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Timeless

August 12, 2013 by Marc Guberti Leave a Comment

There are few things that are truly timeless. Leadership is timeless because every society, country, group, and business organization needs leadership. Without leadership, everything falls apart.

If a book’s lessons and ideas still apply 10 years from now, we’ll have to wait a little longer to see if that book is actually timeless.

When the lessons and ideas from a book published in 1851 still apply in today’s world, that’s a book that becomes timeless. In fact, my favorite book was published in 1851. I read this book during before I started the journey of becoming an entrepreneur or turned reading and writing into recreational hobbies. That book was Moby Dick, and I have read it twice. In fact, I plan to be reading it again in the near future.

When I come up with a reading list of my favorite books, Moby Dick will be on that list. There are many lessons that can be learned from reading that book, and the adventure is incredible.

Create something that is timeless so that everyone will be able to enjoy it. Don’t just strive to be a bestselling author this year, decade, or even this century. Strive to have a big audience centuries later. People still read Moby Dick, and even though the book was first published over 150 years ago, people are using 21st century technology to promote a 19th century book. Your story stays alive, forever.

Filed Under: Uncategorized Tagged With: business, business tip, leadership

The Biggest Marketing Lie: Create It And People Will Come

August 11, 2013 by Marc Guberti Leave a Comment

When a new entrepreneur’s business isn’t doing well, they think in due time, everything will be alright. People will come, see what their all about, and sales will flourish. People will simply come. The worst is going to be over in a matter of weeks or a month at most.

Wrong! People don’t simply ‘just come.’ When I published my first book, I waited an entire month before it got any sales. Now I get multiple book sales every month. However, it took awhile before anyone bought my first book. It took another month before I saw sales for my second book.

I just thought people would come, but I was wrong. I didn’t say much about those books, and I didn’t create videos talking about those upcoming books. I didn’t do any of the marketing prior to the book being published. I just thought, “People would come.”

It’s a trick. It’s an illusion. People don’t just come. You give them a reason to come. The experts have given us a false sense of hope in the fact that people will simply come.

People do come, but only when you market your product. I didn’t market my first book for 3 weeks, and then the first week I started marketing that product, I made a sale.

Filed Under: Uncategorized Tagged With: business, business tip, marketing

Most Common And Most Beneficial

August 11, 2013 by Marc Guberti Leave a Comment

The most common thing to do is sell a product. Selling a product is very beneficial. You’ll get a good commission if you sell a product, especially if that product is yours.

The way you sell the product is just as important as actually creating the product. The most common way isn’t always the most beneficial way.

Publishers are charging a lot for their books, but self publishers can dip under normal prices. If millions of people are selling their products the same way, chances are there are only a few of those people who are the big guys of their niche. I’d say about 100 of them, and 1,000 tops. The other 999,000 or so aren’t doing as well.

That’s the most common approach. Everyone does the same thing, and people new to that niche get hidden by the big guys, the top producers. Those are the people who have thousands of preorders and twice as many sales when the product comes out. The other people will have to do 5 or 10 times as much work as the big guys just to get noticed. The person who finds the niche first usually does better than the rest.

The most beneficial approach is different. The most beneficial approach is walking on your own path and having others follow. You’ll automatically become the person that everyone comes to. You’ll get sale after sale right away because the competition hasn’t caught up with you yet.

By the time your competition finally catches up with you, the path you set will be the most common choice with you as the most popular person of your niche. The others will strive to achieve your status.

Filed Under: Uncategorized Tagged With: business, business tip, competition, unique

If You Want To Win Against A Tiger

August 10, 2013 by Marc Guberti Leave a Comment

If you want to win against a tiger, you can’t fight like a tiger. We have hands with small nails while they have paws with big claws. We have herbivore teeth; shaped in squares. Tigers have the pointy teeth that hurt…a lot.

You don’t beat the tiger by becoming the tiger. Instead, you beat the tiger by being different. Use your surroundings, blow a whistle at it (blowing the whistle actually works. I read a book about it), and do anything else that you can.

Don’t try to beat the competition by becoming the competition. They have more experience and a larger audience than you do. Do something that the competition can’t do. Find their kryptonite. It’s there somewhere!

Filed Under: Uncategorized Tagged With: business, business tip, competition, unique

How To Look At Your Past, Present, And Future

August 10, 2013 by Marc Guberti Leave a Comment

Ignore most of your past. Only focus on the lessons you learned along the way and what worked. Then, when you rinse and repeat, you will get the same result.

You cannot ignore the present because as you are reading this sentence, you are in the present. Nothing will change that. You have to do what you can now to have a better future.

Your future is shaped by the present. You can’t skip to the future where you’re a multimillionaire or even a multi-billionaire. Think about your future as you decide what you do in the present.

Filed Under: Uncategorized Tagged With: business, business tip, future, productivity

Any Bad Product Can Become Good

August 9, 2013 by Marc Guberti Leave a Comment

When a product gets tons of sales, people are going to tell everyone about their product.

When a product doesn’t do as well, people push that product in the corner where it becomes a dust collector.

When a product is doing mediocre, it is left out for a while. If it doesn’t generage enough sales, it is pushed to the corner.

We are so quick to push products that aren’t doing well to the corner that we don’t learn  anything from that bad product. We push it to the corner so it’s out of mind. No remembers what that product was.

That product may have been a bad egg, but you can turn any bad product into a good product. If a book doesn’t have enough content, more content can be added. If a CD doesn’t have good recordings, you can replace the bad recordings with good recordings.

If a toy is broken, the manufacturer can fix it and give it more features. There’s no reason to throw something into the corner. It becomes a forgotten idea; a dust collector.

You started your idea for a reason. You turned it into a product. Don’t give up on it.

Filed Under: Uncategorized Tagged With: business, business tip, product

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I am a business freelance writer who writes for individuals, small businesses, and corporations. My content will help drive engagement and sales to your business. I have produced content for several companies, including…

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  • Westchester Business Journal
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