As someone gets more followers, more people ask for shout outs. No one was asking me for a shout out when I had 100 followers. Now I get some people asking me for shout outs. There are some people who I give the shout out (usually in the form of a retweet), but I avoid giving too many people shout outs. Plenty of celebrities are asked hundreds of times every day to give someone a shout out.
This does not go well with a lot of people because requests for shout outs will clog up these users’ timelines. In the end, shout outs rarely happen.
Let’s say someone asks for a shout out from a power Twitter user with 100,000 followers. If that person does give you the shout out, your Klout score will see a big jump, and the tweet may get retweeted and favorited a few times. Then, everything goes back to normal after the shout out is long forgotten.
You probably want someone in your niche with 100,000 followers to give you a shout out. We all do, and we all have that one person (or many people) who we want the shout out from. People ask for the shout out because they know the shout out will lead to more engagement for their tweets, even if that burst in engagement is short-lived.
The question should not be, “Can I get a shout out?”
The question should be, “How do I get a following like yours so people are asking me to give them shout outs?”
Instead of constantly relying on someone else who may not give many shout outs, create your own opportunity. Ask the person how he/she became popular on Twitter so you can become popular on Twitter and consistently get the engagement results that you want to see. I follow people in my targeted audience who are likely to follow back. That’s how I (and a lot more people than you would think) grow their following on Twitter.
Instead of asking someone with 100,000 followers for the shout out, do the work that will allow you to become the person with over 100,000 followers. It’s easier for everyone.