marketing

There are some business tactics you use that are going to work. You may have discovered that awesome way to get hundreds of extra visitors on your blog. You may have figured out that awesome method of getting 10 times the amount of sales you would have gotten.

When you figure out something that works, there’s no longer a need to rebuild. Now you have to reload. If it works, chances are it’s going to work again. The definition of insanity is doing the same thing and expecting different results. Basically, by doing what you have always done, you will get what you’ve always gotten.

That business tactic that is working right now is going to work again. Mike Michalowicz came up with The Pumpkin Plan, a method in which any business can go from ordinary to remarkable by addressing the top clients and going from there (he has a book about this plan so you can follow it and figure out why he chose to call it a “Pumpkin” Plan in the first place). Mike has created three multimillion dollar businesses with the same business tactics. He’s not rebuilding his plan each time he sells one of his business. Instead, he reloads and starts another business.

Rebuilding only happens when tactics aren’t working. If the tactics are working, there’s no reason to rebuild. All you have to do is reload.

The ways of marketing constantly change. The bull’s eye changes in size, shape, and location. However, it’s always difficult to hit. TV advertising was the way to go. Now mobile advertising is the way to go. Marketing will always change. Before TV advertising, newspaper ads had more power. Social media has quickly become an effective way to market products, blog posts, and services.

The bull’s eye always changes because our interests change. Who remembers Kodak’s cameras? Who still uses them? Smartphones have replaced those Kodak cameras. Print books used to be very popular. eBooks are winning that competition by a landslide. The music industry has also changed by a lot as well.

The bull’s eye always moves around, and it always changes. So why aim for it? It’s a moving target. However, if you get the marketing bull’s eye, you’ll be able to benefit greatly until the bull’s eye moves. However, it’s much easier for you to hit the marketing bull’s eye for a second time since people know about you. People are already paying attention to what you have to offer. Thus, the marketing bull’s eye gets bigger and easier to hit.

It’s not uncommon for people to give up on marketing, especially when it is constantly changing, but if you hit the marketing bull’s eye once, and you keep on aiming for the bull’s eye, each bull’s eye will be easier to hit than the last.

People are focusing on getting their message out there. People want others to tell people about their products. Word of mouth is powerful, and the ability to share content on social media is just as powerful. However, word of mouth and social media don’t result in a product that gets shared a lot.

Instead of finding more ways for people to share your product, create a product that is worth sharing. The best products aren’t necessarily the ones that get all of the advertising slots on television or the ones where the seller has over 100,000 followers on multiple social networks.

The best products are the ones that are worth sharing. People won’t share a sub par product that they see in an advertisement. You’ve told one of your friends about a product. That was a product worth sharing because you told someone else about that product. The product worth sharing is the one that goes from the unknown to the next bestseller.

Don’t create the hype. Create something of value.