Marc Guberti

The Best Emailing Tip Out There

May 3, 2014 by Marc Guberti 5 Comments

Email marketing

There are many emailing tips out there. There are ways to write an attractive email that grabs a client’s attention, get someone to say yes, or build a strong connection. However, the life of sending out emails, and life in general, will result in some people disagreeing with what you think. It may have taken a few days to craft the email and even longer to build the conversation. After spending all of that time and effort building the connection, there is nothing worse at that moment than for the person to cut the connection and say they do not like what you provide.

I encountered something like that. I will not go into any of the details, but I will say that it took me several weeks to build the connection. In the end, I got a “no.” I did not anticipate getting rejected since I spent a lot of time building the connection, and I was not sending this person any sales pitches (I almost never send those). The first thing I thought of when I read the email was to respond by telling that person that he/she made a terrible mistake and I do not want this connection to continue in any way, shape, or form. I was not happy that the person cut the connection. In fact, I was angry.

Luckily, I was not able to send that email because it was time for me to eat. When I know my food is ready, I put my business on pause, rush to the kitchen, and eat. By rushing to the kitchen, I was unable to send the email. After eating and working on a full stomach, I looked back at the email I was able to send. I realized that I acted rashly when I was writing the email. Although it took me some time to build that connection, that person would have not been happy to read the email I was thinking of sending. It would have tainted that person’s image of me which is something I certainly did not want to do.

In the end, I revised the email (as in deleting everything I wrote before and writing an entirely new email) and sent it to the person with a more positive outlook on the situation. The person who reads the email feels grateful that I was not angry (luckily I came to my senses), and I feel grateful that I did not have to go as low as to send out the original email. It’s a win-win for everyone.

Believe it or not, you are going to face rejection in the form of emails. There are going to be people who email you and say no to what you proposed. The easier decision is to respond as soon as you get the email and saying how horrible that person is. The harder (but better) decision is to take a break from the keyboard, ignore the email, and then respond to that email with a new mindset.

It is better to wait a little bit to respond to an email than it is to respond to your email while you are angry.

5 Ways To Get Your Goals Accomplished Faster

May 3, 2014 by Marc Guberti 6 Comments

Goals

The big reason many goals remain unaccomplished is because people do not know how to accomplish them fast enough. Most people go into their goals with no set plan. With this “blindfold mentality,” people do not know how to accomplish their goals. The only reason people remember and still try to accomplish these goals is because they were written on a piece of paper somewhere or just happen to be recalled every once in a while. However, what if there was a way to get your goals accomplished faster? In fact, there’s five ways.

Wake up earlier. Waking up early removes all of the distractions that take place later in the day. The earlier you wake up, less things get in the way of you accomplishing your goals. Waking up early also has several health benefits.
Give yourself the staircase. You cannot get from one floor (where you are now) to the next floor (where the goal is accomplished) without creating the staircase to get you there. If you want to write 7 blog posts every week, you would do 1 blog post every day and add steps to your staircase until you accomplish the goal.
Write your goals on a score card. I wrote a blog post about how my first score card dramatically increased my productivity. Since then, I have been using score cards every week to track my productivity and my ability to accomplish goals within a certain amount of time.
Improve your time management skills. Watching TV is easier than writing. Watching TV does not involve any action on your part, but writing requires thinking and the ability to turn thoughts into sentences. However, writing will help your business more than watching TV will. Many people do not know how to effectively manage their time which is why many hours get gobbled up for unnecessary reasons. These are some tips that will help out with improving your time management.
Never lower the bar. Lowering the bar once results in a temptation to lower the bar even further. Cutting back from 4,000 words every day to 2,000 words every day and remaining that way for several weeks could eventually result in the ability to surpass 1,000 words every day. Lowering the bar lowers hopes, expectations, and dreams.

Those are the five ways to get more done faster. What are your thoughts on the list? Do you have any additional tips that you would like to add? Please share your thoughts and tips below.

Why New Changes Are Not As Annoying As They Sound

May 2, 2014 by Marc Guberti Leave a Comment

Twitter has been making profiles of their users look just like Facebook. On the first day I saw several Twitter profiles with the Facebook look, I was outraged. I could not believe Twitter was going to make this move and turn into Facebook.

However, I was quick to remember another change that took place that people complained about (myself included). Everyone–from classmates to business people to relatives–complained about the iPhone’s new design. In fact, many people complained about the design on Twitter (the complaining even earned the iPhone a spot on Twitter’s trending list). I was complaining just like everyone else when the new design came out, but now I could not imagine an iPhone without the new design. The ability to swipe the entire screen to get to the passcode instead of swiping that tiny arrow at the bottom of the screen all the way to the right saves a lot of time.

In addition, I was not a big fan of Alexa’s new design. I despised the new design because it became harder to type in a URL. Instead of having the option of typing the URL at the center of the screen, that option would be provided at the top right hand corner. It does seem like a complaint on a small change, but customers notice the small changes. Sure enough, after a few weeks of using the new design that I did not like at all, I enjoyed the new design. In fact, I now like the new design better than the old design.

I know I am not the only one who thinks this way about new changes. The reason new changes gradually get accepted is because as the complaining reaches a high point, it becomes obvious that the new design is here to stay. When hundreds of thousands of people complained about the iPhone’s new design, Apple did not go back the old way. Now, the people who complained about the new design love that same design.

New changes can seem annoying. New changes such as putting in more work, adjusting your schedule, or trying a different strategy can seem annoying in the beginning. However, once you stick with the new change and decide not to look or turn back, you will gradually become comfortable with the change.

A New Way To Look At Having Nothing Else To Do

May 2, 2014 by Marc Guberti Leave a Comment

Nothing Sign

Having nothing else to do sounds like a last resort. The way the phrase sounds indicates boredom. Sadly, there are too many people who view “nothing else to do” as something boring. However, what if you could view “nothing else to do” as something fun that you enjoy.

When it is dark out, I have nothing else to do other than go on my computer. Technically, I could watch TV or play games on my iPhone, but instead of doing those things, I go on my computer. At times like these, I end up having nothing else to do. That’s why I respond to some people’s tweets in a matter of seconds. I simply have nothing else to do…and that does not bother me.

I enjoy going on my computer, writing blog posts, scheduling tweets, sending out pins, and doing similar things as well. When you have nothing else to do, make sure that the thing you are doing is something that you enjoy. If you have nothing else to do, and you are doing something you believe is boring, then it is going to be a long night. If you have nothing else to do, but you are doing something you enjoy, you are going to have a lot of fun by doing what you love.

Don’t just go for the last alternative. Go for something that is fun and that you enjoy.

How To Conquer The Fear Of Starting A Business

May 1, 2014 by Marc Guberti 2 Comments

The fear of starting a business is more different than any other kind of fear. Starting could result in a powerful business that makes millions of dollars. Starting could mean you being able to earn a full-time income while working at your own hours and vacationing all around the world. Those are just some of the many benefits of starting your own business.

However, starting a business also means more criticism. Starting means giving yourself full responsibility to implement your ideas. Instead of playing it safe and getting paid to be employed, starting means putting the money aside to start something new that could bring in a lot of money later on.

Starting a business is like a double edged sword. While it does involve less money and large amounts of your time in the beginning, managing a business gradually becomes easier, and more revenue comes in. If you are willing to be patient in the beginning, you will be able to see your idea soar.

Once you come up with one thriving business, it will be much easier to grow strong followings for your other businesses. Once you already have a fan base, you will be able to get more new and returning customers when you create another business.

If you decide that your idea is worth it, if you are willing to put in the work and effort, and if you do not care if people will criticize you, then start the business you have been thinking about. You will have to build a team around your business, and that is fine, because no individual can manage an entire business on their own.

The 3 Most Common Startup Mistakes

May 1, 2014 by Marc Guberti 1 Comment

business startup

Millions of startups are being created over a year, and the rate has been increasing. The amount of startups being created now is higher than it has even been for more than 15 years. Although there are more startups, there is also more failure. In fact, 80% of startups end up failing. This blog post is not designed to discourage you from creating and launching your startup. Instead, this blog post is designed to talk about the 20%, and how they avoid becoming the 80%. The startups that fail often make these 3 mistakes. If you are making any of these 3 mistakes, then you need to get these mistakes fixed so your startup can move forward.

Not having any statistics. Do not play your startup by chance. You need to know when your startup is doing well or not so you can determine how to improve your startup. You need statistics that tell you about your demographics, customers, daily visitors, and clicks just to name a few.
Trying to do too much too soon. Many startups want to get themselves on the map as quickly as possible. The problem is that most of these startups give themselves unrealistic goals in order to get themselves on the map faster. The unrealistic goals end up not getting accomplished, and not being on the map simply adds to the frustration. Understand that it takes time to become successful, and although you need to put in the work to make your startup successful, giving yourself unrealistic goals such as going from newbie author to bestseller in 1 month squanders growth.
Trying to do it all by yourself. Most successful startups started as an idea, and the people who came up with the ideas hired assistants to make their lives easier. Although Oktay Caglar, Eren Bali, and Gagan Biyani co-founded Udemy together, contacting Udemy will result in an assistant answering your message. These three people needed each other to turn Udemy into a reality and needed assistants to keep Udemy running smoothly.

With startups on the rise, it is easy to imagine that your neighbor, friend, or colleague will think of a new startup idea. Whether you or someone you know created their own startup, it is important to remember these three mistakes that make most startups fall into the 80% category. By avoiding these pitfalls, your startup (or your friend’s startup) will be more likely to fall into the 20% category.