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purple cow

4 Reasons Why You Need A Remarkable Story

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Do you have a remarkable story? Did you lose a certain number of pounds in a quick amount of time? Did you quit your job to create a thriving business? Think of that remarkable story, and put it up on the web where everyone can see it. Here are four reasons that you should have one.

  1. Visitors will know you for something incredible. People who visit your blog for the first time and read your story are going to stick around if the story is remarkable. These people are less likely to forget about you because forgetting about your remarkable story seems impossible. As a result, they keep on visiting.
  2. More people will notice you. The web is a very big place, and being noticed on the web is the most challenging stage for anyone (unless you were a celebrity before you went on the web). People will notice you because of your story. As more people notice you, your blog traffic and sales will increase.
  3. Your story will spread. Word of mouth is a big factor towards how many people get to know about you. Remarkable stories spread, and if your story is remarkable, you will be able to get more visibility.
  4. More people will remember you. People will remember you as that person who did something remarkable. Many of the people I talk to on Twitter are amazed with the fact that I am a teenager. That’s my remarkable story (maybe a book that gets published in 2014). People will remember you for your remarkable story as well.

A remarkable story can be the difference between eager visitors and visitors who are not fully sold on the concept of your blog and products. What’s your story?

 

Tipping Point And Being An Extraordinaire

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Success is attainable for everyone. When someone reaches their tipping point, that person decides that now is the time to take the leap.

Not all of us get to reach the tipping point. Some of us reach the tipping point more than once. The tipping point shouldn’t be viewed as a make or break situation. The tipping point is a way to go from normalcy to extraordinaire. You may have to reach your tipping point multiple times in order to become an extraordinaire.

Becoming an extraordinaire is easier said than done. There are two main ways to become an extraordinaire.

The first way to become an extraordinaire is by excelling in what you do differently from the competition. Being different from the competition can go from having a specialized service to a purple door at your nearby brick and mortar store.

The second way to become an extraordinaire can land you a multibillion dollar enterprise. This one is a lot more difficult to excel at since it requires a lot of thinking outside of the box. If you can find a problem in society and improve the situation of that problem or put an end to that problem, you’ve become an extraordinaire. Social media dramatically enhanced the way we communicate to each other. Social media allows us to stay up to date with celebrities, experts, friends, and others as well. You don’t have to create a social network to be a billionaire. You just need to find a way to solve a big problem in society. When that problem gets solved, people will be flocking over to the new product or services that allows them to solve that problem.

Being an extraordinaire is no easy task, but it all begins when you reach your tipping point and take the leap.

Why Are You Remarkable?

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You have to be remarkable in order to be successful. Safe is dangerous and risk leads to success. There must be a reason why people will want to talk about your business.

People talk about athletes because they are either extremely good or bad. People talk about Apple because of all of their excellent products.

What makes you remarkable? What part of your business are people probably going to tell their friends about? Make yourself remarkable. The more remarkable you are, the better you will become.

Take A Risk

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Every day, you should be doing at least one thing that you’re afraid of. If you did more than one thing you’re afraid of every day, that’s extra credit.

People are afraid of taking risks because they are quick to think of the negatives. If the product gets changed, people are quick to see the negative point of view such as losing clients and sales.

It’s better to be risky than it is to be safe. Every successful entrepreneur took some kind of a risk. Seth Godin took a risk with his self published book, Purple Cow when he gave away a milk carton that looked like his book for free. The risk paid off, and Seth got himself a publisher again. Now it seems as if all of his books become bestsellers.

Risky is the new way to dominate business. Safe isn’t safe. Safe is dangerous.

Perro Caliente Here

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Hot dogs are popular, and baseball games are one of the ideal places for people to buy hot dogs. Fans get to eat and watch a game at the same time (although there are healthier hot dogs available).

However, most of the people who sell the hot dogs don’t do a good job at it. Those people say, “Hot dogs, hot dogs. Get your hot dogs here,” or something like that. That’s not remarkable. It’s bland, common, and boring. It doesn’t entice anyone to buy a hot dog.

But what if the hot dogs would soon be dog gone? What if someone actually said that? I have attended many Mets games. The baseball game is something that I watch, but the guy who sells hot dogs where we sit is remarkable.

He sells hot dogs, but he doesn’t say “hot dogs” once. How could a person selling hot dogs get sales without saying the word “hot dogs?”

I recently saw this person make two sales in five minutes. How did that work? Sure, the fans were hungry, but they could have just bought a hot dog from someone else.

Instead of saying, “Get your hot dogs here,” this person said something totally different. I never heard anyone say it before, and you probably haven’t heard anyone say it either. He always said, “Perro caliente here.” Then he would say, “Perro, perro,” and then he would actually bark like a dog. That woof, woof, woof that you only hear from dogs was used by that person to sell more hot dogs.

Before he leaves, he warns people that when he returns, the perro calientes might be dog gone.

Don’t be like everyone else. Find a way to be different and remarkable. That’s how you end up getting two sales in five minutes.

Good Isn’t Good Enough

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How To Make Your Business Remarkable is a good title. It tells you what the book or blog post is going to be about. We know what we’re getting out of the book or blog post. We will learn how to make our businesses remarkable.

It’s a good title, but in today’s world, good isn’t good enough. Good is a standard. However, when a majority of those people are good, there are too many people at that standard. Good got crowded, and not good isn’t enough.

Seth Godin’s book, Purple Cow, is all about making your business remarkable. He could have just as easily named Purple Cow something like How To Make Your Business Remarkable instead.

The other title is the safe zone. The majority of authors choose titles like those. Who would have ever come up with the title Purple Cow though?

Good is only good. Good is no longer something to strive for. Good has simply become average. Set the bar higher, and if you set the bar right, you’ll find turning your business remarkable as a goal.