how to stand out

How To Remove Yourself From The Competition With Blue Ocean Strategy

July 18, 2014 by Marc Guberti Leave a Comment

It has become an imperative to make yourself stand out from the competition. Removing yourself from the current competition and tapping into a new market is one of the best ways to stand out and get more attention. However, the idea of finding an entirely new niche sounds daunting. Luckily, I had the privilege of reading Blue Ocean Strategy which has been sold over two million times. Blue Ocean Strategy goes into detail about how different businesses were able to differentiate themselves from their competitors, but all of these businesses differentiated themselves with the same rubric. These are the components of the rubric that will allow you to differentiate yourself from the competition:

Reduction. What are certain aspects of your niche that can be reduced. Do the people in your niche push out too much content? Do they post too much on Facebook? Find something that you can reduce that your competitors overuse.
Elimination. There will be some aspects of your niche that can be completely eliminated. Blue Ocean Strategy goes into detail about Cirque du Soleil eliminating the need for animals and rings in their performances.
Raising. There are some aspects of your niche that can be raised. McDonald’s and most of the other fast food restaurants do not focus on providing healthy food options. Elevation Burger on the other hand, focus on providing healthy food options, and their slogan, “Ingredients Matter” enforces this message.
Creating. There are going to be some things that no one in your niche would think about doing. This is where the creation process comes into play. In order to make the creating process easier, look at what different niches do and see how you can apply concepts from different niches into your niche.

That is the rubric you need to create something that stands out from the competition. This plan will allow you to get out of the red oceans and go into the uncontested blue oceans. If you want to learn more about leaving your competition and creating an uncontested market space, then Blue Ocean Strategy is the right book for you.

There’s A Big Difference Between 90,000 and 100,000

June 28, 2014 by Marc Guberti Leave a Comment

When most people think about the difference between 90,000 and 100,000, they think of 10,000. When it comes to business, blogging, and social networks, the difference between 90,000 and 100,000 is an entire digit, and that difference means a lot. The moment I reached a combined total of 90,000 followers on all of my social networks combined, I included a widget with all of my social media icons that said, “Follow Marc and Join 90,000 Other Readers.” A few weeks later, I had a combined total of 100,000 followers on all of my social networks. That’s when I changed the widget from “Follow Marc and Join 90,000 Other Readers” to “Follow Marc and Join 100,000 Other Readers.”

The results were huge, but in a way that I did not expect. Originally, I only saw this as a way to boost my credibility, but something else happened as well. I got more blog subscribers. On the day I made the change, I got four times as many subscribers as I get on an average day. The 100,000 boosted my credibility and resulted in more people wanting to subscribe for updates.

The main reason that 100,000 is different from 90,000 is because few people make the six figure club. Everyone who is not in the six figure club wants to be in the six figure club. 90,000 may be close to the six figure club, but in the end, it only has five figures. Real numbers are becoming more important than ever because they highlight potential, and if you have the big numbers, people will follow you so they can learn how to get those big numbers as well. What are your thoughts about the difference between 90,000 and 100,000? Please share your thoughts below.

3 Ways To Establish A Powerful Presence On The Web

June 2, 2014 by Marc Guberti Leave a Comment

team

We all dream of getting 100,000 visitors every month and having over 100,000 social media followers. However, it takes a long time to establish a powerful presence on the web. Some people quit when they realize it will take several months or even years to reach these standards. Most of these people quit because they do not know how to grow a powerful presence on the web. Whether you are considering quitting for this reason or never had any intention of quitting, it is important to grow your presence. Growing your presence will result in more visibility, but it will also make you feel more confident about what you are doing. These are the three ways to establish a powerful presence on the web.

Focus on one niche. In the beginning, you will want to pay attention to multiple niches. However, you need to find your groove–the one niche–that you are going to establish a presence for yourself in. If you want to establish your presence in 10 different, unrelated niche, a lot of people are going to be confused. If you want to establish your presence in 1 niche, then people who learn about you (from your blog, social networks, and other methods) will immediately know what you are all about.
Build a targeted following for that niche. Once you identify your main niche, you need to build a targeted following for that niche. Having big numbers is not enough. Those big numbers have to be targeted. Targeted people are the ones who are interested in your niche before you come into the picture. When you come into the picture, your new targeted followers will enjoy what you have to offer. If you want to learn how to grow a targeted following on Twitter, read this article too 🙂.
Get those targeted followers to visit your blog. Once you get the targeted followers, you need to get those targeted followers to visit your blog. As you get more of your targeted followers to visit your blog, the search engines will start to kick in and get you more visitors. Some of the visitors on your blog will subscribe to your blog and buy your products. As more people subscribe and buy your products, you will get more reviews. In addition, more of those reviews will be good ones as you get more customers who are already subscribed to and reading your blog.

Those are the three ways to establish a powerful presence for yourself on the web. Remember that although Rome was not built in a day, it was built. Although your powerful presence on the web may not be established just yet, it will be established with hard work and perseverance.