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marketing tips

How To Put On Your Marketing Hat

June 3, 2016 by Marc Guberti Leave a Comment

marketing hat
Create as much content as you want. You still have to market it.

If you write enough blog posts, you become very comfortable with the experience. All I need is an outline about a topic I would enjoy writing about, and then I’m off to the races.

Producing content eventually becomes effortless. However, if you want to turn content creation into a business, then you need to be prepared to put on your marketing hat.

Creating the content is not the marketing. Create it, and no one may show up. Marketing can get very confusing very quickly. You think you are on the right path, and then all of a sudden, you get a curveball.

It’s possible to achieve effortless marketing, but you have to treat marketing in the same way you would treat writing content and producing videos.

You have to work on marketing your business every day. Some days will be easier than others, but if you pursue someone every day, you will eventually become a master at what you are pursuing.

Putting on the marketing hat correctly means putting the marketing hat on and keeping it on for as long as possible. I sometimes find myself producing content without thinking about the marketing.

I used think about marketing for a few days, grind at it, and then go back to spending my time only creating my content. Now I market my brand every day.

Consistency is vital in everything that you do—especially with marketing. I feel like content creators have consistency down with their content, but the marketing consistency isn’t there at all.

Now it’s time to get the marketing consistency down.

 

Identify HOW You Will Market Your Business

When you identify the ways you will market your business, it’s always a rough draft. You’ll never have the final copy because you’ll keep on making changes to the draft.

Identification will give you an idea of what needs to be done. The word “marketing” doesn’t indicate what workload you are going to embrace. Will you use social media marketing (which ones), email marketing, local marketing, or something else.

Once you know what you must do, you can implement. During this identification process, write down all of the tactics you will use to market your brand. More specifically, what will you do EVERY DAY in order to achieve the results you are looking for?

With all of this marketing, I’m sure that many content ideas will arise from your efforts.

 

Set Goals

Setting goals with a deadline gives you more urgency to put in the work. If your goal doesn’t have a deadline, it’s probably not going to get accomplished.

If you create a lot of content, then you are good at setting goals with a deadline. Chances are you have a blog or YouTube channel that must have at least one piece of new content every week/month. The consistency grabs your attention.

Forgetting to write and schedule a blog post for a given day would be devastating.

We need to think about marketing in the same way. To not market your brand on a given day must possess the same feeling of devastation as forgetting to write and schedule a blog post.

One important thing about setting goals is that you must make them attainable. If you set a goal that is impossible for you to reach, then you may get discouraged right from the beginning. In the beginning, set a goal for yourself that is very easy to reach, and then gradually rise your standards.

 

Do Research

I wish I could accomplish a goal just by writing it down. Writing the goal down significantly helps out with goal achievement, but you have to put in the work.

Putting in the work is an obvious need for goal achievement, but what type of work do you have to put in?

The answer to that question comes with research. If you want to grow your email list, you would go on Google and type in phrases like “How to grow an email list.” Then immerse yourself in as many email list growth related articles as possible.

Make this research a daily habit. That way, your knowledge will expand—and this knowledge will be SPECIFICALLY RELATED to the goal that you are trying to achieve. And this is knowledge that will actually be worthwhile—unlike other forms of knowledge.

Only the implemented, relevant knowledge is power.

 

Experiment

After you have the rough draft (plan) and have done the research, it’s time to take action. Some parts of your marketing will be flawless, other parts will be beyond your expectations, and there will be some duds.

That’s one of the universal truths about all of marketing. But the only way you determine which tactics are good is by experimentation.

The most important part of experimenting with your marketing is that you must have data. The data lets you know exactly how successful or unsuccessful one of your tactics is.

You should experiment with at least one marketing tactic per day. That way, you’ll learn more things about how to most effectively market your products and services.

With that said, you don’t want to take experimentation too far. Each change an individual product or service receives should be at least two weeks separated from another change. Here’s an example.

Let’s say you have a Kindle book that is getting two sales per day. You decide to change the description and the book’s cover at the same time. You analyze the results a month later and discover that your book is still averaging two sales per day.

What if changing the cover doubled your sales, but changing the description cut your sales in half? Or vice-versa?

The problem is that you can’t tell. You have no idea what those two changes did to your book sales. If you have two Kindle books, you can change the cover for one of those books and then change the description for the other book.

The key thing is to experiment every day, but at the same time, you don’t want to over experiment to the point where you can’t tell what changes with each new variable (i.e. changing the book cover, changing the description, etc).

 

Outsource Some Of The Marketing

When you have mastered a certain marketing tactic, it’s time for you to outsource the work. With the mastery, you can easily explain to a freelancer what type of marketing needs to get done.

There’s a smaller chance of error, and if the freelancer is a dud, you can still do the work until you find another freelancer.

Outsourcing some of your marketing is important because outsourcing opens up extra time. With the extra time, you can experiment with more marketing tactics and analyze the results.

As you continue to master more marketing tactics and outsource them, your brand will start growing exponentially. At a certain point, all of the marketing you do will put your content into the hands of thousands of people who would love to share your content.

Now you have a free army of people who will promote your content for you. The Huffington Post, BuzzFeed, and Mashable among others have done a great job at putting their content in front of people who would love to share that content with their audiences.

 

In Conclusion

Content creators know how to consistently put out new content. Now, it’s time to consistently wear our marketing hats and put our content in front of people who would love to share it.

What are your thoughts about marketing? Have any tips for us? Sound off in the comments section below.

Filed Under: Marketing Tagged With: business tips, marketing tips

Social Media Marketing World Case Study

February 27, 2014 by Marc Guberti 1 Comment

The biggest social networking event takes place in San Diego, and it gets hosted by Social Media Examiner. The social networking event, Social Media Marketing World, gets over 2,000 people from all over the world to show up. Tickets go for well over $1,000 each, and for people outside of San Diego, plane tickets and hotel rooms don’t come as a free package.

Social Media Marketing World is certainly an expensive event to go to. The big reason that the Social Media Marketing World event is very successful is because of the quality. The best of the best are speaking at the Social Media Marketing World. Many people speaking at the event are well-known people in the social media niche. Most of the speakers have over 100,000 followers on Twitter (some are in the 200,000’s). To sum it up very quickly, all of the speakers are very influential at what they do. The people speaking at the event also tell their followers about the event. As result, millions of people are able to see tweets about the Social Media Marketing World event.

The Social Media Marketing World event usually sees over 2,000 registrants which adds up to at least $2.2 million (assuming that most of the registrants came from the $200 discount). That’s a lot of money to make from one event.

While the price and convenience are not there, the quality makes the event what it is. This business model is identical to Lamborghini’s business model and the complete opposite of fast food restaurants’ business model. The Social Media Marketing World event will continue to thrive simply because it is the best in the world.

 

Filed Under: Uncategorized Tagged With: marketing case studies, marketing tips, social media marketing

Why We Test A New Change Before Making It The Norm

February 25, 2014 by Marc Guberti Leave a Comment

Some changes can be good while other changes can be bad. The only way we will know for certain is by testing those changes out. When I decided to tweet every 30 minutes, I decided to test it out for a day. When I saw a big improvement in my engagement on Twitter and my blog traffic, I knew that the change I made was a good one.

The reason we test changes is because some of those changes take more time to implement than others. In addition, putting in more time does not always mean better results. If you put in more time in the wrong places, you will not see better results. In order to decide whether the changes are good or not, they need to be tested.

You can go through the statistics in your mind. You can vision what is supposed to happen. However, not everything that is supposed to happen actually happens. Super Bowl 48 was supposed to be a battle of the ages. The best defense was playing against the best offense. In the end, the Seattle Sea Hawks made the Denver Broncos look very bad.

The new change can be dangerous. It can lead to bad results. By testing the change for a week, you will be able to figure out whether your audience is open to the changes or not. After you get an answer, you will be able to decide whether the change is good or not.

Don’t assume that every change you make is going to be a good one. We are going to make mistakes, but the best way to avoid making extra mistakes is by testing out new changes before turning those changes into your business’ lifestyle.

 

Filed Under: Uncategorized Tagged With: marketing strategies, marketing tips

Marketing With Proof

September 22, 2013 by Marc Guberti Leave a Comment

You can say you’re product is awesome and talk about some of the features. However, if you don’t have any kind of proof, your marketing efforts aren’t as powerful. People used to be gullible to scams. That has changed. In fact, many people are learning from their mistakes and the mistakes of others when it comes to getting tricked by a scam. Some have learned too much.

A product could be incredible and do everything it is supposed to do. However, testimonials and actual proof are now essential towards marketing. When people look for something to buy, customer reviews play an important role. Most of the popular products also have a lot of good reviews.

More people understand the value of testimonials. However, it is important to mention for a second time that some people have learned too much about scams. Instead of accepting a testimonial, some people will search that person’s name into Google and see if the results come up with anything good. Names and testimonials aren’t good enough. Now, the consumers want to see links to actual websites and social media accounts (unless everyone already knows the person who is giving the testimonial).

More people are getting smarter faster. The old ways don’t work as well as they used to, and trickery is not an option. Trickery is never the right option to take, but more people are aware of the potential trickery that comes with marketing. Not everyone is telling the truth, and in order to stand out, you have to give the consumers evidence that you are telling the truth about your products and services.

Filed Under: Uncategorized Tagged With: business, business tip, marketing, marketing tips

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I am a business freelance writer who writes for individuals, small businesses, and corporations. My content will help drive engagement and sales to your business. I have produced content for several companies, including…

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