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4 Ways To Make Money With Your Content

February 15, 2016 by Marc Guberti Leave a Comment

monetized content — Making money isn’t hard if you know how.

Writing is a lot of fun. You get to convey your thoughts on paper or in an online document. Then you share those thoughts with the world.

There are plenty of things to write about, but for some writers, writing becomes a passion. They want to write for the rest of their lives.

It is possible to write for the rest of your life, but why not also make money from it. Ditch that 9-to-5 job and do what you love instead.

Making money with your content is a process. Not only do you have to write the content, but you have to publish that content on the right places and promote that content.

In all challenging journeys, it is always beneficial to give yourself a basic roadmap. The basic roadmap just gives you an idea of where you have to go. Then it gets modified later based on your progress.

When creating your roadmap, consider these four methods of making money from your writing.

#1: Write Books

It’s far easier than ever to publish your own book. Before the internet, you had to pursue a publisher and make a deal. Now all you have to do is self-publish your own books (I self-publish my books with KDP and CreateSpace).

The only thing about writing books is that in the beginning, you won’t get many sales. That’s true about any product, but I had to let you know.

Unless you already have a large email list, chances are you won’t get many sales in the beginning. But in some ways, that’s good.

Not receiving many sales will motivate you to make more sales. You may decide to write multiple books (great idea) and see that one book start to take off.

The other books will eventually get consistent sales.

If you want to pursue the life of a self-published author, you’ll need to publish as many books as you can for lower prices (think $2.99 for the Kindle book). That’s the advantage self-published authors have over the authors who got a deal from a publisher.

#2: Write Blog Posts And Monetize Your Blog

If you are looking for the best way to improve your writing, then look no further than blogging. If you write blog posts every day, you will become very comfortable with writing content.

I wrote about 1,000 blog posts across all of my blogs before I wrote my first book. The more content you write, the more comfortable you become with writing.

So that’s all great. Blogging improves your writing. Now, show me the money!

The fact of the matter is that the content alone won’t make you money. You need to have your blog optimized for monetization. There are a wide variety of ways to make money with a blog:

Create products and promote those products. This is my go-to for making money with a blog. I promote my products each time people subscribe through my landing pages and promote direct product links at other locations on my blog. If you don’t have a product, you can offer consultation sessions as you create that product.

Affiliate links. Only promote affiliate products on your blog that are relevant to your audience’s interests. I wouldn’t promote an Amazon affiliate link to a LEGO product here because that wouldn’t go well with my audience.

Advertisements. These are overrated and I don’t like them. You should be getting over 10,000 visitors per month before you even consider ads. However, you can make more money by giving your products the same space that the ads would have received.

Those are the three main ways to make money with a blog. But there is one thing a blog gives you that can’t be overlooked.

Credibility.

Having your own blog filled with rich content will establish you as an expert within your niche. And if you’ve been writing enough blog posts, it will become effortless for you to write that rich content.

#3: Become A Ghostwriter

If you want to make money with your content without having any type of platform, then ghostwriting is a great option.

All you do is set up an account on UpWork and let people know you are a ghostwriter. Then, apply to people’s jobs where they ask for a ghostwriter.

The only challenge with UpWork in the beginning (and ghostwriting in general) is building credibility.

There are ghostwriters who (even if you are better than them) have more credibility than you. They’ve been hired more often and have more five star reviews.

In the beginning, you may have to charge a lower price for your services than you want just to attract clients. You can then scale up as you get more jobs and reviews.

However, that beginning will be tough. My best advice is to apply to as many ghostwriting jobs as possible (as long as you can do them) so you get enough credibility to raise your price per hour.

#4: Contribute Your Content To Other Websites

We have all heard of guest blogging. You can put your content in front of a larger audience. However, some websites that ask you for your content will pay you to write for them.

Some of these websites will pay you as much as $100 per article.

While this isn’t a way for you to make a living, you can definitely make thousands of dollars from your writing. Just make sure you can write content that these websites want.

I haven’t explored this opportunity much because most of these types of blogs are outside of my niche. For the curious writer, here is a list of these types of blogs and how much you make for each piece of your content.

I prefer to get paid by putting some of my content on places like HubPages and Zujava. I don’t write for them as often as I once did, but I’ll occasionally publish a new article on one of the two.

In Conclusion

All writers deserve the opportunity to make money from their content. After putting in all of that work, we should see some type of reward that creates positive reinforcement.

The best way to make money with your writing is to build a platform (your social media audience, your blog audience, and your email list).

The platform gives you an audience that you can always communicate with and occasionally promote products to.

Regardless of which opportunity you choose to make money with writing, there will always be more involved than simply writing the content.

Which of these methods of making money as a writer do you like the most? Are you writing to make money or just for fun? Sound off in the comments section below.

How To Create One New Product Every Week

February 12, 2016 by Marc Guberti 2 Comments

Having an arsenal of products increases your revenue. This belief fuels the big companies like Nintendo, but it also fuels many entrepreneurs.

Many self-published authors strive to publish as many books as they can in an attempt to make revenue from numerous assets.

Some people have created dozens of Udemy training courses that generate revenue every day without any additional work.

This belief is one of the reasons that I have published over 20 courses on Udemy and self-published over a dozen books on Kindle. I may even end up with over 100 products by the end of the year.

Crazy to thing about the earning power in that. Of course, marketing is important, but the more products you have to market, the more earning opportunity exists.

That’s why in 2016, I have been creating one product every week. In some weeks, I create multiple products—all with value.

As you get more comfortable with creating products, you also become more comfortable with providing value, regardless of how many days it takes for you to complete a product.

The two products I focus on are Udemy courses and Kindle books. Right now I have a stronger focus on creating Udemy courses, but that can change later in the year.

Regardless of which of the two products I choose to create, I am offering at least one new product to my audience every week. One new training course or one new Kindle book, but something new.

And I am an 18-year-old in high school. I don’t do that to brag (ask anyone who knows me. I am the worst bragger on the planet) but rather to provide you with inspiration.

One of those “If he can do it, then I can do it too” types of inspiration.

So let’s dive into what it takes to create one product every single week.

Mindset Shift

The way you view product creation and your capabilities are essential in the entire process. If you believe in yourself, then it’s possible to create one new product every week.

If you think it is impossible, then you will be limited by your own belief.

There are many ways to set off a mindset shift. Maybe you look deeper into your secret heart.

Secret what?

The secret heart is the part of you that already knows exactly what you want. You don’t say any of these things out loud, but you know you want them. Better yet, you desire them.

Having strong ambitions that you keep to yourself can provide you with the motivation you need to enact the mindset shift.

Maybe you change the way you work so that creating one product each week looks possible. Maybe you do something every day that makes you feel proud of yourself.

You can even think about how you would benefit from creating numerous successful products. There are many ways to create a mindset shift, but you need to create the mindset shift to get into motion.

Have A Team Around You

I know many people who create several products every single month. Some of these people are my mentors. I don’t know any lone-wolfs who create one product every week.

To find the time to create one product every week, you must have a team behind you that makes certain parts of the process easier.

I don’t edit most of my videos. I usually send my raw videos straight to my video editor. That way, I don’t have to edit the videos myself. Then I can simply move onto the next product.

I also do little to none of my social media activity. Someone schedules my posts and grows my audience for me.

But anytime I say hi or engage with you, that’s me. There are certain things that can never be outsourced.

While certain things can’t get outsourced, you would be surprised at what could get outsourced. Some of the top Kindle authors are hiring ghostwriters to do most of the content writing.

Some Udemy instructors are engaged with co-creating courses with other instructors. Depending on who creates courses with who, the top instructors will put in half or close to none of the work associated with publishing the course.

I invite people to create Udemy courses with me (if my expertise apply) or for me (but I spice up the copy and promote it to my audience).

Basically, the people who create one product each week have a team behind them. In some cases, the team will simply make product creation easier for you. In other cases, the team will put in 100% of the work.

The amount of work your team puts in depends on your style and your team.

Create An Outline

For every product you create, you need an outline. The outline lets you know what makes the idea a complete product (or the person who you hire to create the product).

If you lack the expertise and need someone to create a product from start to finish without you, then you must tell that person to create an outline before creating the product.

The outline lets you take a more specific and clear path towards completing the product. I use outlines for all of my books, training courses, and blog posts.

They turn an otherwise foggy path into a path as clear as day.

My recommendation with creating outlines is to start with a brain dump in which you write down all of your ideas. After you write down all of your ideas for videos or chapters, you then organize them.

Put In The Work

No matter how effective your team is, you need to do some of the product creation. Even if you have ghostwriters writing your Kindle books for you, you need to get your feet wet and type your own Kindle books.

That way, you end up with more products, and you never lose touch with product creation.

If you can create one product on your own every week and get your team to create one product for you every week, then you would then publish two products every week.

That extra product per week would add up to an additional 52 products every year. If each of your products makes $100 per month, then we are talking about an extra $62,400 every year.

Follow The Path Of Least Resistance

The path of least resistance will allow you to reach your destination. One of the main reasons people struggle to create one product each month is because other tasks get in the way.

Managing the social media accounts. Growing those social media accounts. Creating pictures for your blog posts.

The list goes on and on.

Your team can eliminate all of those tasks from your list. All of the tasks I mentioned used to take up a giant portion of my day. Now they don’t even take up a second of my time.

I have outsourced them all. And the way I make a profit is by repurposing my newly gained time towards product creation.

With rapid product creation and everything else, time is money. Use it wisely and reclaim as much of it as you possibly can.

In Conclusion

Rapid product creation involves putting in the work every day and thinking differently. Instead of being the lone-wolf, you must create a strong team that can eliminate some of the phases associated with product creation.

For certain products, you may end up putting in no work to create those products.

However, you should be prepared to create one product on your own every week and then send it off to your team. That way, any product your team manages to create without much of your involvement is a bonus.

What are your thoughts about rapidly creating products? What tip do you think is the most important for creating one product every week? Which products would you create? Sound off in the comments section below.

3 Truths About Spending Money On Your Business

February 10, 2016 by Marc Guberti 3 Comments

Money. There will be no other thing in the world that we are so familiar with but don’t know much about. Money provides us with more purchasing power as consumers and business owners.

We use money to make investments, buy products, and all of that stuff.

But when you spend money on your business, money takes an entirely new dimension. The way you spend your money on your business can entirely make or break your business. It’s that important.

As a Daymond John brand ambassador, I was lucky enough to get an early copy of Power Of Broke. It is a book that I highly recommend for all entrepreneurs.

In the book, Daymond discussed money in a way that fascinated me. I learned new things about money, its benefits, and the potential destruction that it can cause.

I combined the knowledge I learned from Power Of Broke with my own knowledge with spending money on my business. Most of the money I spend is for outsourcing.

However, I am also spending money on important tools like HootSuite Pro and Dropbox.

The fascination from Power Of Broke combined with my prior knowledge resulted in these three truths that I present to you in this blog post.

#1: Having Too Much Money Can Be A Bad Thing

Huh? That was my initial reaction when Daymond John introduced this idea in his book. We are raised in a world where the more money you have, the better you do. That’s true for the most part.

The problem with having too much money to spend for your business is that everything about your business may suddenly become complex. The mission changes. There may suddenly be a stronger focus on making money than satisfying the customer.

When businesses have more spending power, the challenge is discovering the best way to spend the money. Sometimes marketing teams get it right. Other times they mess up.

Think New Coke, if you even remember what that is (I only know about New Coke from Daymond’s book).

So don’t live in the mindset that you need to have a lot of money to be successful. Sometimes money complicates the issue and shifts the business plan from a simple success to a complex collapse waiting to happen.

Part of it has something to do with whose hands the money is in 🙂

It is very possible to become successful with a lot of money, but it’s not the only thing you need to become successful.

#2: Gradually Increasing Spending So A Profit Is Always Maintained

The amount of money I spend each month is dependent on the amount of revenue I will receive in that month. That’s because I am focused on making a profit.

And in the end, the profit is all that really matters in the money-making game. Your business could be making $300,000 in sales every year, but if you spend $400,000 every year to keep your business going, then you’re swimming in debt.

I’d rather be the debt-free person who makes $10,000 every year.

When my revenue increases, my spending also increases. With that in mind, my revenue always increases more than my spending.

That’s because I view profit differently from most people.

Most people view making a profit as getting the scraps. These people think of profit like this:

Revenue – Expenses = Profit

With this equation, the profit barely gets any attention. It’s simply the result after revenue and expenses are accounted.

Here is how I view profit.

Revenue – Profit = Expenses

Now expenses are the last thing I focus on. The amount of money I can spend is dependent on revenue and the money that I choose to keep for myself.

In this equation, profit receives more attention and plays a big role in how much money can actually get spent. This added attention discourages a negative profit and encourages the business owner to always maintain a profit.

Gradually increasing spending as your revenue increases boosts the likelihood of you securing a profit.

This tip would be incomplete without a big shout out to Mike Michalowicz for writing the book Profit First where I first came across this new approach to making a profit.

#3: Maintaining A Budget Will Inspire You And Teach You A Lot About Money

A focus on making a profit also comes with a focus on maintaining a budget. With the Profit First equation in play, you can’t spend more money than you make.

That means your budget is a real budget. You can’t go over it.

There will be times when that budget leaves you frustrated. And that’s a good thing because the frustration challenges you to think outside of the box.

Maybe you have a budget of spending $500/month, and you are currently spending $490/month. You want to hire someone who can manage your social media accounts because you read one of my blog posts about outsourcing.

The problem is the person you want to hire will cost you $30/month. That can’t happen since you would be over the budget.

What do you do then?

You look at all of the ways that you are currently spending your money.

How are you wasting your money? How can you spend less to get the same result you are getting anyway? Are certain opportunities you are pursuing not worth the cost (or not as good as the outsourcing)?

In other words, how can you squeak $20/month out of your current spending so you can hire the person to manage your social media accounts?

Let’s say you manage to find $20/month that you were not spending properly and you hire the person to manage your accounts.

Now you are at the $500/month budget. However, you will get exposed to different tools, training courses, and opportunities that cost you money.

Especially outsourcing because once you successful outsource one part of your business, you’ll want to outsource as much of your business as possible. The cost can add up to a lot.

No lie there.

So how do you spend money when your budget is at its max? The answer is that you make more money so you can expand your budget.

If you make $2,000/month and want to save $1,500/month, then that’s how the budget is $500/month.

If you make more money, then you have the option to spend more money.

Imagine how different the budget would look if you were making $20,000/month. Let’s keep everything in proportion and assume you would want to save $15,000/month.

Now the budget is $5,000/month. That’s looking a lot better than the other budget. But the only way to reach that budget is by making more money.

Then think about what that budget would allow you to do. Imagine all of the time you would save and all of the opportunities you could now actively get involved in.

You’ll become a hungry entrepreneur who will put in more work than most people as you charge towards success. Literally charge because no successful entrepreneur ever walks their way to success.

In Conclusion

When you spend money on your business, you are forced to make decisions. The dollars you spend on outsourcing cannot get spent on online advertising or anything else.

Every dollar matters. Whether you are trying to make a bigger profit from advertising or save time with outsourcing, you must consider all of the ways that you are spending your money.

Analyzing how you spend your money will allow you to make better decisions with what you do with your revenue.

And remember, it doesn’t matter how much money you make. What matters is your profit.

Which of these truths about money do you believe is the most important? Do you have any other truths about money to share? Sound off in the comments section below.

11 Easy Methods To Double Your Pinterest Audience

February 8, 2016 by Marc Guberti Leave a Comment

Pinterest is a big player in the social media space. With over 100 million monthly active users and a platform where content you’ve posted a few months ago can still go viral, Pinterest is a no-brainer for marketers of all backgrounds.

More people are going on Pinterest, but one of the first questions people have is always the same.

How do I get more Pinterest followers?

Having the large audience allows the content you share to spread farther. You’ll get more blog traffic and subscribers as you grow your Pinterest audience (assuming you promote your blog and landing pages).

Regardless of why you want more Pinterest followers, you want more followers. Getting more followers on Pinterest is easy, and with the right methods, you can double your total followers quickly.

Here are 11 methods to help you out with that.

#1: Follow Other People

When you start out on Pinterest, most people won’t know about you. You may have an audience on your other social networks and promote your Pinterest account there to build some leverage.

However, even if you have thousands of followers on your other social networks, this method won’t immediately translate to thousands of Pinterest followers.

If you want to grow that rapidly, you need a lot of people to know about you…fast.

The best method to quickly get found by a lot of people is by following other people. They’ll receive a notification that you followed them, and then some of these people will follow back.

I know there is some debate about a tip like this. “Following others” can imply going after the number and not caring as much about who your audience is.

However, if you follow the right people, not only will a lot of people know who you are, but you will also have a targeted audience.

As a digital marketing expert, I only follow people who follow other digital marketing related Pinterest accounts or boards. That way, I am guaranteed to be getting followers who are already interested in digital marketing before they stumble across my account.

#2: Pin Popular Content

One feature that gets underutilized from a marketing perspective is Pinterest’s search engine.

Pinterest’s search engine allows you to see what pins are performing well within your niche. You’ll get to see the pins that are getting hundreds of likes and repins.

Once you see the most popular pins related in your niche, you have several options.

One option is to like and repin some of those pins on your own boards. That way, your boards have a greater variety of content, you are pinning pins with high social proof, and you provide your audience with more value.

The second option you have is to use those pins as models for your own pins. What were those pins about? Can you create a picture that looks as good as the picture from the popular pin (or hire someone to do that for you)?

#3: Pictures Are Key

The picture you use for your pins plays a large role in how much engagement they get. A fascinating blog post with a bad picture won’t get much exposure on Pinterest.

The picture matters, but not just on Pinterest. They increase engagement anywhere you go—on Facebook, Twitter, your own blog, or anywhere else.

If you create bad pictures, then hire someone else to create the pictures for you. And even if you are good at creating picture,s I still recommend hiring someone just because it will save you time.

Here are the specifics of what type of pictures get a lot of engagement on Pinterest.

WARNING: It’s a giant-sized infographic that ironically (in a good way) is optimized for Pinterest.

#4: Leverage Hashtags

When you use hashtags within your pins, you make it easier for people to find your pins using the search engine.

People search for hashtags in the same way they search for keywords without hashtags. However, there are several pins that will use your hashtag.

Take for instance #blogging. This hashtag finds its way on many blogging related pins. If you click on the hashtag, you will automatically be brought to a search for that hashtag.

If you include the hashtag in your pin, and your pin becomes popular, your pin will get more exposure because of that hashtag.

People who click on the #blogging on any pin (it doesn’t have to be my own pin) will end up seeing some of my pins that I included #blogging in the description.

#5: Pin Consistently And Frequently

One study will say that 8 am is the best time to pin and the other study will say that 6 pm is the best time to pin.

The truth is that you have to pin consistently and frequently. That way, more people see your pins which translates to more traffic and engagement.

But there is also a common sense reason to pinning consistently and frequently (I’m talking at least once per hour).

When I get ready for school, most people in California are sleeping.At the same time, students in the United Kingdom are in the middle of their school day.

I am a New Yorker, and that means I go by the eastern timezone. The eastern timezone is just one of the many in the world.

When you are sleeping at 3 am, some people are waking up and logging into their Pinterest accounts.

You need to have a pin waiting for them, and the way you do that is by scheduling those pins in advance. You can use ViralWoot to schedule pins in advance.

You can schedule up to 100 pins per month without paying a penny. If you want to schedule more than 100 pins per month, these are the rates:

#6: Set Your Account Up For Success

The simple things like your bio, avatar, and board structure can go a long way. The best bios are simply a list of your top credentials and hobbies, separated by commas.

Your avatar should either be a picture of yourself or your brand’s logo. Any other avatar doesn’t create trust.

You should have your most content-rich boards up on the front to build upon the impression that you pin a lot of valuable content.

#7: Create Group Boards

Group boards are huge on Pinterest. When someone becomes a contributor to your group board, your board appears on that person’s profile.

That means when someone clicks on “Follow All” when on that person’s profile, your group board gets another follower.

In addition to getting more followers, you have a free army of pinners who will be sure to keep your board updated.

I have several group boards that I rarely updated anymore. I have hundreds of contributors who add the valuable pins for me.

#8: Become A Part Of Other People’s Group Boards

Group boards are a win-win. When you become a contributor to other people’s boards, you instantly get another person’s audience that you can promote your content to.

I have joined several social media related boards with tens of thousands of followers and shared my blog posts on those boards. The result is more traffic from little to no work.

All I did is asked people if I could contribute to their group boards, and they let me in.

Two things to note. The first thing is that you only want to target group boards with a lot of contributors. The more contributors a group board has, the more likely that group board will accept your request to become a contributor.

The second thing is that if you over-saturate the group board with your own content, you may be asked to leave.

To determine how often you should share your content, get a feel for the group board first. Get an idea of how many pins are getting posted on that group board each day.

The more pins that get posted, the more times you will be able to promote your blog posts. However, don’t pin your blog content to someone’s board more than three times in one day.

You can put any extra content on the other group boards that you join. And getting three pins on a popular group board each day would result in some extra traffic.

#9: Promote Your Pinterest Account On Your Other Social Networks

This method is something that you do as soon as possible, but not too long.

Promoting your Pinterest accounts on your other social networks is a way for you to quickly gain some momentum on Pinterest. You’ll have enough social proof to get discovered and then followed by more people on Pinterest.

When you promote your Pinterest account, you still want to provide value without the “Follow me, follow me” tone. There are two ways to do that:

Lead people to one of your top pins

Lead people to one of your top boards

You should lead people to your top boards far more often than you lead them to your top pins because it’s easier for people to follow you when looking at one of your boards than looking at one of your pins.

#10: Use Your Blog To Drive Traffic To Your Pinterest Account

It’s the same concept as promoting your Pinterest account on your social networks. Feel free to use your sidebar to promote your Pinterest account. However, promoting your Pinterest account should not be the focus of your blog.

You can use that space to promote more valuable things such as your products and affiliate links.

#11: Continue Sharing What Your Audience Likes

As you grow your Pinterest audience, there are two things that you need to focus on:

Growing the audience even more

Keeping your audience

You achieve both of those goals by sharing what your audience likes. And it’s easy to figure out what your audience likes.

They tell you what they like each time they like and repin your pins.

Some of your pins will get more engagement than others. You may get a few super pins that get hundreds of likes and repins. That’s the type of content your audience wants more of.

Give it to them.

Occasionally pin about different things to diversify your boards, but focus on providing your audience with what they like.

That way, the people in your audience will come back for more and engage with your pins. That engagement will lead to more exposure and grow your audience.

Feed two birds with one scone.

In Conclusion

Pinterest is a growing social network that is easier to go viral on than most of the other social network. Many people who get on Pinterest immediately want to discover how to get more followers.

The key to getting more followers is to consistently implement what works. Maybe you use these methods and get 10 followers on the first day. Maybe a little less or a little more.

As you continue using these methods and experimenting with your Pinterest strategy, then that’s where the magic happens. But you have to be consistent and working on your Pinterest account every day.

Or hire someone to do the work for you.

What are your thoughts about Pinterest? Did you like one of the tips more than the others? What tips do you have for getting more Pinterest followers? Sound off in the comments section below.

7 Tactics To Boost Your Blog Traffic With Social Media

February 5, 2016 by Marc Guberti 12 Comments

Getting blog traffic with social media works. Some bloggers rely on social media for all of their traffic. For the past three years, almost half of my blog traffic has come from social media.

Twitter has been leading the charge and led over 110,000 visitors to my blog in 2015.

Twitter Traffic 2015

Social media is a powerhouse for blog traffic, but only if you know how to use it. Many bloggers go to social media to get more traffic. They’ve seen the case studies and listened to all of the recommendations.

And the fact that over a billion people use social media helps out with the decision making.

After that, the path gets foggy. Sending a tweet with your blog post’s link is the easy part. Getting sustainable traffic from social media is the challenge.

That challenge has its rewards. You’ll get social media traffic but you will also gain credibility which is important for standing out as an expert.

The key to getting sustainable blog traffic from social media is to put consistent effort in the right areas. What are those right areas? That’s what this blog post is all about.

#1: Post Your Blog Content Often

Hear about the 80/20 rule for social media. I’m not talking about the epic Pareto’s Principle (80% results come from 20% of the work).

I am talking about another 80/20 that plagues many social media users. The way this 80/20 works is that you promote other people’s content 80% of the time and you promote other people’s content 20% of the time.

LIE!

That’s not how it works at all. At least, if you want to get sustainable blog traffic. It’s great to share other people’s content, but you need to focus more of your time on sharing your content.

The truth about people looking for content is that the value of the content matters the most. It doesn’t matter if you only tweet your content. As long all of your content is empowering and/or entertaining, then your social media audience will always want more of it.

I post my blog content 95% of the time. I will occasionally share other people’s content and promote landing pages (other than my own) using my affiliate links.

But most of the time, I am sharing my own content. That’s how I am able to consistently get hundreds of daily visitors from my social media platforms.

#2: Outsource Some Of The Work

I know what some people are going to say. If you give the work you are already doing to someone else, then you won’t gain any additional blog traffic.

But you gain time. Lots of it.

The time you gain can be repurposed towards more profitable activities or activities that result in more blog traffic.

Suddenly, you’ll have more time to master AdWords, Facebook Advertising, and any other method of traffic generation that you choose to master.

Then, you might decide outsourcing is your secret weapon.

You can then learn enough about certain social networks and hire freelancers to grow your audiences on other platforms.

You have the expertise and know what to do. Then you hire freelancers and let them know what needs to get done.

Outsourcing creates more time, and if you use your time wisely, then you will increase your blog traffic and make a bigger profit in the long-term.

#3: Turn Cross-Promotion Into Your Friend

This is the secret ingredient for successful social media marketing. It’s the potent ingredient in the back of the refrigerator. It’s the ingredient buried deep within the cookbook.

Maybe I should stop now and keep it a secret. No, I won’t do that. You deserve to know for making it this far.

Cross-promotion is when you use one of your social media platforms to promote your other social media platforms.

It looks so innocent, but it’s impact is the secret part.

You can see cross-promotion in action with YouTubers. When they upload a new video, the savvy YouTuber will promote the video on Twitter, Facebook, Pinterest, and a few other social networks.

The YouTube video then at some point (in the description and/or at the end of the video) promotes the Twitter, Facebook, Pinterest, and other social media accounts that the YouTuber has.

The result is an infinite loop in which users continuously consume content from the same person across multiple social media platforms.

And the content is so good that these users follow the same person on all of his/her social networks.

Anytime these users are on social media, regardless of which social network they are on, they can encounter content posted by that person.

Think of the chances you see one of my social media posts if you only follow me on Twitter versus if you follow me on Twitter, Pinterest, YouTube, Facebook, and Instagram.

The odds increase as you follow me on another social network. Cross-promotion makes sure people who follow you on one social network eventually follow you on all of your social networks.

And if you promote your blog posts on each of those social networks, then you can expect to get a lot of traffic in return.

#4: Make It Easy For People To Share Your Content

The easier it is for people to do something, the more likely they are to do it. At the bottom of many blog posts are a bunch of social sharing options.

Click the button and a social media post shows up.

If you want to increase the chances of people sharing your content, you need to make it easier for people to access those buttons.

Buttons at the top and bottom of your blog posts are no longer enough. Blog posts are getting longer which means it takes longer for people to see those buttons.

More and more bloggers are shifting to drag-down social media sharing buttons that allow visitors to share your content across a variety of social networks regardless of what part of your blog post they are reading.

You can also make it easier for people to share your content by using plugins like this one:
[Tweet “7 Tactics To Boost Your #Blog Traffic With #SocialMedia.”]

This plugin is very useful for getting more people to share my content. The social media traffic you get isn’t just from your audience.

The social media traffic you get is a combination of your efforts and your audience’s efforts to promote your content. If your content is good, your audience will want to promote it.

If you make it easy for your audience to promote your content, then more people within your audience will promote your content.

#5: Use Better Pictures

Pictures are critical. Any social media post on any social network with a picture has been proven to get more engagement than the same social media post without a picture.

Pictures are so important that for certain social networks, you can’t post an update unless you include a picture (Pinterest, Instagram, and others).

You need to use pictures that grab attention and make it clear to your visitors what your blog post is about. That’s why all of my pictures include the title of the blog post.

Just look at the picture I used for this very blog post.

The title of the blog post is shown within the picture. The text lets Pinterest and Instagram users know exactly what content they will read before they read the Pinterest/Instagram post’s description.

If you can’t create compelling pictures or it takes too much of your time, hire someone to get the job done for you.

And it’s okay to hire someone. Every minute you spend creating pictures is another minute that you can’t promote your blog.

That may have sounded harsh, but it’s the way you need to think of your time. Your time is valuable.

#6: Get Creative

Social media is constantly evolving which means some methods rarely discussed will work for you. Sometimes, you have to be a pioneer and experiment on your own.

Kim Garst was one of the first social media experts (if not the first) to take Periscope seriously. She was a pioneer and now Periscope brings her six figures.

New social networks will come out in the future. The first batch of winners will primarily consist of the pioneers.

#7: Analyze Your Results

As you continue getting blog traffic from your social media efforts, you have to then analyze the results.

Which of your blog posts get the most traffic? Does a certain blog post perform better on Facebook than on LinkedIn?

The analysis is important. You get to learn what works within your strategy. Knowing what works allows you to make better decisions.

When I discovered my Twitter audience (unsurprisingly) enjoys Twitter related blog posts, I wrote more Twitter related blog posts. This decision resulted in more Twitter related blog posts that I could tweet.

That resulted in more traffic.

Making decisions like that based on your analysis allow you to better serve your audience, and in effect, get more traffic.

In Conclusion

Social media is the best place to get more blog traffic. You can leverage it as the foundation that results in more SEO traffic and more landing page traffic (which grows your email list).

Social media provided me with most of the building blocks that I used to create my blogging empire. Consistently put in the work day by day and you are bound to see results.

What are your thoughts on getting more blog traffic from social media? Which of these tips was your favorite? Do you have any other tips for getting more blog traffic from social media? Sound off in the comments section below.

How To Get Over 150K Daily Impressions From Twitter

February 3, 2016 by Marc Guberti 2 Comments

Getting numerous impression for your tweets each day is powerful. Numerous impressions means many people see your tweets each day.

If many people see your tweets each day, then it will be easier for numerous people to remember who you are. Soon enough, you’ll have a large audience of people who will remember you.

My tweets get seen by over 150,000 people every day. The success of my tweets results in people remembering who I am and visiting my blog without being told to do so.

If used properly, Twitter can be a powerhouse that brings in hundreds of thousands of visitors to your blog every year.

It’s a result that every blogger would want to see.

Getting more blog traffic from Twitter involves putting your tweets in front of as many people as possible.

Putting your tweets in front of numerous people each day is especially important if you want your audience to remember you.

The truth about those 150,000 daily impressions is that most of those people don’t engage with my tweets. Out of those 150,000 daily impressions, I get a few hundred visitors, retweets, and favorites each day.

However, even though most people don’t engage with my tweets, they see them.

I rarely favorite and retweet tweets that other digital marketing experts send. If I had a policy of favoriting and retweeting the content I liked, I’d be favoriting and retweeting too much.

When I want to learn more about my niche, I go through the tweets of people like Jeff Bullas and Kim Garst.

I go through some of their tweets without engaging in any way. Part of the reason is that I sometimes look at their tweets without clicking just to get more blog post ideas.

At other times, I am looking for information on a specific topic.

Regardless of the reason, I don’t engage with some of their tweets.

Even if I don’t engage with any of their tweets, I am reminded of their expertise and how much I appreciate their content.

That’s why getting numerous Twitter impressions is important, even if it seems like most of the people who see your tweets don’t engage with them.

They see those tweets, and they know who you are.

So how can you get 150,000 daily impressions? Yes, having a large audience plays a role, but there is more to having a large audience. Here are the details:

#1: Tweet More Often

Let’s get mathematical for a second (fine, a little more than a second).

You want 150,000 impressions today. If you send one tweet, then you are relying on that one tweet to get 150,000 impressions today.

If you send two tweets today, then you are relying on each tweet to get 75,000 impressions today.

Two tweets each getting 75,000 impressions in one day is still a big challenge, but it’s not as difficult as one tweet getting 150,000 impressions.

I send about 100 tweets every day. Each tweet has to get 1,500 impressions for me to get 150,000 daily impressions.

Now that looks possible, and that’s exactly how I get 150,000 impressions every day.

#2: Tweet Valuable Content

The math supports tweeting more often as a way to boost Twitter impressions. However, if you only tweet for the sake of getting impressions, then your long-term strategy will be a failure.

You could technically send 1,000 tweets in one day and hope that each tweet gets 150 daily impressions. That would get you 150,000 impressions, but you would lose a lot of your followers.

To keep your followers and continue growing your audience, you must tweet valuable content. The only reason I am able to send over 100 tweets each day and keep my followers is because I tweet valuable content.

If I tweeted bad content, I would lose a lot of followers. Then getting 150,000 daily impressions would be a far-off goal.

But what exactly is valuable content? Valuable content isn’t necessarily the content that you believe is valuable.

Valuable content is the type of content that your audience believes is valuable.

I am a digital marketing expert with an audience that wants digital marketing articles. If I suddenly write a blog post about home improvement, my audience would get confused.

I’d get confused too.

The next question to ask is what your audience wants. That’s where the third method for boosting daily Twitter impressions comes in.

#3: Grow A Targeted Audience

You can have a big number of followers. However, if they don’t care for your tweets, then it doesn’t matter how many impressions you get.

A targeted audience is what you need to pursue. Identifying your targeted audience just comes down to these two questions:

What do I provide?

Who would want it?

These two questions are all you need to answer to identify your targeted audience. Then focus on growing a targeted audience.

Most of your tweets should be geared towards providing content that your targeted audience would want more of. Then, people in your targeted audience will decide to follow your account.

Not only that, but some of your followers will decide to retweet your tweets. That results in more impressions and exposure for your tweets.

If you don’t have any type of audience and want to grow a targeted audience, then growing that targeted audience is simple.

Follow people within your targeted audience who are likely to follow you back. I have over 265,000 Twitter followers, but I am also following over 210,000 people.

#4: Pin A Tweet To The Top Of Your Account

Pinning a tweet to the top of your account allows that tweet to always be significant. While most tweets die off in a few hours (the very popular ones anyway. The life-span for most tweets is under 30 minutes), these tweets are immortal (until you unpin them).

I currently have a tweet from December 2014 pinned to the top of my account. Even though it was tweeted over a year ago, it still gets a lot of engagement.

The impressions and clicks that this one tweet generated are equally significant

The tweet has been engaged with over 3,000 times. The most important stat there for me is the amount of clicks. The tweet has received over 1,500 clicks since I pinned it. These are landing page clicks which means some of these clicks are resulting in subscribers.

The one tweet will give you massive social proof, especially if you keep it pinned for a while.

#5: Promote Your Twitter Account On Your Other Platforms

I promote my Twitter account on my blog and my other social networks for a few reasons.

The first reason is that the Twitter account gives me social proof. It’s one thing for me to say that I know a lot about Twitter. It’s another thing when I can say that and have the social proof.

The second reason is that I want people to follow me on as many of my social networks as possible. That way, regardless of which social network they use, the people in my audience are always going to see my content.

The third reason is that it helps with impressions. Remember that getting more impressions shouldn’t be your main goal, but it is helpful inspiration to grow your audience.

In Conclusion

Getting 150,000 daily Twitter impressions takes a lot of time and effort. It may take you a while before you get 150,000 daily Twitter impressions.

If you exclusively go after 150,000 daily Twitter impressions, then you may get discouraged if you don’t reach that goal for several days/weeks/months depending on your audience size.

You need to look at the amount of impressions you currently get on Twitter each day. Then give yourself achievable daily impression goals as you climb your way to 150,000 daily impressions.

If you currently get 1,000 daily impressions, and you only send five tweets per day, then ask yourself how you can get 5,000 daily impressions.

You can send more tweets, grow your audience, and do a variety of other things to get more engagement for your tweets.

You will eventually become comfortable with setting high goals for boosting your daily Twitter impressions. Then, soon enough, you will be getting over 150,000 daily Twitter impressions.

Do you think Twitter impressions are important or that engagement is the only thing that matters? Do you have any tips for increasing the exposure of a tweet? Sound off in the comments section below.