Facebook tips and tricks

7 Ways To Turn Your Facebook Fans Into Email Subscribers

August 12, 2014 by Marc Guberti Leave a Comment

Did you know that two-thirds of Facebook marketers are either uncertain about whether their methods are working or don’t even believe in their methods? That’s a big portion of marketers, and that’s because most of them are making the same mistake. Chances are you are making the same mistake with your Facebook page that a majority of other Facebook marketers are making. Advertising is a great way to promote your Facebook Page, but then what? Getting a bunch of likes is not the answer, and only 1 out of every 6 people will see your Facebook Page posts. The answer is turning those fans into email subscribers. Here are seven things you need to know so you can make that happen.

Host a giveaway on Facebook. When you host this giveaway on Facebook, you need to make sure that the only way for a person to win the prize is by subscribing to your blog.
Promote a free product. This free product needs to be enticing. In addition, it must only be available to the people who enter their name and email address in a form.
Post valuable content. Posting valuable content will allow you to spread on Facebook. By spreading on Facebook, more people will learn about you. Then, by implementing the other tactics, you will be able to get more subscribers.
Engage with your fans. Engaging with your Facebook fans is the key to your success. Engaging with these fans will allow you to have longer conversations and build stronger connections. This engagement will encourage new fans to have conversations with you, and if you have good conversations with your fans, those fans will become your subscribers.
Offer discounts. Discounts encourage people to buy products. Some people only buy a discounted product because they save money. Some products that people buy for a discount never get used, but buying a product at a discount makes a customer feel smart at the moment. People must be required to subscribe to your blog in order to take advantage of the discount.
Give subscribers access to a private FB group page. A private Facebook group page allows you to connect with more people, and it is a free prize worth winning. Only give your subscribers access to a private Facebook group page.
Share customer testimonials. Some people subscribe to bloggers who provide valuable content. Providing customer testimonials will prove to your Facebook fans that you provide valuable content. Posting testimonials will encourage more people to subscribe to your blog.

Your email list is the most powerful list you have. You can promote your products and blog posts to the people on that email list. If you have 100,000 people on your email list, and a tenth of one percent of those people buy your $2,000 product, that’s 100 sales (and $200,000 extra in your pocket). What do you do to grow your email list?

7 Reasons Why You Need To Schedule Facebook Posts

July 21, 2014 by Marc Guberti 4 Comments

When Facebook decided to allow people to schedule posts directly on Facebook’s site, the social media world went crazy. Being able to schedule posts on Facebook’s site meant you no longer needed to use an app like HootSuite to get the job done (HootSuite is still good for most of the other social networks). However, there are not many people who are utilizing Facebook’s scheduling feature. Some people only send posts at the moment, and some of these posts get sent when few people are paying attention to them. Scheduling Facebook posts is super important, and here are seven reasons why that is true.

You can post on Facebook without being on Facebook. Are you going on a family road trip and can’t get access to your computer for the entire day? No problem. You can schedule Facebook posts the night before the road trip so people still get your Facebook posts while you are on the road trip.
You can be more strategic with your posts. This is the part when Facebook insights become very useful. You can use their statistics to see when most of your fans are on Facebook. That means you can send your Facebook posts during the times that most of your fan base will see them.
Your Facebook Page will get more likes. The more posts you send out, the more chances you have of someone clicking the like button. Most of the people who like one of your posts will also like your Facebook Page.
Your Facebook posts will get more engagement. If you are scheduling Facebook posts on a daily basis, people will realize you are active. Some of the people who realize you are active will check your Facebook Page every day for new posts. In addition, by sending out more posts, you also get more chances of someone liking, commenting on, or sharing one of your posts.
You have more time to think before you write. In a world filled with rushing and impatience, some people will rush a Facebook post and write a typo. As you are scheduling your Facebook post, you will have some time to look at what you wrote. That way, you will have a better chances of picking up typos.
You get to learn about what works. If you send out enough Facebook posts, you will learn what resonates well with your audience. Then, you can focus on sending out content that resonates with your audience. As your Facebook posts get hundreds of likes, people will want to learn more about how you got to this stage (maybe through a consultation session).
More people get to see your Facebook posts. One of the worst things Facebook did was preventing most of your fans from seeing your posts. Less than 20% of your fans will see your Facebook post. If you have 10 fans, then only two of those fans saw your post. Bummer, right? If you schedule enough Facebook posts throughout the day, you will be able to account for most, or if you get really lucky, all of your fans. That way, more than 20% of your audience gets to see at least one of your posts. Then, some of the people who liked the post they saw will visit your Facebook Page and like the other posts as well.

Scheduling Facebook posts eliminates the requirement of being on Facebook in order to post on Facebook. Implementing these methods will allow you to be more active on Facebook and grow your audience at the same time! What are your thoughts on these methods? Do you have any additional reasons why you schedule Facebook posts? Please share your thoughts and advice below.

10 Ways To Improve Your Facebook Page

June 19, 2014 by Marc Guberti 4 Comments

The two components that decide how many likes and engagement your Facebook Page gets is the way it looks and the content you post on that Facebook Page. However, many people are not optimizing these two components well enough in order to see better results. The better you implement these two components, the more likely you are to be successful on Facebook. In order to make your Facebook Page better, follow these 10 tips.

Facebook prefers that you use 180×180 pictures but then converts your picture to 160×160. That means the avatar picture you choose for Facebook needs to look good even if it is 160×160. Make sure your entire company’s logo or the picture of you shows up on the entire avatar. If part of your company’s logo or your headshot gets cut out of the picture, then you need to fix that. There’s nothing worse than having a sloppy appearance prevent you from getting more engagement on Facebook.
Make sure your background picture further emphasizes what your Facebook Page is about. A picture of your company’s logo or a headshot does not necessarily tell people what your Facebook Page is about. If you put a headshot of yourself on your Facebook Page, then your background picture needs to show people what your posts are all about. If you only write Facebook posts about Facebook marketing, you can have a picture on the background related to Facebook marketing. If you write Facebook posts about motivational quotes, you can have a background picture of the sun rising with your favorite quote in the same picture. No matter what you post about on Facebook, your background picture needs to give everyone a good idea about what you post. As a side note, the ideal dimensions of your Facebook Page’s background image are 851 pixel width by 315 pixel height.
Make sure your Facebook posts are only 80 characters. The longer your Facebook post is, the less likely someone is to read the entire post. If you want to get more likes and engagement on Facebook, you need to create short and sweet posts that are easy to read and have a clear message.
Include pictures in your Facebook posts. Facebook posts with pictures get more engagement than the Facebook posts without pictures. Although pictures are optional for Facebook posts, you should make it a point to have at least one picture in a Facebook post.
Experiment with your posts. When you first start to see more engagement and likes coming in every day, it is important to identify what kind of content your fans like the most. There are a variety of factors that decide how much engagement your Facebook posts get such as the character count, topic of choice, way you worded what you said, the color of the picture, and other factors as well. You will be able to identify which factors work for you by posting a lot of content and seeing which Facebook posts get the most attention.
Have an effective short bio. People get to see your short bio directly under your picture. They don’t have to click an About Me Page on the menu like you have to do with a blog. Instead, it’s right there. Your short bio can give people an idea of who you are and what you do. Since a short bio does not take a lot of time to read, most people will read your short bio before reading any of your posts.
Post videos on Facebook. Videos grab our attention differently from the way a typical post grabs our attention. Posting videos will keep someone on your Facebook Page for a longer period of time. That’s long enough for someone to like that Facebook post, leave a comment, possibly share it with their friends, and repeat the process for some of your other Facebook posts as well.
Get more likes for your Facebook Page. These are a bunch of ways that you can get more likes on your Facebook Page. Getting these likes makes your Facebook Page look more popular. Whether it is actually very popular or not, potential fans will see your Facebook Page and believe that it is very popular. These people will then engage with your posts and like your page because they see that so many other people have done the same.
Post every day. New visitors are more likely to like your Facebook Page if you post every day. Posting every day shows that your Facebook Page is active, and if visitors like what you have posted in the past, then they know they need to like your Page in order to get your future posts in their news feed. The average dormant Facebook Page does not get as many likes as the average active Facebook Page. Facebook also does a really good job at telling people when they have not posted on their Facebook Pages in a while. If you ever get that kind of email, you need to stop what you are doing and immediately post something on Facebook and then schedule posts for the days to come.
Time your posts based on what your audience is on Facebook. In order to get the best engagement from your Facebook posts, you need to send these posts out when most of your audience is on Facebook. Facebook provides analytics that contain the number of people who visit your Facebook Page for every hour of every day of every week. That is a powerful statistic that Facebook gives you for free. If it’s free, it doesn’t hurt, and in this case, the statistics can be the difference between your Facebook post getting 25 likes or 50 likes.

By constantly improving your Facebook Page, you will continue to see better results over time. Your engagement will go up, more people will hear about you, and by implementing circular viralocity, your blog and all of your social networks will be able to go viral. Having an effective Facebook Page is just one piece of the puzzle.

What are your thoughts on the list? Do you have any additional tips? Please share your thoughts and advice about improving your Facebook Page below.

10 Ways To Get More Comments On Your Facebook Posts

April 13, 2014 by Marc Guberti Leave a Comment

There are some people on Facebook who do not receive many comments for their Facebook posts while there are others who regularly get thousands of comments for their posts. Getting more comments on your Facebook posts will allow you to interact with your audience and build more connections in the process. The businesses that see the best results from their Facebook pages are also the ones getting thousands of comments for their Facebook posts. Comments are an important way to show people you are popular, and in this blog post, I am going to share with you 10 different ways to get more comments on your Facebook posts.

Get more friends. This is a simple and easy way to get more comments on your Facebook posts. The person with 1,000 friends on Facebook (whether those 1,000 friends are really friends or just acquaintances in real life) is going to get more comments for their posts than the person with 50 friends.
Post things that people would want to comment on. Did you have a fun time at Bermuda, buy a big house, have some really cool fan art for your fans, or feel like being motivational? Those are some of the many things that people will comment on. This is a common sense tip, but few people tend to take this one seriously.
Include pictures. It has been proven on every social network that including a picture will result in more likes. Saying that you are in Bermuda and taking a picture of the pink sand and posting it on Facebook are two different things.
Ask questions. Do you think Mark Sanchez should have stayed with the Jets? Do you think aliens are going to invade the earth? Asking questions will encourage people to leave their opinions–in the form of comments.
Be comical. A joke always gets the job done. People will either tell you that your joke was really funny or let you know how bad it was. Either way, you get more comments on your posts.
Interact with the people who leave comments by tagging them. By tagging people on Facebook, they will be notified on Facebook and through their email that they were tagged. This will allow conversations to eventually develop into strong connections.
Comment on other people’s Facebook posts. By commenting on other people’s posts on Facebook, you will encourage others to return the favor by leaving a comment on one of your posts.
Be active on Facebook. In order to be noticed, you need to be very active on Facebook. If you are not posting on Facebook at least 3 times every day, you are not getting as many likes and comments on your posts as you could be getting.
Use direct messages to have conversations with the people who have already left comments. These conversations will allow you to interact with your friends and customers and build strong connections. Direct messaging someone says that they are special because the message is private.
Promote your Facebook account or business page on your blog. The people who visit your blog would be eager to see where you are on other social networks. As you continue to build your presence as a blogger, some people will feel honored when you tag them, like one of their posts, or reply to someone’s comment.

Those are the 10 ways to get more comments on Facebook. As your Facebook posts get more comments, your readership will grow, and you will be able to build stronger connections. What are your thoughts about the list, and do you have any additional tips you would like to share?