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The Only Good Change Is The One That Matters To The Customer

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Time For Change

It has been established that innovations are critical towards getting more customers. Instead of doing what everyone else does, you have to be different. Whether you are different by raising your prices or offering a high quality product, you need to differentiate yourself from the competition.

However, this idea has brought forth the idea that any innovation is a good one. That is simply not the case. There are several innovations that are not effective. The only innovations that are effective are the ones that people notice. If your customers do not notice your innovation, then it’s not going to work.

Authors who add content to already published books do not just add a few pages. Adding a few pages would be a minor change that went unnoticed. Instead, when authors update their already published books, they are adding several pages to those published books. Some authors write an additional 40 pages that get added to an already published book. The people who purchased their book the first time will end up purchasing their book the second time because 40 pages is a lot of new content. 40 pages is a noticeable change which results in more sales.

When you make changes to your business model, you need to make positive changes that your customers will notice. Electric powered cars get noticed because they are safer for the environment.

Before you make a change to your business or product, ask yourself if your customers would be able to see and appreciate the change that you are going to make.

 

How To Use Curiosity In Your Business Strategy

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One thing that makes us human is our curiosity. We wonder what is wrapped in those presents we open on our birthdays and other occasions. As a result, many of us open those presents quickly or play a guessing game before opening the present. We want to know what is inside of the mysterious envelope addressed to us. Sometimes, it’s an unexpected gift while other times, it’s the taxes.

Few entrepreneurs are implementing the human nature of curiosity into their business strategies. These entrepreneurs are well ahead of their competitors because they make their audiences curious. Instead of giving everything away, these entrepreneurs tell people what they are creating, but nothing more than that. Simply saying you are creating a training course about social media creates curiosity. Then, giving your members access to one video every week will build the suspense for when the next video will come out.

By building suspense, you will be able to grab your audience’s attention. That’s why the suspense of many TV shows happen at the end of the show. The audience knows when the suspenseful part is going to happen, but they watch the entire show just so they see the suspenseful part.

We are very curious. We wonder when certain authors are going to come out with new books. We wonder what the second video is for the training course. You may be wondering what video I will be publishing YouTube this Saturday. By building curiosity in your audiences that lasts, the suspense will be unbearable. This suspense will make the audience pay attention to everything that you do.

 

234x+√56+67-500y=?

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math confusion

Maybe you were expecting an answer to the math problem. Maybe you were expecting a blog post about social media, business, or blogging. I can’t help you with the first request, but I can most certainly help you with the second request.

What many businesses forget about is that clients want the answers to their questions. No matter how good a FAQ page is, that page will never be able to answer all of your clients’ questions about your business. There are going to be some questions your clients have that are not on your FAQ page. If you don’t have a FAQ page for one of your business’ services, I recommend creating one.

Even if you are not selling a particular product or service, people will have questions about your niche. I have gotten questions about increasing blog traffic with Pinterest, how to get a strong following on Twitter, and how to get more sales plenty of times. The people asking the questions may not even be clients, customers, or subscribers. However, the people who decided to ask you the question came to you. The internet has connected the competition in a powerful way that many people forget about. If one social media expert doesn’t have the answer, a Google search will allow you to find thousands of other social media experts with the answer. Then comes the entire process of deciding which expert to ask the question to.

The people who put a little bit of faith in you by asking you a question, whether that person is a client, customer, subscriber, or none of those, deserves an answer. As it stands, the math equation is unsolvable. Unlike the math equation, the questions revolving around your niche can be properly answered. Instead of providing a question mark, give the people who contacted you what they are looking for–the answer–before they find someone else.

The faster you respond, the more likely you are to turn that person into a subscriber, customer, and/or client.

 

Do You Believe In Your Idea?

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The idea you come up with can be the next big thing. However, if you don’t believe in your idea, your idea isn’t going to go far. You need to believe in what you do in order to become successful in that niche.

If you believe in your idea, all you need to do is implement it. Implementing is the hard part, but if you believe your idea, you already have a head start. You already have the motivation to accomplish your idea and propel it to the next level. The ability to propel your idea to the next level is what will allow you to turn your idea into something big.

There is a recipe for a successful idea. The first thing you have to do is think of a good idea. The second thing you have to do is implement the idea. The third thing you have to do is believe in your idea.

If you don’t believe in your idea, everything is going to fall apart. Choose a new idea that you believe in. If you believe in your idea and implement it, there will be some bumps in the road, but the journey for the most part is going to be a smooth one.

 

Be The Best By Being Different

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Do something that none of the competitors would dare to do. Offer more services than your competitors would even think of offering or do one service so well that you’re the go-to person of your niche. By doing what everyone else is doing, you won’t be able to become the best.

Many people are doing what everyone else is doing. That’s the standard, but standard is not best. Standard is mediocre at most. The only way to become the best is to break the standard in some way that makes you look brilliant. Then, you will be able to set the standard for excellence. Some people will follow your standard while others will be in doubt.

By being different, you will stand out from the crowd. It’s like wearing a green blazer. Whether you want to or not, you will stand out with the green blazer. People will pay attention to what you do and what you have to offer.

Set the standard; don’t let the standard set you.

When Free And Viral Collide

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Free products are going to encourage sign ups and build awareness of your presence as an entrepreneur and business. Going viral will do the same thing. When free is able to combine with viral, the result is magical.

Viral content spreads through social networks, word of mouth, and through all of the other possible methods of spreading. However, once content loses its virality, people don’t pay attention as much. The blog that got a spike in traffic is going to be back where it was before in a matter of days. Maybe 20% of that increase in traffic will stay for an extended period of time, but that’s probably all of the extra traffic the blog is going to get after it went viral.

Free solves the problem. People sign up for a blog or subscribe to a channel because something is free. Free can take on a variety of forms such as videos, PDF’s, books, and more. When something is offered for free, people do everything they can to get the free product. When content goes viral, and people see the free product being offered, they grasp the opportunity. Then, they get emailed each time you come out with a new blog post. These people will remember you long enough to see you frequently. As more people see you more times, their trust for you will grow. The best friends are seen more than the acquaintances. In the end, more people will see you more times, and you will get more sales.

Viral traffic comes and goes, but when free and viral collide, the traffic comes and stays.