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Marc Guberti

Ideal Frequency Of Blog Posts

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There are a lot of people who use different frequencies for their blog posts. Some bloggers create new blog posts every day while others post on their blog every week. There is no shirt that fits all in the frequency of blog posts.

The content of a blog is important, but getting your name to appear on other blogs and websites (guest blogger, interview, etc) will allow you to build up an audience. Many people who support blogging once a day tell other bloggers that the more you write, the better your SEO is.

I personally always publish at least 1 post every day. Sometimes, I will publish 2 posts on a single day. The second post I publish is usually a post about one of my products that gets published in the afternoon.

However, I am changing my approach towards the frequency that I blog. Statistics show that most people visit blogs during the morning and late at night. If you want to write a blog post every day, either publish the blog post in the morning or late at night.

I am going to try to publish 2 blog posts every day for an entire week (the first one at 9 a.m. as always and the second on at 9 p.m.). After a week, I will determine whether or not it will be too much work to publish content at that frequency.

The more you post, the better. However, don’t sacrifice quality to get quantity. If I realize I am sacrificing quality to get quantity, I will stop posting twice a day. If I am still able to get a lot of quality posts in, I will keep it up.

There is no shirt that fits all. My method was to publish 1 post every day, and now I am going to try publishing 2 posts every day. The Huffington Post and other news blogs publish over 100 posts every day. Some bloggers only put new content on their blog once a month.

It depends on what you are looking that will result in the right frequency for you.

Turning Your Fears Into Ideas That Lead To Growth

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Apple has become a powerful company because it was able to create a lot of great products and sell them. There are many devices Apple has sold such as the iPhone, Mac, iPad, a mouse for the Mac, and others as well.

There are a lot of things you can say about the devices Apple produces such as reliable, fast, easy to use, or incredible. I use 2 devices I got from Apple every day (my iPhone 4S and Mac Book Pro). However, when people describe Apple’s products, few will say something about the number of buttons.

The iPhone has only 1 button. The iPad has only 1 button. The Mac has a very small power button at the corner. The mouse has only 1 button as well. Apple’s competitors had buttons all over their devices, so why did Apple do things differently?

Having less buttons in my opinion allows me to do more on my Apple devices. I am able to find the exact button I am looking for since there aren’t many buttons to choose from. This could have been the reason why Apple avoided using a lot of buttons, but after doing some research on Steve Jobs, I figured out the answer.

Steve Jobs had button phobia. He couldn’t stand buttons. If you look up pictures of him doing a Keynote presentation about the newest Apple products, you won’t find any buttons on his shirt. As the CEO of Apple, his fear of buttons made an impact on the designs of Apple products.

Apple products have few buttons, but that doesn’t mean Apple’s devices aren’t useful. I use them every day, and I never have to worry about finding the right button to click.

Steve Jobs had a fear of buttons, and one of the many reasons Apple is a thriving company is because there aren’t many buttons on their devices. If Steve Jobs did not have a fear of buttons, more buttons would have probably been added to Apple devices.

Presenting Information Well

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I was recently at a business expo in New York City, and I was very impressed. All of the presenters knew what they were talking about, signed their books, offered discount, and shared their information naturally.

None of them paused. None of them forgot what they were going to say. They were all able to teach me something new about Social Media and the thinking style for a business. I got the two books The Pumpkin Plan (by @MikeMichalowicz) and It’s Your Biz (by @SusanSolovic) which I will begin reading over the weekend.

The presenters were able to do a great job presenting what they wanted to present. They were able to be themselves and provide quality information. People buy products from the people who know how to present because the presentation gives people a sneak peek of the content in the book.

Look At The Flaws And The Big Picture

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Nothing is perfect. The best business is going to have a flaw or two. The best event will have some flaws as well.

Summer is a great time for people to relax, work on their businesses, and control their own schedules. That sounds incredible, but there are some flaws with summer. All of the insects don’t come out. They come in. There are more ants everyday. Figuring out how they get in is just as hard as taking them out of the house.

Google gives us a lot of different products to try. Is Google able to answer all of our questions? The answer is no, but there are many people who are happy with Google. Most people use Google for the search function while some people use Google’s products such as AdSense and Google+.

Summer and Google have their flaws. Sadly, there are a lot of people who only look at the flaws. Instead, we should look at the flaws and the big picture. Summer is a great time to relax and have fun. Summer symbolizes the end of school for 3 months and more vacation time.

Google is the difference between going to the library to look for information on a rainy day or being able to access the information you need on your computer while watching the rain fall. I do not know what it felt like to go to the library everyday to find information for a school project. I don’t want to go through that experience anytime soon, and Google prevents that from happening.

Something may not be working the way you wanted it to. Your guest post to a well-known blog could have been disapproved or you lost a lot of followers on one day. Do look at the flaws, but also look at the big picture.

If you were trying to submit a guest post, it means you had something such as a Twitter account or a blog to promote. If you lost a lot of followers on one day, it means you had a lot of followers, and going from 1,000 followers to 900 followers still means that you have 900 followers.

The big picture is a painting. The flaw is just a yellow dot on the painting. You get to choose how big you make that yellow dot.

Do you look at the flaws, the big picture, or both?

Three Upcoming Books

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I get a lot of my work done over the summer, and some of that work includes writing books. Writing is a hobby for me, and I write on multiple blogs and tweet on my account everyday. These are some of the books that you can expect to see by the end of summer:

  1. Fool’s Gold: Not everything in business is as it seems. Some methods that were working a decade ago to improve businesses don’t work now. There are also some methods you are being taught today that are inaccurate and do not apply to having a successful business. Fool’s Gold highlights the methods that work and the methods that no longer work. This book will be published by the end of June.
  2. How To Be Successful On Twitter: There are more people creating Twitter accounts everyday. However, getting thousands of quality followers takes a lot of work. This book will guide you through the process of getting thousands of followers, making money on Twitter, getting more interaction with your current followers, and other aspects of Twitter. This book will be published by the end of July.
  3. How To Become A Pro Blogger: I have been blogging for over 2 years now, and I have turned blogging into a career. I share some of the reasons that my blogs have been successful as well as the characteristics that make a successful blog. I compare three blogs that I feel stand out from the crowd. These blogs stood out from the crowd based on style, earnings, sharing, and a combination of other factors as well. All of those blogs are described in great detail in my book. There are other goodies throughout the book such as a giant list of ways to get more traffic to your blog (with explanations for each method) and various ways to monetize your blog. This book will be published by the end of August.

Why People Buy Followers

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When people buy followers (that can also mean fans and subscribers), they may know they are buying fake people. There are guides that tell people not to buy fake followers, and there will be a lot of other guides that will soon be published that talk about not buying fake followers. Despite all of these guides, buying fake followers has turned into a multimillion dollar business. But why?

The answer to me seems to be clear. The people who buy followers want a false sense of power; the ability to look bigger than they really are in front of themselves and everyone else. The account with 10,000 followers gets looked at more than the account with 100 followers. Although the 10,000 followers someone bought are fake, they fall for that false sense of power.

There are a lot of people who want power, but some people go too far just to feel powerful. Having power and feeling powerful are two different things.