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Turning Your Fears Into Ideas That Lead To Growth

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Apple has become a powerful company because it was able to create a lot of great products and sell them. There are many devices Apple has sold such as the iPhone, Mac, iPad, a mouse for the Mac, and others as well.

There are a lot of things you can say about the devices Apple produces such as reliable, fast, easy to use, or incredible. I use 2 devices I got from Apple every day (my iPhone 4S and Mac Book Pro). However, when people describe Apple’s products, few will say something about the number of buttons.

The iPhone has only 1 button. The iPad has only 1 button. The Mac has a very small power button at the corner. The mouse has only 1 button as well. Apple’s competitors had buttons all over their devices, so why did Apple do things differently?

Having less buttons in my opinion allows me to do more on my Apple devices. I am able to find the exact button I am looking for since there aren’t many buttons to choose from. This could have been the reason why Apple avoided using a lot of buttons, but after doing some research on Steve Jobs, I figured out the answer.

Steve Jobs had button phobia. He couldn’t stand buttons. If you look up pictures of him doing a Keynote presentation about the newest Apple products, you won’t find any buttons on his shirt. As the CEO of Apple, his fear of buttons made an impact on the designs of Apple products.

Apple products have few buttons, but that doesn’t mean Apple’s devices aren’t useful. I use them every day, and I never have to worry about finding the right button to click.

Steve Jobs had a fear of buttons, and one of the many reasons Apple is a thriving company is because there aren’t many buttons on their devices. If Steve Jobs did not have a fear of buttons, more buttons would have probably been added to Apple devices.

Presenting Information Well

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I was recently at a business expo in New York City, and I was very impressed. All of the presenters knew what they were talking about, signed their books, offered discount, and shared their information naturally.

None of them paused. None of them forgot what they were going to say. They were all able to teach me something new about Social Media and the thinking style for a business. I got the two books The Pumpkin Plan (by @MikeMichalowicz) and It’s Your Biz (by @SusanSolovic) which I will begin reading over the weekend.

The presenters were able to do a great job presenting what they wanted to present. They were able to be themselves and provide quality information. People buy products from the people who know how to present because the presentation gives people a sneak peek of the content in the book.

Look At The Flaws And The Big Picture

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Nothing is perfect. The best business is going to have a flaw or two. The best event will have some flaws as well.

Summer is a great time for people to relax, work on their businesses, and control their own schedules. That sounds incredible, but there are some flaws with summer. All of the insects don’t come out. They come in. There are more ants everyday. Figuring out how they get in is just as hard as taking them out of the house.

Google gives us a lot of different products to try. Is Google able to answer all of our questions? The answer is no, but there are many people who are happy with Google. Most people use Google for the search function while some people use Google’s products such as AdSense and Google+.

Summer and Google have their flaws. Sadly, there are a lot of people who only look at the flaws. Instead, we should look at the flaws and the big picture. Summer is a great time to relax and have fun. Summer symbolizes the end of school for 3 months and more vacation time.

Google is the difference between going to the library to look for information on a rainy day or being able to access the information you need on your computer while watching the rain fall. I do not know what it felt like to go to the library everyday to find information for a school project. I don’t want to go through that experience anytime soon, and Google prevents that from happening.

Something may not be working the way you wanted it to. Your guest post to a well-known blog could have been disapproved or you lost a lot of followers on one day. Do look at the flaws, but also look at the big picture.

If you were trying to submit a guest post, it means you had something such as a Twitter account or a blog to promote. If you lost a lot of followers on one day, it means you had a lot of followers, and going from 1,000 followers to 900 followers still means that you have 900 followers.

The big picture is a painting. The flaw is just a yellow dot on the painting. You get to choose how big you make that yellow dot.

Do you look at the flaws, the big picture, or both?

Three Upcoming Books

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I get a lot of my work done over the summer, and some of that work includes writing books. Writing is a hobby for me, and I write on multiple blogs and tweet on my account everyday. These are some of the books that you can expect to see by the end of summer:

  1. Fool’s Gold: Not everything in business is as it seems. Some methods that were working a decade ago to improve businesses don’t work now. There are also some methods you are being taught today that are inaccurate and do not apply to having a successful business. Fool’s Gold highlights the methods that work and the methods that no longer work. This book will be published by the end of June.
  2. How To Be Successful On Twitter: There are more people creating Twitter accounts everyday. However, getting thousands of quality followers takes a lot of work. This book will guide you through the process of getting thousands of followers, making money on Twitter, getting more interaction with your current followers, and other aspects of Twitter. This book will be published by the end of July.
  3. How To Become A Pro Blogger: I have been blogging for over 2 years now, and I have turned blogging into a career. I share some of the reasons that my blogs have been successful as well as the characteristics that make a successful blog. I compare three blogs that I feel stand out from the crowd. These blogs stood out from the crowd based on style, earnings, sharing, and a combination of other factors as well. All of those blogs are described in great detail in my book. There are other goodies throughout the book such as a giant list of ways to get more traffic to your blog (with explanations for each method) and various ways to monetize your blog. This book will be published by the end of August.

The Easier Path Isn’t Always The Right One To Take

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One story that I heard has always stuck in my mind, and since I recently finished my last final exam of the year, I remembered the same story yet again.

The story does involve a final exam. The students were given the exam, but it was given to them face down. It was a big packet just like any exam would be. The teacher told his students not to flip the exam packet face up at all.

The teacher then does something that most teachers would not do. He tells his students that they can leave the room, not take the exam, and end up with a B. There were a lot of people who left the room probably because they didn’t study or just wanted to enjoy the summer.

The few remaining students who are in the room get nervous, and when the teacher asks again if anyone else wants a B, one of the students leaves.

The teacher asks for a final time if anyone wants to leave and get a B, but no one gets up. Everyone remains seated and ready to take the exam, which is still face down.

The teacher finally tells his students to flip the exam face-up so they can begin. On the front of the exam, the first page of the exam says, “Congratulations. You have just aced the exam.”

You don’t ace the exam just by showing up. Anyone can show up and then leave at a given notice. You ace the exam by answering the questions correctly and believing that you can get the A. Showing up is only half of the battle. Actually wanting to stay is the other half.

It is sticking with your ideas and not taking the easier path that will allow you to be very successful instead of being like everyone else.

Who’s Saying What

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I’m sure you have seen a commercial of a movie in theaters. There are so many of these commercials claiming the same thing: that their movie is the Number 1 movie in America. The key word is their. The critics who only give the movie 1 star won’t be seen. The critics who give the movie a 5 out of 5 will be shown. All of the retail stores sell the perfect products that everyone loves…according to the commercial.

The Red Sox fan who says the Red Sox are better than the Yankees is showing bias because he or she is a Red Sox fan. The person telling everyone how great their book is could be the author.

If you are deciding whether or not to buy a product, never ask the retail store. If you are deciding whether or not to buy a book, don’t ask the author. They will not be able to give you an honest review. The author will never say their book is bad and the retail store will never tell you to go to another one. Targets isn’t telling everyone to go to Walmart, and Walmart isn’t telling everyone to go to Target.

Make sure you know who is talking or who is giving the description. A customer is the best source for a product because they make no money with their opinion. The customer already spent money on the product. If the product is really good, the customer will find a way to give that product a good review. If that product is really bad, the customer will surely find a way to give that product a bad review.