Growing a social media audience and getting the best out of that audience is so easy that a 16 year old can do it (that would be me). In a span of less than 3 years, I have been able to get over 100,000 Twitter followers, over 14,000 Pinterest followers, over 10,000 Vine followers, and I’m working on Instagram and Facebook. My audiences continue to grow as the days go by, but many people wonder how I was able to get to this point. I decided to come up with 16 different methods you can use to build your social media audience (that has nothing to do with my age. That just happened to be the number I pulled out of my head).
- Focus most of your time on one social network. If you master one of the social networks and sort of know the other ones, you are going to do very well with the social network that you successfully mastered. I decided to master Twitter because it is a social network of simplicity, and now that I know Twitter Domination by heart, I have been able to continue dominating Twitter while growing my presence on other social networks.
- Use the big player social networks. Even if you have no plans on using a Facebook or YouTube account, create them. When you master one of the social networks, you need to learn how to master a second social network. It’s the whole idea of being bilingual is better than only knowing one language while being trilingual is way better than being bilingual. Creating the accounts now and tinkering around with them will allow you to be prepared to master them later.
- Post on them all often. It is important to post on all of your social networks at least once every week. That indicates to all of your audiences that you are active, and being active is one of the crucial steps towards allowing your content to spread on those social networks.
- Interact with your audience. Interacting with your audience will allow you to build stronger connections with the people in your audience. You want to be well acquainted with as many people in your social media audiences as possible. My recommendation is to look at your notifications three times each day to see if you can interact with any of your followers.
- Post motivational quotes. No matter what niche you are in, motivational quotes hands down never fail at increasing engagement. Motivational tweets are more likely to get retweeted and motivational pins are more likely to get repinned.
- Post articles on your social networks. Posting articles is a great way to provide informative content that your followers would enjoy.
- Post valuable content. Valuable content is the kind of content that your targeted followers would like. You can’t satisfy everyone with your social media strategy (you can’t even do that in life. Shocker!) so it is more important for you to focus on satisfying your targeted audience.
- Post pictures. Social media posts with pictures get more engagement than social media posts without pictures. We are a visual generation that needs to see everything in pictures. That’s why movies are more popular than books.
- Grow your presence on all of your social networks. On the social network you are trying to master, you need to build a powerful presence. However, you should also be growing a bigger presence on your other social networks. Even if you are only gaining five followers every week on a social network you are not focusing on, that is still growing.
- Find patterns. Some rules for one social network will apply to another social network. That means if you become successful at one social network, it becomes easier to be successful at other social networks. Here are some of the universal laws of all social networks that I was able to find.
- Be an expert in your niche. People follow the experts, not the people who have no idea what they are talking about. Telling people that you are an expert in your bio is a great start, but you need to prove to people that you are an expert with valuable social media posts and a professional picture.
- Be humorous. Whenever you can, mix in some humor with your other social media posts. There are numerous examples of content going viral because it was humorous.
- Be creative. If your content is creative, then it will gather attention. Creative content is the type of content that the average person could not think of. There is a difference between valuable content and creative content, but if you mix the two together into one social media post, your content is going to spread faster.
- Host a giveaway. Giveaways allow you to easily bring in more followers. Some people will follow you just for the giveaway. The only problem associated with the giveaway is that once the giveaway ends, many people unfollow the host of the giveaway. Esurance is a brilliant example of this. If you want people to continue following you after the giveaway, tell everyone that you will be hosting another giveaway three months later.
- Interconnect your social networks together. That does not mean connecting your Twitter and Facebook accounts together so all of your tweets end up on Facebook. Linking those two accounts together is not even a good idea to begin with. I am talking about promoting each of your social networks and their posts on your other social networks. If you have a YouTube video, promote it on Facebook. In your YouTube video’s description, have a link to your Facebook Page. Here’s a more in depth analysis of how this strategy works.
- Be patient. Don’t you wish certain things could happen faster? Unfortunately, when it comes to growing a social media audience, fast is not a part of the vocabulary. You are not going to get 100,000 followers in one day. You will most likely reach that milestone years after you create the social media account. However, by sticking with it and learning new techniques along the way, you will be able to dramatically grow your following.
Those are the 16 ways to grow your social media audience. What are your thoughts on the list? Do you have any additional methods on growing a social media audience? Please share your thoughts and advice below.