Business

Why You Need A Facebook Page

March 27, 2014 by Marc Guberti 4 Comments

Facebook is the largest social network on the web with over 1 billion users. Many companies utilize Facebook to bring traffic to their blogs and products. However, you are making a big mistake if your personal account is your professional account. In order to be professional on Facebook, you need to have a Facebook Page.

Having a Facebook Page for your business will allow you to focus specifically on that business. All of the dog pictures can now go on your personal account and away from the people who are only interested in your business. In order to establish a powerful presence on Facebook for your brand, you need to have a business page.

If you create a Facebook Page, people will have the option of liking your page. When someone likes your page, all of that person’s friends get notified that the person liked your Facebook Page. As a result, more people are visiting and liking your Facebook Page. Then, people decide to like your posts, and your content spreads across the most popular social network on the web.

Having a Facebook Page is important towards growth because it gets promoted more often than a personal account and it makes you look more professional on Facebook.

Yahoo! Could Have Been An Empire By Taking A Small Risk

March 22, 2014 by Marc Guberti 5 Comments

Yahoo! has spent a large sum of money on acquisitions. Yahoo! spent more than $100 million on many of the acquisitions. There were some acquisitions such as the acquisition of Tumblr in which Yahoo! spent over a billion dollars. Yahoo! even offered Mark Zuckerberg $1 billion back in 2006 to buy Facebook. Zuckerberg ended up saying no.

However, someone decided to offer his creation to Yahoo! in 1997 for $1 million. Although Yahoo! had spent hundreds of millions of dollars on other creations, this person decided that $1 million was a suitable price. Yahoo! did not acquire the creation for $1 million. Yahoo! rejected Larry Page’s creation…the one called Google. The funny thing is that Yahoo! acquired eGroups for half a billion dollars before getting the offer for Google. eGroups was created by Carl Page, Larry’s brother.

Yahoo! would have unquestionably dominated the web with Google by its side. Yahoo! would only have to compete against Bing for the leading search engine.

Too bad Yahoo! didn’t take the small risk. Now Google is worth well over $200 billion. To think that $1 million is all they would have needed to spend to own Google.

The Hardest Thing To Do

March 21, 2014 by Marc Guberti 2 Comments

Taking responsibility for a mistake. Sometimes, we do not know we made a mistake. At other times, it is obvious that we made a mistake. Eventually, we learn to admit that we made a mistake. However, admitting that we made a mistake is not the same as taking responsibility for that mistake.

Admitting that you did wrong is acknowledging that you are not perfect. This is the right step towards freeing yourself from the shackles of perfectionism. However, this is not the hardest thing to do.

John F. Kennedy admitted that he made a mistake. He also took responsibility for that mistake. The public loved him for the fact that he took responsibility for a big mistake he made. For the time he was alive, John F. Kennedy proved to be an effective and charismatic president. To this day, we remember him from his saying, “Ask not what your country can do for you. Ask what you can do for your country.”

It is a lot easier to point fingers and accuse others. Taking responsibility for something you did is the hardest thing to do. I am fully aware that there are other hard things to do such as going vegetarian–or the opposite: going from vegetarian to eating meat. However, the option to take responsibility commonly gets presented but rarely gets implemented.

The easier, safer, and ‘better’ option is to play the blame game or at least not take responsibility for a mistake. However, the people who take responsibility for their mistakes are the ones who win respect, and in John F. Kennedy’s case, taking responsibility for a big mistake won him nationwide respect.

Why Testimonials Are Important

March 20, 2014 by Marc Guberti Leave a Comment

When first looking at the sales page, no one cares about the product. They only care about what people have said about products. After potential customers see numerous good reviews, then they start to buy in on the idea (and the product).

Testimonials act as proof that your product is elite. You don’t want people to guess about how good your product is. Amazon does not let people guess. All of their products can be reviewed based on a 1 to 5 star scale. The products with more 5 star are the products that get more sales. A lot of 5 star reviews reveals that the product is a must-have.

A description will not be enough to get people to buy your product. It is helpful, but in the end, the description is written by someone who wants you to buy their product. That’s where the testimonials come in. Real customers say what they like about the product, and that encourages potential customers to buy the product.

The products with the most sales are the ones with the most testimonials. Testimonials (also known as reviews on Amazon and many other places) tell people that what you have is extraordinary.

Quality Attention VS Attention

March 19, 2014 by Marc Guberti Leave a Comment

There are two different kinds of attention. The first kind of attention is the one you get when people notice you. The second kind of attention is the one you get when people notice you and want to learn more about you. The first kind is just called attention while the second kind is called quality attention. If you are going to be noticed, you want to be noticed in a positive way.

Anyone can get attention. Getting quality attention is more challenging. In order to get quality attention, you need to be performing at a consistent basis and boosting your credibility. As you do these things, you will get more quality attention. People will read your About Me page, buy your products, subscribe to your blog, and follow you on every social network to have.

Quality attention creates quality buzz. Attention just creates buzz. If you want to be a leader in your niche, you need to have quality attention. There need to be people who buy your products and want to learn more about you. Anyone can get attention with some money and an ad space. Quality attention comes from being remarkable.

Well-Rounded Gave Its Crown To Specialization A Long Time Ago

March 14, 2014 by Marc Guberti 2 Comments

There are two entrepreneurs. One entrepreneur is well-rounded. The other entrepreneur specializes in one thing. Which of these two entrepreneurs is more likely to become successful?

The second entrepreneur is more likely to become successful. There are more specialized people that are easier to connect with than ever before. One person offers general advice about social media. There is also someone who specializes in Twitter marketing while there is another person who specializes in getting more engagement from Facebook fans.

The more you specialize, the smaller you make your target audience. Making a target audience may sound like something bad, but the smaller the better. A small target audience does not encounter as many distractions that take them away from your business as a large audience. A small audience of people primarily interested in Twitter will pay more attention to you than an audience interested in social media. An audience interested in social media may decide to look at the person offering consultations about Facebook. On the other hand, the people interested in Twitter will only focus on consultations about Twitter. If you offer consultations about Twitter, your targeted followers will have a stronger reason to use your services if they are only interested in Twitter than if they are interested in social media.

Well-rounded is no longer an option. There are countless people offering specialized services. Well-rounded is ordinary. Specialization is extraordinary.