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Bigger Isn’t Always Better

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You can dream big. You can think of all of the big things your business will become. However, when you meet with your audience, it’s better to have a smaller audience to begin. The smaller audience will allow you to see more clearly who your best clients are.

Having a big audience is great, but there are a lot of people who want to meet you. You may see thousands of people, and remembering them gets difficult. If your potential top clients see you first, and then you see thousands of other people, you might forget who your potential top clients were.

Coming up with a lot of content for a blog post is great. However, the blog post won’t attract a lot of readers if it’s as long as a book. I could go on about this topic, but I avoid writing thousands of words for a single blog post. Sometimes I don’t even need 10 sentences to convey my message. It’s more important to actually convey the message than to write a humongous blog post.

And so everyone understands why bigger isn’t always better, we can use an iPhone as the example. Would you rather have a 4 inch iPhone or a 20 inch iPhone? The 4 inch iPhone fits in your pocket while the 20 inch iPhone doesn’t. Playing games and using apps on the 20 inch iPhone wouldn’t be that much fun either.

Dreaming big is way better than dreaming small, but not all things are better when they are big versus when they are small.

TV Advertising Is Dead

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The old methods don’t work anymore, but some people refuse to admit it. There are still a lot of commercials on TV. Those commercials don’t work as well as they used to. Everyone just wants to watch their favorite show now, but that’s not all.

The invention of cell phones–the cell phones with all of the apps like the iPhone–have hurt the marketing value of TV commercials dramatically. Instead of watching the commercials, I can always play the game Risk on my iPhone.

I’m not alone. There are more people with cell phones (4.8 billion) than there are people with toothbrushes (4.2 billion). I am not making that up.

That’s one of the possible reasons why people don’t watch TV commercials anymore. There might be other people who just don’t like the advertiser. I eat healthy, and my mom is a certified nutritionist, so I either mute or turn off the TV during all of the commercials promoting fast food restaurants.

People are also being taken away from the TV because of YouTube. Instead of waiting for all of the commercials to go by, you can watch the re-runs. There are some commercials on YouTube, but you get to skip most of them in 5 seconds. Then, you get to watch what you wanted to watch.

With TV advertising, there’s tons of commercials. Three minutes of commercials feels like a half an hour. You might as well watch paint dry. There’s no skip in 5 seconds option. The only option is to watch the entire commercial which turns people and their TVs off (although the Super Bowl is an exception).

When the TV advertisement reaches some people who are interested, most won’t buy the product. That’s because those people already have a similar seller that they trust. If you create blogs on WordPress, you won’t like the transition from WordPress to Blogger and vice versa.

Finally, that big audience you advertised to turns into the lone remainder. The few people who forgot to charge their cell phones, didn’t have the TV remote nearby, and decided to listen to your commercial since it was the only option.

TV advertising is not what it used to be. Change isn’t an option, it’s a necessity.

Getting Ready For Summer

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There are only 25 days left of school for me. Although this does not include review days and end terms, summer is quickly approaching. May will approach sooner than we think and then June will be right around the corner. Everyone gets more downtime during the summer whether that means no school, not having to drive someone to school, or less work hours. Summer is an important time to do what you need to do for your business. If you have control of your schedule in the summer, you can work on your business for many hours each day and still have time to have friends over and enjoy yourself over the summer break. I always enjoy summer breaks from school, but I don’t want to waste them either. I have big plans for YouTube, Kindle, iPhone Apps, and Squidoo that I am eager to work on over the summer.

Why You Can Be Very Successful

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Being successful is easy–you just have to put the work into it. Earning over a million dollars a year is possible, but it doesn’t come without a lot of effort. In the age of social media and online entrepreneurship, making millions of dollars per year is more possible than ever. Youtube, Facebook, and Twitter are just some of the social media sites. Apps for devices such as the iPhone have also produced a lot of winners such as Rovio (Angry Birds) and Lima Sky (Doodle Jump). You could be next; just never lose hope.