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6 Methods To Promote Your Blog Posts

October 15, 2014 by Marc Guberti 2 Comments

6 methods to promote your blog posts

Your blog is a powerful tool to get more traffic and allow people to see free content so they are enticed to subscribe and buy products. The main way to get blog traffic is by promoting your blog posts and getting more traffic for each individual blog posts. If 10 of your blog posts get 20 visitors, that’s 200 visitors total just from those 10 blog posts.

That means promoting your blog posts so they reach more people is essential to getting more traffic. In this article, I will share with you six different methods you can use to promote your blog posts.

  1. Include pictures in your blog posts and pin them. It is a shame that many marketers are not putting pictures on their blogs and are forgetting about Pinterest. Not only is Pinterest popular (it has over 70 million users), but it is still growing. Pinterest may even exceed 100 million users by the end of the year. Better yet, content spreads rapidly. 80% of pins being repins is one statistic that indicates how far content on Pinterest can spread.
  2. Tweet your blog posts more often. Tweeting your blog posts more often means increasing the frequency in which you tweet and the percentage of tweets that contain your blog posts. Tweeting about your blog often is entirely okay, and tweeting more frequently will not annoy your followers. In fact, tweeting more frequently will help you a lot.
  3. Create a Facebook Page. Although not everyone gets to see your Facebook posts, Facebook is still the largest social network of them all with over 1 billion users. These Facebook users are very active on the site and like/share other people’s content often. Here are some additional reasons for why you need a Facebook Page.
  4. Create SlideShare presentations. SlideShare is the social network to watch out for this year and the year after that. SlideShare has had great success with big businesses and companies who boast getting more traffic from SlideShare presentations than from audiences that range from hundreds of thousands of people to millions of people on other social networks.
  5. Promote your blog posts within your blog posts. The three links you see above this text are examples of this method in action. Including links to your older blog posts allows those blog posts to get more views while reducing your blog’s bounce rate at the same time!
  6. Email the people on your list about your blog posts. Every week, I send out one email containing all of the blog posts I wrote for the week. These emails have seen massive success and numerous clicks. Writing multiple blog posts every day and using RSS to send people emails did not work as well.

Promoting your blog posts will allow more people to see your content. Some of the people who see your content will decide to subscribe to your blog and buy some of your products. What were your thoughts on the list? Do you have a 7th method to promoting blog posts? Please share your thoughts and advice below.

Filed Under: Blogging, Marketing, Traffic Tagged With: blogging tips, how to be a successful blogger, how to get more blog traffic

A Cool Headline Tool To Write Better Blog Post Headlines

September 28, 2014 by Marc Guberti 8 Comments

Headline Tool

I recently had the privilege of doing some digging within my own niche. Sometimes, we think we know absolutely everything in our niche inside-out. However, it is amazing how much valuable information related to our niches is on the web. When Social Media Examiner posted the Top 10 Social Media Blogs, I was all over all of them and learned a lot from the research.

There is no way I could write one blog post about all of the things I learned. I must have been on all of those blogs for hours. One of the things I did learn about is a cool tool that allows people to create powerful headlines. The headlines of your blog posts are the attention grabbers which means the better a headline is, the more clicks and readers it gets.

This cool tool is the Aminstitute Headline Analyzer, and it measures how emotionally grabbing your headlines are. The more emotionally grabbing a headline is, the more attention it gets. Some emotionally grabbing headlines encourage people to perform actions such as subscribing to your blog or buying one of your products.

This tool also gives you a percentage, and the higher that percentage is, the more emotionally grabbing your blog post is. I decided to test it out and was quickly amazed by the results.

Going in, the headlines for one of my blog posts was “5 Things About Blogging That Most People Forget.” I thought the headline looked good, but when I ran it into the Aminstitue Headline Analyzer, I got a 12.50%. Initially confused about the low score, I realized this was a negative title. The words “Most People Forget” are not exactly the positive words that people want to hear.

This motivated me to plug in different words to create a better headline. It would have been the same blog post either way, but the only thing different would be the headline. After tinkering with the tool, I finally came up with, “5 Blogging Tips You Absolutely Positively Need To Know Immediately.” This title creates a call to action and emphasizes how important those blogging tips are. This headline scored an 80% on the Aminstitute Headline Analyzer.

Would you rather read a blog post called 5 Thing About Blogging That Most People Forget or a blog post called 5 Blogging Tips You Absolutely Positively Need To Know Immediately? I know which one I would pick.

How did you like this blog post? Are you going to use the Aminstitute Headline Analyzer? Have you used it already? Be sure to share your thoughts below.

Filed Under: Blogging

How To Save Your Valuable Content From Getting Deserted

September 25, 2014 by Marc Guberti 4 Comments

Save Valuable Content From Getting Deserted

As you write more blog posts, your older blog posts will get pushed farther below your blog’s main page until they get kicked off the first page. The typical blog post that gets kicked off the first page gets a significant decrease in viewership. However, there are blog posts that were written several years ago that are still getting thousands of daily visitors leaving most bloggers stumped. The question everyone wants to ask is how this happens and how the results can be replicated.

The most important thing for you to know about these types of blog posts is that they dominate the search engines. If you search a term like “Top 100 Inspirational Quotes,” chances are you will still see the Forbes article written in May 2013. Social media is a great way to get initial traffic, but to get consistent, long-term traffic on a daily basis without having to post a tweet on the same blog post every day, incredible SEO is the way to go.

I have been using social media to save my articles that get old but still provide value. However, my most popular articles are the ones that I don’t have to tweet about every day. They bring in traffic through the search engines. I put in the work at one point, and now these articles bring in passive traffic.

What are your thoughts on making sure your blog does not get deserted by using SEO? What advice do you have for people who are trying to pull it off? Please share your thoughts and advice below.

Filed Under: Blogging, Traffic

The 5 Pillars Of Successful Blogging

September 13, 2014 by Marc Guberti 2 Comments

Pillars Of Successful Blogging

The only two things that separates a newbie blogger from an expert blogger is time and knowledge. Bloggers who have been keeping at it for a few years and have an abundance of knowledge about blogging have more successful blogs than the bloggers who just started. It is great for new bloggers to write blog post after blog post, but it is essential for new bloggers to learn as much as they can about blogging. That is why if you are a new blogger, you definitely need to continue reading through this blog post, and if you have been blogging for a while, it is possible for an old dog to learn new tricks. Here are the five pillars of successful blogging:

  1. Write one blog post every day. The more you write, the better you get, and writing every day will give you discipline you need to take blogging to the next level. Writing one blog post every day at the same time will also make more of your readers expect you to publish a blog post at a certain time. That means if you publish a blog post at 9 am Eastern, some of the people on the East coast will be refreshing their email at 8:59 am until your blog post shows up.
  2. Have your blog optimized for subscribers. It’s great to get more visitors, but it is critical to turn those visitors into subscribers. You need to be using the right mailing provider and have plugins on your blog that get attention and email addresses.
  3. Have a product. In order to be successful with a blog, you need to monetize it…and not with ads or affiliate marketing. Although those are two great ways to bring in some income, having your own product allows you to get a bigger chunk of the commission, and the more products you create, the more math stacks in your favor towards your goals. It is mathematically easier for 10 books to bring in $100,000 every year than it is for 1 book to bring in the same amount of revenue.
  4. Grow your social networks. The presence you have on your social networks is powerful. The bigger your audience is (assuming you did not buy followers), the more people you will be able to interact with. Social media is a great place to interact with your readers and engage with them.
  5. Love what you write about. Without this, you will not succeed as a blogger, and there are no questions about it. You need to love what you do to the point where you would continue to enjoy writing about the same topic for many years. Some bloggers have been at it for over 10 years without a loss in enthusiasm.

Those are the five pillars to a successful blog. What are your thoughts on the list, and how have these pillars impacted your blogging? Do you have a 6th pillar that you go by. Please share your thoughts below.

 

Filed Under: Blogging, Business, Targeted Audience, Traffic Tagged With: blogging tips, blogging tips and tricks, how to be a successful blogger

Five Awesome Lessons You Can Learn From My Blog Traffic Case Study

September 10, 2014 by Marc Guberti 2 Comments

Blog Traffic Statistics

In February 2014, my blog got over 5,000 visitors which resulted in a little over 9,000 views. It was the first time my blog got fewer visitors in a particular month than it got the month before since March 2013. At the time, I was unsure of this blog’s future because a blog of mine that was getting hundreds of daily visitors also went through this trend and did not quite recover. I did more research so this blog could avoid the other blog’s fate, and this research led to me learning more about getting blog traffic.

My traffic consistently increased month by month, and the statistics show no signs of decline. In July 2014, this blog got over 17,500 visitors which resulted in over 26,500 views. In the short span of five months, I was successfully able to triple my traffic. Now, I no longer do research to see how my blog can survive. I do research do see how I can make my blog thrive more than it already is. Throughout the journey, I have learned five core lessons that you need to takeaway from this blog post.

  1. If you want it, you can get it. Although I had no plans on tripling my blog’s traffic in five months, I wanted to get 20,000 views in one month. That evolved into getting 26,500 views in one month. Right when I saw the potential at the end of July, I gave myself the goal of tripling my traffic yet again in the next five months. That means my goal for December 2014 would be get over 52,500 visitors resulting in 79,500 views for the month. I want it, and I know I can get it. I’m going to need help though. *Pauses and gives a wink*
  2. Social media is everything. If you are not using social media to promote your blog, then you are not using it properly. Social media has attributed to an overwhelming majority of this blog’s success. Social media traffic even resulted in this blog’s search engine traffic rising dramatically. In July 2014, traffic from social media and the search engines contributed to about 70% of this blog’s traffic. A large portion of the other 30% came as a result of people writing about me or sharing my blog posts because they heard about me through social media.
  3. Be patient. Blogging takes a very long time before you start to see the traffic. There are some experts who say that if you are not seeing a lot of blog traffic in 6-12 months, then blogging is not for you. It took over six months for me to get over 200 views in a month and over a year to get over 4,000 views in a month. It takes time to grow a strong presence on the web.
  4. Make sure you do something that you love. The only reason I was able to reach this point, and the only reason I will continue to excel is because I love what I do. There are other components such as me knowing some things about how social media works and the 100,000 Twitter followers I have, but I started off with zero knowledge on social media and 0 Twitter followers.
  5. Always look for more ways to grow. Right when I optimized my social media presence, my SEO traffic also went up. Since my success on Twitter, I still invest a majority of my time on Twitter, but now I am starting to give more attention to Facebook, Pinterest, and YouTube.

I take #5 deep into heart because it forces me to never settle. I always look for more avenues of growth for traffic, revenue, and other things as well. Pinterest and YouTube have really been picking it up lately. I just passed 14,000 Pinterest followers, and I’m aiming for over 20,000 Pinterest followers before the end of the year which now seems much easier than it was before. My YouTube channel is approaching 20,000 channel views, and my goal is to bump it up to 30,000 views and exceed 400 channel subscribers before the end of 2014. I am also paying more attention to my Facebook Page, and my goal for that is to have over 1,000 likes before the end of 2014.

That’s the social media side, but there is also another side of blog traffic that I have not paid equal attention to, until now. I did not take growing an email list seriously. I offer the free prize and make the subscription box easy to see, but with only 0.3% of my visitors subscribing, I am taking further action to dramatically boost the number. Now I am finding more ways to grow my email list, and my goal is to be at 5,000 subscribers before the end of the year. With the amount of traffic my blog gets, it can be done. I would just need 5% of all of my blog visitors to subscribe to my blog from now until the end of the year to make it happen. With the new plugins I have added to me blog bringing in numerous subscribers, I have been getting much closer to this goal as the days pass by.

What are some of the lessons you have learned from your own blogging experiences?

 

Filed Under: Blogging, Traffic Tagged With: how to get more blog traffic

5 Blogging Tips You Absolutely Positively Need To Know Immediately

September 6, 2014 by Marc Guberti Leave a Comment

Blog

There are many tips about growing a better presence on the web, getting more blog traffic, and growing your email list. Some of these bloggers have optimized these tips to see their blogs grow dramatically while others are learning from the experts. In the midst of common blogging tips that get mentioned time and time again, there are some blogging tips that get forgotten about.

  1. Focus on your bounce rate. A lower bounce rate indicates that more visitors are staying on your blog for a longer period of time. If you get people to stay on your blog for a longer period of time, more of those visitors will become subscribers and paying customers.
  2. Your blog’s loading speed is important. If your blog takes too long to load (which can mean more than 10 seconds), people will become impatient. All websites and blogs are able to load within a few seconds, but there is a difference between the blog that gets loaded in five seconds and the blog that gets loaded in 10 seconds.
  3. Always respond to other people’s comments on your blog. You need to interact with your readers so they have a reason to leave more comments. As your blog posts get more relevant comments, that will indicate more activity and popularity. This activity and popularity will encourage some of your visitors who have not left a comment yet to suddenly leave one.
  4. You need to create categories for your blog posts. Categories make it easier for your visitors to find blog post content based on specific topics. Instead of digging through blog post after blog post for blog posts about Twitter, you can go into the Twitter category for this blog. This allows people to easily find specific content they are looking for.
  5. Your blog must be easy to use. People will stay on your blog longer if it is easy to use. Make sure you have a powerful menu on your blog that is easy to use, and make it easy for people to find valuable blog posts.

Those are the five tips that most people forget about. What were your thoughts on the tips? Do you have any additional blogging tips that you feel many people forget about? Please share your thoughts and advice below.

 

Filed Under: Blogging Tagged With: blogging tips, blogging tips and tricks, the best blogging tips

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Primary Sidebar

I am a business freelance writer who writes for individuals, small businesses, and corporations. My content will help drive engagement and sales to your business. I have produced content for several companies, including…

  • Upwork
  • MoneyLion
  • Freight Waves
  • Westchester Business Journal
  • Property Onion

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