Marc's Blog

4 Methods To Boost Your Time Management

May 2, 2016 by Marc Guberti Leave a Comment

Time management is an important skill for goal achievement and the work-life balance. The way we utilize the time we are given ultimately determines what we do within our lives and how we impact others.

In this video, I will share with you four methods you can use to get better time management while not becoming the victim of bad habits that put you back where you started.

If you like this video, then I would love it if you subscribed to my YouTube channel and spread the word.

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3 Juicy Email List Building Methods You’re Probably Not Using

April 29, 2016 by Marc Guberti 3 Comments

The money is in your email list. It’s a well-known fact that gets mentioned again and again on blogs like this one.

The importance of an email list has led to marketers all around the world trying to grow their email lists as quickly as possible. The thinking is that the more people on the email list, the better.

If you know how to promote your content and products to your email list, then yes, more is better.

So most marketers grow their email list by using some of the same tactics. Create a landing page and promote that on each social network. Have a subscription box on the blog’s sidebar. Maybe some Facebook advertising if you’re serious about getting leads.

Those methods work, but there are certain methods for getting subscribers that remain untouched by most marketers. These methods can result in a significant increase in subscribers because of the logic behind the methods combined with how your audience would react to these methods.

#1: Content Upgrades

I only write one blog post per week now. Every other blog post I put up is a video. This decision allowed me to save a massive amount of time. The extra time allowed me to pursue a new email list building idea.

Content upgrades!

Content upgrades are additions to the current blog post that your visitors can get access to in exchange for an email address. I first learned about content upgrades through Jeff Bullas’ Blog.

Content upgrade example

I remember reading the article a while ago thinking that it sounded like a great idea, but in the end, I didn’t have enough time. I was also in the middle of my junior year of high school.

Outsourcing and video blogging reintroduced me to a lot of extra time. That’s why all of my future blog posts will now include content upgrades.

In other words, EVERY blog post I write from here on is also a LANDING PAGE.

I am also working towards adding content upgrades to my most popular blog posts. And the conversion rates for content upgrades are amazing.

According to the article from Jeff Bullas’ Blog, you can expect a 20% conversion rate from a content upgrade. Some content upgrades have over 50% conversion rates.

The reason content upgrades work so well is because they are hyper-targeted to the specific blog post that is being read at the time.

I recently started using content upgrades for my blog. Here’s what I did for my blog post about avoiding the top five distractions.

Content Upgrade Marc Guberti

It’s targeted and directly below the blog post. People don’t have to click on a link and get redirected to a landing page.

Imagine what would happen if 20% of your blog visitors became subscribers. If you wanted to gain 100 subscribers per day, you would only have to get 500 visitors per day in order to get that many subscribers per day—assuming all of your blog posts came with content upgrades. And that doesn’t even include subscribers from landing pages.

#2: Live Streaming

I am still exploring the possibilities of live streaming, but it is very exciting to think about the possibilities.

Live streaming apps like Periscope, Meerkat, and Blab give you the opportunity to interact with your audience live. You can answer their questions in real-time, and your audience will hear how you answer the questions.

One thing you can do with live streaming is promote your landing page. As you wrap up a live recording, you can mention a landing page related to what the live stream was all about.

This is where Blab outshines the competition. Blab comes with an interactive chat section that allows viewers to ask questions and engage with one another.

Within this chat section, you can insert the link to your landing page for everyone to click on. If you want to use something like Periscope or Meerkat, then you must state what the link is.

To make it easier for everyone to remember the link, you need to come up with a custom link.

For instance, https://marcguberti.com/2016/01/twitter-audience-remember-and-trust-you is a link that would be very difficult for me to say and very difficult for my audience to remember (where do the dashes go).

Having a link like marcguberti.com/twitter makes it a lot easier for people to access the same URL. It’s much easier to remember that “Twitter” goes after the slash line instead of all of the mumbo jumbo after the slash line for the first link.

#3: Webinars

Promote your landing page in a webinar? No, no. You promote products in webinars.

You use webinar landing pages to collect email addresses.

There are some notable differences between a webinar and a landing page.

First off, the webinar is set at a specific time and date. The landing page you use to promote the webinar won’t be good forever, so you have a stronger incentive to promote that webinar’s landing page to as many people as possible.

The incentive will force you to get more creative with how you promote your landing page. However, the creativity and extra work with promoting a webinar isn’t the only advantage to having a webinar.

The other advantage is that you can get a lot of sales with a good webinar. If you want to get high conversions for sales, host a great webinar with a call-to-action.

As an affiliate who has promoted many people’s products, I generate most of my total commission on the day I promote someone’s webinar with my affiliate link.

Webinars grab people’s attention, and the audience can ask questions. At the end of the webinar, people can take immediate action and buy your product—if you provide the call-to-action.

Then, you can invest some of that money into growing your email list even more (i.e. Facebook advertising).

In Conclusion

Building your email list should be your top priority regardless of what niche you are in. Email marketing is the most successful type of marketing on the web.

Email marketing allows you to build the strongest relationships and generate the most sales at the same time.

Literally everything you do online should have the primary aim of getting you more subscribers.

What are your thoughts about growing your email list? Do you have any tips for us? Sound off in the comments section below.

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Myth Busting: You Have To Work Hard To Be Successful

April 27, 2016 by Marc Guberti 2 Comments

Some of the most successful people get by on four hours of sleep. Working overtime leads to more pay. It’s easy to assume that being a workhorse will allow you to become successful, but nay, that’s not how it works.

In this video, I will share with you the basic concept of achieving success. It isn’t about how much work you put in. There’s so much more to success than that.

If you like this video, then I would love it if you subscribed to my YouTube channel and spread the word.

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What Makes An Effective Autoresponder

April 25, 2016 by Marc Guberti Leave a Comment

Autoresponders are critical for building trust and leading people to your sales page. After analyzing numerous autoresponders, I created this video to share with you how to craft an autoresponder that gets sales.

One way to get more sales with your autoresponder is to make your messages simpler and shorter. Short and sweet is the way people like emails.

In the video, I will tackle those methods and more so you can craft more effective autoresponders.

If you like this video, then I would love it if you subscribed to my YouTube channel and spread the word.

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4 Ways To Use Blab For Your Business

April 22, 2016 by Marc Guberti 2 Comments

Blab for business — Another social network gets thrown into the mix

A few weeks ago, I was invited to speak at the Authority Super Summit. I looked at some of the info about the event and was hooked. Here’s some of the facts that caught my eye:

Guinness World Record for longest live event
Hundreds of other speakers (I knew several of them, and speaking at the same event as them was an honor)
It would be all on Blab.

Wait, Blab. What’s that?

Blab seemed to be the only social network that I missed. It was still new, I heard little about it, but now I was forced to use it. If I didn’t use Blab, I couldn’t speak at the Authority Super Summit.

And then my eyes were opened.

After my 6 am presentation, I thought more about how I could use Blab for my business. I had a great time interacting with the audience in a way that I never thought was possible. I had a fun time during the Authority Super Summit and enjoyed using Blab.

Now that I had done my first Blab (technically speaking), I had an idea for how it worked. The wheels in my mind started turning, and I thought of how I could use Blab to take my business in a completely different direction.

Goals that once seemed impossible were now light work—all because of Blab.

Okay, I’m giving a solid testimonial about Blab. I’m sure Blab’s CEO is very happy with me right now. But less raving about Blab’s potential.

It’s time for me to provide you with the information. More specifically, four ways that you can use Blab for your business.

#1: AMA Session

AMA stands for “Ask Me Anything.” Your audience asks you questions, and you answer them. However, Blab provides an interactive chat section that rivals all of the other chatting methods on the web.

Example of the Blab chatting sections on the left and right

Since the chat section gets updated in real-time as you do the video, you can easily read questions as they appear in the chat section.

I know this isn’t something revolutionary. Webinars also have this feature where you can ask questions. However, it is easier for people within the audience to interact with one another as you give your presentation.

You want this type of interaction to happen because each person in the audience is giving someone an additional reason to continue watching the presentation. It’s easy to feel alone when watching a live presentation on your computer screen. You don’t get the same impression as being at a local event in a room of 100 people.

However, the interactive chat section Blab provides makes it difficult to feel alone. Suddenly your viewers have other people to talk to. As your viewers make new friends through the chat section, they are also watching your presentation.

That’s a win-win for you and your viewers. Better yet, Blab makes it ridiculously easy for the speaker to engage with people in the audience. The speaker can post something in the chat section at any point during the presentation.

Speaking of posting something in the chat section during the presentation…

#2: Get More Subscribers

During my first ever Blab, I was focused on nailing the interview. The Authority Super Summit was one of the most prestigious event I had been invited to speak at, so it took me a while to fully appreciate Blab.

However, I gained appreciation for Blab when it was my time to promote myself. I mentioned the landing page for my free Kindle training series. However, the problem with promoting a landing page at an event like this is that you must provide the link.

Long links filled with dashes are easy to forget. People who want free training won’t want to go through the hassle of typing in URL after URL until the free offer shows up.

So I decided to post the link to the landing page in the chat section. Out of the 67 live viewers, 9 of them signed up to receive the free Kindle training series for a 13% conversion rate.

This was a last-minute, spur of the moment thought that resulted in 9 new subscribers in less than a minute of additional work. As I host Blabs more often, I will be aiming to increase that number and eventually get over 20 new subscribers from each Blab.

However, considering my first Blab brought in 9 new subscribers, I was happy with the results.

#3: Host A Summit

After my interview during the Authority Super Summit concluded, I wondered how difficult it would be to create my own summit. Now, a 65 hour summit like Authority Super Summit would be very difficult for me to do (and stay awake for). I would need a lot of help to even get close to that record.

However, I didn’t see the problem with hosting a shorter summit. Part of the success behind Authority Super Summit was that each of the speakers promoted the event a few hours before they went live.

That meant Authority Super Summit would always have a big crowd. By the end of the summit, thousands of people had tuned in at certain points throughout the summit.

If you host a summit of superstar speakers and get them to promote the summit, then you too will generate a lot of exposure for your Blabs.

It’s a win-win for both of you since you have a Blab with a lot of exposure and the speaker has a chance to highlight his/her expertise and where you can find him/her on the web.

#4: Podcast AND YouTube Channel Content

Here’s a cool thing about Blab: when you are done with the Blab, they automatically send you a video file and an audio file.

Most people freak out when they think about leveraging every platform—tweeting, posting on Facebook, uploading videos to YouTube, putting pictures on Instagram, and all of that stuff.

Let alone live a life outside of work.

But Blab makes that part of the process as easy as pie with those two valuable files. You can use the provided audio file to create a podcast episode and the video file to create a YouTube video.

So the one Blab interview you did is now a part of your YouTube channel AND your podcast.

The cool part is that you didn’t do any extra work. The content was literally given to you since you did the Blab.

Successful entrepreneurs understand how valuable their time is. Being able to feed three birds with one scone is a game changer, especially when those three scones are the emerging Blab, the well-established YouTube, and podcasting which connects you with the iTunes audience (among others as well).

In Conclusion

Blab is a game-changing social network. It allows you to spread your awareness on three platforms at once by putting in the same amount of work to produce one video.

The interactive chat section is beyond-this-world awesome. Viewers get to engage with each other, and that interaction will result in them watching you speak for a longer period of time. You can also engage with the viewers and even post links within the chat section.

What are your thoughts about Blab? Do you see yourself using it in the future? Sound off in the comments section below.

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