YouTube

5 Ways To Use Your Social Networks To Promote Your YouTube Videos

June 29, 2014 by Marc Guberti Leave a Comment

YouTube is a free and easy way to upload videos on the web that anyone can see. Getting a lot of people to view those videos is the hard part. Even though YouTube gets billions of unique visitors every month, some videos on YouTube have no views while others have less than 10 views. For a long time, I noticed a common trend with my YouTube videos: I was not getting a lot of views. I was able to get 20-35 views every day, but I knew that was not enough. When I looked at these statistics, I became committed from that point on to getting over 3,000 views on YouTube every month. It’s a starting point which will allow me to expand on YouTube.

In order to get these extra views, I went to the same source that made this blog popular: my social networks. Using my social networks to promote my YouTube videos had a big impact on the views, likes, and subscribers my channel received. Having 100,000 readers did help, but the main concept of using social networks is to reach out to the audience that you already have. These are the five ways that you can promote your YouTube videos on your social networks.

Tweet about your YouTube videos at least four times every day. There’s nothing bad with tweeting a lot of content every day. On a typical day, I send out 90 tweets. No one seems to be bothered by it, and ever since I sent out that many tweets every day, I have been getting more engagement for those tweets and followers. As you upload more YouTube videos, you should also consider tweeting about five of your YouTube videos every day. The more the better, but it needs to be consistent.
Pin your YouTube videos on Pinterest. On Pinterest, you have the option of pinning your YouTube videos on specific boards based on specific aspects of your niche. This allows you to specialize your YouTube videos and allow the ideal people in your targeted audience to see those videos. If you include an annotation in your video that allows people to subscribe to your channel by clicking the annotation, you will be able to get more YouTube subscribers right from Pinterest.
Use a Facebook Page to promote your YouTube videos. Facebook is a social network that encourages oversharing. If you have a good YouTube video, people will be very likely to share that video. All it takes is the click of a button, and someone has shared your video with 20% of their friends. Then, as more people continue to share your video, it will go viral on Facebook and ultimately lead to thousands of views in a matter of hours.
Use GooglePlus To Promote Your YouTube Videos. GooglePlus and YouTube are both Google products that have a big impact on where you appear on Google’s search engine. Using GooglePlus to promote your YouTube videos will give your videos an edge on Google’s search engine.
Let’s not forget about YouTube as a social network! Many people forget that YouTube is a social network as well. People can comment on your videos, and you can respond to those comments just like any social network. At the end of all of your YouTube videos, you can promote six of your related YouTube videos. This will allow you to grab your viewer’s attention for a longer period of time.

Those are the five ways you can use social networks to promote your YouTube videos. Just by promoting my YouTube videos on my social networks to a small extent, I was able to get 50% more views for my videos. While I will easily be able to get 1,000 views this month, I envision myself following the same tactics and eventually getting 3,000 monthly views before the end of the year. In addition to promoting your YouTube videos with your social networks, it is also important to connect all of those social networks together in one of the greatest strategies of marketing known as Circular Viralocity. What are your thoughts on the list? Do you use other methods to promote your YouTube videos on your social networks? Please share your thoughts and advice below.

6 Ways To Get More Returning Viewers On YouTube

June 16, 2014 by Marc Guberti 2 Comments

youtube optimization

Most people focus on getting returning blog visitors and returning customers. While it is good for anyone to return, less people focus on getting returning viewers on YouTube. Returning viewers on YouTube will be more likely to share the videos on your channel every time. In addition, they will also watch your videos for a longer period of time. As these people promote your channel, others will learn about your videos and recommend them to your friends. This is ultimately how most channels and videos end up going viral. Since getting returning viewers is critical towards your success on YouTube, you need to implement these 6 tactics to get more returning viewers for your videos.

Have a professional 1-3 second introduction. Don’t jump right into what your video contains without including a professional introduction. Having a professional introduction automatically makes your video better. It gives people an idea of what will be in your video, and a professional introduction will make you look more professional too. The professional look will build on your credibility which is always important to get more of.
Have a strong intro after the professional 1-3 second intro. All you have to do for the strong introduction is briefly tell everyone who you are. Just mentioning your name is good enough. Even if you already said your name in 20 videos, keep on saying it. Some of your viewers will have no idea who you are until you say your name. As the viewer hears you say your own name more often, your name becomes glued into the viewer’s mind.
Make sure you are publishing quality videos. Publishing quality videos are really important. The professional 1-3 second introduction completely grabs the viewer’s attention. In order to grab their attention for the duration of your video, your video needs to be really good.
Get more people to subscribe to your channel. There are several ways to get people to subscribe to your YouTube channel, and I highlighted 20 of them in an older blog post. Subscribers get notified every time you come out with a video which means these people are the ones who will be very likely to become returning viewers.
Have a remarkable story. Remarkable stories always help out, and in some cases, having a remarkable story may allow you to go viral. These are some ideas to help you come up with your own remarkable (but true) story.
Have a strong conclusion. For this strong conclusion, you need to sum up everything you said in the entire video. After that, tell the viewer that you hope that your video served them. If you think of a good punchline to use at the end of all of your videos, then use it before you stop recording.

By getting returning viewers, your YouTube videos will become and look very popular. The popularity of your YouTube videos helps decide whether someone will view your video or not. Most people tend to view very popular videos, and by getting your viewers to become returning viewers, your YouTube videos will be more attractive to potential viewers.

What are your thoughts on this list? Do you have any additional tips about getting more returning viewers? Please share your thoughts and advice below.

3 Things All Of Your YouTube Videos Need To Have

May 25, 2014 by Marc Guberti Leave a Comment

YouTube gets 1 billion unique visitors every month. That’s a lot of people who can be potentially watching your videos. When someone goes on YouTube and watches your video, your video needs to be spot on so the viewer will want to watch your other videos. In addition, many people make the mistake of not utilizing various options to enhance their videos. These are the three things that all of your YouTube videos need to have.

A “Subscribe” link. This one is very important. All you need to do is use this annotation at the right corner of your video. The people who enjoyed watching your video will then subscribe to your channel. You need to tell someone to subscribe to your channel in order to get that person to subscribe. Simply hoping that someone will click on the subscribe button below the video is not good enough.
Tell viewers where they can find you at the end of all of your videos. Expand the interaction from YouTube to your other social networks and your blog. This will allow your viewers to know more about you and have a way of directly contacting you. 15-30 extra seconds in your video can be the difference between gaining 5 followers every day because of YouTube videos to gaining 20 followers every day because of YouTube videos.
Something worth watching. People either watch a YouTube video to be entertained, amused, or learn something new. Your video needs to be at least one of those three things. If you want a lot of people to watch your YouTube video, you need to entertain, amuse, or teach in a way that beats the competition.

Those are the three things that you need to add to all of your YouTube videos. These three components will allow you to create stunning videos that generate numerous views. What are your thoughts on the list? Do you have any additional tips about YouTube? Please share your thoughts and advice below.

20 Ways To Get More Subscribers On YouTube

April 16, 2014 by Marc Guberti 12 Comments

Subscribers are critical towards your success on YouTube. Subscribers are the ones who enjoy watching your content and get notified each time you come out with a new video. Getting YouTube subscribers is so important that I could not possibly make this a short list. I needed to create a giant list which is why for this blog post, I will share with you 20 ways to get more subscribers on YouTube.

Upload more videos. People will need to watch multiple videos on your channel before they decide to subscribe to your channel. I upload at least 3 videos each week to provide additional options to my subscribers. You want to start with at least 1 new video each week and build your way up. Just don’t upload too much because your viewers then won’t be able to keep up.
Include a channel trailer. In 1-2 minutes, tell people what kind of videos you upload on YouTube, and don’t be shy to share your credentials. In this channel trailer, encourage viewers to subscribe to your channel and hit the notifications bell. If someone is watching your channel trailer, it means they are not yet subscribed to your channel.
Tweet your videos. By tweeting your videos and getting some of your followers to look at a couple of your videos, you will get more subscribers. And don’t be afraid of tweeting the same video more than once. People forget, and you will continue to interact with people on Twitter who haven’t seen the video you released more than a year ago.
Pin your videos and scatter those pins across different boards. You can watch a YouTube video on Pinterest without leaving the social network. However, you want people to leave Pinterest so they can subscribe to your channel. In the description, mention that there are more videos on your channel which you can get to by clicking on a link in the description. You can also create an optimized picture for Pinterest and send people to the YouTube video if they click on the picture.
Have a YouTube subscribe button on your blog. By having a YouTube subscribe button on your blog, you will be able to get a new subscriber without forcing someone to leave your blog. It’s a win-win for everyone!
Have a “click here to subscribe” annotation on the corner of all of your videos. Have the annotation link to a subscription confirmation for your channel. All you need to do is paste the link in the box and from the drop down options, choose “subscribe.” By doing this, anyone who clicks on the annotation automatically gets subscribed to your channel. UPDATE: Annotations are a thing of the past. You can use add a watermark logo on the bottom right of your videos which encourages your audience to subscribe. It creates the same effect. For people who want to know, YouTube stopped annotations because they never worked with YouTube’s mobile app.
Urge people to subscribe to your channel, but don’t beg. Urging people in the proper way can be done by saying, “If you enjoyed this video, then make sure you subscribe and hit the notifications bell so you don’t miss a single video or live stream.” Begging is just saying, “Please, please, pretty please subscribe to my YouTube channel.”
Post your videos on Facebook. Some of your friends will end up subscribing to your YouTube channel. It is important to interact with the fan base that you have already built in order to get more subscribers for your channel. It’s a good practice to post a picture of the thumbnail and include the YouTube video’s link in a comment. Facebook prefers that you natively upload videos to their platform. This workaround helps you get exposure for your YouTube videos without getting reduced exposure from Facebook’s algorithm.
Consistently publish videos. If you post videos on a consistent basis, people will notice and subscribe to your channel. If you do a new live stream on a specific time and day each week, you’ll quickly build a strong community around your content.
Let people know when you publish your videos. I let everyone know that I publish my videos on Tuesdays and Saturdays with the live streams taking place every Thursday at 2 pm eastern. I use my channel artwork to clearly display when I’m publishing new content and what topics I focus on.
Share your videos on Google+. Having a Google+ account is very helpful towards getting more YouTube subscribers. Not only do you get an entire page dedicated to all of your YouTube videos, but Google+ is also a Google-owned product, just like YouTube. Using Google+ to promote your YouTube channel will allow you to put the trifecta into action! UPDATE: Google+ is gone so I’d recommend picking your favorite social network for this one. LinkedIn is a great and untapped social network for business owners.
Post videos on a frequent basis. When I decided to publish 1 YouTube video every week, I saw a dramatic increase in the number of subscribers I got for my channel. If you are publishing 1 YouTube video every week, you will give your subscribers more to watch, and they will be back for more. Publishing 1 YouTube video every year is still being consistent, but you need to combine consistency with frequency.
Properly tag your videos. Use phrases that you would want people to search for in order to find your videos. If your video is about getting more retweets, “how to get more repins on Pinterest” would not be a good tag to use. I recommend using tools like VidIQ and TubeBuddy to figure out the tags and keywords that give you the best chance at dominating the YouTube algorithm.
Write good titles for your videos. In your title, you need to tell people what your video is going to be about. The longer the title, the better, but make sure you include your keywords in that title.
Write descriptions correctly. Write a lengthy, readable description that is filled with keywords. You can create a description people would want to read that also has a bunch of keywords in it. It’s a different style of writing but one that doesn’t have a big learning curve. Also make sure you include important links in your description such as a link for people to subscribe to your channel and to a free offer that asks for an email address.
Create quality videos. This means creating a script, having the right lighting, and no unexpected sounds in the background.
Interact with the subscribers that you already have. The subscribers that you already have can tell their friends about you. By interacting with your subscribers, you will be getting more subscribers via word of mouth.
Have a strategic channel background. The channel background should be a picture of you at your profession or something that relates to your niche.
Subscribe to other people’s YouTube channels. Some of these people will subscribe back to your channel while others will interact with you. You can also look for YouTubers in your niche who you can collaborate with in the future.
Comment on other people’s videos. This will give you backlinks on YouTube which allows you to rank higher on YouTube’s search results. Some people who read your comment may decide to subscribe to your channel.

If you want to see these tips in action, make sure you subscribe to my YouTube channel where we cover self-publishing, podcasting, and YouTube growth.

And if you want to learn how I use YouTube to get more book sales and clients, use this link to schedule a free strategy call with me to see if we are a good fit.

Those are the 20 ways to get more subscribers on YouTube. It is a lengthy list compared to most of my other lists (this one’s from a few years ago. Lists have gotten much longer), but since getting subscribers is critical to success on YouTube, I felt the need to make this list longer than normal. What are your thoughts about the list, and are there any suggestions that you have?