Isn’t always right. It’s entirely possible that you may end up creating your own process.
If everyone is using the same method, that doesn’t necessarily make that the right method for you.
unique
Imprinting
Imprinting is when baby ducks follow the first thing they see. That’s why when the baby ducks come out of the egg, they usually see the mother duck. If they see you, that’s a problem.
However, there is a different type of imprinting that is always good when you are the first person seen. In the real world, you want people to imprint your business. The only way you get people to imprint, or follow your business, is by being first. Set yourself apart from the competition, and consumers will imprint on you.
They won’t follow you back home, watch you brush your teeth, or do anything else strange like that. However, they will buy your products and services. When another competitor comes along, the consumers already chose someone to imprint; you.
You want people to imprint your business. Not only will they follow your business, but they will also trust your products and services. Trust leads to sales and returning consumers who become clients.
When baby ducks imprint, they imprint on the first thing they see. It doesn’t matter if the next duck they see is ten times smarter than the first duck they saw. It doesn’t matter if the next duck they see is way more beautiful than the duck they imprinted on. The first thing a baby duck sees, it imprints. There’s no way around it.
Make Yourself Noteworthy
The only way to make yourself visible is to be noteworthy. Your product and content should be so good that people would want to talk about it. Not everyone talks about products they like, but some people will.
The only way you get people to talk about your products is by making yourself noteworthy. Give people a reason to talk about you by being unique. When you are unique, you become noteworthy because you have no other competition. Gas stations are competitors. There aren’t going to be a lot of people talking about the gas station across the street.
In order to become noteworthy, you must either beat the competition or go where no competitor has gone. 3D printing would have been a great place to be just a few years ago. Competitors have emerged to claim leadership of the 3D printing business. When a competitor claims leadership, that competitor is on the top which makes that competitor noteworthy.
People talk about the things they find noteworthy. If you are noteworthy, people will talk about your business and products.
America’s Most Beloved Ballpark
Fenway Park has earned the title as America’s most beloved ballpark. Recently, I watched two games at Fenway Park. To my delight, the Red Sox won. I enjoyed walking through the stadium and being a part of the great atmosphere. Then, I thought about why Fenway Park is America’s most beloved ballpark.
- Fenway Park has been around for a long time. Over 100 years later, people are still attending games at Fenway Park and watching the Red Sox play. 21st century technology is not keeping Fenway Park intact. There are many columns that support the upper decks of the stadium.
- Fenway Park’s dimensions are different from every other ballpark. I’m not talking about the number of feet. Many ballparks are different in that regard. In right field, it’s very easy to get a ground-rule double. The walls are so small that in order to rob a homerun, a right fielder doesn’t even have to jump (if the baseball is close enough). Center field has a triangle and a bigger wall. Then, in left field is the famous Green Monster.
- The Red Sox are a good team. Although the Red Sox had that 86 year curse, they were still very good. By the end of 2013, the Red Sox will have made it into the playoffs more than 20 times. Many of those playoff appearances have been recent which lead to many sell outs at Fenway Park.
- Fenway Park has played host to many memorable events. The 100 year anniversary, Fisk’s home run off of the foul pole over the Green Monster, and the All Star Game in 1999 are just some of the few memorable events that occurred at Fenway Park.
Those were the reasons I could think of although I know there are many other reasons why Fenway Park is America’s most beloved ballpark as well. If you want a beloved business, be unique and stay around.
Most Common And Most Beneficial
The most common thing to do is sell a product. Selling a product is very beneficial. You’ll get a good commission if you sell a product, especially if that product is yours.
The way you sell the product is just as important as actually creating the product. The most common way isn’t always the most beneficial way.
Publishers are charging a lot for their books, but self publishers can dip under normal prices. If millions of people are selling their products the same way, chances are there are only a few of those people who are the big guys of their niche. I’d say about 100 of them, and 1,000 tops. The other 999,000 or so aren’t doing as well.
That’s the most common approach. Everyone does the same thing, and people new to that niche get hidden by the big guys, the top producers. Those are the people who have thousands of preorders and twice as many sales when the product comes out. The other people will have to do 5 or 10 times as much work as the big guys just to get noticed. The person who finds the niche first usually does better than the rest.
The most beneficial approach is different. The most beneficial approach is walking on your own path and having others follow. You’ll automatically become the person that everyone comes to. You’ll get sale after sale right away because the competition hasn’t caught up with you yet.
By the time your competition finally catches up with you, the path you set will be the most common choice with you as the most popular person of your niche. The others will strive to achieve your status.
If You Want To Win Against A Tiger
If you want to win against a tiger, you can’t fight like a tiger. We have hands with small nails while they have paws with big claws. We have herbivore teeth; shaped in squares. Tigers have the pointy teeth that hurt…a lot.
You don’t beat the tiger by becoming the tiger. Instead, you beat the tiger by being different. Use your surroundings, blow a whistle at it (blowing the whistle actually works. I read a book about it), and do anything else that you can.
Don’t try to beat the competition by becoming the competition. They have more experience and a larger audience than you do. Do something that the competition can’t do. Find their kryptonite. It’s there somewhere!