Vine was a genius idea by Twitter which involved recording 6 second videos. Vine ended up becoming its own app and social network. Instagram jumped on the Vine video with an option for an Instagram video which records for 15 seconds and has more features than a Vine video. If you make a mistake on an Instagram video, you can take out some of the video. If you make a mistake on a Vine video, it’s time to start over.
Instagram videos are longer and have more features, but why is Vine still alive? In fact, the words ‘Vine Will Die’ were trending on Twitter when Instagram came out with its new videos. Some people were tweeting things like this:
But people are still climbing the vine. People are still looking at Vine videos and sharing them with their friends. In fact, I was looking at my Facebook timeline and saw someone sharing a link to a Vine video.
There is a reason why Vine videos are still getting shared. Even though there are a lot of people now using Instagram videos, there is one prime reason that Vine videos are surviving. They aren’t getting shared as many times as Instagram, but when Instagram seems like the better option, why doesn’t everyone just move from Vine to Instagram?
The answer is that whether Vine is better than Instagram videos or not, Vine came first. The first option is the one that gets looked at the most. The second option, the Instagram videos takes time to get used to.
I don’t think Vine will be dying in 2013. The only way Twitter messed up with Vine was by making Vine its own social network. Instagram videos were added to Instagram which meant all 130 million users. Twitter has half a billion users which outnumbers Instagram..by a lot. If Twitter made Vine an application on Twitter, the conversation about Vine today might be different.
What comes first becomes habit. What comes second is different, and it takes time to get used to what comes second if it’s worth getting used to.