Marc's Blog

Content Writing and Marketing Services

marketing

Putting Everything In Two Or More Baskets

by Leave a Comment

I haven’t been getting too many sales on Kindle lately. Christmas isn’t here just yet which means we’ll all have to wait a little longer before those Christmas shoppers come around. I wasn’t seeing sales for the books on Kindle.

I completely forgot that I put my books on iTunes. I decided to check for the number of sales my books made. Sure enough, there were multiple sales. I was overjoyed.

If you are selling a book, don’t limit yourself to one place. Sell your book, or any product for that matter, at as many places as you can. Don’t rely on one method that will allow you to make revenue. Instead, use a combination of tactics that will allow you to thrive in the process.

Will They Miss You?

by Leave a Comment

If you don’t do what you were expected to do, would people miss you? If you decided that you didn’t want to do a blog post today, would people miss reading one of your blog posts? If you want to do something that is incredible, you have to make sure there are people who would actually miss you if you didn’t deliver. By doing what you do consistently, people will expect you to keep up with that consistency. If you’re really good at what you do, people will miss you if you break the consistency for a day. If people don’t miss you, they won’t care.

It’s better to have people who miss you because they know what to expect from you, and they know who you are.

 

Obey Or Disobey?

by Leave a Comment

One rule is to hold a little back. Why not bring forth everything you’ve got?

Another rule is to be safe. Why not take a leap or two?

Another rule is to always promote your product. Why not promote other people’s products and their blog posts?

Another rule is that you need to learn as much as you can. Why not implement some of the things you have learned before learning more?

Another rule is to raise your hand. Don’t wait to get picked in the business world. Shout out and see who listens. If no one listens, you need to change your message.

Instead of obeying all of the rules, you have to start asking yourself which rules are worth obeying and which rules are worth disobeying.

 

If The Market Doesn’t Respond

by Leave a Comment

It won’t respond. Yelling louder isn’t the answer. Constantly experimenting with different ideas will force the market to pay attention. The market won’t respond if you start advertising an old product in a new world (dramatic changes can now take places months at a time). Instead of working what you have and getting the same result, try a different approach. Create another product, or use something differently.

If the market isn’t responding, you’re doing something wrong. Yelling louder in the middle of a desert attracts the same amount of people as a whisper–none. In order to get the market to respond, you need to change. When you change, the market will respond, and soon enough, there will be people who couldn’t imagine what would happen if you weren’t around.

What Do You Do With The Traffic?

by Leave a Comment

Everyone is so focused on getting traffic. This means doing all of that fun research for backlinking, using keywords, incorporating tags, and more of that fun stuff in order to learn more about getting all of that traffic.

Implementing all of the methods you learn will get you more traffic. However, what is that traffic actually doing for you? Are the 50 people who viewed your blog going to come back tomorrow or the day after that? Are you getting more subscribers? Are you getting more sales?

Getting hundreds of visitors a day doesn’t translate to hundreds of sales a day. In fact, hundreds of visitors a day may translate to no sales at all if you aren’t promoting anything. Why not come up with your own product? It could be a book, DVD, or something else. You’ll be able to get a revenue from your blog.

It’s not about getting your blog viewed more times than all of the other blogs on the web. It’s about getting the quality viewers: the ones who share your posts, the ones who subscribe to your blog, the ones who come back, the ones who buy your products, and so on. Make sure you can list some benefits of getting more traffic before pursuing that path.

The Problem With Keeping A Secret

by Leave a Comment

 

Nobody knows about it. The successful people who have great ideas for products aren’t promoting their products when they’re up for sale. Those people are promoting their products months or even years before the product even comes out.

This actually allows people to know about the product. When some people know about the product, they tell their friends, and more people get the message. Soon, you already have a giant fan base waiting to buy your product, and you haven’t even put it up for sale yet.

Apple gets so many sales for all of their new devices. One of the reasons they get all of those sales is because we know about the devices well in advance. Months before the actual device comes out, everyone knows what the device is and what it does. The iPhone 5S was trending on Twitter well before it was actually released.

Apple doesn’t make the release dates of their devices a secret. Everyone knows when the next big thing from Apple is coming out. If the next iPhone came out at 8 p.m, everyone would be on their computer at 7:59 p.m ready to click the “Buy Now” button somewhere on Apple’s website.