There are many definitions for what a powerful presence on the web means. To some people, it means more blog traffic. To others, it means having big numbers. That means a big number of followers, a big number of shares, and a big number of views. The bigger they are the better they are. When it comes to knowing whether you have a powerful presence on the web or not, all of those things I just mentioned get thrown out of the window. There are three ways to know whether you have a powerful presence on the web or not. Some of them will sound familiar to the ones I told you to throw out of the window, but they are distinct compared to the typical metrics people use to determine whether they have a powerful presence or not.
- People are honored when you respond to their emails. That’s how you know you’re a celebrity in your niche. There are few people that can make you feel honored by responding you an email. If one person was able to tell you how honored they felt to receive your email, that means there are other people who were honored to receive an email from you but did not tell you. In many cases, the greatest things often go unsaid.
- Grow an audience that matters. I did not say get big numbers. There is a difference between having a big audience and having an audience that matters. It is possible to put together a big audience and an audience that matters, but you need to know what kind of audience matters first. An audience that matters is one that shares your content, values your content, and appreciates what you do.
- People only buy products because you made them. Chances are there are dozens of other products for people to choose from. As your presence grows, some people will admire you to the point where they will favor your products over other people’s products. If you buy a Seth Godin book, you’ll end up buying as many as you can. That’s how you can tell he has a powerful presence on the web. Some people would buy a book just because his name is on the front cover.
By growing your presence on the web, you also grow your presence outside of the web. You will get the recognition and applauses each time you make a public speech. Big numbers have the power to make your presence look bigger than it really is. Your powerful presence come down to the three things on the list.