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business tips

What Gets Shared A Lot?

July 15, 2013 by Marc Guberti Leave a Comment

I was reading one of Seth Godin’s posts, and I looked at the number of times people shared his post on social networks. The numbers for the post I was looking at and all of the others are impressive. I also knew his statistics are up on Quantcast.

If you type in the URL for Seth’s Blog into Quantcast, you will see how many visitors he gets in a day. Most of the time, he is getting over 10,000 visitors every day, but I decided to look deeper into the statistics. There were some moments when Seth’s traffic skyrocketed. I took a look.

I identified the days when he went from a constant rate of 10,000 visitors a day (or something like that) to over 30,000 visitors on a single day. That traffic stayed on his blog for a few days which meant more subscribers and more sales. I looked at three days in particular.

On the first day I saw Seth’s traffic spike up was when he was giving away a free book to download. The book included advice from many well-known entrepreneurs. The book was over 70 pages long, and at the end of his book, Seth advised his readers to share it.

What happened? According to Seth’s blog post, the book was trending on Twitter for 7 hours, and there were 20 tweets a minute about the book. That’s almost 10,000 tweets about a single book. The place to get Seth’s free book was on his blog.

Seth’s book was also about getting your goals done in the New Year, and since he started giving away the book in December, a lot of people wanted to know how to keep their New Year goals alive.

Another time when Seth’s traffic spiked was when he shared a fascinating picture. There were 3 blocks that compared the death rates per watts produced involving nuclear energy, oil, and coal. The death rate for nuclear energy was by far the lowest. Coal was the highest. It was a stunning picture, and the post was able to sum up the picture nicely.

If we guessed, we all would have thought nuclear energy would have caused the most deaths. The answer ended up being coal. I had to look at the picture twice to see the tiny square for nuclear energy. No one expected it, and that created a lot of buzz.

The other post that got a lot of traffic was an April Fool’s joke about the Kindle Zero which was a free Kindle. By the way, you could also make money with the Kindle Zero by reading challenging books. A lot of blogs featured this post from Seth Godin among the other April Fool’s tricks.

So those were three posts that resulted in a skyrocket of traffic for Seth Godin. There is something we can all take away from this knowledge: be clever, stunning, and give stuff away for free.

Filed Under: Uncategorized Tagged With: blogging, business, business tips, seth godin, viral

How To Accomplish Your Goals

July 13, 2013 by Marc Guberti Leave a Comment

We all have goals, and we all want to accomplish them. Accomplishing those goals isn’t always easy. There are a variety of ways that you can accomplish your goals.

Ask yourself if it will all be worth it when you complete your goal. Do you see yourself becoming successful in the future by completing your goals, or do you see your goals as a way to just “get by.”

Set your goals and envision what those goals will do for you in the short-term and long-term. Create your 5 year plan and shoot for the stars.

Filed Under: Uncategorized Tagged With: business, business tips, productivity

Did You Check Your Statistics Today?

July 2, 2013 by Marc Guberti Leave a Comment

Chances are…you did. If you didn’t check them already, you’re probably going to check them later today. There are more statistics for us to check such as blog traffic or number of Twitter followers. Checking the statistics is just as bad as checking the inbox: we can’t get out of it.

I check statistics 10 times every day. When I think I am done for the day, I check the statistics of something I ignored or didn’t even know I had. I check the statistics more than I check my email.

There is no way that I am alone. Statistics are used by a lot of people to track the growth of their business, blog, product, and so on. Statistics store information years back, and we can easily access it.

Statistics are valuable to our business, but looking at statistics for too long can stunt business growth.

Filed Under: Uncategorized Tagged With: bad business habits, business, business tips, productivity, statistics

How Stores Get You To Buy Their Products

April 27, 2013 by Marc Guberti Leave a Comment

Step into Targets, Walmart, or any other store. There are products left and right all on the shelves. When you open the door, you just walk right in and take a look. There are some products that don’t interest us at all, but there are a few products that interest us…a lot. These are the products that we are looking for and ultimately buy. Nearly every store has that kind of product–the one you want. With so many options, there is going to be something for you. If you can’t find something, you have the option to ask an employee to help you out.

This is how we should welcome our guests when they want to buy one of our services. When they open the door, they put in the URL to our website. If there is a pop-up asking them to buy your services or a pop-up that lists your services, you won’t get far. That’s like walking into a Targets or Walmart store, and there is an employee right at the door showing you a random product that you might not even like. It won’t take long before that door is shut. If someone is looking through your services, don’t answer their questions or even talk to them unless they ask you a question or talk to you. The cutomer is always right, and it is the customer’s decision without any kind of influence whether or not to buy your services.

Filed Under: Uncategorized Tagged With: business, business tips, competition

Can’t Wait For Easter Break

March 27, 2013 by Marc Guberti Leave a Comment

Since this is a scheduled blog post, I am still in school for the moment. However, when the school day is over, I get a week and a half break. While I will enjoy all of those days off, I have created a list of goals for myself to complete. One of my notable goals is to add more pages (pages and posts are different) to this blog. This will mean more content. One of my plans is to add a page with a list of inspirational quotes and small explanations for each. I am open to suggestions, and I look forward to adding even more content to this blog over the break.

Filed Under: Uncategorized Tagged With: business, business tips, goals, productivity

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I am a business freelance writer who writes for individuals, small businesses, and corporations. My content will help drive engagement and sales to your business. I have produced content for several companies, including…

  • Upwork
  • MoneyLion
  • Freight Waves
  • Westchester Business Journal
  • Property Onion

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