To Remember:

“Just saying it doesn’t necessarily make it come true.”

“The most diverse teams, when they work together, are the strongest teams.”

“Just saying please and thank you during the day can go a long long way.”

“You have to change the wheels while you’re driving the bus towards that direction.”

“Always leave a party when you’re still having fun.”

“It is your job to make sure that the people who could be influential for you know who you are.”

“Relevance is fleeting.”

 

What You’ll Learn:

  • How and what makes a strong personal brand
  • How to choose and efficiently manage social media pages
  • How to put together a strong millennial team, and working together.
  • Learn to talk about and promote your personal brand
  • How to find business and talk to people at a networking event
  • Why it’s so important to pay attention, to stay ahead of the curve

 

Key Links From The Show:

Lee’s Site

Follow Lee On Twitter @LeeCaraher

 

Recommended Books:

The Power of Onlyness by Nilofer Merchant

Pivot by Jenny Blake

Work Pause Thrive by Lisen Stromberg

Millenials & Management by Lee Caraher

The Boomerang Principle by Lee Caraher

Filed Under: Breakthrough Success

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Primary Sidebar

I am a business freelance writer who writes for individuals, small businesses, and corporations. My content will help drive engagement and sales to your business. I have produced content for several companies, including…

  • Upwork
  • MoneyLion
  • Freight Waves
  • Westchester Business Journal
  • Property Onion

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