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Why Pinterest Is A Game Changer For Your Business

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With over 70 million users, Pinterest is growing at a rapid pace, and if you’re not on Pinterest at all, then now is the perfect time to create an account. People are more likely to share content on Pinterest than on any other social network. Over 80% of pins are repins while the other social networks are behind.

Since people are commonly repinning other pins, it’s easier to go viral on Pinterest. When I had less than 1,000 followers, one of my pins got repinned almost a thousand times. You can go from unknown to viral on Pinterest as long as you have a few hundred followers and a really good pin.

Pinterest allows you to organize your content differently. Information can be organized into boards which can be moved around at any time. If you have three boards about infographics, you can put all three of those boards next to each other. If you have boards with videos, you can put all of those boards next to each other as well. Pinterest allows you to organize your content in a way that allows your followers to easily browse through the content they want to look at.

With Pinterest, you don’t have to talk exclusively about your business. You can pin based on your business on some of your boards, and you can pin about your interests on other boards. I have boards about social media, but I also have boards about penguins, baseball players, books, and Legos.

Pinterest boards allow you to become more specific. If you want to create boards with YouTube videos, you can create boards with humorous, informative, and inspirational videos. When you create boards that are specific, you have the power to satisfy specific needs that your followers have. Instead of browsing the web for humorous YouTube videos, your followers will be able to look at the videos you pinned on your board.

While you pin pictures relating to your business and interests, you can also pin pictures of your products. If you have written any books, or you want to recommend a product with an affiliate link, Pinterest will help you get a dramatic increase in sales. Consumers on Pinterest spend an average of $180 per purchase. Facebook comes in second place at an average of $85 per consumer.

Consumers are also more enticed to buy a product if they see a picture of the product. With Pinterest, you will be able to show a picture of the product, and when people click on the product, they can be led directly to the sales page. Pinterest will also allow you to target people with specific interests. If you have a board for every social network, people who are only interested in Twitter will still follow you since you have a board about Twitter. More boards will lead to more options which will lead to more followers.

Pinterest is too powerful to be ignored.

5 Places To Get Good Statistics

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I am a big fan of statistics. I use statistics for all of my social networks, all of my YouTube videos, and for this blog as well. These are 10 places that I use to look at my statistics:

  1. WordPress provides so many statistics that it’s mind-boggling. You get to find out how your visitors were referred to your blog, which of your blog posts are the most popular, who’s subscribed to your blog, which countries visitors are from, what people click on once they get to your blog, and search engine terms people use to get to your blog.

You get to see all of the websites and search engines that refer traffic to your blog. My favorite part about this feature is that you also get to see which social networks are referring traffic. I know when Twitter is referring traffic and how many people came from Twitter in a particular day. When you get traffic from Pinterest, you also get to see which pins are referring people to your blog. You also get to see how many times an individual pin gets clicked on.

You also get to see your top posts and pages. If one of your posts is doing very well compared to the others, that is the content your visitors want to see more often. If you write a blog post similar to your popular blog post, that blog post will increase your traffic.

You also get to see which links on your blog are getting clicked. You’ll be able to identify which of your products are the most popular, and this will allow you to learn about where your sales are coming from. You will also be able to learn which of your social network icons is getting clicked on the most.

For blog subscribers, you get to see how long it has been since they subscribed to your blog. You get to see the number of hours, weeks, months, and years since they subscribed to your blog.

Most search engine terms are going to remain as unknown, but some search engine terms will show up. Those are the search engine terms that you should build your blog around, and they should appear as tags on your blog.

2. TwitterCounter is great for Twitter. You get to see how many people followed you on a particular day, the number of people you followed on a particular day, and the number of times you tweeted on a particular day. Free users get access to up to 6 months of their history while Premium users get more features such as statistics for mentions, retweets, and more than 6 months of statistics. TwitterCounter provides all of its users with estimations of when they will reach certain milestones. If you want to know when you will reach 1,000 followers, TwitterCounter will give you an estimate. TwitterCounter’s estimations are based on the average change in followers every week. Higher milestone estimates become available as you get more followers. When you get in the thousands, your milestones are going to be in factors of 500 (8,000 followers, then 8,500 followers, etc). When you reach 10,000 followers, your milestones are going to be in factors of 1,000 (11,000 followers, then 12,000 followers, etc). If you want to reach a certain number of followers before the New Year, looking at the milestones will help you determine if what you are doing right now will allow you to accomplish that goal.

3. PinAuthority is similar to TwitterCounter, but it works for Pinterest. Unlike most places where you can check Pinterest statistics, PinAuthority is free and provides statistics for up to 3 months. However, there are some problems with PinAuthority. The first problem is that once your statistics get updated, they can’t be updated until the next day. The second problem is that you have to manually check in on PinAuthority every day in order to get the statistics that TwitterCounter automatically provides for you. There are paid options that are better than PinAuthority such as Pin Reach, but PinAuthority will provide more statistics than any other free Pinterest statistics site. Pinterest is a new social network, and there aren’t any free Pinterest statistics websites like TwitterCounter just yet.

4. You can’t call yourself a statistics guy or gal if you don’t know about Bitly. Bitly provides statistics for the number of clicks based on intervals of 30 days, 14 days, 7 days, 24 hours, and the past hour. Bitly allows you to see which of your links are popular and where people are clicking those links. Just like WordPress, you get to see all of the referrers, but in addition to seeing the referrers, Bitly organizes the data into a pie chart. Right now, the referral traffic I get from Twitter looks like a Pac-Man compared to my other sources of traffic for my Bitly links. There is also a pie chart that allows you to see which countries these people are coming from. You can even track the statistics for individual links. Bitly provides a lot of amazing statistics, and it’s also a URL shortener for all of those long links.

5. Pin Alerts only offers one statistic, but the statistic they offer is crucial towards success. Pin Alerts sends an email informing you when something on your website gets pinned. You get informed about when your website was pinned, a link to the board that the pin resides, a link to the pin, and the person who pinned your pin. Pin Alerts allows you to receive this information, and if you keep all of Pin Alerts’ emails together, you can create a list of your fans who are on Pinterest. You can follow all of the people who pinned a picture from your website, and you can share the pin since you have the link. If your website has pictures and a Pin It button, then you really need to use Pin Alerts.

Pinterest Etiquette: Follow Back

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Following back on Twitter has been established as a powerful method to get more followers. When I started following back on Twitter, my results changed dramatically. There are many people with over 100,000 followers who are also following that many people. Following people on Twitter also helps build quality connections that are made to stick.

Pinterest is the same story with a different tone. There are some people who say following back on Pinterest isn’t important since it’s a new social network. These people say that following back is not part of Pinterest etiquette. This past week, I decided to test that statement.

I was stuck at around 2,300 Pinterest followers, and I was relying on PinWoot and YouLikeHits to get more followers. They are good places to get more Pinterest followers, but I wanted to find a way to mimic my Twitter results on Pinterest. So, I started a following frenzy. I went from following only 100 people to following well over 1,000 people. I learned about Pinterest’s maximum rate of times you can follow people as well.

I focused on following people who I believed would follow me back on Pinterest. There are people on Pinterest with over 10,000 followers who are following twice as many people. I followed those people and others, and sure enough, I got follow backs.

On the first day I used this plan, I got around 20 followers. When I woke up the next day, I got a notice saying I got 37 extra followers. One of those followers even left a comment on one of my pins. I never gained that many followers in a single day on Pinterest without the use of PinWoot or YouLikeHits. I have been utilizing this plan ever since. In fact, while I was writing this blog post, I was still getting more followers on Pinterest.

Before I started following back on Pinterest, my goal was to get to 3,000 followers before the New Year. Now that I am following back on Pinterest, my goal is to get to 5,000 followers before the New Year. If you follow me on Pinterest, then I will gladly follow you back.

How To Master Pinterest Video Tutorial

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Subscribers to this blog have access to something called the How To Master Pinterest Video Tutorial where I share methods I have used to get thousands of followers on Pinterest.

The video will teach you the following:

1. Why commenting on Pinterest is essential

2. How to get more repins for your pins

3. Ways to boost your exposure on Pinterest

4. How to get more followers through a variety of methods

5. Very Pinteresting statistics

  1. And A LOT More

The video is over 20 minutes long, and in that video, I share with you everything you need to know about thriving on Pinterest. If you want instant access to this video, enter your email to the right and subscribe to this blog. The How To Master Pinterest Video Tutorial is the first free thing I am offering for subscribers, but other free products and services will be coming soon.

What To Do When You Go Viral

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I recently went viral on Pinterest. I average about 5-15 repins depending on what I pin. However, I got over a hundred repins for one of my pins. Many of those repins came in a matter of hours, and they continue to come (although not to that degree).

Luckily for me, I was on Pinterest exactly when the pin was getting a lot of repins. The pin was an inspirational quote from Henry Ford. Since that pin was getting a lot of repins, I knew that my newest pins from my board, Inspirational Quotes, would get more repins than normal. I decided to pin some inspirational quotes to that board, and all of the new pins got repinned multiple times. They haven’t been pinned hundreds of times, but they did get a considerable amount of repins.

When you go viral on Pinterest, it’s important to push out more pins on the board that the pin is on. When you go viral, tell people about something else that you have done. This allows you to as they say, “spread the wealth.”

If a blog goes from 100 visitors a day to 400 visitors every day for 2 days, many of those 400 visitors are going to find someone else since the blog is no longer viral. However, that blog will easily get 150-200 visitors every day just because it went viral for 2 days.

 

Why You Need Group Boards In Your Pinterest Strategy

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There are plenty of ways to schedule pins, but finding a free one is like enduring the Odyssey. On other social networks, there are multiple ways to schedule posts for free. I tweet every hour, but that doesn’t mean I’m on Twitter every hour.

You won’t be on Pinterest every hour, and when you aren’t on Pinterest, your boards aren’t getting updated. Group boards solves this problem. With a group board, you can have other people updating your boards for you. If you have 100 contributors for your group board, and each of those people pins on your board once a day, that’s 100 extra pins a day for that board. A board with a lot of pins is going to look better than a board that doesn’t have a lot of pins.

In addition, when another contributor joins your group board, your board gets put on someone else’s list of boards. This gives that particular board more exposure. If someone clicks “Follow All” on one of your contributor’s Pinterest account, your board also gets a follow which means you’ll get more followers as well.

Some group boards have millions of Pinterest followers because they are promoted on many Pinterest accounts, and they’re always getting updated since there are so many contributors. Since these boards are easily getting updated multiple times a day, the SEO value increases.

Not only will you gain an advantage, but your contributors will be able to share their content to a larger audience. Your contributors will be able to use your group board to get a bigger following and let more people know about something faster.

I am really excited to start my own group boards. If you are interested in becoming a contributor for one of my group boards, please go here and fill out the form.