Marc's Blog

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Give Your Clients Golden Bow And Arrows

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There are millions of products in the world. Businesses compete against each other in order to get the most traffic and sales. You’re probably in the mix as well. There are a lot of ordinary businesses and ordinary people. There are also a lot of bow and arrows. There are a lot of products out there, but not all products are created equally.

Don’t give your clients bow and arrows. Give them golden bow and arrows.

You don’t get to stand out from the crowd by offering the same products that the crowd offers. The ordinary bow and arrow is sold by too many people. The golden bow and arrow is something different. Instead of focusing on having as many products as you can on your shelves or your online store, focus on having the golden products.

Don’t settle for bow and arrows. Go for the golden bow and arrows.

 

Pinterest Boards: Strength In Numbers

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Pinterest Boards

Awhile ago, I made a short YouTube video called The More Pins, The Better. In the video, I explained why it is important to have a lot of pins on Pinterest. The same also applies for boards.

Boards give you the unique ability to categorize content in a way different from any other big time social networks. You can organize your pins based on categories, subcategories, subcategories of the subcategories, and so on.

Pleasing everyone is an impossibility, but Pinterest allows you to get really close. You can create boards on almost anything. Let’s say you have some Pinterest boards about toys and other Pinterest boards about scientific articles. The people on Pinterest who don’t like scientific articles may still follow you because you have boards about toys. On the contrary, the people who don’t like toys may still follow you because you have a board about scientific articles.

If someone clicks the Follow All button, they automatically follow your boards. My most popular board displays 3D printed creations. People who click the Follow All button also know when I upload a pin about a social media article, an infographic, or one of my blog posts.

The more Pinterest boards you have, the more people are going to be interested in clicking that Follow All button. All you have to do is update those boards, but if some of your boards are group boards, you will be able to systematize Pinterest and generate followers even if you don’t pin a lot.

 

The Real Reason Why People Don’t Have Enough Time

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Time is our most valuable resources. When it comes to getting goals accomplished, the go-to excuse is not having enough time. The only reason why people don’t have enough time is because they don’t know how to manage their time properly.

Learning how to manage time properly is an art, but it isn’t the biggest challenge you are going to face. Just like social media posts for their optimal impact, managing time properly is an art. There are stepping stones, blocks, and so on.

Time is so valuable, but it can easily be lost. Time doesn’t just fly when you are having fun. Time just flies. In order to manage your time properly, you need to keep up. There are more ways than ever to procrastinate, and I’m sure there are going to be more ways to procrastinate in the future.

You have enough time. You can get your big goals accomplished twice as fast if you manage your time properly. We need all of the time we can get, but how we use that time determines how much we will be able to accomplish.

 

Exposure Leads To Profit…Not The Other Way Around

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There are a lot of marathons, but there aren’t many sprints. Making a profit is a marathon that involves getting enough exposure. The exposure leads to the profit, but too many people just want the profit right away.

The profit does not lead to the exposure. There will be some points where you will have to spend money in order to get the exposure. Getting the exposure will lead to more sales which in turn will lead to a bigger profit.

Don’t focus on finding the profit. Focus on finding the exposure that will lead to a profit.

 

How To Come Up With A Successful Social Media Strategy

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Being a power user on social media isn’t easy. It won’t be a walk in the park, but becoming a power user on social media is possible. The only way to become a power user on social media is by creating and implementing your own social media strategy. There are many components that go into the right social media strategy. Some are necessary components, others are optional, and since this is your social media strategy, you have the option to add more components to your strategy at any time.

The first component to a successful social media strategy is to decide which social network(s) you are going to use. You don’t want to be all over the place on social media because you won’t be able to focus a lot of time and effort on a social network. The best social media strategies focus on one social network that gets 80% of your time. The second social network that you want to focus on gets at least 10% of your time, but it never goes over 20%. If you have any other social networks that you want to put into the strategy, they get squeezed together.

After you identify your primary social network, it’s time to find tools for that social network. Twitter is my primary social network, and there are countless tools. I do have my favorites, but you may have others as well. Choose 5-8 tools for your social network that will help you through your journey.

After you get the tools assembled, it’s time to put them to work. Test them out, see which ones you want to continue using, and see which ones don’t work for you. The goal is to become familiar with these tools before you use your strategy to get numerous followers. You want to make sure everything is okay with all of the tools that you plan to use.

When the tools are assembled and you know which ones you want to use, it’s time to get the following. Follow people who are:

  1. Very likely to follow back.
  2. People who share common interests.

You need both A and B when you decide which people you are going to follow. There are some exceptions to A:

  1. If the person that doesn’t follow back is someone you admire.
  2. If the person that doesn’t follow back is well-known and has conversations with their followers. Talking with this person will boost your visibility.

A social media strategy is a “rinse and repeat” at it’s finest. You can’t perform the methods of your social media strategy once to get the best results. You will have to use some of the tools daily. I schedule tweets on HootSuite every day, and I check my statistics on TwitterCounter every day as well. However, after a lot of rinsing and repeating, your social media strategy will turn you into a power user.