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10 Pinterest Mistakes That You Need To Avoid

July 12, 2014 by Marc Guberti 6 Comments

Pinterest is the fastest growing website on the web, and there are over 70 million users on the social network. As Pinterest continues to grow, it becomes more important to avoid making mistakes on Pinterest. Sure, no one is perfect, but there are common mistakes people are making on Pinterest that you need to avoid. These are the 10 Pinterest mistakes that you need to avoid.

  1. Pinning on one board. The difference between Pinterest and other social networks is that Pinterest allows you to categories your content and organize that content on various boards. If you pin on one board, you are losing out on what makes Pinterest unique.
  2. Only pinning about your business. There are a plethora of topics that you can pin about. Do not limit yourself to your business. Pin about some arts and crafts, food, clothing, shoes, or anything you want to pin about.
  3. Not commenting on other pins. Only 1% of the average pinner’s time is actually spent commenting on other people’s pins. That means even if a pin goes viral, few people will comment on that pin. If you are one of the first people to comment on those pins, you will get extra spotlight, and possibly, more followers.
  4. Not repinning or liking other people’s pins. When you like and repin other people’s pins, those people will be grateful that you helped to spread their content. Some of these people will decide to follow you and engage with your pins in return. Since you have the power to repin other people’s pins onto your boards, you can also create more boards and have all of your repinned pins from a certain category go on that board.
  5. Not interacting with the followers you have. Comments are rare, but when they come, you need to interact with those followers. Leaving a comment below someone else’s comment will encourage a conversation to develop. The longer the conversation goes, the more likely that person is to visit your blog, subscribe to your blog, and eventually buy one of your products.
  6. Not following your followers on their other social networks. There are many Pinterest users who also display their Twitter and Facebook accounts in their bio (in the form of tiny icons). Clicking on those icons will allow you to get to those social networks where you can follow your Pinterest followers on their other social networks. If people are following you on Pinterest, and you follow those people on their other social networks, those people will be more than likely to follow you back.
  7. Not pinning videos. Videos are a great way to increase engagement, but few people pin videos on Pinterest. People can watch videos without leaving Pinterest, so if you have a board with all of your videos on it, your followers can watch all of those videos without leaving Pinterest. When all of the videos are done, you get extra views, and your followers may decide to take a look at your other boards.
  8. Not having group boards. If you decide to take the week off from Pinterest, your boards will be left inactive, and engagement will slowly go away. However, if you have group boards, you can rely on individuals to update your group boards. As your group board gets more contributors, it may eventually be able to get updated once every hour without you logging in.
  9. Worrying about how many times you pin. People do not mind that you pin too many times as long as what you pin is valuable. If you read 7 books written by the same author in two weeks, and you were given an 8th book by the same author to read again in two days, chances are you would read that book. You like the author enough since the books provide value and decide to read the 8th book.
  10. Getting trapped on Pinterest. Pinterest is a great tool to get more traffic and exposure because it is a very addictive social network. Although Pinterest is an addictive social network, there are other things that you need to do as well. You need to grow your presence on your other social networks and focus on the methods you use to bring in your income. Don’t let 10 minutes on Pinterest turn into a few hours.

There are many mistakes that can be made on Pinterest, but these are the 10 biggest ones. By avoiding these mistakes, you will have a better experience on Pinterest and be able to optimize it effectively.

What are your thoughts on these Pinterest mistakes? Do you have any additional tips? Please share your thoughts and advice below.

 

Filed Under: Pinterest, Social Media Tagged With: common pinterest mistakes, pinterest mistakes, pinterest mistakes to avoid

8 Signs Your Blog Is Not Doing Well

July 10, 2014 by Marc Guberti 12 Comments

website traffic decrease

There are some blogs that are thriving and get thousands of visitors every day. On the other hand, there are blogs that are not doing as well. Some people know that their blog is not doing well, others know their blog is thriving, while others are not sure. Regardless about what you think about your blog, you need to know whether your blog is doing well or not. That is why I provided with you 8 signs that your blog is not doing well. That way, if your blog is not doing well, you know what to work on. In addition, if your blog does not have any of these signs, it means you are doing a good job with your blog.

  1. Your blog does not get a lot of social media traffic. Social media traffic and SEO traffic are related. As you get more social media traffic, you will also get more search engine traffic. In addition, social media gives you the ability to interact with the people who visit your blog. Not getting a lot of social media traffic and not having a targeted audience means that you will not be able to interact with as many people who visit your blog as you could be.
  2. Your blog does not get many visitors in general. A big reason this problem exists for most people is because they have not developed big, targeted audiences on their social networks. Few visitors on your blog means few people to interact with or share your posts.
  3. Your blog posts are not getting shared often. If your blog posts are not getting shared often on social networks, it shows that few people visit the blog, and few of the people who come in the first place don’t share your blog posts anyway. In order to fix this problem, you need to by omnipresent on all of the social networks, grow those audiences, and share your blog posts. Then, some people will take your lead by reposting your post or sharing your blog post using social media sharing buttons which should be at the bottom of every blog post.
  4. You don’t have a big email list. Everyone on the email list represents someone who likes your content enough to trust you with their email address. In addition, these people will most likely become returning visitors and read your blog posts every other day. In order to get a bigger email list, implement these tips.
  5. You don’t know a lot about SEO. One of the best ways to get a lot of long-term traffic to your blog is by enhancing that blog’s SEO. However, there are many people who do not know exactly how to boost their SEO while some people get confused by the meaning of the word SEO. You can brush up on your SEO here and learn how to boost your SEO by going here.
  6. You do not look at your blog’s statistics often. If you do not look at your blog’s statistics often, then you don’t know how many visitors you are getting or how many people are on your email list. Your blog statistics have the answers, as well as information. You can identify the day you got the most traffic on, and the sources that led to that traffic. Then, you can look back at that day and identify what you did differently to get the rise in traffic. After that, continue doing what you did differently on that day and you will see a big jump in your traffic.
  7. You consider blogging to be a hobby. If you are writing blog posts inconsistently, and your blog is not big-time (yet), then you consider blogging to be a hobby. Blogging only works for the people who see blogging as something that is more than a hobby. Blogging for a hobby may result in a few visitors, but blogging for your profession will force you to consistently write blog posts and never miss a single day. Some passionate bloggers wrote blog posts for the day even when they had fevers. You need to decide for yourself how seriously you take blogging and decide whether your view of blogging will be as a hobby or a profession.
  8. Writing 250 words feels awkward or too time consuming. There are some blog posts that will take a long time to write (some blog posts are longer than others). However, if feels awkward or too time consuming to put in the time to write 250 words, then that’s a big problem. You should strive to make all of your blog posts at least 250 words, and if it feels uncomfortable writing 250 words, imagine how difficult it would be to write 250 words (and eventually a lot more) every day. The best way to get over this problem is by writing more often. Challenge yourself to write 1 blog post every day. Then challenge yourself to write 1 blog post every day while writing a book. The more you challenge yourself, the more words you will be able to write.

Congratulations on making it though the checklist. Did you make it through the checklist fine or do you have some things to work on? What are your thoughts about the checklist? Do you have any additional signs that a blog may be in trouble? Please share your thoughts and advice below.

 

Filed Under: Blogging, Emailing, Social Media, Subscribers Tagged With: blogging mistakes

3 Ways To Get More Blog Traffic From Twitter

July 9, 2014 by Marc Guberti 4 Comments

If you use Twitter to get more blog traffic, it can turn into the juggernaut of your blogging strategy. Twitter accounts for 50% of this blog’s traffic, and when I saw a big increase in my Twitter traffic, I also saw a big increase in my SEO traffic. There is a connection between social media and SEO. In order to see the increase in traffic that you want to see, you need to know how to get more blog traffic from Twitter. Here are three ways to do that.

  1. Schedule tweets of your blog posts to show up consistently and frequently. One of the most common mistakes people make on Twitter is only tweeting about their blog 20% of the time. This is a method we use because we don’t want to only promote ourselves (because that would paint a “bad image”). Your followers don’t care about who wrote the content. They only care about whether the content provides value or not. In addition, it is okay to tweet once every 20 minutes. The average Twitter user only spends 20 minutes on Twitter which means most people will only see one of your tweets. Tweet often, and tweet about your blog.
  2. Pin your most popular tweets of one of your blog posts. This tweet will appear on the top of your profile. Your followers who see the tweet will quickly realize that the tweet was pinned. As they wonder why that tweet got pinned, those followers will realize that the tweet is very popular. People like popular things, so they will visit the blog post in that tweet and read the article. Here’s how you pin a tweet to the top of your Twitter feed.
  3. Interact with your followers. During a free giveaway for one of my books, I realized I was in trouble. The categories for that book were outdated (they were no longer on Amazon’s website), and the up-to-date categories that applied to my book were not available. That means I would not be able to get a lot of extra sales from Amazon’s site. Instead of focusing on getting my book’s ranking down (to make the Top 100 Bestselling Lists for certain categories which would have resulted in hundreds of extra free downloads), I relied on Twitter. I interacted with my followers, pinned the tweet about my free book, and people came by asking me about the book, telling me how they liked it, and some of these people even left reviews for my book. If you want to grow your blog traffic, interact with your Twitter followers so they have the ability to listen. Here are some ways to boost the amount of interaction you have with the audience you built from the ground up.

Your blog is your home on the web. You might as well make it a mansion on the web that everyone admires. What are your thoughts on using Twitter to grow your blog’s traffic? Do you have any additional tips on utilizing Twitter to get more blog traffic? Please share your thoughts and advice below.

 

Filed Under: Blogging, Social Media, Traffic, Twitter Tagged With: how to get more blog traffic, how to get more blog traffic from twitter

5 Powerful Ways To Get More Likes On Facebook

July 8, 2014 by Marc Guberti Leave a Comment

Facebook Like

Although Facebook is currently the juggernaut of social media, many people find it difficult to get likes for their posts. Getting likes boosts exposure on Facebook and allows you to build a stronger presence on the web. There are some people who have optimized their Facebook presences and get millions of likes while others struggle to get 10 likes for their posts. Not all of the people and Facebook Pages that are getting millions of likes are the big guys with a lot of advertising. There are some people who now have over 1 million Facebook likes whose names wouldn’t have sounded familiar 10 years ago. In fact, some of those names may not sound familiar now. More individuals than ever are using their newly found leverage to create social media empires. One part to creating your social media empire is getting more likes on Facebook, and here are five powerful ways to do that.

  1. Tell your friends about your Facebook Page. It won’t be enough to create an empire, but every empire needs to start from somewhere. At one point, any Facebook Page you see (even the pages with millions of likes) were also struggling to get more likes on Facebook. Those pages, just like any other, started off with zero likes. Depending on how many friends you have, you may be able to get 10-100 likes for your Facebook Page. Getting these likes will show your future visitors that your Facebook Page is somewhat popular–popular enough to get another like. As you get more likes, people will realize your Facebook Page is very popular. People tend to like popular posts and pages on Facebook.
  2. Get on YouTube. You can use YouTube to promote your Facebook Page. Including a link to your Facebook Page in your YouTube video will get more traffic for that Facebook Page. If people who viewed your YouTube video enjoyed it, then these people will be very likely to click the Like button on your Facebook Page. In addition, if you are able to connect all of your social networks together, you will be able to go viral with circular viralocity.
  3. Post on Facebook every day. Fewer people tend to like an inactive Facebook Page. It is important to remember that you need to give people a reason every day to be happy about their decision (liking your page). It sounds so simple, but in a complex world, the simplest things tend to be forgotten. Posting something of value on your Facebook Page every day will make people feel good about liking your page, but in addition, the people who liked your Facebook Page will also like and share your posts. As those posts spread on Facebook, more people will like your Facebook Page.
  4. Include pictures in your Facebook posts. Facebook posts with pictures get twice as many comments as well as more likes/shares than Facebook posts without pictures. Including pictures makes the entire method of spreading on Facebook mentioned in Tip #3 much easier to pull off.
  5. Promote your Facebook Page on your blog. Promoting your Facebook Page on your blog is an easy way to get your visitors to see your presence on social media. If the visitors like your blog, then they’ll come by and like your Facebook Page. All you need to do is show your loyal visitors where to go, and they will go there.

Getting more likes on Facebook allows you to spread and boosts your chance of going viral. Going on viral on Facebook gives you the potential to go viral on all of your other social networks as well–if they are connected properly. What are your thoughts on the list? Do you have any additional tips on getting more likes on Facebook? Please share your thoughts and advice below.

 

Filed Under: Facebook, Social Media, Traffic Tagged With: how to get more Facebook traffic

7 Things That Social Media Can Do For You

July 1, 2014 by Marc Guberti Leave a Comment

social media growth

We all enjoy using our social networks. Some people use those social networks to talk with their friends, others use their social networks to keep in touch with famous peoples’ updates, and others use social networks to promote their blogs. Regardless of how you use social media, it is a powerful tool that can be used to build awareness for you and your brand. Here are 7 of the things that social media can do for you:

  1. Boost your credibility. There are a lot of benefits to boosting your credibility. Growing your presence on your social networks is a great way to grow your credibility. The average person would rather go to the consultation session with the person who has 10,000 followers than the consultation session with the person who has 1,000 followers.
  2. Gives you more opportunities. As you interact with more people, you will interact with more people who have opportunities. Some of the people you interact with may be organizing business summits that you can take a part in as a public speaker. As you grow your audience, you will eventually encounter people who will offer you opportunities.
  3. More sales. Having a big audience on social media means more potential customers.  Having your blog optimized is not enough to get more sales. People need to be visiting your blog in order for the optimized look to have any effect, and growing your presence on your social networks is a great way to build that audience who will want to buy your products.
  4. Word of mouth marketing increases. The only way for word of mouth marketing to work is by people knowing about you. If you have a big audience on your social networks, more word of mouth takes place. Then, your audience grows because some of the people who heard about you will decide to follow you too.
  5. You get to interact with customers anytime. In brick and mortar stores, the customer buys a product, leaves, and the people in the store can’t interact with that customer until he/she comes back. Social media is different. You can interact with your customers at anytime to ask how they like your product, if they would like to leave a review, and if you can help them utilize your product along the way. Social media allows you to have efficient customer service, and having a big audience of customers who are asking questions will further establish that you are great at customer service (potential customers will love this).
  6. Boost your blog’s traffic. If you are looking for a way to get more traffic, then look no further than building your social media audience. Although it is necessary for long-term success, SEO is overrated. It is your social networks that will generate a bulk of your audience, and as your social media traffic grows, your search engine traffic will also grow.
  7. Bragging rights. Don’t take bragging rights the wrong way. Most people think of the bad version of bragging rights that goes along these lines, “I have 100,000 followers on Pinterest. I’m super cool, and you’re not.” That is a bad way to brag about a big accomplishment. The ideal way to use bragging rights is just to mention them. Just saying that you have 100,000 Pinterest followers will get some gasps from the audience. Bragging rights can be powerful, if used responsibly.

Social media is the most powerful tool on the web to build an audience and your presence on the web. As you grow your presence, you will gain all seven things on this list. What are your thoughts about the list? Does social media do something for you that was not mentioned on this list? Please share your thoughts below.

 

Filed Under: Social Media, Targeted Audience, Traffic

10 Advantages Of Having A Big Audience On Social Media

June 28, 2014 by Marc Guberti 1 Comment

social media marketing

Everyone is focused on getting more followers on social media. There are millions of searches conducted every day about getting more followers on a social network. While blog posts like this one go into detail about getting more followers on social media, few people know all of the advantages associated with having a big following. While many people think that fame is the big advantage, there are 10 other big advantages of having a big following.

  1. You gain more credibility as your audience grows. The social media expert with 10,000 followers has more credibility than the social media expert who has 50 followers. In numerous cases, people will want to see your numbers (i.e. number of followers) before buying one of your products. Most bestselling authors also happen to have over 50,000 followers while others exceed 300,000.
  2. You will see a dramatic increase in blog traffic. More than half of this blog’s traffic is because of Twitter while about 10% of this blog’s traffic is from other social networks. As you get more traffic from your social networks, the traffic you get from search engines will also increase. Building a strong audience on social media is one of the easiest ways to get more social media and search engine traffic.
  3. You get more opportunities. When people organize speaking events, they want to choose the best speakers with the most credibility. Since having a bigger audience gives you more credibility, the people who organize these types of events will choose you to speak at their events. However, these organizers (and a lot of other people) do their research. It is easy to catch someone who bought fake followers by using TwitterAudit.
  4. Your products suddenly look better, and you will get more sales. The person with 300,000 real followers knows a lot about social media and their niche. Chances are if you are just like any typical social media user, you want 300,000 real followers too. As a result, many people will buy products that the person with 300,000 real followers sells. The reason your products suddenly look better and you will get more sales is because your credibility has dramatically increased.
  5. Your unpaid army of promoters becomes larger. An unpaid army of promoters is a group of people who promote you for free. These people tell their friends and colleagues about you. This word of mouth spreads your content in a positive way that boosts sales and ultimately allows your audience to grow.
  6. You have more connections. While most of these connections will be people who have conversations with you and visit your blog, some of these people will know other people who are looking for people like you. With a big audience, some of the people who are looking for people like you will be reporters, newspaper writers, the people who organize speaking events, and more.
  7. You become a celebrity of your niche. By becoming a celebrity in your niche, you do become famous to the people in your niche. By being a celebrity in your niche, you will get more fans. Fans are the people who will do everything in their power to buy your products right when they get launched and eventually buy all of the products that you sell. Basically, being a celebrity in your niche allows you to get more returning customers.
  8. Your content spreads faster. When you have a larger audience, your posts on your social networks will get shared more often. Imagine how different you would look on social media if all of your posts got shared at least 10 times. Then imagine what would happen if thousands of people shared your posts every day.
  9. You will learn more about your niche. As you grow your targeted audience, you will also learn more about your niche. Some of the tweets in your feed will contain valuable articles about your niche. In addition, you will get more experience in your niche as more people ask you questions.
  10. Your confidence will soar. Being part of a small group will make your confidence soar. Being in this small group is a way for you to say that you are good enough to be in this group. Since you are in this small group, you will also feel more confident in your expertise and in yourself. It is an amazing feeling that fully blooms as your audience grows.

Growing your following is something that many people want to do. The biggest reason people do this is for the fame, but there are other benefits that come along with growing your audience. If you want to have these 10 things have an impact on you and your social media strategy, then you need to grow your social media audience. What are your thoughts on the list? Do you have any additional tips? Please share your thoughts and advice below.

 

Filed Under: Social Media, Traffic

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I am a business freelance writer who writes for individuals, small businesses, and corporations. My content will help drive engagement and sales to your business. I have produced content for several companies, including…

  • Upwork
  • MoneyLion
  • Freight Waves
  • Westchester Business Journal
  • Property Onion

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