Marc's Blog

E85: Realizing Organizational Transformation Through Strategy, Organization, and Leadership With Ron Carucci

February 1, 2018 by Marc Guberti Leave a Comment

Ron Carucci is a seasoned consultant with more than 25 years of experience working with CEOs and senior executives of organizations ranging from Fortune 50s to start-ups in pursuit of transformational change. His consulting has taken him to more than 20 different countries on four continents. He has consulted to some of the world’s most influential CEOs and executives on strategy, organization, and leadership.

Quotes To Remember:

“You have to be clear on what is it you want to do with the world.”

“You have to understand what a strategy is.”

“Most unimplemented strategies are the ones that are created by somebody else.”

“No one has the answer to your future but you.”

“You don’t learn leadership by talking about it. You learn it by doing it.”

“Every leader needs to have an executive coach, a therapist, a personal trainer and a nutritionist.”

“Get feedback. Get a plan. And, get help.”

“Too often, our own fear gets in the way.”

“Accept that you are stuck. Do not try to deny it and then, ask for help.”

What You’ll Learn:

How to find full-pledge effort within ourselves
How to develop effective strategies
Learn to make strategic planning implementation work
How to build a high performance organization
Ways to become a better leader
Learn how to overcome fear

Key Links From The Show:

Ron’s Site

Ron’s Twitter

Ron’s LinkedIn

Leading Transformation: An Owner’s Manual

Recommended Books:

Rising to Power by Ron A. Carucci and Eric C. Hansen

Entrepreneurial You by Dorie Clark

Dual Transformation by Scott D. Anthony, Clark G. Gilbert, and Mark W. Johnson

Support Breakthrough Success On Patreon

Please consider supporting Breakthrough Success on Patreon. I publish five episodes per week which I carefully prepare for, and I choose to not run ads in my podcast to enhance the listener experience.

I offer my patrons various perks, and even a donation as small as $1/mo would make a big difference for growing and maintaining Breakthrough Success.

You can support Breakthrough Success by going here.

How To Get Massive Blog Traffic From Twitter

February 1, 2018 by Marc Guberti Leave a Comment

Twitter is one of the best social network for driving traffic to your blog. Hundreds of people visit my blog from Twitter every single day.

It’s the social network that allowed me to establish my presence and expand from there. I believe Twitter is the easiest social network to dominate. And it’s not pay-to-play like Facebook (the list will grow as the years go by).

Plus, Twitter has momentum. Twitter’s slow growth is a thing of the past, and it’s change to 280 characters is already having a big impact.

If you want to get massive blog traffic from Twitter, follow these steps.

#1: Optimize The Pinned Tweet

You can pin one tweet to the top of your profile for maximum exposure. While most tweets have a lifespan of 20 minutes, the pinned tweet is immortal. Anyone who views your profile sees that tweet before seeing anything else.

With exposure like that, you must use that power wisely.

The best tweet to pin is one that promotes your landing page. That will result in more people joining your email list. As the landing page sits on the top of your profile and racks up more engagement, the social proof will be staggering.

#2: Tweet Often

I send out a tweet every 5 minutes. At some point in 2018, I may experiment with sending one tweet every two minutes.

Some people don’t like that I tweet often, but most people don’t mind. In fact, many people enjoy getting a constant stream of value from me.

The reason I can tweet that many times is because of the user experience. A tweet that I sent out at 4 pm is in the infinite bottom pile of tweets by 4:02 pm. If people log in at 4:02 pm, they missed my tweet from 4 pm.

That’s why I have a tweet scheduled to go out at 4:05 pm so this individual has a chance to see one of my tweets.

#3: Promote Yourself 90% Of The Time

Some experts recommend promoting other people more often than you promote yourself. I disagree with that advice, and you can see it in the way I tweet.

Almost all of my tweets promote one of my blog posts, videos, or podcast episodes. It’s not by accident. People don’t care about the source as long as the information is valuable and true.

As long as I promote valuable content, it’s okay. The moment I create bad content and promote that content often, that’s when more people will tell me to share other people’s stuff.

#4: Grow A Targeted Audience

Audience size is just a number. It’s the people within your audience that determine your success on Twitter or any social network. If you just focus on growing an audience, you risk growing an audience that is indifferent towards your content.

Growing a targeted audience means finding people who have a predetermined interest in your niche.

That means following the followers of influential people and brands in your niche. Then, you schedule a steam of tweets towards your content that is related to the same niche.

If you remember that small paragraph, you know the secret. All you need to do at that point is implement.

I currently use ManageFlitter to follow targeted people who are likely to follow back. ManageFlitter provides plenty of filtering options. They even provide a Remote Account Management option if you don’t feel like doing all of the clicking.

#5: Analyze The Data

As you grow your targeted audience and send more tweets, your Twitter Analytics will become a treasure trove of valuable info. You can see which of your tweets received the most engagement and which ones aren’t as popular.

You can use this data to determine patterns…and then act.

When I first used Twitter Analytics, I realized that my audience wanted more Twitter based articles. You can make determinations like this by looking at the engagement of your most popular tweets.

Twitter related articles topped out all of my other tweets.

With that new knowledge, I wrote more articles about Twitter and saw my Twitter traffic grow even more.

Be sure to routinely analyze your data, because it will change. Now my audience wants more articles about content marketing, and that’s exactly what I have been providing them.

I don’t write as many Twitter articles for that reason, but since I saw a significant gap since my last Twitter article, I wrote this one.

At one point, Twitter was my most popular topic. Even though it’s not the top dog for this blog anymore, I still need to write about it since my audience is interested.

To provide value to the people focused on content marketing, I connected these Twitter tips with getting more blog traffic.

You won’t make those types of decisions or know anything about your audience unless you analyze the data. Twitter Analytics is free and provides you with all of the data that matters, so there’s no reason not to use it.

In Conclusion

Twitter is on the rebound towards further greatness, and now is a great time to expand your presence on the blue bird.

You’ll get maximum blog traffic by knowing and caring about your audience. You’ll provide them with the content they want instead of what you feel like tweeting out.

What are your thoughts about using Twitter to grow your blog? Do you have any tips for us? Do you have a question for me? Sound off in the comments section below.

E85: Realizing Organizational Transformation Through Strategy, Organization, and Leadership With Ron Carucci

February 1, 2018 by Marc Guberti Leave a Comment

Quotes To Remember:

“You have to be clear on what is it you want to do with the world.”

“You have to understand what a strategy is.”

“Most unimplemented strategies are the ones that are created by somebody else.”

“No one has the answer to your future but you.”

“You don’t learn leadership by talking about it. You learn it by doing it.”

“Every leader needs to have an executive coach, a therapist, a personal trainer and a nutritionist.”

“Get feedback. Get a plan. And, get help.”

“Too often, our own fear gets in the way.”

“Accept that you are stuck. Do not try to deny it and then, ask for help.”

What You’ll Learn:

How to find full-pledge effort within ourselves
How to develop effective strategies
Learn to make strategic planning implementation work
How to build a high performance organization
Ways to become a better leader
Learn how to overcome fear

Key Links From The Show:

Ron’s Site

Ron’s Twitter

Ron’s LinkedIn

Leading Transformation: An Owner’s Manual

Recommended Books:

Rising to Power by Ron A. Carucci and Eric C. Hansen

Entrepreneurial You by Dorie Clark

Dual Transformation by Scott D. Anthony, Clark G. Gilbert, and Mark W. Johnson

Support Breakthrough Success On Patreon

I offer my patrons various perks, and even a donation as small as $1/mo would make a big difference for growing and maintaining Breakthrough Success.

You can support Breakthrough Success by going here.

E84: Scaling Up Your Own $100K/Mo Blog With Michelle Schroeder-Gardner

January 31, 2018 by Marc Guberti Leave a Comment

Michelle Schroeder-Gardner initially created the Making Sense of Cents blog as a way to track her finances when she had $38,000 in student loan debt. By improving her finances, she cut that down to zero in just seven months. Now she makes over $100,000 every month from her blog. She posts monthly income updates where she discusses how she makes that kind of revenue every month.

Quotes To Remember:

“Your email list is great because that’s where your loyal subscribers are.”

“Try to find different ways to grow your email list.”

“Start creating Facebook Ads to get more people to your freebie opt-in.”

“Add an affiliate on each of your top 10 blog posts.”

“Horizontal images do not work well on Pinterest at all.”

“Add Pinterest images to as many blog posts as you can.”

“You should really give more than you take because that’s how you are memorable.”

What You’ll Learn:

Ways to get traffic without SEO
How to make money from blogging
Converting blog visitors into email subscribers
Making a profit with display advertising
How to increase revenue from affiliate marketing
Learn how to optimize content for Pinterest
How to reach out to bloggers within your niche
Balancing content creation and connecting with more bloggers
How to build an all-star team for your blogging goals

Key Links From The Show:

Michelle’s Site

Michelle’s Instagram

Making Sense of Affiliate Marketing

FinCon – Financial Bloggers Conference

Elite Blog Academy

Simple Pin Media

Support Breakthrough Success On Patreon

I offer my patrons various perks, and even a donation as small as $1/mo would make a big difference for growing and maintaining Breakthrough Success.

You can support Breakthrough Success by going here.

E84: Scaling Up Your Own $100K/Mo Blog With Michelle Schroeder-Gardner

January 31, 2018 by Marc Guberti Leave a Comment

Quotes To Remember:

“Your email list is great because that’s where your loyal subscribers are.”

“Try to find different ways to grow your email list.”

“Start creating Facebook Ads to get more people to your freebie opt-in.”

“Add an affiliate on each of your top 10 blog posts.”

“Horizontal images do not work well on Pinterest at all.”

“Add Pinterest images to as many blog posts as you can.”

“You should really give more than you take because that’s how you are memorable.”

What You’ll Learn:

Ways to get traffic without SEO
How to make money from blogging
Converting blog visitors into email subscribers
Making a profit with display advertising
How to increase revenue from affiliate marketing
Learn how to optimize content for Pinterest
How to reach out to bloggers within your niche
Balancing content creation and connecting with more bloggers
How to build an all-star team for your blogging goals

Key Links From The Show:

Michelle’s Site

Michelle’s Instagram

Making Sense of Affiliate Marketing

FinCon – Financial Bloggers Conference

Elite Blog Academy

Simple Pin Media

Support Breakthrough Success On Patreon

I offer my patrons various perks, and even a donation as small as $1/mo would make a big difference for growing and maintaining Breakthrough Success.

You can support Breakthrough Success by going here.

E83: Creating Your Own Life With Jeremy Ryan Slate

January 30, 2018 by Marc Guberti Leave a Comment

After getting burned out by working at various jobs and working some 16-hour days, Jeremy Ryan Slate decided to start the Create Your Own Life podcast in late 2015. The podcast took off quickly, and he’s had guests like Grant Cardone, Russell Brunson, and Kevin Harrington among others. Jeremy is a teacher and personal trainer who helps people reach higher levels because he believes they can get there.

Quotes To Remember:

“You need to find out what you really enjoy and how you can add value to the world.”

“Look out who’s around you and decide if they are people sharing the same mission as you.”

“Consistency is half the battle.”

“Barriers are things that create ingenuity.”

“Our ability to not be wrong a lot of times creates a lot of problems.”

“Life doesn’t happen to you. It happens because of you.”

What You’ll Learn: