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how to improve seo

5 Tactics To Improve Your SEO In 5 Minutes

July 10, 2014 by Marc Guberti 12 Comments

SEO Stats Rising

There are many ways to improve your blog’s SEO. While numerous SEO tactics take several months before you see an effect, there are other SEO tactics that can lead to a noticeable improvement in your blog’s traffic. The best part about these SEO tactics is that they all take a grand total of just five minutes to implement. You don’t have to spend hours, days, weeks, and months implementing SEO tactics and waiting for the results to come in. These are the five quick ways to boost your SEO and see the results come in faster at the same time!

  1. Include links to your older blog posts. Bounce rate is defined as the percentage of people who view 1 page or post on your blog without sticking around and viewing another page or post on your blog. Including links to your older blog posts in your newer ones will reduce your blog’s bounce rate and have an impact on its SEO.
  2. Use long tail keywords. Long tail keywords are just the way they sound. They are long keywords that get searched less on Google but are more specific and easier to end up on page one for. For this blog post, I could have used the hashtag “SEO,” but I did not. The problem with that keyword is that there are over 200 million articles on Google with that keyword. That’s where new articles get swallowed up by the popular articles. However, using a search term like “How to enhance your seo” has only 4.8 million articles. It is much easier to end up on page one for the long tail keywords than it is to end up on page one for short keywords. All you need to do for this one is enter your keywords carefully. If you don’t know what to enter in, go to Google and type in a short keyword. Then, before you click enter, Google will give you suggestions. Use the long tail keyword suggestions as the keywords for your blog post.
  3. Write longer blog posts. Using this tactic too often may result in less people reading your entire blog posts which is why this tactic should be used sparingly. Writing longer blog posts does matter for SEO, and it can help you rank higher on Google’s search engine. This will allow you to see a noticeable short-term increase in traffic, but the long-term increase in traffic will be more dramatic.
  4. Interact with your followers on your social networks. For most people, it will take 1-5 minutes to interact with some of their followers on their social networks. Interacting with these followers will encourage them to visit your blog. Getting more visitors on your blog will boost its SEO, but the social media interaction you get will also boost your blog’s SEO. It’s a win-win!
  5. Look at the keywords that already get people to your blog. As your blog grows, you will be able to identify more of the keywords that people use to find your blog. Write blog posts relating to the keywords that people use to find your blog. To make the process go faster and see a short-term impact, you can add these keywords to some of the blog posts you have already published. In order to see the long-term effect of these keywords, write blog posts related to these keywords.

While it takes a long time to reap the benefits of SEO, you can use these methods to boost your SEO and see an immediate short-term increase in traffic. Continuing to implement these tactics over a long period of time is what will allow you to get those long-term results. What are your thoughts on the list? Do you have any additional quick tips to implement to boost your SEO? Please share your thoughts and advice below.

 

Filed Under: Blogging, SEO, Targeted Audience, Traffic Tagged With: how to improve blog seo, how to improve seo

Does The Length Of A Blog Post Matter For Search Engines

June 6, 2014 by Marc Guberti 4 Comments

blog post length

A while ago, I wrote a blog post about whether the length of a blog post mattered or not. When I wrote that blog post, I looked at it from the perspective of how long it takes to relay the message. While there are some long blog posts out there, some blog posts can relay the same message in a few sentences. Seth Godin’s Polishing Junk post is a perfect example of how you can relay the same message in a few sentences.

However, the length of a blog post does have an impact on the search engines. Most of the top blog posts on search engines are over 1,000 words long. You are not getting as much traffic as you could be getting if you stopped at 500 words. You’re not even getting as much traffic as you could be getting if you stopped at 900 words. Although there is no golden number, the data suggests that you should write 1,000 words or more for all of your blog posts.

According to serpIQ, the Top 10 blog posts that appeared on search engines for certain keywords (serpIQ tested over 20,000 keywords) had over 2,000 words. Coincidentally, some of the most successful blogs have posts that are over 2,000 words. One of the first blog posts that appears when you search “blogging tips” is Buffer’s 16 Top Tips From Blogging Experts From Beginners. The blog post was over 2,000 words long, and most of Buffer’s blog posts tend to be that long. Although the Buffer App helps out with this, the site has an Alexa Rank under 2,000. In addition, that blog post was shared over  4,000 times on different social networks (over 2,000 times on Twitter alone).

You may be wondering at this point how you can add more meat to your blog posts. Chances are you want to write 1,000 word blog posts so your traffic numbers go up.

Writing longer blog posts has another advantage. If you write longer blog posts, your visitors will stay on your blog for a longer period of time. According to Alexa, the average visitor stays on Quick Sprout for 3 minutes and 29 seconds, and the average visitor stays on Buffer for 4 minutes and 6 seconds. These two blogs have numerous blog posts that are all 2,000 or more words long. It takes more than two minutes for most people to read a blog post with 2,000 or more words. As more people stay on your blog, your sidebar will get more attention. If you have an effective sidebar with the right widgets, people will stay on your blog longer. When people stay on your blog longer, they will also be more likely to subscribe to your blog and buy one of your products.

One of the easiest ways to add more meat to your blog posts is by submitting queries on HARO related to your blog posts. Instead of writing down 10 tips, have 10 different people each explain 1 tip in great detail. Then, add all of those people’s explanations in your blog post. It saves you time because most of the content is already provided for you, and you are able to publish a blog post with 1,000 or more words.

As you write more content, it will be easier for you to write 1,000 words in your blog posts. I got comfortable with writing two blog posts every day which made it easier for me to write one 1,000 word blog post every day. The best way to get better at anything, especially writing, is with practice.

Another option you have to write longer blog posts is by doing your own research. For this blog post, I did research to identify how writing longer blog posts has an impact on the search engines. Adding research allowed me to go more in depth with statistics instead of me just saying, “Longer blog posts do better in search engines.” Doing the research allows you to further clarify why what you are saying is true and why your visitors need to implement these tactics now.

Although you may want to write blog posts that are 1,000 words each, avoid rambling at all costs. It is possible to write a 1,000 word blog post in just 500 words, and it is possible to write a blog post shorter than 500 words that gets the same point across. When you write long blog posts that are over 1,000 words, those blog posts need to contain quality, non-repetitive content. A big mistake many people make to get over 1,000 words in a blog post (or over 2,000) is writing the same sentence with different words over and over again until the blog post exceeds 1,000 words. Writing repetitive sentences does not help you in the search engines. Although writing longer blog posts does help, the rules of quality content still apply. Once you get someone to visit your blog and read your blog post, you want someone to stick around long enough to read the entire blog post. That means your blog post, from start to finish, needs to be really good.

Many bloggers are quick to get discouraged by looking at their current blog posts. To go from writing 250 words every day for your blog to writing 1,000 words every day for your blog is a big transition to make. However, there is a very easy way for any blogger to write 1,000 word blog posts. One of the biggest lies in blogging is that once you publish a blog post, no more new content can be added to that blog post. In reality, all you need to do to add more content to one of your blog posts is to go to your blog’s dashboard, go to the blog post, click edit, add more content, and then update the blog post. Just because the blog post you recently published has only 500 words does not mean you can’t bring that blog post up to 1,000 words by the end of the day. Not only is this an easy way to have more blog posts that are over 1,000 words long, but this will also give you the confidence you need to write more 1,000 word blog posts in the future.

Writing 1,000 word blog posts every day is a challenging task worth accomplishing. As you get better at writing more quality content faster, you may want to bump it up to 2,000 words per blog post. Writing an extra 500 words for your blog posts every day and adding 100 extra words to your existing blog posts every day can be the difference between getting 100 daily visitors from search engines versus getting thousands of daily visitors from search engines in the long-term.

What are your thoughts on writing longer blog posts to rank higher on the search engines?

 

Filed Under: Blogging, SEO, Traffic Tagged With: how to get better seo, how to get more blog traffic, how to improve seo

7 Ways To Get More Backlinks For Your Blog

March 28, 2014 by Marc Guberti 2 Comments

Backlinks are very important to boosting your SEO. Backlinks put a link on your blog on other places on the web. Not only will people on other places on the web be able to go to your blog, but your blog will also rank higher on Google. Getting quality backlinks is better than having a quantity of backlinks. Right now, I am going to tell you seven ways that you can get the best of both worlds: quality and quantity.

  1. Become a guest blogger. I am an active guest blogger on Business2Community. Not only does guest blogging result in more traffic to my blog, but Business2Community is now a backlink for my blog. The more guest blogs you write for, the more backlinks you will get. However, be sure to write at least 5 guest posts on the same blog in order to build your presence on that guest blog.
  2. Write quality content. If you want to get people to write about your blog (and get a backlink), you need to write quality content. As you write more blog posts, people will have more options of writing about you and your content.
  3. Write pages on the web that link to your blog. There are many options to do this. I primarily use Squidoo, but Zujava, HubPages, and Wizzley are other options. I recommend using Squidoo because it is the best one, you can donate to charities, and it is very easy to create a page on Squidoo. Here is an example.
  4. Verify your blog on Pinterest. This is a simple way to get a high quality backlink. There are numerous plugins that can get the job done, and having your blog verified on Pinterest will boost your SEO.
  5. Create more blogs. This one may be a bit tough to do considering that you would have to update multiple blogs every day/week. However, if you are willing to take the challenge, you can have your blogs link to each other and improve the SEO for all of your blogs. In addition, if one of your blogs gets thousands of visitors every day, those traffic stats trickle to your other blogs as well.
  6. Backlink exchanging. Although my blog does not participate in backlink exchanges (unless Zuckerberg comes by. Then I bend the rules), they are a method that beginners can use to get a voice on the web. If you exchange backlinks with 100 people, you will have 100 extra backlinks on the web. If you decide to do backlink exchanging, be sure to exchange backlinks with a blog that is similar to yours.
  7. Write articles on Bubblews. Not only will you be able to make money for every view on Bubblews, but you will also be able to get a backlink to your blog. The secret method is to add a URL to your blog in one of your Bubblews articles just like I did for this article. Bubblews is a very popular site, and it will give your blog a quality backlink.

Those are the seven ways to get more backlinks on your blog. Do you have any additional tips or thoughts? Please share them below.

 

Filed Under: Blogging, SEO Tagged With: blogging tips, how to improve seo

10 Easy Ways To Enhance Your Blog’s SEO

January 26, 2014 by Marc Guberti 6 Comments

In order to get your blog to rank well on search engines, you need to pay special attention to your blog’s SEO. Search engine optimization is something that some bloggers know very well while others find it very confusing. When I first heard of SEO, I was completely confused. I had no idea how SEO would help my blog or how to apply SEO. You may be confused about SEO as well, but in this article, I am going to make SEO easier to understand. In addition, I will be showing you 10 easy ways to enhance your blog’s SEO.

  1. Blog consistently. Consistency is one of the keys to success. It is better to blog once a week than it is to blog inconsistently.
  2. Link to your older blog posts in your new blog posts. This helps out with your blog’s bounce rate which plays a role in SEO. It’s as easy as inserting a link to another blog post.
  3. Share your blog on social networks. Getting traffic from social networks helps out with a blog’s SEO.
  4. Verify your blog on Pinterest. This way, people know it’s you, and in addition, you get a backlink from Pinterest. Backlinks are important towards SEO, but if you can get a backlink from Pinterest (one of the highest ranked websites on the web), that is a quality backlink. The more quality backlinks you have, the more traffic your blog will get.
  5. Be a guest blogger. This also contributes towards backlinks if you put a link to your blog in your bio. People will see your name on more places in the web, and that will make people to trust you more.
  6. Have a Top Posts & Pages widget on your blog. This is another easy addition that helps out with bounce rate. When someone clicks on the link to one of your popular posts (which many people believe are your best posts), that will lower your blog’s bounce rate.
  7. Use keywords in your title. What are going to be the words and phrases people search to find you? Use some of these keywords in your title so it is easier for people to find you.
  8. Include tags for all of your blog posts. I recommend having 5-10 tags per blog posts because having too many tags is not good for SEO. Tags are the keywords people use to find you. If you want someone to find you for “Twitter tips,” have “Twitter tips” as a tag.
  9. Choose your tags and keywords carefully. Let’s say you wrote an article about getting more retweets on Twitter. A big mistake people make with tagging is that they decide to tag “Twitter” for their articles. If you tag that way, you will be competing with millions (or maybe even billions) of different blog posts and web pages. If one of your tags is “Twitter tips,” you reduce the competition size. If one of your tags is “how to get more retweets on Twitter,” you have reduced the competition even more. Choose the keywords
  10. Write a series of blog posts. I wrote a blog post called 5 Pinterest Mistakes to avoid. Then I wrote a Part 2. By writing a series, all you need to do is get your visitor to enjoy reading one of those blog posts. Then, the visitor will automatically look at the other one as well.

By implementing these 10 easy tactics, you will be able to see an increase in your search engine traffic. I can’t guarantee immediate results, but over the long-term, you will see an increase in traffic from Google and other search engines as well.

Filed Under: Uncategorized Tagged With: how to get more blog traffic, how to get more traffic, how to get more traffic to a blog, how to improve seo, how to improve your blog's seo, seo tips and tricks

Why You Need To Start Guest Blogging

January 11, 2014 by Marc Guberti 10 Comments

guest blogging

Guest bloggers publish their content on other people’s blogs. You may be wondering why guest bloggers post on other people’s blogs instead of their own blogs. However, guest bloggers are able to use guest blogging to get more traffic to their blogs. You may be a guest blogger, but you may know someone who isn’t a guest blogger. You may be someone who hasn’t guest blogged and wanted to know the benefits of guest blogging. You have come to the right post.

Guest blogging allows bloggers to put their content in front of a larger audience. There are blogs that are getting thousands of daily visitors and offer guest blogging opportunities. I commonly guest blog for Business2Community which gets thousands of daily visitors. When I first started to guest blog for Business2Community, my blog was getting 20-50 visitors every day. Now, my blog is getting over 200 visitors every day.

Guest blogging also improves your blog’s SEO. You can include a backlink to your blog either in the blog post or in your bio. This backlink will help you get more traffic, and quality backlinks are a factor in SEO. Not only will you get more short-term traffic, but you will also get more long-term traffic as well.

Guest blogging will ultimately allow you to increase your traffic short-term and long-term. More people will be sharing your content, and if you thank them quick enough, you can get a long conversation going on a social network. Guest blogging is a wonderful opportunity to get more people to know about your presence on the web.

 

Filed Under: Uncategorized Tagged With: guest blogging, how to improve seo

Why You Need Links To Your Older Blog Posts In Your New Blog Posts

January 2, 2014 by Marc Guberti 5 Comments

The older a blog post gets, the less times it gets visited. As new blog posts push older blog posts to the second, third, fourth, and other pages of your blog, they start to lose attention. That lost attention can also result in a decrease in traffic. However, if you constantly make your old blog posts new, you will be able to increase your traffic to those old blog posts.

When people click on a link to one of your older blog posts, it decreases your bounce rate percentage. Decreasing your blog’s bounce rate is a little known way to boost your SEO. In addition, your visitors will see more of your content. The more someone sees your content, the more likely they are to remember who you are. If someone likes your new blog post and your older blog post, they may search around your blog for a while.

Adding links to your older blog posts in your newer blog posts is the ultimate way to get people to stay on your blog for an extended period of time. Right when someone finishes reading your newest blog post, they can click a link to an older blog post. If your older blog posts have links to your other blog posts, you will be able to increase the amount of time someone stays on your blog.

If you include links in your new blog posts to your older blog posts, you will be able to keep people on your blog for a longer period of time and decrease your blog’s bounce back rate. By implementing this tactic, you will increase your traffic and SEO.

Filed Under: Uncategorized Tagged With: how to get more blog traffic, how to improve a blog's seo, how to improve seo

Primary Sidebar

I am a business freelance writer who writes for individuals, small businesses, and corporations. My content will help drive engagement and sales to your business. I have produced content for several companies, including…

  • Upwork
  • MoneyLion
  • Freight Waves
  • Westchester Business Journal
  • Property Onion

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