Kevan Lee is the director of marketing at Buffer, the social media management tool for brands, agencies, and marketers. Through his content, he shares everything he knows about startup marketing, management, and leadership.
Quotes To Remember:
“It’s not an evergreen article if it might not be relevant a year from now.”
“Doing content well takes a lot of focus. It takes lot of time and energy to really sit down and write something that will stand out and will be useful to people.”
“If you’re putting out great content, the audience will come.”
“It’s worth it but it might take a while to get there.”
What You’ll Learn:
- How Does Buffer Works
- The Netflix Method to Content Marketing
- Getting Into a Habit of Creating Content Everyday
Key Links From The Show:
Recommended Books:
Content Marketing Secrets by Marc Guberti
Bird by Bird by Anne Lamott
We Are All Weird by Seth Godin
Crossing the Chasm by Geoffrey Moore
Take the Stairs by Rory Vaden
The Compound Effect by Darren Hardy
Rise and Grind by Daymond John