Marc's Blog

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Better Than Expected

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Some things are expected. A person who pays for coaching expects to be coached. A person who pays for someone to mow their lawn expects their lawn to be mowed efficiently. Those are expectations.

When the coach in that session decides to give a free book to you, that’s better than expected. In order to be effective, having an extra surprise will help you out a lot. This is the concept of over delivering which is important for your business.

The problem for most people is that they give everything away. We knew everything there was to know about the iPhone 5 before it was sold. We knew the price before we paid. Those are expectations, but these people aren’t over delivering.

They’re just delivering. The iPhone 5 is an incredible iPhone (as they all are), but people are quick to say that the only difference is a bigger screen which we all knew about. Maybe a surprise could be more space on the phone, applications getting installed as soon as you press the install button with no hassle.

Apple will continue to succeed for a long time because they create quality products. For most products, it is very difficult to have a surprise. For Apple, the media revolving around the iPhone 5 could have been the reason there weren’t any special surprises.

The advantage of being an entrepreneur with your own business is that you can easily have surprises. If you coach someone and receive $50, surprise the person you coached by giving them one of your free books (or something like that). You still get a profit, that person is happy because you gave them a surprise (over delivering), and in this case, the person would read your book. They’re even more likely to remember who you are.

The surprises and extras you hand out will only result in one giant surprise waiting to be given out to you. Free is better, but only for the consumer. If you can give someone a product for free while making a profit (similar to the coaching session), that is your gold mine. Exceed expectation!

I Want To Be

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End the sentence anyway you want.

Ask yourself why.

Are you taking action to turn that sentence into a lifestyle?

Are you taking enough action?

Take more action.

Take more than enough action.

The best time to start was a few years ago.

The second best time is now.

The only way to become who you want to be is by taking action now.

There’s no way around it.

Finding a way to avoid taking action will only make things worse.

So what do you want to be?

Perro Caliente Here

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Hot dogs are popular, and baseball games are one of the ideal places for people to buy hot dogs. Fans get to eat and watch a game at the same time (although there are healthier hot dogs available).

However, most of the people who sell the hot dogs don’t do a good job at it. Those people say, “Hot dogs, hot dogs. Get your hot dogs here,” or something like that. That’s not remarkable. It’s bland, common, and boring. It doesn’t entice anyone to buy a hot dog.

But what if the hot dogs would soon be dog gone? What if someone actually said that? I have attended many Mets games. The baseball game is something that I watch, but the guy who sells hot dogs where we sit is remarkable.

He sells hot dogs, but he doesn’t say “hot dogs” once. How could a person selling hot dogs get sales without saying the word “hot dogs?”

I recently saw this person make two sales in five minutes. How did that work? Sure, the fans were hungry, but they could have just bought a hot dog from someone else.

Instead of saying, “Get your hot dogs here,” this person said something totally different. I never heard anyone say it before, and you probably haven’t heard anyone say it either. He always said, “Perro caliente here.” Then he would say, “Perro, perro,” and then he would actually bark like a dog. That woof, woof, woof that you only hear from dogs was used by that person to sell more hot dogs.

Before he leaves, he warns people that when he returns, the perro calientes might be dog gone.

Don’t be like everyone else. Find a way to be different and remarkable. That’s how you end up getting two sales in five minutes.

A Rare Day Off

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I was typing away another blog post a week ago, and then I realized I didn’t write anything the day before. I had taken the day off. However, it wasn’t a day off. It was a rare day off.

I enjoy writing which is why the rare day off didn’t feel like the best day in the world. People who have 3 different jobs can’t wait for their day off. I try to avoid it as much as possible. In fact, I had been writing for about a year with no days off. Not writing for a day seemed foreign to me.

When you have your next day off, ask yourself if you’re having a day off or a rare day off. If you’re having a rare day off, why is it so rare?

Is Winning The Lottery Good At All?

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Spending money on lottery tickets is a big waste. You’re more likely to get struck by lightning than to win the lottery. Spending a lot of money and then not winning at all is lost money. The problem is that people keep on spending.

If people already invested enough of their money and time into lottery tickets, they want to win the entire thing. More money is spent, and lost as a result.

Let’s say you actually win the lottery. Unlikely, but possible. However, the life of a lottery winner isn’t as luxurious as someone may think. To be honest, it is quite luxurious, but that life of luxury is short lived.

Some people make $10 million by winning the lottery. Others make hundreds of millions of dollars. That may seem like enough money for a lifetime, but with great power comes great irresponsibility.

Friends of the lottery winner ask for some of the money. Since the winner only has millions of dollars, the winner will most likely give money to their friends. Not giving the money to friends presents another problem. There have been multiple cases where people attack the lottery winner and take the money.

You may think this is the end of the blog post. Nay, it gets worse. Over half of the lottery winners quit the job they were in. If you are a lottery winner, don’t quit the thing that you love doing. If you don’t love the job you are doing, keep on looking.

Five years after winning, almost half of lottery winners end up spending all of the money. That’s the irresponsibility kicking in, and some of these people end up going bankrupt. It’s amazing how fast and far across the globe money can travel, and a person who thinks they have unlimited money is going to be guilty of foolish spending.

This statistic isn’t just gruesome. It’s absolutely disgusting. There are people who are ungrateful with what they have, especially the lottery winners. 68% of lottery winners still buy lottery tickets on a weekly basis. Winning the lottery twice would be nice, but there are many reasons why it isn’t right.

The first reason is that lottery winners have enough money. They only have millions of dollars, and some get hundreds of millions of dollars. The greedy fall.

The second reason is that lottery winners should give someone else a chance to win the lottery. There are too many people wasting their money on lottery tickets. I could easily imagine a case where someone wasted $1,000 on lottery tickets, and surprise! That person didn’t get the winning ticket.

Everyone wants to win the lottery, but are the dangers, risks, and selfishness than come along with it really worth it?