• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

Marc's Blog

Content Writing and Marketing Services

  • Home
  • About
  • Advertising Services
  • Podcast
  • What I’m Doing Now
  • Writing Portfolio

Sales

Why Self-Publishing Books Is A Legitimate Way To Make A Full-Time Income

June 15, 2014 by Marc Guberti Leave a Comment

Self-Publishing Books

There are many people who are not sure about whether self-publishing their own books is a legitimate way to make a full-time income or not. While some people are making over $100,000 every year from their books, the vast majority struggles to make $500 every month from their self-published books. This statistic along with others as well is what makes many people doubt the power of self-publishing your own books.

However, there is hope in building a strong income by self-publishing your own books. In fact, it is more likely than you think to build a strong income around your self-published books. In fact, if you put in a lot of work, you will be able to see a quick increase in your earnings. Steve Scott was able to go from self-publishing his first book to making 6 figures every year in just two years. That’s a big transition in a short amount of time. The best part is that it is possible for you to undergo the same transition in a shorter amount of time.

The reason why most people are making under $500 a month from their self-published books is because these people do not know how to make a strong revenue from the system in place. Most people think that the system is to self-publish one book and keep on promoting that one book until everything works out. That is the mistake that prevents most self-published authors from making 6 figures every year from their books. In order to become successful, you need to be able to publish 1 quality book every month.

That may sound like more work than is necessary, but by publishing books at this rate for months and years to come will give your customers more options. In addition, publishing books at this rate will give more choices for your returning customers.

In order to fully understand why you need to publish more books faster, you need to think of your self-publishing career’s success similar to a blog’s success. There are many blogs that get thousands of daily visitors because the blog has over 1,000 blog posts that are all getting at least 1 daily visitor. More blog posts allows more people to find your blog based on the content they are looking for. Books work in the same way. The more you have, the more sales you are going to make. As you make more sales, you boost your own ranking and will eventually become a popular author. If one of your $2.99 books makes 1 sale every day, then you are only making $2.07 every day and $62.10 every month. However, 30 books that each make 1 sale every day results in $62.10 every day and $1,863 every month. That is still not a six figure income, but it’s a lot more than you were going to get compared to only having 1 self-published book up for sale.

Self-publishing your own books is an easy and powerful way to build your income. You may not see a dramatic change in your earnings for a while, but when you see the dramatic change in earnings, your earnings will keep on going up and exceed your expectations. Let’s go back to the example of having 30 $2.99 books for sale. If all of those books averaged 5 sales each every day, then you would make six figures every year. If you relied on one book, then that one book would have to get 133 paid sales every day in order to bring in six figures every year.

Right now, you may be wondering how exactly you can live up to the expectation of self-publishing one book every month. I wrote a book called How To Publish More Kindle eBooks Faster where I share all of the strategies I use to self-publish 1 book every month even with school, track, and homework. It’s a quick read that won’t even take 30 minutes to go through, but you will learn new tactics that will transform the way you write every day.

 

Filed Under: Sales, Self Publishing, Success

5 Ways That Having A Free Prize Can Help Your Business Grow

June 13, 2014 by Marc Guberti Leave a Comment

business growth

If you do not have a free prize, your chances of being successful in your niche go down. Free prizes have become more important than ever because more people offer them. Free prizes are not as rare as they used to be. In fact, it seems as if free prizes are expected. The occasional two for one deal is expected. Getting a free product after entering your email address is expected. Free prizes are expected, and therefore, you need to fulfill the expectation. I went more in detail in a previous post about how you can go beyond expectations, but having a free prize is going to set you apart from the people who still do not offer a free prize.

You may be wondering at this point where you would offer your free prize and why you would do so. There are numerous places where offering a free prize would do you good. Here are the big five:

  1. Blog subscribers. This one seems to be the most obvious reason why someone would want to offer a free prize. More people than ever before are offering free prizes to the people who subscribe to their blogs. This is the area where a free prize is almost expected. Visitors aren’t just going to subscribe to your blog so they can get emailed by you every day. They can just visit your blog every day. If you want someone to subscribe to your blog, you need to offer them more than an email every time a new blog post comes out.
  2. Facebook likes. There are not as many free prizes on Facebook, but they do exist. If you get emails from Facebook each time someone likes your Facebook Page, you will be able to reward the people who like your Facebook Page. By telling everyone that they get a free prize when they like your Facebook Page, you will be able to make your Facebook Page look (and become) more popular. Then, you will eventually be able to get hundreds of likes every day. Better yet, you can also offer a free prize when someone likes or shares one of your Facebook posts.
  3. Twitter retweets. Free prizes are a little harder to announce on Twitter which means you will surprise people when you give them the free prize. When one of your followers retweets one of your tweets, send that person a DM with their free prize. If you want more people to know about the free prize, you can pin a tweet announcing the giveaway at the top of your feed. Since a free prize for retweeting a tweet is so rare, some people will retweet you just to get the free prize.
  4. Email newsletter. If your email newsletter promotes a particular product, give away a free prize similar to the product you are promoting. If the product you are promoting is a 50 video series about Twitter for $497, make your free prize a 7 video series about Pinterest. In this case, the free prize is similar to the product that you will be promoting to all of the people who gave you their email addresses.
  5. YouTube subscribers. Offering a free prize to your YouTube subscribers will entice more people to subscribe. In addition, those subscribers will give you the leverage you need to go viral. Most of the videos and channels that go viral on YouTube are also the ones with thousands of subscribers. Offering a free prize may allow you to get thousands of extra YouTube subscribers.

Those are the five places where free prizes will allow your business to grow. When you promote a free prize at these places, you need to make sure that each of these free prizes are unique. Offering the same free prize to everyone does not encourage someone already subscribed to your blog to like your Facebook Page. In addition, by creating multiple free prizes, your potential customers will love you for it.

 

Filed Under: Sales, Success Tagged With: how to get more sales, how to get more subscribers, why you need a free prize

How To Create The Best Free Prize Possible

June 12, 2014 by Marc Guberti Leave a Comment

Giving away a free prize will encourage people to subscribe to your blog, like you on Facebook, and do other things as well. While the free prize encourages these actions to be performed, it is the best free prize possible that makes people take you seriously and buy your products. If you do a good job with the free prize, your potential customers will buy your products primarily because they believe that your products are much better than your free prizes.

Although it is important to create a free prize that would be worth something, many people only create a free prize just for the sake of saying that they have a free prize. These people create a bad free prize that does encourage more subscribers and Facebook likes, but the bad free prize does not encourage anything after that. Potential sales never happen, and some people go as far as unsubscribing or unliking if the free prize is really bad.

A free prize is just that. It is free, but it is also a prize worth winning. In order to make your free prize worth winning, you first need to decide what your free prize will be. If you want to provide a digital prize (so you don’t have to pay for shipping), you can offer an eBook, Power Point, video, or audio. Those are the options that most people use for their free products. For this blog, the free prize is a video about Pinterest.

Your free prize needs to be a lengthy one. The longer your free prize is, the longer you will be able to keep someone’s attention. A free eBook with 10 pages can be read in under 5 minutes while a free 50 page eBook takes 10 minutes to read. Free 30 minute videos get more attention than free 10 minute videos because the person can watch the    free 30 minute video for an additional 20 minutes. By keeping someone’s attention longer with a lengthier prize, that person will think more and more that they need to buy some of your products.

Offering a lengthier prize also shows people that you went the extra mile to provide more free content. People love it when others go the extra mile to help them. Some of the people who get your free prize will eventually return the favor by buying one of your products.

While length is a big factor towards how good your free prize is, the quality of the free prize also determines how much attention it gets. If the free prize is a 50 page eBook with low quality content, then most people will “x out” of the book without saving it or bothering to read it any further. In addition, a poorly performed 30 minute video will lose attention as the seconds go by.

Your free prize needs to be lengthy and contain quality content. It is the job of your free prize to answer all of the readers’ questions about a particular area in your niche. That is all you need to do to create a free prize that entices people to buy your products.

What are your thoughts on the free prize? Do you have any tips on creating a free prize? Please share your thoughts and advice below.

 

Filed Under: Blogging, Business, Connections, Entrepreneur, Sales, Success, Traffic Tagged With: how to get more blog subscribers, how to get more connections, how to get more sales

How To Go And Stay Viral With Circular Viralocity

June 7, 2014 by Marc Guberti 14 Comments

Going viral is the dream that many entrepreneurs, authors, and others have. It is an experience that allows you to get in touch with hundreds of thousands of people, possibly make a lot of money, and spread the word about your brand. Virality allows you to go from another person on the web to an international sensation. Then, you get to become a case study for others, and everyone will be asking you how you went viral.

You will get a lot more attention for going viral. However, there are some people who go viral only for a short amount of time. These people do go viral and bring their YouTube videos up to 100,000 views or make five times as much month on the day it went viral. However, after a few months go by, the next big thing is already here. At this time, someone else went viral, and the people who went viral a few months ago become long forgotten. One viral tweet was the one when the teacher would cancel the exam if the tweet got retweeted 15,000 times. There are other tweets that also went viral so no one wouldh have to take the final. However, those viral posts and others before them are now long forgotten.

Is viral marketing a one hit wonder? Does viral marketing result in a dramatic increase in sales, but then sales go back to normal once virality is lost? Some people are able to keep their virality long after they start going viral. There are many strategies to prolong the amount of time a YouTube video or a Facebook posts stays viral. However, these strategies do not keep virality forever. Keeping virality seemed hopeless, at least it seemed hopeless until Brendon Burchard came up with his theory, Circular Viralocity.

According to Burchard, Circular Viralocity is, “A crazy simple and effective strategy for posting and reposing specific archetypes of content on specific platforms at specific times with specific links and specific directives.” The only problem with the theory is that you could only learn about implementing this theory by buying a $1,997 training course or going to his $10,000 event in California (he gave some tickets away for free to people who signed up to his membership sites and training courses, but getting the ticket to fly to California still costs a lot for the people who do not live nearby). I did not feel like paying $1,997 or going to the event.

My solution was trying to discover the methods on my own that Burchard uses to implement Circular Viralocity. Since implementing the tactic, Burchard was able to get hundreds of thousands of extra likes on his Facebook Page. In addition, his newest YouTube videos have been viewed over 100,000 times each while most of his videos before that rarely went over 50,000 views. The results were obviously there, and the only thing stopping me from implementing Circular Viralocity was identifying how it worked.

The first place I decided to investigate was Brendon Burchard’s Facebook Page. Prior to watching his video about Circular Viralocity, my Facebook Page had under 100 likes, and I wanted to build my presence on Facebook. Most of his Facebook posts are motivational and get thousands of likes. Those are the kinds of results that we would all like to have.

While looking through his Facebook posts, I noticed a pattern. He would say something very motivational and then offer complementary content at the end of the post. That complementary content turned out to either be one of Burchard’s YouTube videos (one of the videos that got over 100,000 views), a link to one of his blog posts, or a link to Burchard’s free email opt-in box that promotes his membership site, High Performance Academy. This part of Circular Viralocity is the easy-to-understand part that most people implement. They use their social networks to get more YouTube views and blog traffic.

Most of Burchard’s blog posts start off with one of his YouTube videos. By clicking on and watching the YouTube video, that counts as another view on YouTube. There is text directly below the video that allows visitors to read what gets said in the video, or the text contains a powerful story. Burchard’s blog is a Tumblr blog which means visitors can reblog (Tumblr’s version of a retweet) or like his content. In addition, it is hard to ignore the follow button at the right corner. Right next to the follow button are links to Burchard’s Facebook Page and Twitter account.

Now let’s say you clicked on the link to one of Burchard’s YouTube videos. At the very beginning of the video’s description, Burchard promotes his Facebook Page, blog, podcast, and free book. This part of Circular Viralocity quickly became obvious, and the name gave it away. When you implement Circular Viralocity, if one social network or product goes viral, then they all go viral.

Here is the condensed summary:

  1. Burchard’s Facebook Page promotes his YouTube videos, podcast, email opt-in box for High Performance Academy, and blog.
  2. Burchard’s blog promotes his Facebook Page, Twitter account, YouTube videos, podcast, and email optin box for High Performance Academy.
  3. Burchard’s YouTube video descriptions promote his Facebook Page, podcast, blog, and email optin box for High Performance Academy.

That means if you see Brendan Burchard once, chances are you will see him a lot for the next 30 minutes. After you connect all of your social networks together, the next thing you need to do is post the archetypes of content that your targeted audience likes. For Burchard, that means motivational videos, and his YouTube videos that brought in over 100,000 views were motivational. In addition, most of Burchard’s posts are motivational quotes with a few paragraphs explaining that quote. This is the recurring archetype that Burchard uses to get over 10,000 Facebook likes every day.

The next part of Circular Viralocity is posting your content at the right time. Posting on Facebook at 6 am and posting on Pinterest at 6 am are two very different things. In order to find the ideal time for you to post new content, you need to figure out when your audience is on Facebook the most. Track your results and repost content so you can determine when most of your audience is on Facebook, Pinterest, and other social networks as well.

The specific links are the ones that relate to the message of your post but then lead the reader to your other content (i.e. A video or blog post). You need to make sure that the content you are introducing them to is free so you keep their attention for a longer period of time. If you wrote an inspirational post about conquering fear, the YouTube video you link to should be about conquering fear. Connect the themes of your content together with what you post on your social networks.

The last part of Circular Viralocity is giving your readers specific directives. Write posts that give the readers the right actions to do. Saying anything like, “Click this” is not the right type of action. For an inspirational post about conquering fear, a good action would be something like, “Shove fear into the very back of your mind by envisioning yourself as the most successful person in your niche.” That’s a good action to perform, and when you add the complementary video or blog post at the end of your Facebook post, more people will be inclined to click on the link.

And that’s how you master circular viralocity. After you connect your social networks, blog, and YouTube channel together, you need to focus on certain themes and have those themes reappear throughout your social media posts, blog posts, and videos.

What are your thoughts on Circular Viralocity?

 

Filed Under: Sales, Traffic Tagged With: how to go viral

Why You Need To Have A Platinum Priced Product

May 26, 2014 by Marc Guberti Leave a Comment

Underpricing is a common tactic to use to boost sales. Self-published authors only charge $2.99 for their books to get a higher volume of sales. The people who underprice their products forget to create a platinum priced product. A platinum priced product is exactly what it sounds like, a very expensive product that will scare some people away because of the price tag alone.

However, having a platinum priced product will boost your volume of sales. Having a platinum priced product will make your lower prices look more attractive. If you wrote 1 book for $9.99, and you sold your other books for $2.99, the books for $2.99 would look a lot cheaper than they really are.

Brendan Burchard sells his Total Product Blueprint training course for $1,997. For many people, that training course will seem ridiculously expensive. However, when you see Brendan Burchard’s books, The Millionaire Messenger and The Charge both at under $15 for both Kindle versions, they look a lot more inexpensive for $2.99 books.

$2.99 is less expensive than $15, but when you have to choose between $15 or $1,997, changes are you will go with the $15. The $15 is a smaller investment which means less risk. In the end, some of the people who buy Brendan Burchard’s $15 books end up buying his $1,997 training course.

Brendan Burchard’s platinum priced training course makes his books look a lot more attractive. While free giveaways plays a part in this, both of Burchard’s books have over 150 reviews on Amazon (mostly positive). Instead of going cheaper, create a platinum priced product that makes the products you already have look a lot cheaper.

 

Filed Under: Sales Tagged With: how to get more book sales, how to get more sales, how to make more money online

5 Ways To Engage With Your Customers

May 18, 2014 by Marc Guberti Leave a Comment

Business Engagement

Customers need to have a reason to buy a product. Once the customer buys your product, they need another set of reasons to become a returning customer. One of the reasons customers will buy your products is if you engage with those customers. Many people miss the importance of engaging with their customers. Engaging with customers gives them a reason to buy your products and come back. Engaging with the customers shows them that you care about them. In order to engage with your customers, follow these tactics.

  1. Use social networks and reply to the people who mention you. Thank the people who share your blog posts and buy your products. Thanking someone shows that you appreciate that someone read, shared, and/or bought your content. If someone buys your eBook, ask that person what their favorite part of your eBook is and strike a conversation. As the conversation develops, ask that person if they would write a review for your eBook.
  2. Allow people to contact you on your blog. Some people prefer to email their questions than to ask them. If you allow people to contact you through email, you will be able to build stronger connections with your customers. For your email signature, include links to your social networks and products so the interaction can continue.
  3. Build your credibility. In order to get people to contact you, you need to be someone who is worth contacting. The bestselling author who is crushing it on Kindle is the person worth contacting. The professional athlete is someone worth contacting. Make yourself worth contacting so more of your customers contact you.
  4. Respond to emails as quickly as possible. I respond to emails every day for 30 minutes in the afternoon. That is the ideal time for me to respond emails because I do not write as many words in the afternoon.
  5. Build an email list. Promote a free product in your eBooks so you can capture your reader’s email address. By building this list, you will be able to identify all of your customers. Amazon does not make it easy to identify the people who bought your products. However, if you get people to enter their email address to gain access to a free product, you will be able to identify your customers. Then, send those customers a personalized message thanking them for buying your product. After that, be sure to stay in touch with that customer.

Those are the 5 ways to engage with your customers. Engaging with your customers is one of the most underrated ways of boosting your sales. What are your thoughts on the list? Do you have any additional tips you would like to mention? Please share your thoughts and tips below.

 

Filed Under: Sales Tagged With: how to get more returning customers, how to get more sales

  • « Go to Previous Page
  • Go to page 1
  • Go to page 2
  • Go to page 3
  • Go to page 4
  • Go to page 5
  • Go to page 6
  • Go to page 7
  • Go to Next Page »

Primary Sidebar

I am a business freelance writer who writes for individuals, small businesses, and corporations. My content will help drive engagement and sales to your business. I have produced content for several companies, including…

  • Upwork
  • MoneyLion
  • Freight Waves
  • Westchester Business Journal
  • Property Onion

Listen to the Podcast

Click here to grab your FREE copy of "27 Ways To Get More Retweets On Twitter"

Copyright © 2025 · Genesis Sample on Genesis Framework · WordPress · Log in