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The Two Hidden Barriers To A Full-Time Income

October 16, 2015 by Marc Guberti Leave a Comment

The Two Hidden Barriers To A Full-Time Income
They don’t get talked about much, but they are the biggest barriers to a full-time income.

We all want to become successful. And most of us define success as making a full-time income. We don’t celebrate the income itself, but instead we celebrate the possibilities created by that income.

People get inspired to become successful and make a full-time income by thinking about the possibilities and reading the case studies. I’ll never forget when I first read Jeremy Schoemaker’s case study of going from broke to making eight figures with his blog. That case study lit the fire and made me realize it was possible for me as well.

In my journey, I encountered several obstacles. The largest obstacle I encountered in the beginning was my age. It’s easy to write off a 13-year-old who recently became an entrepreneur. It’s harder to write me off now. People won’t believe you in the beginning, so you have to rise above that.

The big barriers I am talking about don’t focus on the motivational side of success. You need to be motivated to become successful, but these two barriers can even hold back the most motivated people who strive to become successful.

These two barriers held me back until a few months ago. The interesting thing about these barriers was that I didn’t know they were barriers until I made it on the other side. Yes, the grass is actually greener on the side I’m on. These are the two invisible barriers:

 

#1: Time

In my opinion, I believe people know a lack of time is a barrier, but few people don’t understand the full scope of that. Just because you are productive for eight hours per day and never avoid burnout doesn’t mean you will be successful.

I normally compare busy work to productive work and say that busy work is just a waste of time. But nay, I’ve realized that being productive isn’t enough either.

That’s because we define our productivity. For me, following hundreds of people every day to grow my Twitter audience was me being productive. I gained anywhere from 300-500 followers per day, but by calling it productive, I couldn’t have been fooling myself more than I had.

Then I became a CEO. The simple version: I started hiring people.

Never again will you find me manually following hundreds of people in a given day. I have outsourced all of that work to a trustworthy employee. Never again will I create a picture for one of my blog posts. I hired someone who creates pictures that are better than my pictures.

I thought I was productive by following all of those people and creating pictures. I only saw how wrong I was when I jumped over to the other side. After jumping to the other side, I immediately questioned my productivity as a whole.

Was it productive for me to schedule tweets every day? Was it productive for me to edit all of those videos? Was it productive for me to schedule my blog posts? Was it productive to send pins and grow my Pinterest audience?

NO! None of those activities were productive. I understand if those four things don’t happen, critical parts of my business become obsolete. If no more blog posts get scheduled on this blog, then it’s only a matter of time before search engines stop ranking this blog high. If my videos don’t get edited, I can’t create Udemy courses.

I decided to change my definition of productivity. Productivity isn’t putting a lot of work on your shoulders–even if all of that work is vital for the growth and survival of your business. Productivity is identifying what you (and only you) can do and then outsourcing everything else to other people.

Here is the current list of things that only I can do for my business:

  1. Write blog posts (no ghost writers or contributions. I’ve written all of these blog posts since Day #1)
  2. Create videos (I can sort of outsource that when I create courses with other people. I’ll talk more about that later)
  3. Create slides for my presentations (I should know and create my entire battle plan for every video I do)
  4. Engage with my social media audience (that’s too important for me to outsource)
  5. Look at results (I only do this once a day just so I see what is working and what isn’t working)

The list looks like a decently sized list, but think about all of the things that did not make the list. This gives me more time to explore new opportunities and leverage what works for me. Once I created this list, I set my boundaries.

Any work I do for my business that does not make this list is unproductive. With this new definition, scheduling tweets is unproductive. So is scheduling blog posts. I don’t remember the last time I edited one of my videos. Someone else does that for me.

 

#2: Not Being In An Inner Circle

This invisible barrier is a barrier few people recognize. Part of that is because of the way we define an inner circle. To be clear, role models aren’t good enough. Role models create inspiration, but an inner circle is more valuable than that.

An inner circle that helps you thrive fits the following parameters:

  1. The people within the inner circle are doing what you want to do.
  2. They are more successful than you and/or possess expertise that you don’t have.
  3. You actively engage with these people and they actively engage with you back. You both get to know each other on a more personal level.
  4. You are giving back and providing value too. Let these people know what works for you and work together on some of the projects.

For some of you, school may have been a long time ago. Think about creating a diorama. The most successful diorama is usually created by the group with the most skilled students working together to achieve the same goal. They both bring different skills and work to the table, but both of them put in a lot of effort.

Then when they get the A, those students become best friends afterwards. They go on to create numerous dioramas throughout the year that make the teacher marvel.

That’s how the inner circle works in a nutshell.

Creating courses on Udemy taught me the power of the inner circle. I’ll never forget when my friend Jerry Banfield sent an email encouraging other instructors to make a course with him. At the time, I didn’t know him well on a personal level. I knew he was crushing it on Udemy (he makes over $1,000 a day from it), so I decided to create a course with him and see what I could learn.

We each approached the course with different skills. It was a course about how we write thousands of words every day. I personally prefer to type away, so I created videos that focus on the typing aspect. Jerry prefers using a dictation tool that lets him speak/write over 10,000 words in an hour.

Working together allowed us to create a valuable course that targeted multiple writing styles. Jerry provided insights that I wouldn’t have included and vice-versa.

I learned his approach to creating successful Udemy courses and saw how he promoted my course in an email blast. I got to see some of the methods that worked for him and how it impacted our course sales in the long-term.

After co-creating a course with Jerry, I decided to turn course co-creation into an integral part of my business. I saw that Jerry partnered up with other instructors. I decided to contact some of these instructors asking them if they wanted to create courses with me.

Joe Parys, another highly successful Udemy instructor, got back to me. I got to learn from him as we created a course on social media time management. We brought different expertise to the table which resulted in a better course.

The important thing to note is that creating the courses with Jerry and Joe wasn’t the end. We continue talking with each other to this day and thinking of different courses we can create together. Jerry and Joe gave my Udemy strategy a new level of accountability.

You need to have a group of people who raise you to the next level and have the proper expertise to do it. That’s what an inner circle is all about.

 

In Conclusion

We see the visible barriers to success. We see that motivation is essential and that taking action is just as vital. However, we make barriers like these seem so big that we let the invisible (but often larger) barriers go unattended.

What are your thoughts on these invisible barriers? Do you think there are other barriers that we don’t give much attention to? Sound off in the comments section below.

Filed Under: Success Tagged With: business

7 Ingredients To Online Success

October 7, 2015 by Marc Guberti Leave a Comment

7 Ingredients To Online Success
In a sense, the holy grail to online success.

If you are reading this blog post, you want to know how to make a full-time income by working online. Many people want to earn a full-time income from the web. The thought of working from home is a dream that many hold. Working at home eliminates the commute and makes a life balance easier to maintain.

It is possible to make a full-time income on the web. Many people post their income reports. And some of those income reports reach eight figures. It’s amazing what kind of opportunities the web has created. To get the best of those opportunities, we must utilize them.

So how does one go about building a large audience and making a full-time income? Here are the seven ingredients to success on the web:

 

#1: Large Audience

Building a large audience that constantly grows makes it possible for you to scale up with your business. Having 100,000 people in your audience creates a larger platform for your products than having 1,000 people in your audience.

However, it does not take long to realize that growing an audience is easier said than done.

I stumbled across this problem in the beginning of my journey. I had no idea how to grow an audience, but I knew social media was the next big thing.

So I gave it a try and decided to focus on Twitter.

My best advice for growing a social media audience is to focus on one social network in the beginning. Once you master a social network, it becomes easier for you to master all of the other social networks on the web. Social media is the best free tool for growing your audience. However, a social media audience is only part of the story.

You also need a large email list. I primarily use social media to engage, provide value, and build my email list. Having a large audience matters for social proof and success.

Now that you know a large social media audience and a massive email list are the two most critical types of audiences, it’s time to explore the other six ingredients to online success.

 

#2: A Product

If you want to establish yourself as an expert in your niche, then you must have a product. You can write Kindle books, create Udemy courses, or put up any type of product. But you need a product, and that product needs to be exceptional.

Most people with the six figure income reports make their money by creating and promoting their products. While affiliate marketing is a possibility, affiliate marketing is not as powerful as having your own product and promoting it to your audience.

The best part about creating your own product is that it is an asset. You can literally start making money in your sleep once you create your own product. Even if you only make $2 when you wake up, making any type of money in your sleep is an incredible feeling.

Products make that possible, and if you continue growing your audience and creating products, that $2 per night will scale up very quickly.

 

#3: Provide FREE Value

Many people are okay with providing value in their products. The customer pays money for the product, so it makes sense to give them a great experience. For some reason, the same logic does not apply to free value.

The free value you provide allows a relationship to build between you and the people within your audience. More importantly, the people in your audience begin to trust your value and expertise. That trust eventually leads to sales because of a common belief (this belief actually turns out to be true most of the time)

Paid value is better than the free value

If you over deliver in your free content, then imagine what impression that gives prospect customers. Providing free value also allows you to grow your audience. People who like your content will share it to their audiences. Your content will get more exposure, and as a result, your audience will grow.

 

#4: Relationship Building

When you grow an audience and take the time to engage with that audience, relationship building is one of the outcomes. Knowing the individuals within your audience allows you to serve them better.

That means you can write better content and create better products based on what your audience wants. Building enough relationships will potentially expose you to more opportunities such as podcast interviews, guest blogging opportunities, and speaking engagements.

Building relationships with the people within your audience is paramount to understanding your audience. But the people in your audience aren’t the only people you need to build relationships with.

You also want to build relationships with successful people within your niche.

Each time I began thriving in a particular area within my niche (i.e. Twitter and blogging), it was because I built relationships with people more successful than I was. I read the influencers’ blog posts, applied their methods, and actively engaged with them.

Right now, I have my eyes set on Udemy. I have created several courses on my own, but I also co-created some of my courses with other Udemy instructors. The Udemy instructors I create my courses with are more successful than me on that platform. And that’s by design.

There is a difference between running with people you see in the trail and running with an Olympian. There is a difference between having a consultation session with any business expert   and having a consultation session with Bill Gates. There is a difference between hanging out with the ordinary and hanging out with the extraordinary.

If you associate with people who have a higher status than you, then you will have more motivation to thrive. You are surrounded by successful people cheering you on—whether through their content, through their videos, or via a 1-to-1 conversation—and that will motivate you to reach the next level of your success.

 

#5: Effectively Communicating Your Message

Clarity is what results in people coming back. If you are a returning visitor, you came back to this blog because you understood and appreciated the message and tidbits within the content. Then you wanted more. That’s why blogs get returning visitors.

Effectively communicating your message results in more people sticking around longer. It is important to practice with your blog posts.

Once it becomes second nature for you to effectively communicate your message, it will become easier for you to explain your products. Prospective customers don’t know what your product is until you explain it to them.

The better you do at explaining your product, the more people will buy it.

The way you effectively communicate your message depends on your niche and the message itself. However, copywriting will help you in this leg of the journey. There aren’t many blog posts on this blog that deal with copywriting, so I’ll end this portion of the blog post with two notes:

  1. When it comes to copywriting, Ray Edwards is the man.
  2. This blog post on CopyBlogger has awesome insights about copywriting.

 

#6: Seize The Game Changing Opportunities

When you see an opportunity that you believe has the potential to lead to rapid growth, jump on that opportunity. I first heard about Periscope on the day it came out. I saw the potential in the social network and decided to create an account.

I did some scopes and then largely went dormant on the social network. Now I’m back on it. The lesson from this story?

I did some scopes on the first day the social network came out. Three days after Periscope’s launch, I was already past 2,000 followers. I was only following 16 people. I stopped because at the time, I wasn’t fully aware of Periscope’s business potential.

In my defense, Periscope at the time was a social network where people broadcasted their puppies and there was always a “What’s in your refrigerator?” comment during the live stream.

Seizing the game changing opportunities when they are still new allows you to reap more of the rewards sooner. Then, once you master the new opportunity, you can move onto the next big opportunity when it comes up (or work on two big opportunities at the same time. It’s entirely up to you).

 

#7: Look At The Results To See What Works

Once you are utilizing the first six ingredients to success, you are bound to get results—good or bad. The only way you get better results is by analyzing your current results. Analyzing your current results lets you know where and how you can improve.

If that Facebook ad does well because you included/excluded certain countries, and you can see the difference in your results, then you know how to get better results from that Facebook ad. My blog gets a lot of traffic from Twitter. That’s why I spend so much time on Twitter.

My blog traffic from Facebook started picking up ever since I started advertising and posting more often. As a result, I am continuing those activities.

 

In Conclusion

Online success consists of many ingredients. Making all of these ingredients a part of your business creates the possibility of making a full-time income from your house. The biggest challenge is actually implementing all of these ingredients and making them a part of your business. However, it is a challenge that is worthwhile.

Right now, I want to hear from you. Which of these ingredients to online success do you think is the most important? Do you believe there are other important ingredients in the recipe? What are your thoughts about online success as a whole? Sound off in the comments section below.

Filed Under: Business Tagged With: blogging, business, success

The Magnificent Power Of Asking

April 20, 2014 by Marc Guberti 13 Comments

Just Ask

One of the most underrated but powerful ways to grow your business and get more sales is asking. There is no harm with asking. If you ask a blogger to promote your book, the worst thing that can happen is that the blogger says no. If the blogger says yes, then one more person is promoting your book. Your book gets a backlink and extra sales.

Asking can lead to better business opportunities. Every time someone sends a pitch to reporter’s query on HARO, they are asking if they fit the story. The worst thing that happens is that the reporter rejects the story. The best thing that can happen is that the reporter takes your story, asks you for more information, and then publishes your story. That’s how I got featured on the US News.

One of the people who I interviewed for Lead The Stampede was Dan Nainan, the world-renowned comedian. I knew I would include Dan in Lead The Stampede whether he followed me on Twitter or not, but I decided to ask him if he could follow me on Twitter. I worded my request in the right way (I was not begging), and he ended up following me. Dan has over 400,000 people and he only follows 40 people. I am one of those 40 people only because I decided to ask Dan if he would like to follow me on Twitter.

What are some of the things you can ask? Ask the questions that you are afraid to ask. By asking these kinds of questions, you are showing an interest in what you do and getting the desired result. If you can ask a question in a way that does not look like begging, you can get the result you want many times.

 

Filed Under: Business, Connections, Emailing, Entrepreneur Tagged With: business, business tips, how to grow your business

234x+√56+67-500y=?

February 13, 2014 by Marc Guberti Leave a Comment

math confusion

Maybe you were expecting an answer to the math problem. Maybe you were expecting a blog post about social media, business, or blogging. I can’t help you with the first request, but I can most certainly help you with the second request.

What many businesses forget about is that clients want the answers to their questions. No matter how good a FAQ page is, that page will never be able to answer all of your clients’ questions about your business. There are going to be some questions your clients have that are not on your FAQ page. If you don’t have a FAQ page for one of your business’ services, I recommend creating one.

Even if you are not selling a particular product or service, people will have questions about your niche. I have gotten questions about increasing blog traffic with Pinterest, how to get a strong following on Twitter, and how to get more sales plenty of times. The people asking the questions may not even be clients, customers, or subscribers. However, the people who decided to ask you the question came to you. The internet has connected the competition in a powerful way that many people forget about. If one social media expert doesn’t have the answer, a Google search will allow you to find thousands of other social media experts with the answer. Then comes the entire process of deciding which expert to ask the question to.

The people who put a little bit of faith in you by asking you a question, whether that person is a client, customer, subscriber, or none of those, deserves an answer. As it stands, the math equation is unsolvable. Unlike the math equation, the questions revolving around your niche can be properly answered. Instead of providing a question mark, give the people who contacted you what they are looking for–the answer–before they find someone else.

The faster you respond, the more likely you are to turn that person into a subscriber, customer, and/or client.

 

Filed Under: Uncategorized Tagged With: business, business tip

Do You Believe In Your Idea?

November 17, 2013 by Marc Guberti Leave a Comment

The idea you come up with can be the next big thing. However, if you don’t believe in your idea, your idea isn’t going to go far. You need to believe in what you do in order to become successful in that niche.

If you believe in your idea, all you need to do is implement it. Implementing is the hard part, but if you believe your idea, you already have a head start. You already have the motivation to accomplish your idea and propel it to the next level. The ability to propel your idea to the next level is what will allow you to turn your idea into something big.

There is a recipe for a successful idea. The first thing you have to do is think of a good idea. The second thing you have to do is implement the idea. The third thing you have to do is believe in your idea.

If you don’t believe in your idea, everything is going to fall apart. Choose a new idea that you believe in. If you believe in your idea and implement it, there will be some bumps in the road, but the journey for the most part is going to be a smooth one.

 

Filed Under: Uncategorized Tagged With: business, business tip, inspiration, motivation

Be The Best By Being Different

November 15, 2013 by Marc Guberti 6 Comments

Do something that none of the competitors would dare to do. Offer more services than your competitors would even think of offering or do one service so well that you’re the go-to person of your niche. By doing what everyone else is doing, you won’t be able to become the best.

Many people are doing what everyone else is doing. That’s the standard, but standard is not best. Standard is mediocre at most. The only way to become the best is to break the standard in some way that makes you look brilliant. Then, you will be able to set the standard for excellence. Some people will follow your standard while others will be in doubt.

By being different, you will stand out from the crowd. It’s like wearing a green blazer. Whether you want to or not, you will stand out with the green blazer. People will pay attention to what you do and what you have to offer.

Set the standard; don’t let the standard set you.

Filed Under: Uncategorized Tagged With: business, business tip, how to be unique, how to beat the competition

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Primary Sidebar

I am a business freelance writer who writes for individuals, small businesses, and corporations. My content will help drive engagement and sales to your business. I have produced content for several companies, including…

  • Upwork
  • MoneyLion
  • Freight Waves
  • Westchester Business Journal
  • Property Onion

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