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C Not K

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The name of my blog is marcguberti.com, my Twitter username is @MarcGuberti, and everything I sign has my name on it. People still spell my name with a “K” instead of a “C,” even the people who have known me for a long time.

The common way of doing something such as spelling a name is not always the right way. Just because a lot of people have their name ending in one letter doesn’t mean everyone’s name will end in that letter.

No matter how many times I tell people my name ends in a “C,” people address me as if my name ended in a “K”. Not everyone is a part of the trend, and it is these people who are able to stand out from the crowd.

The Descending Business

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A business usually descends because of multiple factors. Less sales, fewer visitors, and less content are some of the reasons that businesses could be descending. When a business is descending, it means that the business plan doesn’t work anymore, no matter how long it has been used.

Don’t use the same methods for your business and expect different results each time. Selling a product will only result in so many sales. If the product is not marketed by you or someone else, the product will only be able to do what it is doing now.

The descending business is the business that continues to do what it has been doing for a long time. The tactics that made this business millions of dollars a decade ago could be hurting the business today. In order for the descending business to make a comeback, a lot of changes need to be made. If a business does not respond to its descend, the results can be devastating.

Calling Something A Priority

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No matter how important something seems to be, there is always something that gets in the way. I am constantly working on my books over the summer, but things do get in the way of that. All of the things I do on a daily basis which are important as well take up some time. The movie that I saw yesterday also took up some time. The new game app on my phone took up some time as well.

The priorities are important, but other things that we do are also important. What we do every day no longer becomes a priority; it simply becomes a motion. Then there are the distractions that seem to take a toll on the time.

If you have a priority, make sure you have nothing else to do. If you are able to devote an entire day to your priority without doing anything else, it will become a true priority, not just a title given to something that needs to be done eventually.

The Claw Machine Obsession

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There are a lot of things to do in an arcade. One of the popular attractions at the arcade is the claw machine. The prizes are usually stuffed animals, but the prizes in some of these claw machines can be electronic goods such as a phone or game console. In order to operate the claw, 2 or more coins are always needed.

Grabbing the prize you want is easy. Just bring down the claw, close it, and hope it holds onto the prize that you want. The only thing left to do is to move the prize to the corner where you will be able to win it. That’s the hard part.

The claw machine appears to be easy at first. Every time another hopeful is about to win another prize, the claw machine drops the prize back into the pile of unclaimed prizes and goes back to the corner.

It won’t take long to realize that the claw machine is a ripoff. No matter how many times people try to win a claw machine, the claw machine refuses to cooperate. Then, the person trying to win the prize may notice that some of the prizes are very old, maybe years old.

The person losing coin after coin to the claw machine may be frustrated that he or she got no prize. This frustration makes the person continue to spend coins on the claw machine. The same result happens: the claw machine does not deliver.

It Was Time

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I finally got a new iPhone case. The other iPhone case had been through a lot of wear and tear. The new iPhone case is an addition because it protects the iPhone and can withstand a lot of wear and tear.

Everyone knew it was time for me to get the new iPhone case. I just got the case and put it on my iPhone.

When everyone knows something, you have to weigh your options. Just because everyone is telling you to do something doesn’t mean you have to do it. However, if you think something needs to change and people agree with you, you need to make that change right away.

Not all changes are easy. The old iPhone case had a better design, but the new one does a better job at protecting the iPhone. There will be many decisions you will have to make for yourself and your business. Some decisions will be harder to make than others, but a delay in the decision making could lead to stagnated progress.

Handing A Business Card To Someone Else

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Not everyone will want a business card from you, but there will be other people who would be more than happy to have your business card. The goal is to be able to hand out as many business cards as possible to people who you know will use those business cards to remember who you are.

More people are buying business cards and giving them to other people as the days go by, but not everyone is doing it right. The two best ways to get people to pick up your business cards (and not throw them in the trash) is to keep the business cards by the door or engage in a conversation.

I went to a restaurant a few days ago, and the first thing I saw was a small table with business cards. I did not pick up a card because I remembered picking one up earlier. I picked up a business card from that same table a few months ago and ended up finding myself in the same restaurant. I still go to that same restaurant a couple of times every year. The phone number was also there which was very helpful in the event that we would have any questions about when the restaurant would open. For restaurants, retail stores, and similar places, leave the business cards by the door. Being given a business card by a representative is not the best approach.

There is also another really good method to use when handing out business cards. Entrepreneurs who do not have their own store often engage in conversations with people they think will want your business card. Depending on the number of business cards an entrepreneur can hand out, conversations can last 5-10 minutes. The less a conversation lasts, the better because the entrepreneur will be able to give out more of his or her business cards to more people. Some conversations will exceed 10 minutes, but as long as most conversations do not exceed 10 minutes, the entrepreneur will be able to give his or her business card to a lot of people.

The worst time to give someone your business card is at the beginning of a conversation. Giving a business card to someone who doesn’t know you won’t work well. This is why building conversations is very important. By having a conversation with others, you will entice them to take your business card when you offer it to them.

Those are the two best ways to give your business card to other people. The firm handshake and properly distributing the business cards also apply. If you want to go big, you need to have your own business card so that more people will know and remember you faster.