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competition

Too Many People Care About The Competition

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There are too many people who look at the competition. The practice of carefully watching the competition could have been given to us by sports. I’m sure all of the baseball fans were watching the NL Central and AL Wild Card as the regular season was coming to a conclusion. Football is on as well, and some teams aren’t having the good starts they were predicted to have.

There are more companies trying to be like others. Facebook is trying to be Twitter. Facebook won’t be able to out-Twitter Twitter because Twitter was first. If Facebook tries to out-Twitter Twitter, they will lose.

Beating the competition feels like an accomplishment. Getting more sales than Seller B just allows you to compete with Seller C. Competition is like a never-ending dog pile in which everyone is trying to end up on top.

Fighting to be on the top of the dog pile is going to take years of work. You might not even get there because there are already established companies with a good record for success. The competition is not as important as you being successful. The competition isn’t important. Your business and your ideas are important.

 

Imprinting

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Imprinting is when baby ducks follow the first thing they see. That’s why when the baby ducks come out of the egg, they usually see the mother duck. If they see you, that’s a problem.

However, there is a different type of imprinting that is always good when you are the first person seen. In the real world, you want people to imprint your business. The only way you get people to imprint, or follow your business, is by being first. Set yourself apart from the competition, and consumers will imprint on you.

They won’t follow you back home, watch you brush your teeth, or do anything else strange like that. However, they will buy your products and services. When another competitor comes along, the consumers already chose someone to imprint; you.

You want people to imprint your business. Not only will they follow your business, but they will also trust your products and services. Trust leads to sales and returning consumers who become clients.

When baby ducks imprint, they imprint on the first thing they see. It doesn’t matter if the next duck they see is ten times smarter than the first duck they saw. It doesn’t matter if the next duck they see is way more beautiful than the duck they imprinted on. The first thing a baby duck sees, it imprints. There’s no way around it.

Most Common And Most Beneficial

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The most common thing to do is sell a product. Selling a product is very beneficial. You’ll get a good commission if you sell a product, especially if that product is yours.

The way you sell the product is just as important as actually creating the product. The most common way isn’t always the most beneficial way.

Publishers are charging a lot for their books, but self publishers can dip under normal prices. If millions of people are selling their products the same way, chances are there are only a few of those people who are the big guys of their niche. I’d say about 100 of them, and 1,000 tops. The other 999,000 or so aren’t doing as well.

That’s the most common approach. Everyone does the same thing, and people new to that niche get hidden by the big guys, the top producers. Those are the people who have thousands of preorders and twice as many sales when the product comes out. The other people will have to do 5 or 10 times as much work as the big guys just to get noticed. The person who finds the niche first usually does better than the rest.

The most beneficial approach is different. The most beneficial approach is walking on your own path and having others follow. You’ll automatically become the person that everyone comes to. You’ll get sale after sale right away because the competition hasn’t caught up with you yet.

By the time your competition finally catches up with you, the path you set will be the most common choice with you as the most popular person of your niche. The others will strive to achieve your status.

If You Want To Win Against A Tiger

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If you want to win against a tiger, you can’t fight like a tiger. We have hands with small nails while they have paws with big claws. We have herbivore teeth; shaped in squares. Tigers have the pointy teeth that hurt…a lot.

You don’t beat the tiger by becoming the tiger. Instead, you beat the tiger by being different. Use your surroundings, blow a whistle at it (blowing the whistle actually works. I read a book about it), and do anything else that you can.

Don’t try to beat the competition by becoming the competition. They have more experience and a larger audience than you do. Do something that the competition can’t do. Find their kryptonite. It’s there somewhere!

Leaving The Dock And Why Ships Sink

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There’s a lot of competition and danger in the seas. The dock is the safety zone. The sea is the place of opportunity. You can either leave the safety zone and go after success, or you can stay at the safety zone and never know what you could have done.

Choose to leave the dock and set sail. Greatness is at reach, but only if you prevent your ship from sinking. It will take a long time before you reach your destination. Ships that rely on wind for direction may take years to reach their destination. Although it takes a long time for these ships to reach their destinations, they will reach those destinations if they don’t sink.

The first reason ships sink is because it couldn’t withstand an attack. There are competitors that will be better and stronger than your ship’s crew. By outwitting the competition, you will prevent your ship from sinking.

Another reason ships sink is because a loss of purpose. If you keep on steering the ship to reach other destinations, the crew will get tired of staying at sea. They want to be successful just as much as you do. You can also lose your purpose and develop vengeance. If you develop a vengeance, a giant sperm whale will take down the entire ship, and survivors will have to wait for another ship of opportunity.

Another reason why ships sink is because water gets in. The water gets into the ship and makes it sink slowly. This problem can easily be fixed, but if the problem remains unattended for awhile, the ship is going to sink.

The ship sinking is what everyone fears. That’s why many people don’t leave the dock. Few go out to sea on a ship, but if they reach their other destination, they are successful in their quest.

Are you ready to leave the dock? You’ll reach your destination years later in one of those ships that only has sails. Wind is your fuel. Are you willing to go on that kind of ship to achieve success?

You’ll have to be willing to leave the dock to go from ordinary to extraordinary.

The Only ‘Benefit’ Of Being Like The Competition: Being An Unknown

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You will get lost. The competition has more money to spend than you, and they also have more resources. Facebook copied Twitter’s hashtags and added videos to Instagram. It’s practically stealing an idea.

Although Facebook was able to get away with it to some degree, you won’t be able to get away with it. No one will publicly say what they thought about your decision because they won’t know who you are.

If anyone created cars and challenged Toyota by being just like Toyota, car buyers would go to Toyota over your car company. Copying someone else’s work won’t look good for your business, and people will forget about you.

Do something that none of the competition wouldn’t even dare to do. Being an entrepreneur does involve making some risks and hoping that they pay off. Cutting down client size or spending more time on Social Media instead of blogging are risks that some entrepreneurs will have to take.

Do all risks pay off? No, but they make you different from the competition. If you are different from your competition, you will get visitors and returning customers.