Facebook tips

With over 1.44 billion monthly active users and over 900 million daily active users, it is fair to say that Facebook is the supreme social network in terms of user base. Facebook’s ever growing popularity and significance make it a crucial social network for your business to get on and optimize effectively. Facebook has made rules over the years that now make it more difficult for business pages to get their content in front of their audiences, but once you get a massive audience to see your Facebook content, they’ll come back to your Facebook Page numerous times. Remember that most of the 900 million people who log into Facebook every day also spend over an hour on the social media behemoth per day. Facebook is still important, and it’s importance grows as the days go by. If you don’t optimize Facebook for your business, then now is the time to start. If you already have a Facebook Page or want to get one, that Facebook Page needs more traffic. Here are eight ways to drive the traffic to your Facebook Page:

 

#1: Promote Your Facebook Page On Your Other Social Networks 

One of the most basic ways to promote your Facebook Page is by promoting it to the audience that you have already built. I use my social networks to promote each other, and depending on my needs in the moment, I may spend extra time promoting one of my social networks. When I decided to get back on YouTube, I went off to Twitter for the channel promotion. I have gained thousands of subscribers for my YouTube channel ever since the promotion started. This cool story about my YouTube channel is a cool story that you can replicate for your Facebook Page so it gets thousands of likes. You don’t want to be over-promotional on social media, but it is okay to promote yourself and your other social media accounts often.

 

#2: Promote Your Facebook Page On Your Blog

There are WordPress plugins that allow you to display your Facebook Page and some of its posts directly on your blog. If your blog visitors like your content, then they will be enticed to like your Facebook Page. However, your blog visitors will only like your Facebook Page if you include a call-to-action. You can include a call-to-action through your blog’s sidebar. If you do not have a fancy widget or plugin that displays your Facebook Page and the like button, you can always take an image of the Facebook logo that says “Like Us On Facebook” or something of that nature and link it to your Facebook Page. That way, when someone clicks the “Like Us On Facebook” picture on your blog’s sidebar, they will get sent to your Facebook Page.

 

#3: Tell Your Email List About It

Now that you know to promote your Facebook Page to your current audience, why stop short at the email list? If you send meaningful email blasts to your subscribers, then your email list will be your best source for traffic, sales, and social media growth. When you get started with your first Facebook Page or start to take an older Facebook Page more seriously, you can let the people on your email list know about the change. The people on your email list are usually your biggest supporters, and in addition to the likes and engagement your Facebook Page generates from the email blast, you may also get emails from the people on your list who enjoy what you are doing with your Facebook Page or just enjoy your brand as a whole. These types of emails are very motivating, and they never get old. Even the most successful, inspirational individuals like it when they get more motivation to do something.

 

#4: Participate In Facebook Groups

Have you heard of the saying “go where your audience is”? When you search for keywords that revolve around your niche, you will come across active Facebook Groups that may have thousands of people within your niche. The people who are a part of the Facebook Group would probably click the like button on your Facebook Page, but only if they see your Facebook Page.

The best way to get people in a Facebook Group to see and like your page is if you join the group through your Facebook Page instead of joining it through your personal account. Joining Facebook Groups with your Page allows every comment or post you put in the Group to promote your Facebook Page. When other group members hover their mouses onto your name, they will see your Facebook Page and the like button instead of the personal account and the “Add friend” option.

When you do participate in Facebook Groups, you must participate by the Group Rules. 99% of the time, that means you are not promoting your Facebook Page in post or comment. You can post and comment using your Facebook Page, but the moment you post something along the lines of “Please like my Facebook Page,” you will lose respect within that group and most likely get kicked out. Look at how other people in the Group interact with each other before jumping in. By looking at how other people interact, you will learn how to interact in a way that the other group members will notice and appreciate.

 

#5: Do Shout Out Exchanges With Other Facebook Pages

One of the most underrated ways to get more Facebook Page likes is to do shout out exchanges with other Facebook Pages. SEO expert Neil Patel used this one strategy to accumulate thousands of likes for one of his Facebook Pages. Once your Facebook Page hits a certain number of likes (Neil waited until his page surpassed 3,000 likes), you should contact owners of Facebook Pages that are similar to your Facebook Page and ask for a shout out exchange. If you are a digital marketing expert with a Facebook Page about digital marketing, you would use this strategy to target other digital marketers who have successful Facebook Pages.

The people you contact should have close to the same number of likes as you do. If you contact someone with a small number of likes compared to the amount of likes you have, then you won’t get the good end of the deal. If you contact someone with 10 times as many likes as you, then that person probably won’t agree to do the shout out exchange since that person wouldn’t get the good end of the deal. If you have 3,000 likes, you should be contacting people who have 2,500-5,000 Facebook Page likes. That way, more people will say yes to your shout out request. You can both agree to delete the shout out post eight hours after you both send the shout out posts so your Facebook Pages don’t appear over-promotional. Most Facebook Page owners say no to these types of requests, but if you get 10 people with 3,000 likes to say yes, then your Facebook Page will be put in front of 30,000 additional people who may then choose to like your page.

You also get the benefit of helping someone else in your niche to grow and thrive on Facebook. With this strategy, you and the Facebook Page owner who agrees to the shout out exchange will bring each other up to the next level.

 

#6: Post Multiple Times Per Day

You can generate traffic from your blog and other social networks, but you should also generate traffic from Facebook itself. Exchanging shout outs with other Facebook Pages similar to yours is one way to get traffic from Facebook, but one of the main ways to get more traffic from Facebook is by posting on your Facebook Page multiple times per day.

Not only is it important to post on your Facebook Page multiple times per day to get more traffic, but posting on your Facebook Page multiple times per day allows you to build a stronger relationship between you and the audience that you have already built. There is no point in having a successful Facebook Page with over 100,000 likes if you won’t interact with your audience by sending out posts.

 

#7: Look At Your Page Insights

Knowing when to post content is just as important as posting content. With a Facebook Page, you get Facebook Page Insights provided to you free of charge. These Insights let you know when a large percentage of your audience is on Facebook, and this information will let you know which times of the day are the sweet spots for posting your content. You may discover, for instance, that more people in your audience are on Facebook every Tuesday at 6 pm than any other time on Tuesday. You should primarily send Facebook posts at optimal times when you know your audience would see those posts so that those posts can spread farther and attract more engagement.

 

#8: Use Facebook Advertising

Facebook advertising is one of the most powerful forms of promotion on Facebook, and some people rely on Facebook ads to get hundreds of thousands of likes. Some marketers have perfected the system and get thousands of likes for under $100. If you spent $10 per day to promote a Facebook ad, and you optimized your ad to perform well, then your Facebook Page could potentially get thousands of likes every month all for just $300 per month. It takes time and practice to reach that point, but once you reach the point of getting thousands of likes for a few hundred dollars, then you will have a large audience to interact with. If you have landing pages to get more subscribers, and you promote your landing pages to your Facebook audience (preferably promote the landing page with an ad), then your email list would get super-sized. The result of a super-sized email list is that the next time you do some type of product promotion, you will generate more revenue, and some of that extra revenue can go into the Facebook ads. It is all a matter of starting that cycle to a point where you can always count on it for your business.

 

In Conclusion

With Facebook approaching 1 billion daily active users, Facebook Pages are constantly growing in importance. If you spend time every day growing your Facebook audience, your Facebook audience could potentially transform your brand. You can jumpstart your Facebook growth by spending some money on Facebook advertisements, but none of the growth matters if you are not posting new content on your Facebook Page and taking the time to interact with your audience.

Do you use Facebook for your brand? Do you think Facebook’s new rules restrict Business Pages to the point where the results are not worth the time and money? Do you have an additional tip for generating more traffic to your Facebook Page? Please share your thoughts and advice below.

Are you a part of a Facebook Group Page? With over 1.25 billion users, Facebook is the powerhouse of the social networks, but interacting with a large audience on Facebook isn’t as easy as it sounds. Few brands ever get to interact with 1% of Facebook’s users. When put into perspective, the millions of likes some Facebook pages accrued sounds minuscule compared to the number of active users on the platform.

However, having millions of likes doesn’t guarantee success on Facebook. Although the audience size is important, it’s not the only factor. How you interact with that audience and build a community with the people in your audience is just as important (if not more important) as having the large audience. Out of all of the methods of growing a Facebook audience, creating your own Facebook Group Page is the most underrated way to grow an audience that matters for your brand. If you don’t have a Facebook Group Page already, here are 8 benefits that you should think about when making the decision of whether to create your own Facebook Group Page or not.

 

#1: Build A Community Of Likeminded People

When you create a Facebook Group Page in your niche, people in your niche will be attracted to that Facebook Group Page. In the beginning, it may be difficult to get many people to know about the group, but as your Facebook Group Page grows in membership, you will start to build a community of people who actively engage with one another. Some people may go back on Facebook just to see the activity in the Group Page.

When all of these people interact with each other in a meaningful way, and you occasionally become a part of conversations, these people will be appreciative of you making this entire experience possible. This will translate to a better reputation for your brand and potentially more product sales.

 

#2: More Exposure

When you create your own Facebook Group Page, you are in full control over what is allowed and not allowed to end up on the Facebook Group Page. Moreover, you can post anything you desire on this Facebook Group Page, but anything irrelevant will hurt the community and anything inappropriate will taint your reputation as a whole.

You can use your Facebook Group Page as a platform to promote your blog posts, YouTube videos, landing pages, and products. You don’t want to over-promote on this Facebook Group Page because the members in the community will get sick of it. It is important to remember that the community can communicate via other Facebook Group Pages and other methods. If you want members to stick around, but you also want to promote your stuff on occasion, only do self-promotion 1-2 times per month and spend most of the time interacting in the Facebook Group Page in a non-self-promotional manner. You can also pin a self-promotional post to the top of the Facebook Group Page, but only if it is relevant and not over-promotional.

 

#3: Incentive For People To Buy Your Training Courses

Many of the top leaders have a habit of over-delivering so potential customers are more likely to buy their products. If you create a training course or a product of any kind, you can offer exclusive access to one of your Facebook Group Pages that is only given to people who buy your particular product. You get more product sales, and since the people in this Facebook Group Page are paying customers, they will take the Group Page more seriously (they paid for access), and they may buy your other products in the future.

 

#4: People Spend A Lot Of Time On Facebook

Out of all of the social networks on the web, Facebook gets most of our time. What is initially a way to see what’s new with our friends turns into an endless journey that consists of hours of reading other people’s posts and watching videos. The great thing about Facebook’s addictiveness is that people will scroll through their home feeds, and they may come across one of the posts from your Group Page.

When someone comes across a post from your Group Page on the home feed, that post doesn’t have to necessarily be a post that you published. If another member posts something to your Group Page, people will see that post (and your Group Page) on their home feeds. Being seen often builds brand recognition and trust. If you see the same Group Page often, and it seems interesting, then you will want a piece of the action. What may initially start out with a few likes for certain posts will turn into comments, and that will eventually lead to new posts on the Group Page.

 

#5: Friends Will Give Access To Their Friends

If you give your friends permission to give access to the Facebook Group Page to their friends, then the membership of your Facebook Group Page will grow. Not only will membership grow, but many of the new members would be people interested in your niche. How do I know this? It’s based on the way we communicate with one another.

People like to help their friends in part because of the friends’ reactions and the feeling of self-gratitude that goes along for the ride. People like to add relevant topics to conversations and make good recommendations that are relevant to another person’s interests. If your friend writes music, are you going to send that friend an invite to a Group Page about computers? What are the chances of that friend accepting that request? What would it do to the friendship if you send this friend multiple emails inviting them to join various Group Pages about computers (probably little to nothing, but many people assume the worst)?

Instead of sending an email blast to all of your friends about the computer Facebook Group Page you are a part of, you may only send the email to a few of your friends who are interested in that area. Then, you can have meaningful conversations with your friends about computers, and those conversations may turn into posts on the actual group page.

The main point is that when friends give access of your Facebook Group Page to their friends, most of the friends with newly given access will be interested in your Facebook Group Page’s topic.

 

#6: Get New Blog Post And Product Ideas

When your members interact with one another, you will start to get an idea of common questions your members have and what they appreciate. The content you post to the Facebook Group Page about one area of your expertise may get more likes and comments than the content you post to the Facebook Group Page about a different area of your expertise. Your readers may also post comments about your content that inspires your next blog post idea. Every relevant post and comment that goes on your Facebook Group Page can be the inspiration for your next blog post or product.

 

#7: Leadership Role

When you create your own Facebook Group Page, you are in essence the leader of that Group Page. You control what gets posted, create the rules, and provide your members with an empowering environment. If you do a good job at your leadership role in your Facebook Group Page, you will gain more respect from your members, and that respect will translate into your brand’s growth.

 

#8: Loyal Fan Base 

The members who post and comment in your Facebook Group Page often form your loyal fan base. Having a loyal fan base is essential to the growth of your brand and spreading your message far and wide. The messenger can only do so much alone, but when the messenger has helpers, that messenger’s message will spread. Having a thriving Facebook Group Page is one way to get the helpers who will spread your message for free.

 

In Conclusion

If you do not have your own Facebook Group Page, then you are not tapping into the full power of the most popular social network on the web. Facebook Group Pages allow you to build meaningful communities of individuals interested in your niche, and as your reputation grows, these people may buy your products as the relationship builds.

What are your thoughts on starting a Facebook Group Page? Do you have any tips on getting more members on a Facebook Group Page? Please share your thoughts and advice below.

Facebook Pages nowadays seem like staples for all businesses. Practically all of the top brands are on Facebook, and they routinely getting thousands of likes per post. Part of their success is the millions of dollars they spend on advertisements, but there is more to Facebook marketing than the amount of money in your pocket.

Facebook has made it hard over the last couple of years for your fans to see your posts. Less than 10% of your fans actually see your posts in their home feeds. Many people see this as something that spells “trouble,” “danger,” and “avoid at all costs.” However, you can have a successful Facebook Page that generates massive attention without spending a penny. These six Facebook marketing tips are all easy to implement, have the potential to bring forth big results, and, they are all free.

 

#1: Host A Giveaway Or Contest

One easy way to get more engagement for your posts and more likes for your Facebook Page is by hosting a contest or giveaway. If you choose to host a contest, encourage your fans to share posts about your page to their audiences to get entry. If you choose to host a giveaway, encourage people to share posts on your Facebook Page to get entry. In both scenarios, you should make it clear that someone must like your Facebook Page in order to be eligible for the giveaway or contest. The more valuable the prize is, the more likes and shares your Facebook Page will get.

The tricky part about hosting a giveaway or contest is that some people may choose to unlike your Facebook Page when the contest or giveaway is over. Esurance’s $1.5 million Super Bowl giveaway says it all. The Esurance Twitter account gained over 200,000 in a 24 hour period and about 50,000 Twitter followers on the next day. After the winner was announced, Esurance was quickly unfollowed by over 100,000 people within a few days. For the 2015 Super Bowl, Esurance did not offer the $1.5 million giveaway. I think they would have done the same giveaway again if it brought in good results.

The solution for your Facebook Page is to let your fans know that you will be hosting a giveaway once every quarter. That way, the people who only liked your page for the giveaway or contest will stick around for the next giveaway or contest. As they stick around and see you more often, these people will start to read your content and take it more seriously. It is at this point when your fans are more engaged with your content and share it at will, whether you are hosting a giveaway, contest, or nothing at all.

 

#2: Post More Often

Would you like to reach twice the amount of Facebook fans your posts are currently reaching? Send a second post every day. Although Facebook is secretive about its whole algorithm and doesn’t let us know if a cycle is in place to determine which group of your fans sees which of your posts, when you post a second time, it theoretically reaches more people. Even if the second post gets sent to the same fans, your Facebook Page is still getting more visibility because some of those fans may have missed your first post.

My recommendation is to send at least four posts every day. That way, you give your Facebook audience four chances to see your posts. If you constantly appear on your fans’ home feeds, they will remember you. If these people like what you provide, then they will go straight to your Facebook Page when they want to see your content. You want this to happen often because the people who go directly to your Facebook Page get to see all of your Page’s content.

 

#3: Include Pictures In Your Posts

Chances are you recently saw a social media post that went viral. Whether it was a tweet that got hundreds of retweets or a Facebook post that was seen by 1 million people, you and I see viral content many times every week. How many of those viral posts included a picture? Probably all of them.

Including a picture in your Facebook post is one of the easiest ways to get your posts to reach more people. As people like, share, and comment on your post, their friends will see your Facebook posts. Some of those friends will like, share, and/or comment on your post as well, and if the cycle continues long enough amongst many people, your post may go viral.

 

#4: Pin The Most Important Facebook Post On The Top Of Your Page

Did you know that with a Facebook Page, you can select one post from your entire page, no matter when it was written, and pin that post to the top of your Facebook Page? This capability is important because it allows you to always call attention to one thing each time someone visits your Facebook Page. For some people, that may mean promoting a landing page. For others, it may mean promoting a product. Regardless of what you choose to promote (hopefully you go with the landing page), you can put that post on the top of your Facebook Page’s feed, and even if you send another post a few minutes from now, the pinned post will remain on top. Here’s a quick guide on how you can pin a post to the top of your Facebook Page.

 

#5: Look At Your Insights

You don’t want to randomly send Facebook posts to your fans at will. Instead, you should send Facebook posts to your fans when a majority of them are on Facebook. If you have 1,000 fans, you need to know when they are on Facebook so you know when to send posts. If 600 of your fans are on Facebook at 6 am, but only 100 of your fans are on Facebook at 11 pm, then it would be better to publish a post on your Page at 6 am than 11 pm.

Facebook Insights is a valuable tool directly provided by Facebook that allows you to know how many of your fans are on Facebook at certain times throughout the day. These insights allow you to go hour by hour for any day of the week for free. By looking at your insights, you will do less guessing and more strategic posting so more people in your Facebook audience see what you post.

[tweetthis twitter_handles=”@MarcGuberti” url=”http://bit.ly/1E44hpw”]Your #Facebook Insights hold the answer to the optimal times to schedule posts for your fans.[/tweetthis]

#6: Spice Up The Content

Provide the value and variety that your fans are looking for. If your Facebook Page is about social media, then your fans will want to know social media advice for various social networks. For this Facebook Page, posting content about Twitter, Pinterest, Instagram, Google+, Facebook itself, and other social networks is the variety. When I say variety, I want you to stay in your niche but provide more than one perspective on more than one thing related to your niche. No matter how much money you have in your pocket or how effectively you implement the other five tips, the strongest relationships and the most successful Facebook Pages are built by a series of valuable posts one right after the other.

 

In Conclusion

If you have a lot of extra money in your pocket, then Facebook ads will be very valuable. However, most people are skeptical to using Facebook ads, and I don’t like the idea of paying to interact with the audience I have built on my own. These six tips allow you to reach more of the people in your audience without taking any money out of your pocket. As relationships build between you and your fans, some of your fans will instinctively go to your Facebook Page to see your posts. Even if Facebook never sends these fans one of your posts to their home feeds again, these fans will know to check your Facebook Page. By getting enough of these fans, your Facebook Page will continue to grow, and you won’t have to pay a single penny.

What are your thoughts on Facebook advertising and using free marketing tactics to grow your Facebook audience? Which tip was your favorite? Please share your thoughts and advice below.

With over 1 billion users, Facebook is the largest social network of them all. In addition to being the largest social network on the web, people stay on Facebook for a very long period of time. Some people are on Facebook for a few hours every day. A majority of Facebook’s users go to their account at least once per day to look for any new activity.

Facebook businesses have been able to utilize this to their advantage. Some businesses make a big portion of their revenue from Facebook while others have used it to go viral.

The great thing about marketing on Facebook is that it Facebook is a social network that encourages oversharing. Some people go through the line of posts on a particular Facebook Page and click like and share all the way through. That helps in getting more attention. In order for your content to spread on Facebook, here are seven Facebook marketing tips.

#1: Have a Facebook Page

There is a big distinction between a Facebook Page and a personal account. A personal account is great for socializing with your friends, but a business page allows you to get the professional dashboard. The dashboard that is exclusive to Facebook Pages allows people to see all of their scheduled posts as well as the extremely important Facebook Page Insights.

Facebook Page Insights allows you to know when your audience is on Facebook. That means you will be able to know when you should be scheduling your Facebook posts so they get the most likes, shares, and clicks.

#2: Post multiple times every day 

My recommendation on Facebook is to send out at least three posts every day. The reason you want to post on Facebook multiple times every day is because you want people to remember you. There are many Facebook users who scroll through their Facebook feeds, and the more of you they see, the more they will remember you.

When you are posting every day, it would be advisable to look at your Facebook Page Insights so you can determine the optimal times to send out posts to your audience. That way, your content has the power to spread and reach out to more people. The extra people your post reaches out to may decide to become a part of your audience.

#3: Post links to your own content so people remember you

Posting often on a Facebook Page is a great way for people to see you more often. However, what you post also has an impact on how people remember you. If you are posting links to popular articles such as The Huffington Post, most people will remember The Huffington Post instead.

That is why you need to provide valuable content on your blog and share that content on Facebook. Include motivational quotes that you have said. You want people to remember you for what you do which is why you cannot be afraid to promote yourself on your own Facebook Page.

#4: Post pictures often.

Facebook posts with pictures get more engagement than Facebook posts without pictures. In fact, a majority of the Facebook posts that go viral have a picture. When you are trying to choose which Facebook picture to include in your posts, be sure to choose a picture that is related to your posts.

The web is one source to get pictures as long as the pictures you choose are not copyrighted. However, there is an alternative; you can create your own pictures. For a very long time, I thought that it would be impossible to create my own pictures. That was the case until I discovered Canva.

Canva is a great tool that allows you to create your own pictures with ease. They allow you to put text in the pictures and make it easy to customize. Customizing a picture and moving certain elements around is just as easy as dragging an element from one place to the other.

#5: Interact with your fans.

There are going to be some people who repeatedly comment on your Facebook Page, like your posts, and share them with their friends. These are the people who you want to see on your Facebook Page often, so when one of them comes around, you want that person to stay around for as long as possible.

It is important to respond to any relevant comment that appears on your Facebook Page. That means you should not comment to the people who leave those spammy links about getting 1,000 Facebook Likes in one day, but you should definitely comment when your real fans do.

When you reply to a comment, also be sure to tag that person with the link to that person’s profile. Many people have their Facebook notifications turned on which means each time someone gets tagged, that person gets an email from Facebook saying they have been tagged. In the email, Facebook also allows its users to see the exact post they were tagged in.

Since most of us enjoy checking our inboxes too often, those fans will see they got a new email from Facebook, click on that email from Facebook, and realized that you tagged them.

In these emails, Facebook also makes it easy to go back to that exact Facebook post in one click. This makes it easy for your fans to see the email, go back on Facebook, and respond to you. Now you have a conversation building, and the more the conversation builds, the less likely that person is to forget about you.

#6: Host a contest or giveaway

Another great way to get your content to spread is by hosting a contest or giveaway.

A giveaway that often works is the one where you ask your audience to like and share your post in order to be eligible. $50 Amazon Gift Cards always work, but if you have your own product, that would be a better prize. Offering your own product as a prize will make sure more people remember you.

A contest that often works is the one where you ask your audience to take a picture with a hashtag. Esurance only relied on the hashtag which hurt them in the long run while Whole Foods hosts contests where users are required to use a hashtag and a picture. (Talk about the Whole Foods bike challenge)

#7: Stick with one niche.

A Facebook Page gives you the power to build an authority on the web. The reason why it is important to build an authority on the web is because many people know you for your passion.

On Facebook, it is very tempting to constantly like, share, and publish posts that are not in your niche. In order to build an authority on Facebook, you need to stick with one niche. That means if your niche is exclusively Pinterest, do not write a blog post about Instagram. They may be related, and you may know a lot about Instagram, but you need to label yourself with one niche on Facebook.

How you label yourself has a big impact on how people remember you.

In Conclusion

Facebook is a gold mine opportunity for anyone who invests their time in Facebook and posts the right content on a consistent and daily basis. Some marketers have been able to accumulate hundreds of thousands of Facebook likes. These people are getting a bulk of their traffic directly from Facebook, and some people use Facebook to promote landing pages and products that bring in the full-time income.

Is Facebook in your marketing strategy?