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3 Reasons Why You Need To Give Your Clients Specific Options

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One mistake a lot of people make is not getting specific enough with the choices they give to their clients. The common belief is that the more choices there are for clients, the better. That common belief is no longer true in a world that is dominated by Google. There are some businesses that have few choices, and those are the businesses that are starting to gain more momentum. Here’s why:

  1. The businesses with more specific choices are trading quantity for quality. Having fewer choices means that a business can do a better job with the choices they have versus being mediocre at many things.
  2. Quality clients over quantity clients. More clients is not necessarily better, and this will allow you to narrow down your clients. Narrowing down your clients will allow you to easily find your quality clients.
  3. Google search has changed the way we use internet. Blog posts are all over the web. There is a lot of content on the web, and that content can satisfy the needs of customers. Asking your client what they need help with is no longer effective. A Google search will answer their needs. Telling your clients that you only provide help for A, B, and C will allow you to get more clients. The best way to get more clients is to have your business fit into a subniche that satisfies the needs of enough people. It is better to have a close-knit community of 1,000 than a million scattered clients who won’t hesitate to use the Google search instead of buying one of your products or services.

Google has dominated the web, and that is unlikely to change anytime soon. In order to build a successful business, you can’t ask clients what they want. A Google search will get them what they want. You need to give your clients specific options so you get the best clients, be at your best for those clients, and make sure a Google search won’t be the different between a sale and a missed opportunity.

Lead The Stampede Book: Summer 2014

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Back in October, I wrote a blog post called Lead The Stampede. Looking back at it, I realized I could have wrote about leading the stampede in greater detail. There are a lot of components that go into leading the stampede. It wouldn’t be possible to explain all of the components in a single blog post. I considered writing a Part 2 blog post and a bundle of blog posts, but I came up with a better idea.

My next book is going to be Lead The Stampede inspired by the blog post. I am excited about this book because of the following:

  1. This book will most likely be my first 200+ page book. If I don’t reach 200 pages, I’ll be very close.
  2. I am going to create a paperback for the book using CreateSpace.

Lead The Stampede will be about standing out in your niche, the characteristics you need to stand out in your niche, how to effectively manage your time, and more! I’ll bring more updates as summer approaches.

 

Exposure Leads To Profit…Not The Other Way Around

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There are a lot of marathons, but there aren’t many sprints. Making a profit is a marathon that involves getting enough exposure. The exposure leads to the profit, but too many people just want the profit right away.

The profit does not lead to the exposure. There will be some points where you will have to spend money in order to get the exposure. Getting the exposure will lead to more sales which in turn will lead to a bigger profit.

Don’t focus on finding the profit. Focus on finding the exposure that will lead to a profit.

 

Trick Yourself

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It is possible to trick yourself, and sometimes, tricking yourself can be beneficial. I read an article about how a young girl didn’t feel any pain when she got stitches. The reason she didn’t feel any pain was because the doctor tricked the girl (in a good way).

The doctor had a lot of coloring books. He told the young girl what colors to use to color the pictures. Eventually, the doctor would tell the young girl to use a different color. This got the girl distracted from what was really going on: the stitches.

The same girl who moaned about the stitches ended up not even knowing that the stitches even took place. The girl felt no pain. Her mind tricked her into focusing on the coloring books instead of the stitches.

I recently tricked myself by creating a book with a giant list. I ended up writing over 5,000 words in 1 day. The only reason I know is that I just happened to look at the bottom of the document to see my word count.

You can make the difficult things seem easy by tricking yourself. Then, when you realize you tricked yourself, look at what you were able to do. It really works.

Here Come The Side Effects

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That medicine seems too good to be true. It solves all of the problems that we have. We will go from “I have this problem” to “I had this problem and got rid of it with this medicine.”

That seems too good to be true. Sadly, it is, but when you listen to a lot of advertisements about different medicines, there are common similarities.

The person speaking in the commercial starts off by talking about the problem. What’s the sickness or condition everyone has? The speaker will talk about that while the visual part of the advertisement shows a person suffering from the sickness or condition.

Then the speaker talks about how good the medicine is. The medicine does this, this, and that. If you have this problem, this medicine will help. These are some of the other things that the medicine does. The visual part of the advertisement shows the person who had the sickness or condition getting up and being able to do more. That person is usually at a vacation with kids, on their own by the countryside, or there is an animal or insect in the advertisement.

That’s a great business tactic. Mention the problem and then follow up with the solution. If you want to generate a lot of revenue and clients, that’s the method you use.

The problem with these advertisers is that they can’t stop there. Someone gets a side effect they didn’t mention, and the advertiser gets sued. Here some the side effects.

While the entire advertisement was going smoothly, the part about the side effects goes really fast. A list of 10-20 side effects is covered in less than 5 seconds. The visual part of the advertisement isn’t showing the person during the side effects. The visual still shows the person enjoying life and being able to do more than they could have without the medicine.

For some advertisers and business owners, there is an ugly side of the story that someone doesn’t want you to hear about. Someone will cover up the ugly side of the story as much as they can, but no matter what they do, that ugly side of the story will always exist.

I Was There

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When we want to remember something, we usually tell other people that we were there. However, more people need proof. Anyone could have said they were at the MLB All Star Game yesterday. When someone says something like that, the other person needs to have some kind of proof.

I was at the All Star Game yesterday, but not everyone is going to believe I was there. There are some things that just sound too good to be true, and those are the things that are harder to believe.