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Here Come The Side Effects

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That medicine seems too good to be true. It solves all of the problems that we have. We will go from “I have this problem” to “I had this problem and got rid of it with this medicine.”

That seems too good to be true. Sadly, it is, but when you listen to a lot of advertisements about different medicines, there are common similarities.

The person speaking in the commercial starts off by talking about the problem. What’s the sickness or condition everyone has? The speaker will talk about that while the visual part of the advertisement shows a person suffering from the sickness or condition.

Then the speaker talks about how good the medicine is. The medicine does this, this, and that. If you have this problem, this medicine will help. These are some of the other things that the medicine does. The visual part of the advertisement shows the person who had the sickness or condition getting up and being able to do more. That person is usually at a vacation with kids, on their own by the countryside, or there is an animal or insect in the advertisement.

That’s a great business tactic. Mention the problem and then follow up with the solution. If you want to generate a lot of revenue and clients, that’s the method you use.

The problem with these advertisers is that they can’t stop there. Someone gets a side effect they didn’t mention, and the advertiser gets sued. Here some the side effects.

While the entire advertisement was going smoothly, the part about the side effects goes really fast. A list of 10-20 side effects is covered in less than 5 seconds. The visual part of the advertisement isn’t showing the person during the side effects. The visual still shows the person enjoying life and being able to do more than they could have without the medicine.

For some advertisers and business owners, there is an ugly side of the story that someone doesn’t want you to hear about. Someone will cover up the ugly side of the story as much as they can, but no matter what they do, that ugly side of the story will always exist.

The Right Time Is Now

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Everyone says about how they want to make money and be what they wanted to be in their life. Everyone talks about how they are going to be the next hall of fame athlete for their sport or how their business is going to get millions of clients.

They talk the talk more than they walk the walk. When is the right time to walk the walk? The right time is now. You have the start button in your hand right now. You won’t be able to see it, but that start button is there in your hand.

Why wait to be successful? If you wait to be successful, people will use you to make them successful. Time is ticking away. Don’t be where you are now a year from now. If you are, you’ll end up being in the same place two or even three years from now. The time of finding ways to procrastinate and waste time is over. The right time to start is now. There is no waiting line for success, and if there was, cut the line and get successful faster.

Alex’s Banerry

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It would be cool to hear a parrot say, “Polly want a cracker.”

The parrot wants a cracker, and unlike most other animals, the parrot can actually tell you when it wants a cracker. The only problem is when the parrot gets impatient, you’ll hear more, “Polly want a cracker.”

Hearing the parrot say the same thing every time gets annoying after the third time. What if there was a parrot that was able to do more than say it wanted a cracker? A while back, I read a book called Animals In Translation which explained how autism could decode animal behavior.

It was a fascinating read, but one of the stories about a parrot was simply incredible. The parrot’s name was Alex and it was trained by Irene Pepperberg. Alex was an African Grey Parrot that had a vocabulary of over 100 words. The parrot could distinguish 5 shapes and 7 colors.

Alex the parrot knew the difference between a banana and a nut. Although he didn’t know how to say the word apple, he referred to it as a ‘banerry’ which was a combination of two fruits Alex was familiar with (banana and cherry).

The parrot that keeps on asking for the cracker is just an ordinary parrot. The parrot that can do more is the one that is extraordinary. Alex the parrot is remembered because he didn’t keep on saying the same thing. He was able to make decisions and learn a lot in a world where the scientific community believed that a large primate brain was needed to handle complex problems. He was a unique parrot that proved the experts wrong.

We don’t remember the name of the parrot that wanted the cracker, but we will remember Alex the African Grey Parrot.

Narrow Down Your Choices

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The most common mistake for new entrepreneurs is trying to please every client. If a new entrepreneur only knows about fixing Toyota cars, chances are that the new entrepreneur will fix any car, even if it isn’t a Toyota. The new entrepreneur won’t know how to fix a Honda, but if that entrepreneur might make some extra money, it’s worth a shot.

This is where a lot of new entrepreneurs mess up. They give the client too many options. Even though the entrepreneur only specializes in fixing Toyota cars, the entrepreneur will try to fix other cars as well. When the entrepreneur tries to fix other cars, it is the classic giving up quality for quantity.

The best way to get more clients and sales is to narrow down your choices. If you offer a lot of services, eliminate the services that take up the most time or give you the least amount of profit. If one of your services results in only $10 in profit and 10 hours of your time, that is a service you need to get rid of.

If you aren’t good at one of your services, get rid of it. The entrepreneur who fixes Toyota cars shouldn’t fix other kinds of cars. That entrepreneur should focus on Toyota cars because that’s the car the entrepreneur specializes in fixing.

Find something you are really good at, excel at it, and make it the highlight of your business.

Why We Panic (And Quit)

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Every time someone panics, they make more decisions faster. At the rate these people are doing it, they could be making important business decisions in a matter of seconds. When people are making that many important decisions in a quick amount of time, they are going to make some bad decisions. Action does need to be taken, but don’t go after the quantity of your actions instead of the quality of your actions.

Another result of panic is complete stagnancy. People stare at their project for almost an hour before doing any of the work. Bigger projects become smaller projects and smaller projects become unfinished products.

When panic consumes someone, they will be tempted to quit. Even the most successful entrepreneurs talk about how they were so close to quitting. You will achieve success gradually. There is no overnight shortcut. Not even Mark Zuckerberg was an overnight success although he became successful much earlier than the average entrepreneur.

So what causes panic? There are two major reasons that result in us panicking. You can easily see what caused someone to panic based on what they are doing now.

The first reason people panic is because they overthink. I think of what I will be doing in the future. I see myself with books, membership sites, CDs, and so on. Although I recommend doing a 5 year plan and writing your future goals down, thinking about them too much won’t get any work done. There is a difference between thinking about your success and taking action to turn your success into a reality.

The people that overthink are the ones who simply stare at their projects for a long period of time before actually working. Multiple thoughts come up such as how the project is going to be amazing and how that person will be able to charge a lot of money for the finished product. They will think of their blog getting thousands of visitors a day, but in reality, their blog is only getting 10 visitors a week. Action needs to be taken.

The second reason people panic is because of time. Time can be cruel because time goes fast or slow depending on the individual and what that individual is doing. If you are watching paint dry, you will be counting the seconds. If you are doing something pleasurable such as hanging out with friends, time flies by.

The problem occurs when it’s midnight and no work has been done. In order to compensate for lost time, this person will do their work from midnight until their body can’t stay awake any longer. Then they get up too early to compensate even more. By that time, the person is so tired that every business decision isn’t important anymore. The person is just too tired to identify how important business decisions are. They rush with their decisions and their work to catch up with where they should have been.

That’s how panic comes around, what panic can do, and what ultimately leads many entrepreneurs to quit.