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11 Cool Content Marketing Tactics That Will Push Your Blog Traffic To The Next Level

January 10, 2017 by Marc Guberti 2 Comments

content

Effective content marketing can determine whether your content is read by thousands of people or a handful of people, and your content marketing strategy can determine whether you’ll make a full-time income as a blogger or struggle to get by.

Many bloggers know this, which is why they continuously test different methods to expand their content’s reach. The blogger with 100 monthly visitors and the blogger with 100,000 monthly visitors both strive to get their content in front of more people.

But how can you consistently expand your blog’s reach? How can you attract more readers today than you did yesterday? Here are 11 cool content marketing tactics you can use to push your blog traffic to the next level:

 

#1: Accept Guest Posts 

My blog generated the most traffic when I published two posts per day. But as my blog posts became longer and more content rich, it became increasingly difficult to publish as frequently and consistently.

I’m slowly getting closer to achieving that same frequency, but not because I’m writing 14 blog posts each week. Rather, I started accepting guest posts from my community.

Now I get free content for my blog without having to write a single word. How cool is that?

Of course, I still love writing at least one blog post every week, but having to write (and publish…big difference) a blog post every day would prevent me from addressing other parts of my business.

Accepting guest posts results in more updates and fresh content, and that results in more SEO love.

 

#2: Hire A Contributor

If you want to take accepting guest posts to the next level, you can hire a contributor who will produce the content for you. I recommend finding a paid contributor on Upwork and making sure this person is passionate about your blog’s topics.

You don’t want to hire a contributor who will write a blog post without any passion behind the topic. That lack of passion will show in the final draft.

If you hire a contributor, I recommend monitoring his or her content for 1-2 weeks and engaging in frequent conversations. This way, you are both on the same page and you’re more likely to get the content you want and expect.

 

#3: Use Internal Links 

By linking to your content internally, you increase the amount of time readers engage with your blog. And the more time people spend on your blog, the more likely they are to come back for more.

Keeping people on your blog longer also helps build trust and will result in more subscribers and sales over time. Bring attention to some of your older posts and every new post you publish. On the flip side, you can edit your older posts to link to your newer content.

 

#4: Outsource More Tasks

Outsourcing opens up so much time to pursue other parts of your business. I’ve outsourced social media posts, blog post editing, podcast episode editing, video editing, and an array of other tasks.

After I started outsourcing these tasks, I was able to concentrate on creative ways to promote my content such as reaching out to influencers, promoting my content through various outlets, and growing my brand.

Outsourcing will open up more of your time, but be sure to use the extra time productively. Otherwise you’re completely missing the point of outsourcing.

 

#5: Create A Content Calendar

An editorial calendar is a guide that lays out which content gets published when. You can organize the publication of your content in such a way that includes weekly or monthly themes on your blog.

Monthly themes can help with product launches or affiliate promotions. For instance, let’s say you write a blog about the best toys around in July (and also know that new LEGO sets are coming out in August).

You can use mid-July and the entire month of August to focus your content creation efforts on LEGO sets. By the time you introduce your affiliate links, your audience will be more conditioned to buy the LEGO sets.

 

#6: Write Longer Blog Posts

Longer blog posts like these grab more attention and provide more overall value. When I published two blog posts each day, most were only 250-500 words. While I’ve lost that level of frequency, my current blog posts are more in-depth.

Writing longer blog posts is also great for more blog traffic. Not only do search engines love longer blog posts, but you’ll keep people on your blog for a longer period of time.

Think about it. If you’ve made it to this sentence, you’re virtually committed to reading this entire blog post. You’re committed to knowing all 11 tactics mentioned in the post, even if you skim.

Of course, no one is forcing you to read through the entire post, but once you make it to this point, full commitment tends to be the unwritten rule of reading content.

 

#7: Write 1 Blog Post Per Day

If you can muster it, writing one blog post per day will result in a blog that’s consistently updated with fresh content. While it may take a while for search engines to boost your traffic, writing blog posts at a frequent rate will also give you more content to promote on social networks.

My Twitter usage motivated me to write two blog posts per day. I mean, I was tweeting every 15 minutes and wanted to share fresh, original content. And by spacing it out over a long period of time, I was able to garner strong interest for my content.

I still knew I could tweet some content over and over because my new followers wouldn’t have seen it before, and my regular followers wouldn’t have seen everything. I try to write a lot of evergreen content so a tweet linking to a blog post from two years ago would still be relevant to both groups.

 

#8: Submit At Least 3 Guest Post Pitches Per Day

Writing guest posts for other blogs is a well-known tactic to expand your reach. In my experience, it’s easy to approach guest blogging inconsistently.

It’s easy to send multiple pitches in a single week, but then concentrate on creating content for one or two guest p0sts, and stop or simply forget to keep sending pitches.

That’s a mistake. Sending at least three pitches per day helps step up your commitment to producing more content because you may have to meet a deadline that is not self-imposed.

If you submit at least three guest post pitches per day, you’ll submit 1095 guest post pitches each year. Assuming a conservative 20 percent acceptance rate, you’ll write at least 219 guest posts in a given year.

Writing one guest post every other day may seem like a lot of work, but it will result in many more people seeing your content (perhaps millions of additional people will read your content depending on where it’s published).

A single guest post of mine, published on Jeff Bullas’ Blog, was shared over 6,000 times. Talk about more exposure (and that’s just one guest post)! Imagine if you got those results from more than one of your 219 guest posts.

In fact, if you averaged 1,000 shares for all 219 of your guest posts, you’d get 219,000 shares for all of your guest posts that year. It’s very easy to assume that, at this point, over 1 million people will have viewed your content.

 

#9: Link To Influencers In Your Posts

Influencer marketing will be a strong form of marketing for a very long time. The idea behind influencer marketing is that you mention several influencers within your blog post. You then email them to let them know.

Some will share your content with their audiences while others won’t. The key thing not to do in every email to an influencer is to ask them to share your content.

I’ve gotten many emails from people mentioning me in their content and saying something like, “Can you share this with your audience?”

Influencers know how influencer marketing works. Instead of asking them to share your content, just tell them you featured them in your blog post. Don’t try to influence the influencer with explicit requests because those emails are usually ignored.

The more influencers you mention in your content, the better, but make sure the content doesn’t drag on because you’re trying to mention every possible influencer in your niche. That’s why you write multiple blog posts.

 

#10: Create A Content Series

There’s nothing more frustrating than not knowing the ending. Imagine going to the theater, watching Rogue One, and then halfway through the movie the screen stops working. The staff comes out and says they can’t fix the problem. You get a full refund, but you are left with only half of Rogue One.

You don’t know the ending, and that will frustrate you until you see it at another movie theater.

While it’s very difficult to reproduce the same feeling as stopping halfway through Rogue One, you can still create a content series without an ending.

Imagine writing a blog post called “5 Ways To Get More Twitter Followers.” At the end of the blog post you can say something like, “I actually have a bonus tip to get more Twitter followers, but I’ll reveal it in the next blog post along with four additional tips.”

Now you build suspense while creating a content series. People who read and enjoy Part 10 will be more likely to read the other nine blog posts in the series.

 

#11: Ride The Trendy Waves Of The Internet

Google Trends allows you to see what is trending on the internet. If you can connect a trending topic to your niche, you’ll write a blog post that will get traffic from its value plus additional traffic from riding a trendy wave.

One writer from Mashable rode the wave of Taylor Swift’s 1989 World Tour at just the right time. She wrote a post in June 2015 on the Taylor Swift businesswoman guidebook.

No, Taylor Swift didn’t actually write a businesswoman guidebook and publish it on Amazon. Rather, the writer analyzed Swift and came up with tips that Swift seemed to exemplify. The final result was a blog post filled with business insights and Swifty euphoria that was shared across the internet.

 

In Conclusion

The great thing about content marketing is that no matter how much traffic you get, you can always get more. You can always challenge yourself to do more today than you did yesterday.

Getting more traffic involves writing valuable content and spreading it. Spread your content to more people via search engines, social media, blogs and influencers, and you’ll eventually build an unforgettable blog.

What are your thoughts on these content marketing tactics? Do you have tips to share? Sound off in the comments section below.

Filed Under: Blogging, content, content marketing, Marketing Tagged With: blogging, content, content marketing, marketing, tips and tricks

How To Create A Content Calendar

November 4, 2016 by Marc Guberti 4 Comments

create content calendar

A content calendar is a necessary part of a solid content marketing strategy. From idea generation and promotion to follow through and analysis, an editorial calendar is the engine that drives a strong and successful blog.

Planning what kind content to create, when it should be published and how to promote it eliminates the guesswork and lets you to perform at a higher level.

Let’s say you publish a blog post. Your content may be live, but how will you promote it? If you don’t know the answer to that question, you’re missing an important piece of strategy. Be sure to plan out your promotional efforts before you publish or you will not likely see a return on your time and efforts.

Editorial calendars help you focus on topics that resonate with your audience, pinpoint ongoing themes and anticipate how to market each piece of content.

 

Include Content Type and Promotion in Your Calendar 

For your blog to really benefit from an editorial calendar, be sure to include content type/idea and marketing. Using a simple template like Trello lets you assign specific topics to particular days of the week throughout the month. You can also plan time for drafts and revisions.

Not only will a calendar decrease the chance of writer’s block and save you time on idea generation. It also provides a specific date for each post, video or any other form of content, which helps keep your content fresh and consistent.

Once you’ve decided on the type and timing of each piece of content, you should turn your focus to promotion. While some of those efforts will overlap, each piece of content is unique and your approach to marketing may change accordingly. Tools like Trello and others allow you to choose where each piece of content will be promoted and with whom, for example, on Twitter, Facebook, Instagram, YouTube, your blog, etc.

Let’s say that next Wednesday, you’re publishing a blog post about Twitter. You may want to promote it only with the Twitter segment of your email list and/or to share it on Twitter 2-3 times that day or week. You may also choose to share a piece of content on Facebook only, or use paid promotion for something else. Being as specific as possible keeps you organized and makes it easier to take action in a timely manner.

 

Plan REALLY Far Ahead

Once your blog has become an important part of your brand and business, you should take it as seriously as Elon Musk takes Tesla and SpaceX.

When creating your calendar, try to plan at least three months ahead. Identify what type content you’ll produce over the next three months. Then decide when to publish and how you will promote each piece. Planning at least three months in advance makes it easier to align your content with your overall objectives.

In the past, I promoted training courses but my own blog content did not align with those efforts. For example, the week I promoted a copywriting training course I’d also written a blog post about traffic generation. Another time I tried to sell a course on self-publishing but had published a blog post about social media.

This was not intentional, but it was still a mistake. I should have planned my content according to those promotional efforts. Once I became aware of this error, I began planning my own content according to the training courses I promote on a regular basis.

 

Align Content with Your Overall Objectives

Rather than publish random blog posts, I started writing posts to supplement and reinforce my promotional efforts. I published two such posts, finding time to create a training course and making training course creation a breeze, during the same week I was promoting a course about how to create successful training courses.

The result? Increased audience awareness and retention. By offering content on the ease of creating a training course, and finding the time to do so, my audience was more receptive to the promotion.

While people often resist paid content precisely because of the price tag, most training courses are worth every penny. If you follow the instructor’s advice from start to finish you’ll end up crushing it. These courses teach you how to achieve a certain goal using every possible method. But I digress.

My new content strategy offered both free and paid content and reinforced the topic in readers’ minds. Supplementing paid content with free content increases interest in the subject, provides a teaser and increases expectations and the rate of purchase.

 

Be Consistent

My content calendar includes a vlog idea on Tuesdays and Thursdays, a blog post every Friday, and a Q&A video every Saturday. Every week, every month. Consistency helps you build and maintain an audience of people who regularly consume your content. An editorial calendar lets you work with weekly and monthly themes and keeps you on point.

 

Create Content In Advance

I have a policy to have at least one month’s worth of content scheduled in advance. Having that month long buffer gives me peace of mind and lets me focus on crafting valuable content without feeling pressed for ideas or rushing through the creative process at the last second.

Once the process in is place and works naturally, double down on your efforts with extra content. For example, record two videos rather than just the one you’ve scheduled. If your weekly blog posts have been written well in advance, see if you have time to write an extra one. The more content you have in reserves, the more you can begin experimenting with publishing content at an accelerated rate.

 

In Conclusion

An editorial calendar gives you a clear picture of what content you should produce, when it needs to be published and how to promote it.

Planning well in advance allows you to align your content with your product launches or any affiliate content you promote.

If you are a serious blogger, you absolutely need a content calendar. The cool thing about calendars is that there are many tools available online, and some are free. You can also Google “December 2016 calendar” and simply print out a template.

Whether you use a digital or paper calendar, always print it out and keep it on your desk. This will ensure that your calendar is always visible and accessible, and will strengthen your commitment to following through.

Have you created a content calendar? Are you thinking about creating one? Sound off in the comments section below.

Filed Under: content marketing Tagged With: content calendar, content marketing, editorial calendar, Trello

The Top 3 Email Broadcasts You Should Be Sending

October 28, 2016 by Marc Guberti 2 Comments

email marketing

Email marketing produces a higher ROI than any other form of online marketing. Most marketers’ biggest regret is not building an email list sooner. Email marketing is that valuable.

There are plenty of ways to get more people to sign up for your email list. Landing pages and pop-up messages are two of the many methods I discuss in this post.

But what happens once someone subscribes and goes through your autoresponder? What email broadcasts are these people getting on a daily or weekly basis?

Over 100 billion emails are sent each day. These emails have many different lengths and purposes. Some are from friends or co-worker, while others pitch products and services.

It’s easy to become overwhelmed by the options, but these are the top three email broadcasts you should be sending your subscribers:

 

#1: Community Broadcast

The Community Broadcast asks readers to participate in a particular activity, from a real event to answering a question or providing a simple observation.

Most email broadcasts don’t involve community action. Rather, they often contain a CTA asking the reader to clink on a link or make a purchase. While those emails are important, the Community Broadcast is less about promotion and more about building relationships.

A while ago, I sent a community broadcast inviting my audience to ask me questions that I could answer on my YouTube Q&A series. The result? I got dozens of replies and enjoyed huge growth on my YouTube channel.

I like to get my community involved with the creation process. Not only do I get new ideas, but I’m also serving them better by showing an interest in what really matters to them. The questions they ask are always based on the problems they face each day. And since many of those issues are shared by a large segment of my audience, the videos appeal to most of my subscribers.

 

Find Inspiration

The questions themselves inspire new ideas for content. For example, one person asked me how he could get more book sales. Once I knew that question resonated with my audience, I dedicated an entire video to the topic.

Content producers always aim to inform, entertain or empower their audience. Every time I respond to questions, I know I am empowering my audience. And when my content empowers people, I know I’ve done a good job.

The possibilities for Community Broadcasts are endless. Community Broadcasts involve anything that will get your community involved. In addition to asking questions, you can encourage networking and dialog among your audience by creating a Facebook Group and inviting them to join. Or you can create a 30 day challenge of some sort and ask participants to share their results.

Remember that Community Broadcasts are more potent when your focus is on the love for your community rather than how you or your business will benefit.

 

#2: Broadcast Of Value

The Broadcast Of Value is an email broadcast in which you provide free value in the form of a blog post, YouTube video, podcast, livestream, webinar, or any other means.

These email broadcasts help you build credibility because people will associate your name with valuable information that is relevant to their interests. And as you become more credible, they will be more inclined to share your content.

The cool thing about the Broadcast Of Value is that you can turbocharge certain parts of your business. If you start a new podcast and have 10,000 email subscribers, you can easily tell those people about your first episode.

Hopefully they will tune in to your podcast or download the episode. As your episodes receive more downloads, your podcasts will rank higher and possibly end up in the New & Noteworthy category (the gold mine category for new podcasts on iTunes).

 

Segmenting

I have two rules for sending Broadcasts Of Value: the first is to provide value, and the second is to segment my lists as much as possible.

For example, when people subscribe to receive my “27 Ways To Get More Retweets On Twitter” eBook, they are automatically added to my Twitter email list. This helps me on the weeks I produce a lot of content because I can be more selective about who receives what content.

For example, I may send different email broadcasts to segmented lists. The people on my Twitter email list might receive a Twitter How-To post while the people who’ve subscribed to my blog will receive a How-To Blog post.

Segmenting your email lists, and then sending targeted email broadcasts to each list, results in more engagement and fewer unsubscribes because you are aligning your content with audience interests.

The people on my Twitter list definitely want to learn more about Twitter. Otherwise, they wouldn’t have requested my free Twitter eBook. Some of them are also interested in blogging, but since I can’t be sure, I do not want to risk sending them irrelevant content. Likewise, the people who’ve downloaded by eBook “27 Simple Ways To Get More Blog Subscribers” are sent more blog-related content.

 

#3: Product Broadcast

The moment you’ve all been waiting for. The email list is the most profitable online platform today. But to make a profit you need to sell stuff. There’s no way around it.

I’ve read many Product Broadcasts and I can assure you that not all sales pitches are created equal. Most will lose your attention right away, some will leave you interested, and a few will prompt you to take immediate action.

Plus, if you send Product Broadcasts too often people will not want to hear from you anymore. No matter how strong your reputation, promoting product after product without sending other types of email broadcasts will hurt your credibility.

As a general rule, you should only send Product Broadcasts every 2-3 months. For a product launch, however, some companies send as many as 20 emails. These types of email campaigns are okay as long as you offer something of free value and make sure they don’t last for more than a month.

 

Be Subtle

It’s also important to be subtle when it comes to product promotion. What exactly does that mean?

For other types of email broadcasts, you can sneak in a product promotion. Two people who do this well are Neil Patel and Jeff Goins. Leading up to the launch of his book Hustle, Neil included a subtle call-to-action to preorder the book.

email broadcast example

This isn’t an in-your-face CTA. It’s not an email discussing all of the benefits of the book. It’s permission marketing in full effect. Neil isn’t telling you to buy his book. He’s just letting you know that it’s out there.

Jeff Goins is another person who knows how to subtly promote a product, service, or in this case, an event. During the Self-Publishing Success Summit, Jeff integrated event promotion with his latest content.

email broadcast example

That changes the entire dynamic of the email. Instead of primarily talking about SPSS, Jeff sprinkled it on top of another type of email broadcast.

Being subtle does not mean tricking your audience into doing something. It simply means focusing the main message of your email broadcast on one thing and gently mentioning a useful product, service, or event towards the end of the email broadcast.

 

In Conclusion

Email marketing trumps all other forms of marketing. It can even be argued that the primary purpose of other types of digital marketing is to attract more people to your email lists. If you make that part of all of your marketing efforts, your email broadcast will get more engagement.

And that added engagement will result in more traffic and sales.

What are your thoughts on these three types of email broadcasts? Which one of do you send most often? Do you send a different type of email broadcast? Sound off in the comments section below.

Filed Under: content marketing Tagged With: email marketing

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I am a business freelance writer who writes for individuals, small businesses, and corporations. My content will help drive engagement and sales to your business. I have produced content for several companies, including…

  • Upwork
  • MoneyLion
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  • Westchester Business Journal
  • Property Onion

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