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3 Book Marketing Tips That You Cannot Ignore

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Book Marketing

Do you ever have the feeling that you should be getting more sales for all of the work you put into your books? I am not talking about the desire to get more sales because everyone has that desire. I am talking about the authors who get few sales even when the books they published are masterpieces. Just like all self-published authors, I remember being on the same boat. I was wondering why I could not be making more sales for the books I worked so hard on.

Then, it hit me like a ton of bricks. For most authors, the content is not the problem, but instead, the marketing aspect is the problem. Few authors know how to market their own books. I kept on wondering why people were not buying my books, but then I realized that the only reason people were not buying my books was because they did not know about me. Are you on that boat right now? If you are, then don’t worry because the dock is near.

In order to get more book sales, you need to market it effectively. Some marketing tips are better than others, but out of all of the tactics I used, these are the big three that you cannot ignore.

  1. Offer rewards for the people who buy your books in bulk. This will encourage more people to buy your books in bulk. As more people buy your books in bulk, your book’s Amazon sales rank will get very low. Soon enough, your book may be a #1 bestseller on Amazon for multiple categories.
  2. Make your book free for five days with the free promotion feature. The free promotion feature did lose some of its shine when Amazon decided to create Paid and Free categories for the books. The logic behind Amazon’s decision was understandable because new, free books would suddenly become #1 bestsellers and bump all of the other book titles that have been making more sales at a consistent rate for many years. However, this is still a powerful method to get more reviews and visibility. At the end of all of my free promotions, I have always noticed an increase in sales.
  3. Keep on writing. The more you have to sell, the more options you present to the customer. The most successful self-published authors also have self-published over 10 books. If you are able to publish one book every 4-6 weeks, you would be able to publish 9-12 books every year. In addition, the more books you publish, the more books your returning customers will be able to buy.

These book marketing are powerful,. but you only get to tap into their true potential by implementing them. What are your thoughts on the list? Do you have any additional marketing tips that you would like to share? Please share your thoughts and advice below.

 

Five Ways To Speak At More Public Speaking Events

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While some people have spoken at thousands of public speaking events, other people are struggling to get chosen to speak at a single event. Sure enough, there is a way to hack the system, but few people know about it. Those few people are the ones who are getting speaking opportunities left and right. What’s the difference? These are the five things working for them that may not be working for you.

  1. You need to have more credibility than most of the people in your niche. The person organizing the event would rather have the social media expert with 500,000 Twitter followers speak than the person with 100,000 Twitter followers. The more real followers you have on your social networks, the more credibility you have. In addition, the people who get the most speaking opportunities happen to be bestselling authors. That means in order to get more public speaking opportunities, you need to have a big audience and successful products.
  2. Connect with people who have organized public speaking events in the past. Chances are those people will organize public speaking events in the future. If you contact that person and fit the bill, that person will have you speak at their next event.
  3. Have recorded videos of your public speaking events. Many people who are organizing public speaking events are looking for the people who have experience in speaking to the public. When you get a public speaking opportunity, you need to take that opportunity and then record the video of your public speaking event. After that, put the video on your blog and post it on YouTube. One of the people who sees that speech is bound to be an event organizer.
  4. Have a “Public Speaker” page on your blog. This page builds authenticity and allows people to know that you are available to speak at their event. Some people may want you to speak at their event but don’t know where they can contact you about that. The “Public Speaker” page on your blog solves that problem.
  5. Post valuable content on your blog. In order to get many public speaking opportunities, you need to get the first opportunity first. The first opportunity usually comes from an event organizer looking for an inexpensive but effective option. If you post valuable content on your blog, event organizers who are looking at your blog posts and like what they see will decide to hire you. After you get a few public speaking opportunities like that, you will get more public speaking opportunities from bigger organizations.

Speaking opportunities will be difficult to get in the beginning. However, as you get some speaking opportunities here and there, and you continue posting valuable content while growing your audience, you will eventually get speaking opportunities left and right. What are your thoughts on the list? Do you have any additional tips on getting more public speaking opportunities? Please share your thoughts and advice below.

 

The 7 Wrong Reasons To Become An Entrepreneur

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Wrong Answer

Entrepreneurship has been the source of every billionaires’ success as well as most millionaires’ success as well. It has allowed these people to live more flexible schedules and truly fulfill their lives. Some of these entrepreneurs have changed the world in the process. However, many people are driven to entrepreneurship for the wrong reasons and motives. If you are an entrepreneur for one of these seven reasons, you need to change your mindset.

  1. You’re in it for the money. Just stop now. Effective entrepreneurs are people who change the world, not people who are just in it for the money. That’s what people in the status quo do. In addition, it takes many years before entrepreneurs are able to turn in a big profit for their businesses, products, and services. It is great to have certain goals like make $100,000 every year, but if that is your sole aim in life, to bring in the green, your entrepreneurial journey will not go very far.
  2. You hate work. Entrepreneurship requires more work than any job you could get in the status quo. Entrepreneurs avoid working for 40 hours every week in the status quo so they can work for 80 hours every week. All of this time and effort in the long term can possibly lead to making a difference in the world.
  3. You want to make quick cash. The status quo is a great place for making quick cash. Entrepreneurship is a bad place to make quick cash, but it is a great way to make long term revenue that crushes the type of revenue you would get from the status quo. Understand that it will take a few years before turning in a big profit.
  4. You want life to be easier. When you start your entrepreneurial journey, life gets a lot harder. There are many entrepreneurs who say they had to work for 25 hours a day and for 8 days a week in the beginning just to keep their heads above water. The journey is not pretty, but sticking with it for years will allow you to emerge as a beautiful butterfly.
  5. You got an A in your Entrepreneurship course in college. BIG. DEAL. There is a difference between simulated experiments and you going through the actual journey with all to gain but also all to lose. Doing and knowing how to do something are also two completely different things.
  6. You want to be in charge and have power. No one is going to know about you for a few years. I was by no means successful when I started, but now my blog and social media accounts have become very popular. There was a time when I had no followers and no blog visitors.
  7. You want a better schedule for yourself. In the beginning, entrepreneurship creates a giant dent in your dream schedule. This is one of the reasons I started as a teenager. This giant dent just prevents me from going out with friends as much. By the time I do more important things like raise a family, I won’t have to worry about that giant dent. However, if you are like most people reading this blog post, you may have to worry about that giant dent in your schedule in the beginning. Your willingness to adapt to the giant dent will determine how successful you become throughout your journey.

Believe it or not, I started off as an entrepreneur for the wrong reason. I saw the potential for making money on the web, and that’s what lured me over to entrepreneurship. That’s also why it took me longer than it should have to reach this point. Realizing that teens do not know what I do gave me a stronger purpose. I decided that my purpose was to change the world by teaching entrepreneurship to other teens. This vision eventually turned into the Teenager Entrepreneur Bootcamp where my brother and I successfully taught our peers how to be entrepreneurs. Now the students have their own blogs, and some of them are writing new blog posts and doing other things for their businesses every day. The best part is that we still keep in touch with these students and are friends with them That’s not going in for the money. That’s changing the world, and that’s exactly what entrepreneurship is all about. What are your thoughts on this list and entrepreneurship in general?

 

4 Ways To Wake Up Feeling Great

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Wake Up Call

Your first hour after you wake up dictates how the rest of the day is going to go. If you are happy and feel motivated during the first hour you wake up, you will have a great day. If you feel horrible about yourself within that same time frame, you are bound to have a bad day. That means it is as important as possible to start the day off right. Here are four ways to do that.

  1. Read a motivational book. What you read when you wake up has the potential to change your entire mindset for the day. That means it is ideal for you to read motivational books that provide valuable insights into life, success, and anything else that is valuable to you.
  2. Listen to your favorite music. Listening to your favorite music will fill a part of your soul. That sounded deep, but listening to a favorite song feels much different compared to listening to an ordinary song. Make sure your favorite song is not a depressing song because listening to a depressing songs is the wrong way to start the day.
  3. Do a workout. I am not asking you to squat down and give me 100 push-ups and then get up right from that and run 10 miles. The ideal workout for the morning is a quick 10-20 minute stretch. That means nothing strenuous, but at the same time, walking around for 10-20 minutes is not the right kind of stretching either.
  4. Get some fresh air. Work outside for a change. The fresh air will make you happy to be alive. Getting some fresh air will also refresh you (see what I did there). However, you should not get some fresh air if it is raining, hailing, thunder showering, or anything like that.

Wake up at your best so you can be at your best for the entire day. Highly successful people wake up early and feel great. What are your thoughts on the list? Do you have any additional ways to wake up feeling great? Please share your thoughts and advice below.

 

How Creating Less Products Leads To More Sales

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Quality VS Quantity

There is such a thing as less is more. When some people create less products, each of those products become bestsellers in their markets while the people who are constantly creating new products do not become bestsellers as often. It’s not that the people who produce products quicker are creating bad products. On the contrary, this only happens because the people with fewer products make people very appreciative of the new product releases.

The best video games are the ones that get one or two new versions sold every year. The iPhone continues to dominate the market because one or two new types of iPhones get created every year.

There will still be people who will want to create product after product. Besides, I am one of those people as well. I envision being able to write and publish one book every 4-6 weeks. I have tried putting more content into each of the books I have written, but I am still able to finish them at a quick time. There are few things that a seller would rather not do than not selling the product that he/she already created. Holding off the release date seems like an impossibility.

You may have to hold off the release date in order to bring more attention to your product. Holding off the release date will allow you to get people to know about your product, and you will also be able to contact the big media outlets and get them to promote your product. If you still want to create products at a rapid pace, you can release them together in a series. That way, people are still eager for your products, can’t wait for their launch, you get to create multiple products, and customers get to buy multiple products from you at a time.

If you are new to creating your own products, and you create and publish them at a rapid pace, continue to do so. It will allow you to get better at creating products and build buzz at the same time. As your audience grows, put more time into individual products so you are able to create an experience that makes people do countdowns to figure out when your next product is going to get released.

Less is more with product creation if you are able to do a powerful prelaunch for the times you create a product. What are your thoughts about creating less products every year to generate more sales?

 

3 Bloggers You Need To Subscribe To (Other Than Me)

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Blog

If you are not subscribed to my blog yet, I really recommend going to the top right and entering your email address. After you are done with that, read the rest of the blog post, and if you are already subscribed, then you are awesome!

There are three bloggers who I admire because of what they do. They provide valuable content that spreads across various social networks. If you are not subscribed to these blogs yet, I highly recommend subscribing. Chances are you have heard of them before.

  1. Seth’s Blog: Seth Godin is the best marketer in the world, and he really knows what he is talking about. He writes one thought provoking blog post every day that makes you think about marketing, social media, business, the status quo, entrepreneurship, or something else. Seth Godin has written 17 NYT bestselling books that have been written in over 30 languages. Seth Godin’s project Squidoo really encouraged me to take the steps that I have taken to reach this point. I look to Seth’s books and blog posts for guidance when I do not know what to do for my business or product creation. You can subscribe to Seth’s Blog by going here.
  2. Jeff Bullas’s Blog: If you guessed that the name of this blogger is Jeff Bullas, then you’re right. This is a great blog for social media and blogging how-to, and new blog posts get published every 2-3 days. Jeff has a team of guest writers who pump out quality content for the blog. The only problem with the blog is that the blog posts are very long, but if you have enough time to read an entire blog post on his blog or skim through it, you will learn a lot about social media and blogging. Jeff Bullas’s Blog was one of the blogs I read through to obtain my social media and blogging knowledge. You can subscribe to Jeff’s blog by going here.
  3. Mike Michalowicz’s Blog: I have never been on a blog that is so comical but information packed at the same time. Mike combines humor with business lessons that you can use to become successful. He is the bestselling author of three books including his newest book, Profit First. He does not send as many emails, but he does publish 1 blog post every day. You can subscribe to Mike’s blog by going here.

After you are done subscribing to those blogs, spread the word about them and tell your friends to subscribe too. Don’t forget to mention mine in the conversation 🙂