twitter tips

Getting numerous impression for your tweets each day is powerful. Numerous impressions means many people see your tweets each day.

If many people see your tweets each day, then it will be easier for numerous people to remember who you are. Soon enough, you’ll have a large audience of people who will remember you.

My tweets get seen by over 150,000 people every day. The success of my tweets results in people remembering who I am and visiting my blog without being told to do so.

If used properly, Twitter can be a powerhouse that brings in hundreds of thousands of visitors to your blog every year.

It’s a result that every blogger would want to see.

Getting more blog traffic from Twitter involves putting your tweets in front of as many people as possible.

Putting your tweets in front of numerous people each day is especially important if you want your audience to remember you.

The truth about those 150,000 daily impressions is that most of those people don’t engage with my tweets. Out of those 150,000 daily impressions, I get a few hundred visitors, retweets, and favorites each day.

However, even though most people don’t engage with my tweets, they see them.

I rarely favorite and retweet tweets that other digital marketing experts send. If I had a policy of favoriting and retweeting the content I liked, I’d be favoriting and retweeting too much.

When I want to learn more about my niche, I go through the tweets of people like Jeff Bullas and Kim Garst.

I go through some of their tweets without engaging in any way. Part of the reason is that I sometimes look at their tweets without clicking just to get more blog post ideas.

At other times, I am looking for information on a specific topic.

Regardless of the reason, I don’t engage with some of their tweets.

Even if I don’t engage with any of their tweets, I am reminded of their expertise and how much I appreciate their content.

That’s why getting numerous Twitter impressions is important, even if it seems like most of the people who see your tweets don’t engage with them.

They see those tweets, and they know who you are.

So how can you get 150,000 daily impressions? Yes, having a large audience plays a role, but there is more to having a large audience. Here are the details:

#1: Tweet More Often

Let’s get mathematical for a second (fine, a little more than a second).

You want 150,000 impressions today. If you send one tweet, then you are relying on that one tweet to get 150,000 impressions today.

If you send two tweets today, then you are relying on each tweet to get 75,000 impressions today.

Two tweets each getting 75,000 impressions in one day is still a big challenge, but it’s not as difficult as one tweet getting 150,000 impressions.

I send about 100 tweets every day. Each tweet has to get 1,500 impressions for me to get 150,000 daily impressions.

Now that looks possible, and that’s exactly how I get 150,000 impressions every day.

#2: Tweet Valuable Content

The math supports tweeting more often as a way to boost Twitter impressions. However, if you only tweet for the sake of getting impressions, then your long-term strategy will be a failure.

You could technically send 1,000 tweets in one day and hope that each tweet gets 150 daily impressions. That would get you 150,000 impressions, but you would lose a lot of your followers.

To keep your followers and continue growing your audience, you must tweet valuable content. The only reason I am able to send over 100 tweets each day and keep my followers is because I tweet valuable content.

If I tweeted bad content, I would lose a lot of followers. Then getting 150,000 daily impressions would be a far-off goal.

But what exactly is valuable content? Valuable content isn’t necessarily the content that you believe is valuable.

Valuable content is the type of content that your audience believes is valuable.

I am a digital marketing expert with an audience that wants digital marketing articles. If I suddenly write a blog post about home improvement, my audience would get confused.

I’d get confused too.

The next question to ask is what your audience wants. That’s where the third method for boosting daily Twitter impressions comes in.

#3: Grow A Targeted Audience

You can have a big number of followers. However, if they don’t care for your tweets, then it doesn’t matter how many impressions you get.

A targeted audience is what you need to pursue. Identifying your targeted audience just comes down to these two questions:

What do I provide?

Who would want it?

These two questions are all you need to answer to identify your targeted audience. Then focus on growing a targeted audience.

Most of your tweets should be geared towards providing content that your targeted audience would want more of. Then, people in your targeted audience will decide to follow your account.

Not only that, but some of your followers will decide to retweet your tweets. That results in more impressions and exposure for your tweets.

If you don’t have any type of audience and want to grow a targeted audience, then growing that targeted audience is simple.

Follow people within your targeted audience who are likely to follow you back. I have over 265,000 Twitter followers, but I am also following over 210,000 people.

#4: Pin A Tweet To The Top Of Your Account

Pinning a tweet to the top of your account allows that tweet to always be significant. While most tweets die off in a few hours (the very popular ones anyway. The life-span for most tweets is under 30 minutes), these tweets are immortal (until you unpin them).

I currently have a tweet from December 2014 pinned to the top of my account. Even though it was tweeted over a year ago, it still gets a lot of engagement.

The impressions and clicks that this one tweet generated are equally significant

The tweet has been engaged with over 3,000 times. The most important stat there for me is the amount of clicks. The tweet has received over 1,500 clicks since I pinned it. These are landing page clicks which means some of these clicks are resulting in subscribers.

The one tweet will give you massive social proof, especially if you keep it pinned for a while.

#5: Promote Your Twitter Account On Your Other Platforms

I promote my Twitter account on my blog and my other social networks for a few reasons.

The first reason is that the Twitter account gives me social proof. It’s one thing for me to say that I know a lot about Twitter. It’s another thing when I can say that and have the social proof.

The second reason is that I want people to follow me on as many of my social networks as possible. That way, regardless of which social network they use, the people in my audience are always going to see my content.

The third reason is that it helps with impressions. Remember that getting more impressions shouldn’t be your main goal, but it is helpful inspiration to grow your audience.

In Conclusion

Getting 150,000 daily Twitter impressions takes a lot of time and effort. It may take you a while before you get 150,000 daily Twitter impressions.

If you exclusively go after 150,000 daily Twitter impressions, then you may get discouraged if you don’t reach that goal for several days/weeks/months depending on your audience size.

You need to look at the amount of impressions you currently get on Twitter each day. Then give yourself achievable daily impression goals as you climb your way to 150,000 daily impressions.

If you currently get 1,000 daily impressions, and you only send five tweets per day, then ask yourself how you can get 5,000 daily impressions.

You can send more tweets, grow your audience, and do a variety of other things to get more engagement for your tweets.

You will eventually become comfortable with setting high goals for boosting your daily Twitter impressions. Then, soon enough, you will be getting over 150,000 daily Twitter impressions.

Do you think Twitter impressions are important or that engagement is the only thing that matters? Do you have any tips for increasing the exposure of a tweet? Sound off in the comments section below.

Before a blog visitor decides to subscribe, that visitor must trust you. When visitors enter their email addresses, they are trusting you with the following:

1. Their email address
2. The fact that when they see your messages in the inbox, those messages will be epic

As I mentioned in an earlier blog post, Twitter is the best social network for generating blog traffic. It is the single social network that transformed my blog and me as a person.

The reason people within my Twitter audience visit my blog is because they have come to trust the content. It’s the same reason why we click on the same people’s links over and over again.

When we see tweets from certain users, we stop what we are doing and click on the link. We read the article they tweeted.

We only see the headline but we are immediately hooked into reading more. When I see a Jeff Bullas or Kim Garst tweet in the home stream, I pause what I am doing and read what they recently tweeted.

How do we create that same effect for our tweets and our content? How can we grow an audience of people who will stop what they are doing and read our content right when they see one of our tweets?

The answer is to build trust which is easier said than done. But it is doable. As you continue to build trust with your audience, you will discover that building trust with your audience is easier than it sounds.

Building trust is broken into two steps. The first step is the preparation step while the second step is to build on top of the foundation gradually over a long period of time.

You will never get someone’s complete trust in one day, but if you stay consistent and build the trust over time, those same people will come to trust you.

But first comes the foundation. Here’s how you get that set up on your Twitter account:

#1:  Have The Right Profile Picture

Your profile picture is the first thing people will look at. Since the human mind can register pictures 60,000 times faster than text, we’ll look at the profile picture before we read the bio.

The first impression comes just before we read the bio. The accounts with blurry profile pictures (or worse, that…egg) won’t receive much attention.

The clear profile pictures that either display a nice picture of you or your brand’s logo are the winners that get the most attention. All of the other pictures don’t win.

Even if it takes you 30 minutes to find the right picture of yourself, those 30 minutes you spend now will help you to build trust with your audience later.

#2: Create A Background Picture

The background picture is another critical factor towards building trust. It is the second most important part of your Twitter account.

The background picture you choose for your Twitter account must help someone understand what you do. For someone who has never heard of me before, my background picture creates the quick intro:

But in addition to getting people to know who I am in one picture, I do a subtle promotion. At the left corner is a picture of my free eBook’s cover.

It’s going to be an eBook cover that they see often. People looking at my Twitter profile don’t have to scroll down too long before they see the pinned tweet that promotes the same free eBook.

The background picture can promote one of your products and let people know who you are at the same time. Kim Garst does a phenomenal job with her background pictures. Here is one of the pictures she recently set as the background picture.

Some of the picture focuses on what she does and other parts of the picture focus on her product.

At this point, some people may look past this method thinking that it would take too much time to create a nice background picture. However, who said you have to create the background picture.

I don’t know how many people are on Kim Garst’s team, but I can tell you for sure that I did not create my background picture. Someone else created it for me after I made suggestions as to how the background picture should look.

That way, you can have an epic background picture without the creation phase taking up too much of your time.

#3: Write An Effective Bio

Once people take the time to look at your profile picture and your background picture, the final part of your foundation is writing an effective bio.

Captivating pictures will result in people taking the time to read your bio and learn more about who you are. They want to know about what you do as a profession but also what you do outside of your profession.

I am more than a digital marketing expert, author, entrepreneur, and blogger. While all of those things do apply to me, there are certain parts of my life that are important in crafting my identity.

For instance, I am a Red Sox fan in New York—the rare breed of human that is more rare than a shiny Pokemon.

I have had conversations with many of my followers that have nothing to do with digital marketing. Some of those conversations are directly related to the Red Sox.

Take a look at my bio. I have had conversations with people based on what I put in that bio about my personal life.

I have exchanged dog pictures with some of my followers and let others know what my fastest times are in certain running events.

When people get to know you as a professional AND as a person, that’s when trust begins to develop. You want to be a people’s person who is easy to talk with.

Each hobby you write within your bio that has nothing to do with business gives your audience another opportunity to connect with you. Some people followed me because I like dogs, and these same people have had conversations in which we talk about our pets.

Later on, these same people read my blog posts and wait for my next piece of content.

#4: What You Tweet

After the foundation has been built, the final factor is what you tweet. If you consistently tweet valuable content throughout the day, then you will appear in your followers’ home streams more often.

The more you appear there, the more your followers will remember you. By consistently tweeting valuable content, the same people who see you often will come to trust you.

To determine what is valuable content, ask yourself who your audience is and what type of content they would specifically want to read. I read many articles about running faster, but my audience of people who want to learn more about social media would not get the same value from those articles that I do.

That’s why I focus on tweeting digital marketing related content. It’s what my audience wants.

In Conclusion

Most of the work involved with building trust is setting up the foundation. Once the foundation is laid out, you build upon that foundation by tweeting valuable content.

However, once you gain your audience’s trust, you must use this privilege responsibly. We know that trust is something that we shouldn’t abuse. It’s difficult to gain trust but it is so easy to break that same trust.

If you stop tweeting, or you tweet less frequently, fewer people will remember who you are, and as a result, they won’t trust you as much. Never become overconfident that the trust from your audience will last forever.

That way, you will strive to always build upon the current trust and constantly provide your audience with your best content.

What are your thoughts about using Twitter to build trust? How do you get your followers to remember who you are on Twitter? Do you have any tips for us? Sound off in the comments section below.

If there is one social network that you need to master for the sake of your blog’s growth, that social network must be Twitter.

Out of all of the social networks I use, Twitter brings in the most traffic. And many prominent bloggers within my niche have praised Twitter in a similar way.

Twitter just happens to be a great social network for getting more blog traffic. But only if you know how to bring your followers over to your blog.

The way you use Twitter ultimately determines what you get out of it. To get the best out of your Twitter efforts and generate more blog traffic, follow these four tips.

#1: Pin A Tweet Promoting Something On Your Blog

A while ago, Twitter rolled out a new feature that allows people to pin a tweet to the top of their feeds.

If you want people who visit your Twitter profile to always see a specific blog post or page on your blog, then you can pin one of your tweets. That pinned tweet will also generate massive social proof since it’s half-life is infinite.

The half-life of most tweets are very short. Within a few hours, most tweets become completely irrelevant and pushed to the bottom of our ever growing feeds.

When you pin a tweet to the top of your feed, that tweet does not die. It is immortal until you decide to pin another tweet on the top of your profile instead.

Right now, I am still going strong with the same pinned tweet that has hundreds of likes and retweets. The massive social proof indicates popularity and gets people to click on the link and share it with their audiences.

It’s no wonder that this particular landing page is the most popular thing I have on my blog.

#2: Tweet Consistently Throughout The Day

If you go to different blog posts, you will get different advice on how many tweets to send in a given day. Some people will advise 10 tweets per day while others will advise no more than five tweets per day.

The actual science of tweeting frequency is discovering what works best with your audience. What works best for my audience is tweeting consistently throughout the day.

I started tweeting more often when I saw other people doing the exact same thing and getting better results because of it. I wondered if I could double my daily tweets and then double my blog traffic from Twitter.

It turns out I could, and as a result, my blog grew exponentially over the next few months.

The growth my blog experienced was directly related to my tweeting more often. However, I’m not simply tweeting anything that comes to mind.

I am tweeting my blog posts often. In fact, I tweet about my own blog posts more than 90% of the time. Some people would advise to only tweet your content 20% of the time, but I discovered something different:

As long as you tweet valuable content, your followers will appreciate it.

If you write valuable content and want to promote that valuable content, then your audience will appreciate it. Even if you only tweet your own blog posts, people within your audience will still read your content and engage with you all the same.

#3: Tweet With 1-2 Hashtags

Tweets with 1-2 hashtags have been proven to get more engagement than tweets that don’t have any hashtags at all. Getting more engagement from your tweets will result in more blog traffic for you.

And including 1-2 hashtags within a tweet is one of the easiest ways to boost engagement. Not only will you get more engagement, but you will also get more exposure.

I like to view hashtags as the SEO for Twitter. When you type in a hashtag into Twitter’s search engine, all tweets with that hashtag will show up. When someone clicks on a hashtag, that person then sees the most recent tweets containing the hashtag.

Including relevant hashtags within your tweets makes it easy for people to find your tweets. Better yet, if you can take advantage of a trending hashtag and relevantly insert that hashtag into your tweet, then that tweet will pick up some exposure from the trending topics.

Tweets that including trending topics are going to be seen by a significant amount of the Twitter population.

#4: Make It Easier For People To Share Your Blog Posts Via Twitter

All of my blog posts include a tweet button at the very bottom. I include this tweet button at the bottom of all of my blog posts to make it easier for people to tweet my content.

While the tweet button is a nice start, there are several ways to make it easier for people to share your content.

You can have social media icons on the side that drag down so people can share your content at any point.

For Twitter in particular, you can also use tools like Click To Tweet and various WordPress plugins that allow you to create links to custom tweets in the middle of your blog posts. Here is an example:

[Tweet “4 Ways To Get More #Blog Traffic From #Twitter. http://bit.ly/1OvGd7C”]

I used the Click To Tweet plugin to create this custom tweet in a few seconds. Custom tweets like these that are in the middle of blog posts are easy to notice.

As a result, more people utilize these custom tweets.

The best part is that since you can craft the custom tweet in any way you like, you can create a shortened link (less characters get taken up), add hashtags where you believe they are necessary, and track clicks if your shortened link comes with statistics (if you are unsure of which link shortener to use, go with Bit.ly. It’s free and awesome)

In Conclusion

Twitter is the best social network for getting more blog traffic. By changing how you engage with your audience and tracking your results, you are bound to get more blog traffic from Twitter.

Just like anything else in life, Twitter Domination is a journey. Dominating the platform requires an investment in your time that may feel difficult in the short-run but will be very rewarding in the long-run.

If at any point you feel overwhelmed by Twitter, you can always outsource some of the work. I used to do everything for my Twitter account’s success all by myself. As my workload grew, maintaining my Twitter account seemed to get in the way of everything else.

I decided to outsource parts of my Twitter strategy, and then more time began to open up. Twitter is not the ultimatum to success, but it is one of the most valuable platforms that will aid in your blog’s growth.

What are your thoughts about using Twitter to get more blog traffic? Is Twitter the supreme social network in your strategy or do you believe another social network is more important than Twitter? Which of these tips was your favorite? Sound off in the comments section below.